Whether they’re used for powering your TV remote or making sure that any electronic gifts given on Christmas Day are ready to go right out of the box, having a selection of batteries on hand is essential for any household. Of course, with so much choice out there, it can be difficult to know whether or not you’re always getting the most bang for your buck, but that’s why our collection of the best AA and AAA batteries can help you out.

If you’re looking to stock up on batteries (at least enough to last you until next November) then you couldn’t have picked a better time. As you may have already spotted, the Black Friday sale is now on across tons of online retailers including Amazon and Currys. While there’s plenty of discounts on tech, the humble battery can also get swept up in the frenzy, making now the ideal time to buy and simultaneously save a small fortune.

At Trusted Reviews, we don’t rely on anecdotal advice when it comes to recommending batteries – we put each cell through a series of industry-standard tests to see how quickly they drain during moments of active use, whilst also monitoring the drain over time when placed in devices that are used infrequently, like remotes.

All of that data is then fed into our reviews and then weighed up against the listed price to determine whether or not a certain battery is worth your hard-earned cash. If a battery fails to live up to our high standards then it won’t be featured anywhere near this list, but if it passes every test with flying colours only then will it be considered for submission.

While standard AA and AAA batteries can be handy in a pinch, if you’re looking for a long-term solution then you may be better suited by our guide to the best rechargeable AA and AAA batteries. Those types of batteries can end up being more cost-effective for devices like game controllers that are likely to be used more frequently, and it’ll save you from constantly having to make regular trips to the shops.

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Learn more about how we test alkaline batteries

We test four batteries from the same manufacturer and then average the results. We test all alkaline batteries using an Ansmann Energy XC 3000 battery tester or, for newer batteries, an Xtar VX4. Using these, we first test that the batteries have a starting voltage of at least 1.5V.

Next, we measure capacity in mAh (milliamp hours), which is a standard rating for batteries. Our battery tester discharges batteries. After an initial test, we give the batteries an hour to cool down, and then run the test again to see if there’s any additional charge.

We present all three figures: initial capacity, capacity after the second drain, and the final total capacity. The first figure tells us how good the battery is under high-drain loads, such as games controllers and torches; the total figure tells us how much capacity the battery holds and how useful it is for low-drain use, where not much power is required, such as for remote controls.


  • Low price

  • High capacity

  • Available in wide range of pack sizes


  • Higher drain batteries available

The GP Ultra AA are a fantastic choice for most households as they offer great value for money, are available in a wide-range of pack sizes and are designed for all types of use. Although we’ve reviewed batteries that boasted higher capacities, the overall flexibility and price of the GP Ultra AA easily make them our most recommended choice.

GP states that the Ultra AA batteries have a service life of 19.5 hours based on a 10-Ohm discharge resistance, which essentially means they are designed for power-hungry devices such as remote-controlled toys and torches.

To trial this ourselves we used an Ansmann Energy XC 3000 to drain the batteries to determine how long they take to consume power. We concluded that this resulted in one of the highest initial capacities we had seen across all our battery tests, with the batteries ending at 0.94V.

We then left the batteries to cool down and re-ran our test to check if there was any charge remaining. Impressively, the Ultra AA boasted the highest result of any alkaline batteries we’ve reviewed, as the total capacity was an average of 1680.5mAh.

Essentially this shows that the GP Ultra AA are not only optimum for high-drain applications but also low-drain devices such as remote controls and radios, and can keep them powered for a good amount of time.

As the GP Ultra AA batteries are versatile, can support both high and low drain capacities and has a generous RRP across all pack sizes, you’d be hard-pressed to find a better value set.


  • Excellent high-drain performance

  • High capacity

  • Low price

Although one of the more budget-friendly options in our list, the Amazon Basics Alkaline AAA (also available in AA) are easily some of the best batteries we’ve ever tested.

While Amazon doesn’t provide much detail on the specs of the batteries, it does state that they have a 10-year shelf life, are suitable for both high and low drain jobs and are built to prevent leakage during storage.

