Unplugging these 7 common household devices helped reduce my electricity bills


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ZDNET’s key takeaways

  • Unplugging idle devices can save on power bills.
  • TVs, consoles, coffee makers, and mini-fridges are top culprits.
  • Small daily changes help cut energy waste and lower electricity costs.

With costs climbing across the US, energy prices stand out, made worse by record-breaking summer heat and recent waves of scorching temperatures that have affected multiple states. Having endured several of them this season, I’m always looking for ways to reduce energy use.

There are many small things you can do to shave dollars off your monthly energy bill, and they go beyond simply switching off the lights when you leave the room. Did you know that you can save 3% on cooling costs for every 1°F decrease in your thermostat setting? As a fan of data, I’ve explored multiple quantifiable ways to save energy and how these methods translate into financial savings. 

Also: 3 charging mistakes that are killing your tablet – and the simple fix you need

Unplugging a single device when not in use won’t save you a significant amount of money. However, unplugging multiple devices can add up quickly to help you save, especially when you make it a habit. Here are the devices you should unplug when they’re not in use, and how doing so could save you almost $200 a year, depending on your local rates.

TVs, gaming consoles, and office devices

samsung-frame-pro-tv-2025-08

Adam Breeden/ZDNET

It’s easy to forget to unplug TVs that aren’t in daily use, but it happens more often than you’d think. This is especially true if you have a TV in a guest room or common area that isn’t often occupied. Simply unplugging your TVs when not in use could save you between $2 and $6 a year for each one. As soon as I learned this, I ran to unplug my guest room and office TV.

Similarly, a printer left plugged in can cost between $3 and $8 a year when idle. One can consume between 2W and 6W when not in use, adding another good savings option. 

Also: Your appliances may be quietly draining electricity – this gadget stops that

A single gaming console like a PlayStation or Xbox can consume between 1.5W and 10W in standby power, which can cost up to a dollar each month for a device that is not in use. It’s a good idea to unplug these devices when you’ll be out of the house or overnight, just keep in mind that you may still want to leave them in rest mode so you don’t miss an update.

You should also consider unplugging sound bars and speakers when not in use, especially in areas that don’t get daily use.

Coffee makers and kitchen devices

Keurig running with just fresh water

Maria Diaz/ZDNET

Unfortunately, I learned the hard way that my Keurig coffeemaker was driving up my power bill. I kept my Keurig in standby mode, rather than asleep, so it was always ready to brew a cup of coffee. This can consume from 60W and 70W because it has to keep the water warm and ready. This can translate into up to $60 a year. 

Also: Solar plus storage is just the start: How the most home-energy savvy slash their electric bills by 78%

Similarly, a mini-fridge can cost you up to $130 a year to run, which doesn’t always pay off if you don’t need it to run all the time. I used to forget to refill my mini-fridge, so it ended up running empty for weeks, wasting between 50-100W of energy and costing me money. If you have a mini-fridge that you only use seasonally, like in your sunroom during summer months, it’s best to unplug it when not in use. Doing so can save you over $10 a month on energy bills.

Smart home devices that are mostly idle

Amazon Smart Plug

Maria Diaz/ZDNET

Most smart home devices are focused on improving energy efficiency, but they can also be vampire devices. Smart devices are always consuming energy because they remain connected to either the internet or another device, like a hub. However, smart devices tend to consume very low phantom loads, so you don’t need to rush to unplug them all. 

Smart bulbs and plugs, though small, are always drawing a small amount of power, around 1W. This only costs you between $0.65-$1.30 a year, depending on your local rate, but it can add up if you have multiple of these devices, especially if you don’t use them often. 

Also: Want to cut your electric bill? Skip these scam ‘power-saving’ devices – and buy this instead

I have a lot of smart bulbs at home and I kill the switch on the ones that I know we won’t be using un the near future. Similarly, I unplug my smart plugs when they don’t have a device plugged into them. 

A smart plug can often save you money on your energy bill. For example, if you have an older Keurig without scheduling capabilities that you’d like to have ready when you wake up, you can put a smart plug on it and schedule it to turn on just an hour a day. I also use my smart plugs to run a grow light for houseplants, a fan, and an older lamp.

Older devices around your home

Many people still have older devices plugged in that they haven’t used in a long time, but either forgot or simply don’t think twice about it. A single set-top cable box, DVR, or Blu-ray player can cost you up to $20 a year to power when not in use, depending on your local rates. 

Also: Are portable wind generators legit? I tested one at home – here’s my buying advice

Look around your home and see what is plugged in that doesn’t need to be, including alarm clocks, cordless phone bases, electric kettles, hair dryers, and more. Unplugging these devices and only plugging them back in before using them can pay off, even if it’s just a few dollars a month.

