After Cutting Down on ‘Side Quests,’ OpenAI Bought a Talk Show


OpenAI has spent the last few weeks seemingly trying to refocus on using AI for business instead of what execs dubbed “side quests,” dumping its AI video generator and its plans for an adult-themed chatbot. So this week, of course, the company announced it’s jumping into the media business.

OpenAI said it was acquiring Technology Business Programming Network, better known as TBPN, which runs a 3-hour show streamed on weekdays that delves into the biggest topics — and brings in the biggest names — in tech business.

(Disclosure: Ziff Davis, CNET’s parent company, in 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

OpenAI said it added TBPN to “help create a space for a real, constructive conversation about the changes AI creates,” Fidji Simo, CEO of AGI deployment at OpenAI, wrote in a message to employees shared by OpenAI. Simo said the company also wanted to take advantage of TBPN’s marketing prowess. “They have a strong pulse on where the industry is going, their comms and marketing ideas have really impressed me,” Simo said.

TBPN launched in October 2024 and has been compared to ESPN in how it covers tech — two guys at a big desk with news, analysis, commentary and banter about topics such as AI, crypto, startups and the defense industry. The show’s two hosts and co-founders, Jordi Hays and John Coogan, have had some of tech’s biggest names in studio — OpenAI’s Sam Altman, Meta’s Mark Zuckerberg, Microsoft’s Satya Nadella, entrepreneur Mark Cuban and Salesforce’s Marc Benioff, to name some.

The show is streamed live from 11 a.m. to 2 p.m. PT Monday through Friday on YouTube and X from the Ultradome, a studio on a Hollywood film lot. The show has 70,000 viewers daily and looks set to make more than $30 million in revenue this year, according to the Wall Street Journal.

TBPN co-host Hays acknowledged in a statement that the show has been “critical” of the AI industry.

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“After getting to know Sam and the OpenAI team, what stood out most was their openness to feedback and commitment to getting this right,” Hays said. “Moving from commentary to real impact in how this technology is distributed and understood globally is incredibly important to us.”

In an era of fast-moving media consolidation, it’s a fair question — can TBPN keep saying what they really think, even if that ruffles OpenAI’s feathers? In her statement, Simo said OpenAI wants the show to maintain its “editorial independence.”

“TBPN will continue to run their programming, choose their guests, and make their own editorial decisions,” she said. “That’s foundational to their credibility, and it’s something we’re explicitly protecting as part of this agreement.”

Altman, OpenAI founder, echoed that sentiment with a posting on X. also calling TBPN his “favorite tech show.”

“We want them to keep that going and for them to do what they do so well,” Altman posted. “I don’t expect them to go any easier on us, am sure I’ll do my part to help enable that with occasional stupid decisions.”

The acquisition prompted some criticism and concern on social media as people wondered whether TBPN could really maintain editorial independence.

“Reporters doing accountability journalism are getting mowed down by mass layoffs & are now almost extinct — while the targets of their accountability reporting are giving hundreds of millions of dollars to pundits,” David Sirota, a longtime columnist and founder of the investigative news outlet The Lever, posted on X. “What stage of the media dystopia is this?”

TBPN will be under the supervision of OpenAI’s Chief Global Affairs Officer Chris Lehane, who joined the company in October 2024 and is the company’s main strategist in working with government officials. Decades ago, he worked in the White House of President Bill Clinton — helping to handle the Whitewater and Monica Lewinsky investigations — and as press secretary to Vice President Al Gore. Lehane also set up a procrypto super PAC called Fairshake that helped defeat anticrypto candidates during the 2024 elections and helped Airbnb battle housing regulations.





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Michelin is a French multinational company that many consumers consider to be one of the most satisfying major tire brands. This firm makes several tire models that offer comfort, performance, all-terrain prowess, and everything in between — including cutting-edge products like the $42,000-per-set Michelin Pilot Sport PAX that it developed specifically for the Bugatti Veyron. Aside from its own tires, Michelin also owns other tire brands that you might be familiar with, including BFGoodrich, Achilles, and Corsa.

While tires are what Michelin is known for, the company has put its name to more than the rubber that wraps around your car’s rims. In fact, the company sells several other products that aren’t tires. So, we’re listing a few Michelin-branded items that you can buy online and in retail stores. While they might not all be made of rubber or even related to vehicles, these tools and accessories can come in handy when keeping your car — and even yourself — in good shape.

Michelin tire inflator

Since Michelin is primarily known for its tires, it makes sense for the company to sell a Michelin-branded tire inflator as well. That way, if you get a flat on one of the Michelin tires on your car or want to regularly top up your car’s tire pressure to maintain optimum performance, you can use a Michelin-branded pump to fill up your tires. The company actually sells several types of inflators on its Amazon page, but it only offers a single motorized unit — the Michelin Micro Tyre Inflator, which is available on Amazon for $98.99.