The Amazon Basics Alkaline AAA are available in packs of eight, 12, 20, 48 or 100 with prices ranging from 75p per battery down to 30p (depending on the quantity you opt for), making them some of the cheapest to buy.

To begin our tests we selected four batteries at random from the box and checked their starting voltage. All four had a voltage of 1.5V which is exactly what we’d expect to see from alkaline batteries.

Next up was our first drain test, which saw the batteries achieve a capacity of 560mAh. Not only does this result show they can be efficiently drained at high load but it is also among the best results we’ve ever seen from other AAAs we’ve tested.

After letting the batteries cool down for a few hours, we then repeated the drain test to check if there was any charge leftover, which returned an average of 25mAh for a total overall capacity of 585mAh.

What our testing concluded is that the Amazon Basics Alkaline AAA batteries can be efficiently drained at high load, making them a great choice for torches or toys, but also their overall high capacity means they’re good for low-drain devices too, such as remote controls.

Overall, given that the batteries are impressively versatile, can cope with both high and low drain tasks and are available in different pack sizes to best suit your needs, it’s clear as to why the batteries have achieved a perfect five-star rating.


  • High capacity

  • Perform well under high loads

  • Excellent value


  • Amazon doesn’t quote detailed specs

The word ‘budget’ often has bad connotations, but the Amazon Basics Alkaline AA batteries avoid that trap. While these are undoubtedly cheap batteries, particular when bought in bulk.

Running these batteries through our normal tests, we measured them with an initial capacity of 1376mAh, which is only slightly behind the Duracell Plus AA. This amount of power shows that these batteries are an excellent choice for high-drain uses, such as torches and toys.

We then ran the batteries through a second drain test, which delivered an additional 219mAh, for a total capacity of 1595mAh, which is only just behind the GP Ultra AA batteries. That makes these batteries a good choice for lower-drain use, such as clocks and remote controls.

While the GP Ultra batteries may be slightly more flexible, if you’re on a tighter budget, these are a great choice, particularly if you want to buy in bulk.


  • Very high performance

  • Performs well for high-drain use

  • Widely available

The Duracell Plus AAs are easily the best set of batteries we have ever tested, although their power comes at quite a high cost.

When you think of battery brands (which admittedly may not be as often as us) the first company likely to spring to mind is Duracell and this is with good reason, thanks to its promise of a 10-year shelf life and efficiency.

A long shelf life is especially important as it means you can stock up and have the batteries to hand whenever you need them, without fear of expiration.

Using an Ansmann Energy XC3000 tester, we picked four batteries at random from the pack and measured their initial voltage. The Duracell Plus batteries averaged at 1.5V which is exactly what we’d expect to see from a fresh set. As voltage drops when batteries are used, any lower would have been a cause for concern.

We then turned to our drainage test, which discharges batteries with a 600mA load and stops when the voltage hits 0.94V. After the initial drain, we saw a total capacity of 1442mAh remaining, which is the highest we’ve seen in any set of batteries.

After this test, we left the batteries to cool for a few hours before testing them again to determine the remaining capacity. We found that there was 176mAh of additional charge which results in an impressively high total of 1618mAh.

Such a high overall capacity indicated that the Duracell Plus batteries should last for a long time across multiple use cases, from low-drain applications such as remote controls to more demanding needs like toys.

If you don’t want to compromise on power and are willing to spend a bit more then we can’t recommend the Duracell Plus AA batteries enough, as they provided the best results we’ve seen. On the other hand, Amazon Basics AA batteries are considerably cheaper and still fared well in our tests.


  • Can replace alkaline batteries

  • Carry case and four-way USB-C cable provided

  • Solid capacity

The proble with traditional rechargeable batteries is two-fold: they lose charge relatively quickly and they’re rated at 1.5V. The Paleblue AA USB-C batteries have neither issue, as they use Li-ion.

Rated at 1.5V and able to hold a charge for ages, they can work in the majority of situations that a regular alkaline battery can, such as in a smart lock.

Available in a four-pack, each battery can handle 1000+ charge cycles. So, even though they seem expensive up-front, over time they’ll save money compared to buying disposable alkaline batteries.