There are many ways to save on your utility bills. Here are some things you can do:

  • Run a fan instead of turning down the A/C: Your central air conditioner unit uses between 2,000W and 2,500W when running, while a ceiling fan, for example, uses around 50W. You can set your thermostat between 4-6 degrees higher during the warmer months and use a fan to save energy costs and the life of your A/C unit.
  • Keep the heat out: A warmer house takes more effort to cool, so you should make sure your windows are completely shut and your home is properly insulated. Closing the blinds and adding blackout curtains in some rooms can also maintain a cooler temperature throughout the day.
  • Switch to LED bulbs: I’m sure you’ve heard this before, but this is a fantastic way to save on your utility bill. LED bulbs use 80-90% less energy than traditional incandescent bulbs and generate less heat.
  • Learn about energy savings through your utility provider: Many providers offer opportunities to save on your energy bills, especially during peak usage days and hours. Find out if your utility provider has a savings program and what you can do to participate in it.


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You’ve likely heard about unplugging common household appliances and devices when not in use to save energy. Devices that consume energy even while they’re switched off are aptly called ‘vampire devices,’ and you may have more of them in your home than you think. 

Also: This thermostat mistake was costing me hundreds: 3 tips to get the best temperature control

The US Department of Energy recommends unplugging devices when not in use to reduce phantom loads. Doing so can save you up to 10% on your energy bill, which is a pretty significant amount for such little effort. 


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Unplugging devices can help you save more energy than you’d think, especially if you often forget to switch off appliances like your Keurig. Many of the devices in our homes consume power even if they’re not in use, and the key to saving on your energy bills lies in compounding your potential to conserve energy.

As someone with a whole-home backup system that sees multiple power outages a year, I make a habit of unplugging devices to save energy. This is even more evident when the power goes out and I go through all my home’s circuits using the EcoFlow Smart Home Panel. The EcoFlow app shows me the load that each circuit in my home carries at any given time, and lets me turn them off from my phone.

Also: These 7 smart plug hacks changed how I run my home – here’s the setup

When the power goes out, I unplug devices that aren’t essential and turn off non-critical circuits. If my home consumes 1.2kWh at any given time, I can easily halve this by unplugging devices and switching off circuits. I unplug anything from smart plugs and lamps to air purifiers and robot vacuums that don’t need to be used during a power outage, and I keep my home running with only 330Wh to 600Wh to extend the life of my backup battery. 


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Editor’s note: This article was first published in August 2025. It was last thoroughly updated, fact-checked, and reviewed in December 2025.





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Semiconductors are everywhere. They power your phone, your car, your refrigerator. They enable AI models, cloud computing, and modern manufacturing. Advanced chips control weapons systems, telecommunications networks, and financial infrastructure. No technology is more central to modern economic activity.

This makes competition in semiconductor manufacturing a question of enormous importance. Yet the industry presents a puzzle that challenges conventional thinking about competition and market power.

Moore’s Law, the observation (then prediction) that chip performance doubles roughly every two years, has held steady for five decades.

Meanwhile, the industry has consolidated dramatically. By 2020, dozens of  chip manufacturers from the 1980s had evolved into three leading players, with Taiwan Semiconductor Manufacturing Co. (TSMC) now producing most of the world’s advanced processors.

By standard antitrust metrics, the semiconductor industry appears problematic. Market concentration has risen steadily. The largest firms command dominant market shares. Entry barriers appear massive: a new fabrication facility costs more than $20 billion. These metrics suggest competition is weak or weakening, creating the conditions for stagnation. 

But that’s not what’s happened. Instead, innovation thrived as the industry consolidated, maintaining the pace predicted by Moore’s Law (meaning, generally, more computing power at lower prices) even as the industry concentrated into fewer hands. 

The question is—how can an industry be both highly concentrated and intensely competitive? How can fewer firms produce constant innovation? And what should this teach us about using standard measures of competition, as well as the appropriate focus of antitrust enforcement?

These are the questions David Teece, Geoffrey Manne, Mario Zúñiga, and I explore in a new paper on competition in semiconductor manufacturing. In this post, I want to augment that analysis, using the framework developed by two of this year’s Nobel Prize winners, Philippe Aghion and Peter Howitt. Their model of Schumpeterian creative destruction, which I wrote about recently, explains why the chip-manufacturing industry simultaneously exhibits both constant, relentless competition and high concentration.

Smooth Growth from Turbulent Churn

Before getting to the specifics of semiconductors, start with the macroeconomic patterns. Advanced economies show smooth, steady GDP growth; in the United States, this has meant roughly 2% annual growth for decades. The semiconductor industry has maintained similarly smooth exponential productivity improvements through Moore’s Law for five decades. 

