Apple Intelligence Is Being Set Up to Become the World’s Greatest Party Planner


Apple says its upgraded Siri AI can take the stress out of party planning for those of us (myself included) who find ourselves overwhelmed when hosting social events. 

As announced at its Worldwide Developers Conference on Monday, an upgraded Apple Intelligence (improved with some help from Google’s Gemini AI models) is designed to help you brainstorm ideas, take action across multiple apps and ask questions that require personal context or current online information. 

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Launching in English later this year on Apple Intelligence-enabled devices, the conversational Siri AI will have its own dedicated app that works across devices, so you can ask a question on your iPhone and continue the conversation on your iPad. But it will also act across apps like Messages and Reminders to become your AI personal assistant. This could make it an exceptional party planner. 

During the WWDC keynote, Justin Titi, Apple’s senior director of intelligent system experience engineering, asked Siri AI on iOS for the schedule of the World Cup’s opening weekend. Then, Siri AI suggested dishes from Brazil and Morocco for a watch party centered on that match, located a dessert their daughter recently mentioned in the Messages app, pulled all those dishes together for a complete menu and sent that menu to a specific group chat to see if its members were up for a watch party. 

Apple's Justin Titi illustrating on an iPhone how Siri AI can be used to plan a World Cup party menu.

Apple’s Justin Titi demonstrates on an iPhone how Siri AI can be used to plan a World Cup party menu.

Apple/Screenshot by CNET

That’s just one example, but it shows that Siri AI can take the most tedious tasks out of party planning by telling you when certain events will occur, giving you menu suggestions, searching your device to answer personal questions and even sending the party invite. 

Speaking of invites, there’s a new version of Apple’s AI-generated image app, Image Playground, that uses Apple Intelligence to transform your images. Since the app runs on private cloud compute, images are never stored or shared. 

Leslie Ikemoto, Apple’s director of input experience, explains that you can use Image Playground to generate a birthday party invite by taking a photo of a friend from your image library and having it modified to include a birthday cake with a simple description. You can then refine the image further — adding candles to the cake and even changing your friend’s outfit to fit the party theme — by describing the changes you’d like or using touch. 

An Image Playground-generated image of a person with a chocolate birthday cake.

Image Playground helps create a mystery-themed birthday party invite from a person’s photo.

Apple/Screenshot by CNET

For those who struggle to create or edit images, Apple Intelligence also takes out that guesswork, so you can focus on the more fun aspects of preparing for a party. Personally, I’d rather save that time and effort for cooking. 

Every step of party planning can now be executed using Apple Intelligence, down to the most minute details: writing and perfecting the invite message in Messages or Mail, and adding and editing the calendar event based on that invite’s context.

If I could avoid all the frustrating parts of party planning, I would. Starting this fall, with Apple Intelligence’s improvements, I will. 





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Recent Reviews






When your car needs service, you’re probably going to turn to the place that’s most convenient, most trustworthy, and most affordable. Everybody has their favorites, but more often than not, people tend to end up at one of the popular auto shop chains on every corner. Two of the most recognizable are Firestone and Pep Boys. These chains have built reputations for dependable service across hundreds of locations coast to coast.

But while both brands do business in similar industries, they don’t have a whole lot in common beyond that. From their business models to their ownership structures to their customer offerings, these two auto shop chains have plenty of differences drivers need to know about. Their tires, their warranties, their in-store selection… Firestone and Pep Boys are far from identical. Looking at the biggest differences between the two might just influence your decision on where to take your car the next time you’re in a bind.

Pep Boys used to be an auto parts retailer and a service center

What makes Pep Boys unique is the fact that it used to double as both a retailer and a service center. It was like an AutoZone and a Firestone combined. This two-part approach meant customers could either buy the parts and do the repair themselves or have them installed on-site. It was a shop that appealed to both DIY car owners and those who’d rather have a professional do it instead. Alas, the company has all but shut down its retail side in recent years to focus on the more lucrative part of the business, which is the service center.

Firestone has never had that kind of flexibility. It’s always been an auto shop and an auto shop alone. There’s no retail component like Pep Boys used to have, where customers can walk into any location and browse a wide range of automotive parts and accessories without needing to commit to service. You won’t get that at Firestone.

Firestone is owned by Bridgestone

You can learn a lot about a company by looking at who owns it. In fact, it’s a big reason why Firestone is so different from Pep Boys: it’s owned by Bridgestone, one of the best tire brands in the world. This ownership shapes nearly every aspect of its business, from its product offerings to its service priorities. Funny enough, Bridgestone also tried to buy Pep Boys in 2015 but ended up being outbid.

For one, it tells you the auto shop chain puts a lot more emphasis on its tire-related services than Pep Boys. It also means that Firestone shops are more beholden to Bridgestone’s product ecosystem than other auto shop chains. (More on that next.) Its Bridgestone ownership also influences how Firestone positions itself in the market. Rather than trying to be multiple things like Pep Boys, Firestone leans more into its identity as a knowledgeable service provider instead.

Pep Boys has more tire variety

Because Pep Boys isn’t owned by a top tire brand, it’s able to offer a much wider variety of tire options to their customers. Firestone, by comparison, puts a lot more focus on parent company Bridgestone’s tires and its in-house exclusive brands. You might not find much else beyond that, except maybe a select few tire brands it just so happens to have in stock. Pep Boys is different: The company has all the top tire brands, from Cooper to Pirelli to Michelin to Goodyear and beyond.

Yeah, that’s convenient, but it also helps you understand what kind of deal you’re getting. When a major tire service company pushes its own tires on you, it can be hard to know if you’re paying a fair price because you can’t make a proper comparison. Because Pep Boys has multiple brands available in one place, you can see your options side-by-side and decide from there, though availability can vary by location. Firestone tires are still quality, but Pep Boys gives you more of a choice.

Firestone has better warranties

One last point: Firestone has a lot more generous warranties than Pep Boys has to offer. Many parts and services are covered for 12 months or 12,000 miles, whichever comes first. Pep Boys, by comparison, only has a 90-day or 3,000-mile warranty on parts and services installed. That’s a pretty stark difference, which means Firestone definitely has the advantage here.

Keep in mind, though: Bridgestone’s limited warranty doesn’t apply to tires, batteries, wheels, or anything bought through the Firestone Off-Road Shop program. Specific tire warranties will vary from brand to brand, but all Bridgestone or Firestone tires come with a 90-day “Buy & Try Guarantee.” If you aren’t happy with your purchase, you can take them back and get credit for different tires instead. Another note: Pep Boys also has an extended warranty available for purchase. This extends things to 12 months with no mileage limit.





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