This little device is only slightly wider than an iPhone 17 and weighs about 400 grams, or 14 ounces. This means it’s easy to store in your car and to move to whichever tire needs topping up. More importantly, it takes power from a 12-volt socket, allowing you to run it using your car’s battery. It also has a USB port for charging your phone (or any other USB device) in case of an emergency.

Some users say that the device is slow, taking about 12 minutes to bring a tire from 10 to 32 PSI, but that’s not unexpected given its small size. Still, it should be good enough for regular weekly maintenance if you know your car’s proper tire pressure, or in case of an emergency. Its biggest downside is that you need a power source to run it, but having a dead battery and a flat tire simultaneously is likely a rare occurrence in many modern cars.

Michelin mini fridge

Taking a road trip during the summer can get you thirsty, and there’s no better way to quench that thirst than by drinking a cool can of soda (or your beverage of choice). If you want to ensure that you’ll always have a cold drink ready while you’re driving on the freeway, Michelin’s mini fridge will help you with that. This nifty little refrigerator is available on Amazon for just $99.99 and can be connected to either 110V AC or 12V DC power, ensuring that it will work on both your desk and in your car.

The mini fridge measures 6.9 x 9.45 x 10 inches (17.5 x 24 x 25.4 cm), meaning it can easily fit on a garage shelf or office desk. It should also be small enough to put on the floor of your car. Despite that relatively small size, it’s large enough to fit six 350-ml cans or four 500-ml bottles, and it will keep these items at a chilly 32 degrees Fahrenheit or 18 degrees Celsius. It also has an LED light on the door, so it can double as a night light if necessary.

Aside from keeping your drinks (and other food items) below room temperature, it also has a few other creature comforts. These include a removable shelf and door basket for flexibility and easy cleaning, as well as a retractable carry handle and a self-locking door to make transportation easier.

Michelin car floor mats

Heavy-duty car floor mats are often made from rubber for durability and water resistance, and since Michelin is in the business of rubber, it makes sense for the company to offer exactly that. So, if you want to protect your vehicle’s floor from dirt, dust, and mud, the company can help you with its Michelin all-weather car floor mats. This four-piece package is available on Amazon for $49.99 and comes in either black or tan.

The surface of these floor mats is specially designed to trap debris, snow, and water, preventing them from ruining the carpet on your vehicle. The mats have a cleat backing that grips your car’s floor and prevents them from slipping. The front row mats also come with what Michelin calls a Gripclip Retention System, allowing them to clip into your vehicle’s safety clips and adding even more reassurance that they won’t accidentally slip while you’re driving and pose a hazard to your safety.

These mats are universal and will work in most vehicles. However, they’re also easy to customize: If you find them a bit too large for the footwell of your tiny hatchback, you can use a pair of scissors to trim the edges for a perfect fit.

Michelin Stealth Ultra wiper blades

While Michelin’s Stealth Ultra wiper blades aren’t generally considered among the best windshield wipers, they appear to be a pretty good choice given their four-star rating on Amazon. These wipers cost $49.99 and are available in various size combinations for all sorts of cars. This ensures that no matter what vehicle you’re driving, you can probably find a set that will fit your needs.

These Michelin wipers are curved to conform to the shape of your windscreen for a clean, streak-free wipe. The company’s Amazon listing claims that these are designed to “withstand rain, wind, snow, mud, dust, or any other debris that might hamper your windshield’s visibility.” While you might think that windshield wipers are pretty simple items, and that you can just purchase any generic wipers off the internet, you must remember that they’re essential so that you have the best visibility possible during inclement weather. So, for your safety, consider investing in a set from a reputable brand like Michelin.

Michelin work boots

Michelin is known for making rubber tires to put on your car’s “feet,” but did you know it also makes shoes for the driver’s feet? The company makes sports & outdoor footwear, as well as shoes for work and safety. For this example, we have the Michelin HydroEdge Steel Toe waterproof work boot, listed for $210 on Amazon and at Georgia Boot. This shoe is available in U.S. sizes from 7.5 up to 14, ensuring that no matter what size you wear, you can get a Michelin work boot for yourself.

As the name suggests, this pair of shoes has steel toes to protect your feet from accidental impacts and is fully waterproof to help keep your feet dry, even in supposedly severe conditions. It also meets ASTM F2413 standards for electrical protection, meaning it has fully insulating soles to protect you from electrical hazards at work. Michelin also added what it calls an Advanced Rear Suspension system to its heel, ensuring proper shock absorption when you walk.





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