Yet underneath that smoothness, individual markets experience dramatic upheaval. How do we get steady macro-level growth from such turbulent micro dynamics?

Semiconductors present a similar puzzle. Transistors got smaller, chips got faster, and it all happened at a remarkably steady pace. If one were to plot chip performance over the years, you would see a smooth, predictable curve.

But in both the macroeconomy and the semiconductor industry, while the trend looks smooth, the firm-level picture is chaotic. In 2015, Intel led logic-chip manufacturing with its 14-nanometer process. Samsung and TSMC raced to catch up and, by 2017, they had matched Intel. Then TSMC pulled ahead with 7-nanometer in 2018. Intel stumbled on 10-nanometer for years. TSMC maintained its lead through 5-nanometer and 3-nanometer. Apple abandoned Intel processors entirely, switching to TSMC-manufactured chips. Intel’s market capitalization reflected this fall from grace.

This pattern of one firm innovating, others catching up, someone else pulling ahead, and yesterday’s leader falling behind repeats constantly. Netflix enters, and Blockbuster collapses. The iPhone launches and BlackBerry disappears. The semiconductor industry follows the same pattern of creative destruction: TSMC displaced Intel from the lead, and Intel is now investing billions to try to recapture its position.

Each transition reshuffles market leadership among firms. In semiconductors, each new process generation (about every two years) displaces the last, so it is a new opportunity for a new firm to take the lead. We have smooth aggregate growth built on creative destruction at the firm level. How does this actually work?

Serial Monopoly in Action

The Aghion-Howitt framework provides the answer: serial monopoly. Firms take turns being monopolists as each new leader displaces the last.

Success brings temporary monopoly profits. When TSMC got to 7-nanometer before Intel, it captured most of the market for advanced-logic chips. Those profits are substantial, with gross margins above 50% on leading-edge chip manufacturing. 

These temporary monopoly profits are central to how innovation works in the semiconductor industry. Developing a new process node requires billions in upfront investment, with no guarantee of success. The possibility of capturing the market and earning substantial profits for a period of time is what justifies these massive bets. Without the prospect of temporarily high returns, no firm would make such risky investments. The monopoly profit is the carrot that motivates massive R&D investment.

But the monopoly remains temporary because rivals keep investing to displace the current leader. Even the current leader must invest billions to maintain its position. Despite leading advanced manufacturing, TSMC spent $6.4 billion on R&D in 2024. It cannot rest on its current position because it faces the same pressure to innovate as its challengers, knowing that any stumble means displacement. Intel, trying to regain its technological edge, spent $16.5 billion (31% of its revenue) on R&D. Samsung invests similar amounts.

If we zoom out beyond manufacturing to consider the broader industry, with better data, the semiconductor sector as a whole is one of the most R&D-intensive industries in the world. In 2024, overall U.S. semiconductor-industry investment in R&D totaled $62.7 billion, representing 18% of U.S. semiconductor firms’ revenue.

This is competition working, but it looks nothing like the textbook model. Firms in this industry don’t compete primarily by cutting prices on identical products to capture a bit more market share. They compete by racing to develop better products that make existing ones obsolete, capturing the market entirely. That is, at least, until the next innovation comes along. The competition happens through innovation, not just price.

This pattern creates what economists call “competition for the market,” rather than “competition in the market.” But it is competition nonetheless. Each new process node requires billions in research spending. These investments fund thousands of engineers working on photolithography, materials science, and manufacturing processes. The firm that gets to the next node first captures most of the market for that generation. Every competitor aims to displace it at the next node. For its part, TSMC knows that a single missed transition could reverse years of leadership.

Why Standard Competition Metrics Fail

Our paper examines how dynamic competition operates, which helps to explain why traditional antitrust metrics miss what’s actually happening.

The old structure-conduct-performance paradigm in antitrust assumes that market structure determines competitive behavior and, ultimately, market performance. Under this view, concentrated markets with few firms should produce higher prices, lower output, and reduced innovation because firms face less competitive pressure. When regulators see three firms controlling advanced semiconductor manufacturing, the paradigm suggests these firms can coordinate behavior, raise prices, and avoid the costly investments that competition would otherwise force. 

While economists abandoned the strong form of this paradigm decades ago, modern antitrust analysis still relies heavily on structural metrics: how many firms, what market shares, what concentration ratios. These metrics would assume that  the semiconductor industry is problematic. Three firms controlling advanced manufacturing looks like an oligopoly that should be earning excessive profits and underinvesting in R&D.