Charging is via the USB-C port on the side of the (you can’t use a regular battery charger), and there’s a four-way USB-C splitter in the box, so you can charge all four from a single USB-A port.

We measured capacity at 1828mAh, which is mid-level for rechargeables, although it compares favourably with alkaline batteries. If you have certain devices that won’t work with standard rechargeable batteries and want to be more eco-friendly, these are a great choice.


  • Two- or four-pack choices

  • Integrated USB-C charging

  • Constant 1.5V output


  • Low capacity compared to NiMH batteries

  • Expensive

Another set of Li-ion batteries, the Trust USB-C Rechargeable cells are also rated at 1.5V and hold their charge for a long time, making them an option for a straight swap with regular alkaline batteries.

That’s true even in situations where regular rechargeable batteries aren’t accepted.

These batteries are available in two- or four-packs, depending on your needs.

Charging is via the USB-C port on the side, and you can’t use a regular battery charger.

With the four-pack, you get a four-way splitter so that you can charge all four batteries using a single cable.

These batteries delivered a capacity of 534 mAh, which is slightly low compared to most rechargeable batteries, though similar to most alkaline batteries on this list.

Each battery can be charged and discharged at least 800 times, so you can save a lot versus buying disposable alkaline cells.

FAQs

What are the benefits of alkaline batteries over rechargeable ones?

Alkaline batteries hold their charge and don’t dissipate power when not in use. That’s an important consideration with devices such as smart locks: if you use rechargeable batteries, power will dissipate over time, and your lock may suddenly not work; with alkaline batteries, you’ll get a warning and a chance to replace them.

Alkaline batteries have a higher starting voltage than rechargeable models, of at least 1.5V. However, most devices that take AA or AAA cells are rated to work at lower voltages, so this generally isn’t an advantage. Besides, alkaline batteries rapidly lose voltage over use, so devices need to be able to cope with this voltage drop. That said, alkaline batteries are a requirement for some devices, such as smoke alarms.

We’ve also found that some devices can complain if rechargeable batteries are used: our smart lock warns of low battery power when we use rechargeable batteries.

Are any rechargeables able to replace alkaline batteries?

Li-ion rechargeable batteries will work in most situations that an alkaline battery will: they are rated at the same 1.5V and hold their charge well. In testing, we’ve found that Li-ion batteries work in most devices that require alkaline batteries, such as smart locks; however, we did find one radio controlled clock, which wouldn’t set its times automatically unless alkaline batteries were installed.

Does capacity differ with use?

Yes, it does. Most batteries will show a higher capacity when used with lower-power devices, and lower charge when used with higher capacity devices. Our results still indicate which batteries are better overall.

Why do alkaline batteries seem to u0022come back to lifeu0022 when left?

It’s all to do with how the batteries are created and the chemical construction. After use, a battery’s voltage will drop to the point where it can no longer be used. When left to rest, the voltage can recover, giving batteries a shorter second wind. For that reason, we test alkaline batteries twice: for an initial drain, and then again after a rest.

Test Data

  GP Ultra AA Amazon Basics Alkaline AAA Amazon Basics Alkaline AA Duracell Plus AA Paleblue AA USB-C Rechargeable Batteries Trust USB-C Rechargeable AAA
Battery tested capacity 1681 mAh 858 mAh 1595 mAh 1618 mAh 1828 mAh 534 mAh

