Sony’s upcoming True RGB TVs look to set “a new benchmark” for picture quality


After several months of teasing, Sony has decided to fill us in a bit more information about its upcoming True RGB TV.

Although only a little bit more.

We still don’t have an idea of what the TV looks like (but we assume it’ll look like any other Sony TV), and there’s no word on pricing yet, but we do know they’ll be multiple TVs as the press alert refers to “Bravia TVs”. And on top of that you won’t have too long to wait. They’re set for release this spring.

Decades in the making

This latst release provides a nugget of more information, just a few days after Sony and TCL came to an agreement over the new TV venture they’ve established together that’s rather nicely called Bravia Inc.

Sony comments that its True RGB technology intends to set a new benchmark for RGB LED picture performance. Unlike conventional approaches to the technology, True RGB is said to use independently controlled red, gree, and blue light sources (diodes) that can apparently deliver “purer colour, greater brightness, and the largest colour volume ever achieved in Sony’s home TV history”

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Sony introduces Sony’s proprietary “True RGB” technology – the naming convention behind the breakthrough display technology powering upcoming Sony’s True RGB televisions and setting a new benchmark for RGB LED picture performance. By combining the individual RGB LEDs with the strengths of both Mini LED and OLED into one TV, we’re potentially looking at the ultimate TV viewing experience.

Sony’s hope with its True RGB technology is that picture quality looks more natural, more three dimensional, and more accurate, whether you’re viewing in a bright living room or otherwise.

Mini LED vs New Sony RGB Backlight
Image Credit (Sony)

What makes Sony’s True RGB tick is the “proprietary optical structure and precision backlight control” that’s driven by a new RGB backlight driver. You can add “faithful colour reproduction from wider viewing angles” to the list of plusses that Sony’s True RGB backlight is bringing to the table.

Sony says that its True RGB is the culmination of more than 20 years of its “innovation in LED control”, fomr the first RGB light sources introduced in the QUALIA 005 in 2004, through to the flagship and much praised Backlight Master Drive that launched in 2016.

Similar to how James Bond will Return, additional details will be shared in the “near future”. Trusted Reviews has been invited to a Sony Home Cinema event in May. It’s looking likely that we’ll be seeing the future of Sony’s TVs there and then. Will it be a brighter and colourful one?

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It’s officially springtime, which means we’re due for another Amazon Big Spring Sale. Ahead of the deal event, which starts on March 25, several robot vacuums are on sale, including top-end modelds from brands like Ecovacs, Dreame, Roborock, and more. 

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When is Amazon’s Spring Sale? 

Amazon’s Big Spring Sale begins on Wednesday, March 25, and ends on Tuesday, March 31, 2026. 

How did we choose these early Amazon Spring Sale deals?

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