But inferring weak competition and poor performance from this structure misreads the competitive dynamics, especially in semiconductor manufacturing. Indeed, the semiconductor-manufacturing industry’s consolidated structure emerged from competition, not in spite of it. Competition led to consolidation around a few highly capable firms. In fact, that’s a standard result across many industries: competition increases concentration

This mechanism is consistent with the Aghion-Howitt framework. Developing advanced manufacturing processes requires massive fixed costs. While a new fabrication facility costs $20 billion or more, chips sell for around $50 to a few thousand dollars each, depending on their complexity. Only firms that can spread those costs across enormous production volumes can recoup the investment. And the efficient scale has grown over time as the technology required to keep pace with Moore’s Law has become increasingly difficult.

This creates natural pressure toward concentration. But concentration doesn’t eliminate competitive pressure. Where there is a whole market’s worth of profits at stake, competition is fierce, and the competitive pressure of displacement provides the discipline that keeps firms investing and innovating.

The Intel case illustrates this process. Intel dominated logic-chip manufacturing for decades, but leadership did not mean complacency. Intel invested heavily in its 10-nanometer process, spending billions on new fabrication facilities and engineering talent. The company’s problem was not lack of effort. Instead, Intel’s engineers encountered unexpected manufacturing difficulties with the new process. Yields remained low, meaning too few working chips per wafer to make production economical. Intel delayed commercial production repeatedly while trying to solve these problems.

Meanwhile, TSMC succeeded with its competing 7-nanometer process. TSMC’s engineers took different technical approaches that proved more manufacturable. When Apple needed chips for its new Mac computers, it chose TSMC’s superior process over Intel’s delayed one. AMD, which had previously used Intel-equivalent processes, switched to TSMC and gained market share with chips that outperformed Intel’s offerings.

The displacement happened through innovation, not price cuts. Customers didn’t switch because TSMC charged less (although that mattered too). They switched because TSMC’s more advanced manufacturing process enabled better chips: faster, more power-efficient, with more features per unit area. Intel’s stumble demonstrates that no firm’s position is secure. But TSMC faces the same pressure today. If TSMC fails to deliver on 2-nanometer or the generations beyond, Samsung or Intel will capture those customers.

This is Joseph Schumpeter’s “creative destruction” in action. 

Market structure is endogenous. The remaining firms and sizes are the outcome of competitive processes, not the point from which competition starts. TSMC became a big player by out-innovating Intel in a specific technological transition. 

As we point out in the paper, the regional history of the industry confirms this pattern. In the 1980s, U.S.-based firms dominated semiconductor manufacturing. Japanese manufacturers invested heavily in process technology and quality control. They achieved higher yields (more working chips per silicon wafer) than their American competitors. By the late 1980s, most American memory-chip firms had exited the market.

From the traditional structure-conduct-performance perspective, this looks like a competition failure. U.S. firms lost. The market is concentrated. But innovation accelerated. Japanese firms competed with one other to improve manufacturing processes. Then, Korean firms entered with even more aggressive investments. Samsung displaced Japanese leaders through superior manufacturing technology.

What This Means for Policy

The semiconductor industry illustrates why we need to think differently about competition in innovative industries. Standard antitrust metrics—concentration ratios, market shares, price-cost margins—can mislead enforcers about competitive conditions in industries characterized by rapid innovation and large fixed costs. These metrics assume that market structure determines competitive intensity. But in Schumpeterian industries, especially, intense competition produces concentrated structures as successful innovators capture the market, only to face displacement at the next technological transition.

When it comes to policy, antitrust authorities must understand this reality about market competition. They must ask whether the conditions for ongoing creative destruction remain intact:

  • Do incumbent firms face credible threats from potential innovators?
  • Are firms investing in next-generation technology?
  • Can new entrants or existing rivals displace leaders who stop innovating?
  • Does the market reward innovation with temporary profits that fund further investment?

For semiconductors, the answers suggest competition is working well, despite high concentration. Firms invest enormous sums in R&D. New process nodes arrive regularly. Leadership positions remain contestable. Intel’s stumbles show no firm’s leadership is permanent.

Enforcement actions that make sense in static markets will completely backfire in Schumpeterian ones. Breaking up a leading firm might destroy the scale economies needed for the massive investments that generate that innovation. Punishing profits will eliminate the incentive for risky R&D bets. The more productive approach examines whether specific practices impede the competition in innovation that disciplines incumbents, not whether a particular market structure looks too concentrated.

The semiconductor industry has maintained Moore’s Law for five decades while consolidating from dozens of manufacturers to three leading players. Concentration did not produce stagnation. Rather, it produced continuous technological progress and regular leadership transitions as firms displaced each other through innovation.

The post The Competitive Chaos Behind Moore’s Law appeared first on Truth on the Market.



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