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Full Specs

  GP Ultra AA Review Amazon Basics Alkaline AAA Review Amazon Basics Alkaline AA Review Duracell Plus AA Review Paleblue AA USB-C Rechargeable Batteries Review Trust USB-C Rechargeable AAA Review
UK RRP £8.99 £3.99 £13.18
Manufacturer GP Amazon Amazon Duracell
Battery 1700 mAh 500 mAh
Size (Dimensions) x x INCHES x x INCHES x x INCHES x x INCHES x x INCHES x x INCHES
ASIN B000UZ5Y8S B07KX2N355 B00MNV8E0C B093C9B1HK
Release Date 2021 2021 2021 2021 2025 2025
First Reviewed Date 11/01/2022 24/01/2022 12/01/2022 12/01/2022 04/12/2025
Model Number GP Ultra AA Amazon Basics Alkaline AAA Amazon Basics Alkaline AA Duracell Plus AA Trust USB-C Rechargeable AAA
Battery type Non-rechargeable Non-rechargeable Non-rechargeable Non-rechargeable Rechargeable Rechargeable
Battery technology Alkaline Alkaline Alkaline Alkaline Lithium-ion Lithium-ion
Battery size AA AAA AA AA AA AAA



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Semiconductors are everywhere. They power your phone, your car, your refrigerator. They enable AI models, cloud computing, and modern manufacturing. Advanced chips control weapons systems, telecommunications networks, and financial infrastructure. No technology is more central to modern economic activity.

This makes competition in semiconductor manufacturing a question of enormous importance. Yet the industry presents a puzzle that challenges conventional thinking about competition and market power.

Moore’s Law, the observation (then prediction) that chip performance doubles roughly every two years, has held steady for five decades.

Meanwhile, the industry has consolidated dramatically. By 2020, dozens of  chip manufacturers from the 1980s had evolved into three leading players, with Taiwan Semiconductor Manufacturing Co. (TSMC) now producing most of the world’s advanced processors.

By standard antitrust metrics, the semiconductor industry appears problematic. Market concentration has risen steadily. The largest firms command dominant market shares. Entry barriers appear massive: a new fabrication facility costs more than $20 billion. These metrics suggest competition is weak or weakening, creating the conditions for stagnation. 

But that’s not what’s happened. Instead, innovation thrived as the industry consolidated, maintaining the pace predicted by Moore’s Law (meaning, generally, more computing power at lower prices) even as the industry concentrated into fewer hands. 

The question is—how can an industry be both highly concentrated and intensely competitive? How can fewer firms produce constant innovation? And what should this teach us about using standard measures of competition, as well as the appropriate focus of antitrust enforcement?

These are the questions David Teece, Geoffrey Manne, Mario Zúñiga, and I explore in a new paper on competition in semiconductor manufacturing. In this post, I want to augment that analysis, using the framework developed by two of this year’s Nobel Prize winners, Philippe Aghion and Peter Howitt. Their model of Schumpeterian creative destruction, which I wrote about recently, explains why the chip-manufacturing industry simultaneously exhibits both constant, relentless competition and high concentration.

Smooth Growth from Turbulent Churn

Before getting to the specifics of semiconductors, start with the macroeconomic patterns. Advanced economies show smooth, steady GDP growth; in the United States, this has meant roughly 2% annual growth for decades. The semiconductor industry has maintained similarly smooth exponential productivity improvements through Moore’s Law for five decades. 

Yet underneath that smoothness, individual markets experience dramatic upheaval. How do we get steady macro-level growth from such turbulent micro dynamics?

Semiconductors present a similar puzzle. Transistors got smaller, chips got faster, and it all happened at a remarkably steady pace. If one were to plot chip performance over the years, you would see a smooth, predictable curve.

But in both the macroeconomy and the semiconductor industry, while the trend looks smooth, the firm-level picture is chaotic. In 2015, Intel led logic-chip manufacturing with its 14-nanometer process. Samsung and TSMC raced to catch up and, by 2017, they had matched Intel. Then TSMC pulled ahead with 7-nanometer in 2018. Intel stumbled on 10-nanometer for years. TSMC maintained its lead through 5-nanometer and 3-nanometer. Apple abandoned Intel processors entirely, switching to TSMC-manufactured chips. Intel’s market capitalization reflected this fall from grace.

This pattern of one firm innovating, others catching up, someone else pulling ahead, and yesterday’s leader falling behind repeats constantly. Netflix enters, and Blockbuster collapses. The iPhone launches and BlackBerry disappears. The semiconductor industry follows the same pattern of creative destruction: TSMC displaced Intel from the lead, and Intel is now investing billions to try to recapture its position.

Each transition reshuffles market leadership among firms. In semiconductors, each new process generation (about every two years) displaces the last, so it is a new opportunity for a new firm to take the lead. We have smooth aggregate growth built on creative destruction at the firm level. How does this actually work?

Serial Monopoly in Action

The Aghion-Howitt framework provides the answer: serial monopoly. Firms take turns being monopolists as each new leader displaces the last.

Success brings temporary monopoly profits. When TSMC got to 7-nanometer before Intel, it captured most of the market for advanced-logic chips. Those profits are substantial, with gross margins above 50% on leading-edge chip manufacturing. 

These temporary monopoly profits are central to how innovation works in the semiconductor industry. Developing a new process node requires billions in upfront investment, with no guarantee of success. The possibility of capturing the market and earning substantial profits for a period of time is what justifies these massive bets. Without the prospect of temporarily high returns, no firm would make such risky investments. The monopoly profit is the carrot that motivates massive R&D investment.

But the monopoly remains temporary because rivals keep investing to displace the current leader. Even the current leader must invest billions to maintain its position. Despite leading advanced manufacturing, TSMC spent $6.4 billion on R&D in 2024. It cannot rest on its current position because it faces the same pressure to innovate as its challengers, knowing that any stumble means displacement. Intel, trying to regain its technological edge, spent $16.5 billion (31% of its revenue) on R&D. Samsung invests similar amounts.

If we zoom out beyond manufacturing to consider the broader industry, with better data, the semiconductor sector as a whole is one of the most R&D-intensive industries in the world. In 2024, overall U.S. semiconductor-industry investment in R&D totaled $62.7 billion, representing 18% of U.S. semiconductor firms’ revenue.

This is competition working, but it looks nothing like the textbook model. Firms in this industry don’t compete primarily by cutting prices on identical products to capture a bit more market share. They compete by racing to develop better products that make existing ones obsolete, capturing the market entirely. That is, at least, until the next innovation comes along. The competition happens through innovation, not just price.

This pattern creates what economists call “competition for the market,” rather than “competition in the market.” But it is competition nonetheless. Each new process node requires billions in research spending. These investments fund thousands of engineers working on photolithography, materials science, and manufacturing processes. The firm that gets to the next node first captures most of the market for that generation. Every competitor aims to displace it at the next node. For its part, TSMC knows that a single missed transition could reverse years of leadership.

Why Standard Competition Metrics Fail

Our paper examines how dynamic competition operates, which helps to explain why traditional antitrust metrics miss what’s actually happening.

The old structure-conduct-performance paradigm in antitrust assumes that market structure determines competitive behavior and, ultimately, market performance. Under this view, concentrated markets with few firms should produce higher prices, lower output, and reduced innovation because firms face less competitive pressure. When regulators see three firms controlling advanced semiconductor manufacturing, the paradigm suggests these firms can coordinate behavior, raise prices, and avoid the costly investments that competition would otherwise force. 

While economists abandoned the strong form of this paradigm decades ago, modern antitrust analysis still relies heavily on structural metrics: how many firms, what market shares, what concentration ratios. These metrics would assume that  the semiconductor industry is problematic. Three firms controlling advanced manufacturing looks like an oligopoly that should be earning excessive profits and underinvesting in R&D.

But inferring weak competition and poor performance from this structure misreads the competitive dynamics, especially in semiconductor manufacturing. Indeed, the semiconductor-manufacturing industry’s consolidated structure emerged from competition, not in spite of it. Competition led to consolidation around a few highly capable firms. In fact, that’s a standard result across many industries: competition increases concentration

This mechanism is consistent with the Aghion-Howitt framework. Developing advanced manufacturing processes requires massive fixed costs. While a new fabrication facility costs $20 billion or more, chips sell for around $50 to a few thousand dollars each, depending on their complexity. Only firms that can spread those costs across enormous production volumes can recoup the investment. And the efficient scale has grown over time as the technology required to keep pace with Moore’s Law has become increasingly difficult.

This creates natural pressure toward concentration. But concentration doesn’t eliminate competitive pressure. Where there is a whole market’s worth of profits at stake, competition is fierce, and the competitive pressure of displacement provides the discipline that keeps firms investing and innovating.

The Intel case illustrates this process. Intel dominated logic-chip manufacturing for decades, but leadership did not mean complacency. Intel invested heavily in its 10-nanometer process, spending billions on new fabrication facilities and engineering talent. The company’s problem was not lack of effort. Instead, Intel’s engineers encountered unexpected manufacturing difficulties with the new process. Yields remained low, meaning too few working chips per wafer to make production economical. Intel delayed commercial production repeatedly while trying to solve these problems.

Meanwhile, TSMC succeeded with its competing 7-nanometer process. TSMC’s engineers took different technical approaches that proved more manufacturable. When Apple needed chips for its new Mac computers, it chose TSMC’s superior process over Intel’s delayed one. AMD, which had previously used Intel-equivalent processes, switched to TSMC and gained market share with chips that outperformed Intel’s offerings.

The displacement happened through innovation, not price cuts. Customers didn’t switch because TSMC charged less (although that mattered too). They switched because TSMC’s more advanced manufacturing process enabled better chips: faster, more power-efficient, with more features per unit area. Intel’s stumble demonstrates that no firm’s position is secure. But TSMC faces the same pressure today. If TSMC fails to deliver on 2-nanometer or the generations beyond, Samsung or Intel will capture those customers.

This is Joseph Schumpeter’s “creative destruction” in action. 

Market structure is endogenous. The remaining firms and sizes are the outcome of competitive processes, not the point from which competition starts. TSMC became a big player by out-innovating Intel in a specific technological transition. 

As we point out in the paper, the regional history of the industry confirms this pattern. In the 1980s, U.S.-based firms dominated semiconductor manufacturing. Japanese manufacturers invested heavily in process technology and quality control. They achieved higher yields (more working chips per silicon wafer) than their American competitors. By the late 1980s, most American memory-chip firms had exited the market.

From the traditional structure-conduct-performance perspective, this looks like a competition failure. U.S. firms lost. The market is concentrated. But innovation accelerated. Japanese firms competed with one other to improve manufacturing processes. Then, Korean firms entered with even more aggressive investments. Samsung displaced Japanese leaders through superior manufacturing technology.

What This Means for Policy

The semiconductor industry illustrates why we need to think differently about competition in innovative industries. Standard antitrust metrics—concentration ratios, market shares, price-cost margins—can mislead enforcers about competitive conditions in industries characterized by rapid innovation and large fixed costs. These metrics assume that market structure determines competitive intensity. But in Schumpeterian industries, especially, intense competition produces concentrated structures as successful innovators capture the market, only to face displacement at the next technological transition.

When it comes to policy, antitrust authorities must understand this reality about market competition. They must ask whether the conditions for ongoing creative destruction remain intact:

  • Do incumbent firms face credible threats from potential innovators?
  • Are firms investing in next-generation technology?
  • Can new entrants or existing rivals displace leaders who stop innovating?
  • Does the market reward innovation with temporary profits that fund further investment?

For semiconductors, the answers suggest competition is working well, despite high concentration. Firms invest enormous sums in R&D. New process nodes arrive regularly. Leadership positions remain contestable. Intel’s stumbles show no firm’s leadership is permanent.

Enforcement actions that make sense in static markets will completely backfire in Schumpeterian ones. Breaking up a leading firm might destroy the scale economies needed for the massive investments that generate that innovation. Punishing profits will eliminate the incentive for risky R&D bets. The more productive approach examines whether specific practices impede the competition in innovation that disciplines incumbents, not whether a particular market structure looks too concentrated.

The semiconductor industry has maintained Moore’s Law for five decades while consolidating from dozens of manufacturers to three leading players. Concentration did not produce stagnation. Rather, it produced continuous technological progress and regular leadership transitions as firms displaced each other through innovation.

The post The Competitive Chaos Behind Moore’s Law appeared first on Truth on the Market.



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