YouTube Works Awards Southeast Asia 2026: Submissions Now Open


MANILA, PHILIPPINES — Google officially announces the launch of the 2026 YouTube Works Awards Southeast Asia (SEA), in collaboration with Deloitte, recognizing the most innovative and effective advertising campaigns on YouTube that contribute to the region’s digital economy.

YouTube Works Awards Southeast Asia 2026

YouTube Works Awards Southeast Asia 2026

These Awards will highlight how brands, agencies, and businesses use YouTube to achieve tangible business results, increase ROI, and influence the future of video.

The 2026 edition features a robust lineup of returning categories, which include:

  1. The Big Bang: Celebrating the most effective launch campaigns.
  2. Multiformat Storytelling: Impactful storytelling across formats and durations (Shorts, Long-form, Connected TV).
  3. Brands & Creators: The most impactful partnerships between brands and YouTube creators.
  4. Masters of Media: Strategic media excellence that drives exceptional results.
  5. Best of Festive: The most effective campaigns for festive moments.
  6. Best of Market: Acknowledging the best overall local YouTube campaign of the period.
  7. Agency of the Year (Media, Creative, and Specialty): Honoring the agencies that contribute most to client success through winning submissions.
  8. The Grand Prix. The ultimate award, celebrating the best overall Southeast Asia YouTube campaign.

Last year, Filipino excellence in digital marketing and video advertising received notable recognition when GCash advanced to the regional level of the prestigious 2025 YouTube Works Awards. Their standout #GSafeTayo video ad campaign was selected as the only entry from the Philippines, competing against other innovative and creative campaigns from Southeast Asian nations, showcasing the country’s talent and creativity on a larger, regional stage.

Celebrating the Synergy of Human Creativity and AI: Best Use of AI for Creative category

This year marks a pivotal moment for the industry, highlighting the collaboration between human intuition and technological innovation. The YouTube Works Awards now features a new category, “Best Use of AI for Creative,” at the Southeast Asia level of the competition.

This new category awards the most innovative applications of generative AI in creative development—such as scaling hyper-personalized content, enabling new audience interactions, or realizing creative visions beyond traditional capabilities. Judging will center on “Human-AI Synergy,” evaluating how human talent uses AI to drive innovation. The category emphasizes that AI’s effectiveness relies on the creativity of the user, celebrating human talent that guides these tools to produce outstanding campaign outcomes.

“In today’s landscape, AI is a collaborative partner unlocking new creative frontiers,” said Prep Palacios, Country Manager of Google Philippines. “We are committed to the standard of transparency: AI is a tool that enhances and honors, rather than replaces, human creativity. With this new category, we want to celebrate the pioneering spirit of brands that use technology to amplify their vision and break production conventions.”

This year, Deloitte will manage the methodology and judging for the YouTube Works Awards. The winners will be chosen by a panel of top marketing, media, and creative experts from Southeast Asia.

To enter the YouTube Works Awards, brands and agencies are invited to submit their entries through the official portal. The deadline for entry submissions is April 30, 2026. The eligibility period for submissions covers campaigns run from March 1, 2025, to April 30, 2026.

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Michelin is a French multinational company that many consumers consider to be one of the most satisfying major tire brands. This firm makes several tire models that offer comfort, performance, all-terrain prowess, and everything in between — including cutting-edge products like the $42,000-per-set Michelin Pilot Sport PAX that it developed specifically for the Bugatti Veyron. Aside from its own tires, Michelin also owns other tire brands that you might be familiar with, including BFGoodrich, Achilles, and Corsa.

While tires are what Michelin is known for, the company has put its name to more than the rubber that wraps around your car’s rims. In fact, the company sells several other products that aren’t tires. So, we’re listing a few Michelin-branded items that you can buy online and in retail stores. While they might not all be made of rubber or even related to vehicles, these tools and accessories can come in handy when keeping your car — and even yourself — in good shape.

Michelin tire inflator

Since Michelin is primarily known for its tires, it makes sense for the company to sell a Michelin-branded tire inflator as well. That way, if you get a flat on one of the Michelin tires on your car or want to regularly top up your car’s tire pressure to maintain optimum performance, you can use a Michelin-branded pump to fill up your tires. The company actually sells several types of inflators on its Amazon page, but it only offers a single motorized unit — the Michelin Micro Tyre Inflator, which is available on Amazon for $98.99.

This little device is only slightly wider than an iPhone 17 and weighs about 400 grams, or 14 ounces. This means it’s easy to store in your car and to move to whichever tire needs topping up. More importantly, it takes power from a 12-volt socket, allowing you to run it using your car’s battery. It also has a USB port for charging your phone (or any other USB device) in case of an emergency.

Some users say that the device is slow, taking about 12 minutes to bring a tire from 10 to 32 PSI, but that’s not unexpected given its small size. Still, it should be good enough for regular weekly maintenance if you know your car’s proper tire pressure, or in case of an emergency. Its biggest downside is that you need a power source to run it, but having a dead battery and a flat tire simultaneously is likely a rare occurrence in many modern cars.

Michelin mini fridge

Taking a road trip during the summer can get you thirsty, and there’s no better way to quench that thirst than by drinking a cool can of soda (or your beverage of choice). If you want to ensure that you’ll always have a cold drink ready while you’re driving on the freeway, Michelin’s mini fridge will help you with that. This nifty little refrigerator is available on Amazon for just $99.99 and can be connected to either 110V AC or 12V DC power, ensuring that it will work on both your desk and in your car.

The mini fridge measures 6.9 x 9.45 x 10 inches (17.5 x 24 x 25.4 cm), meaning it can easily fit on a garage shelf or office desk. It should also be small enough to put on the floor of your car. Despite that relatively small size, it’s large enough to fit six 350-ml cans or four 500-ml bottles, and it will keep these items at a chilly 32 degrees Fahrenheit or 18 degrees Celsius. It also has an LED light on the door, so it can double as a night light if necessary.

Aside from keeping your drinks (and other food items) below room temperature, it also has a few other creature comforts. These include a removable shelf and door basket for flexibility and easy cleaning, as well as a retractable carry handle and a self-locking door to make transportation easier.

Michelin car floor mats

Heavy-duty car floor mats are often made from rubber for durability and water resistance, and since Michelin is in the business of rubber, it makes sense for the company to offer exactly that. So, if you want to protect your vehicle’s floor from dirt, dust, and mud, the company can help you with its Michelin all-weather car floor mats. This four-piece package is available on Amazon for $49.99 and comes in either black or tan.

The surface of these floor mats is specially designed to trap debris, snow, and water, preventing them from ruining the carpet on your vehicle. The mats have a cleat backing that grips your car’s floor and prevents them from slipping. The front row mats also come with what Michelin calls a Gripclip Retention System, allowing them to clip into your vehicle’s safety clips and adding even more reassurance that they won’t accidentally slip while you’re driving and pose a hazard to your safety.

These mats are universal and will work in most vehicles. However, they’re also easy to customize: If you find them a bit too large for the footwell of your tiny hatchback, you can use a pair of scissors to trim the edges for a perfect fit.

Michelin Stealth Ultra wiper blades

While Michelin’s Stealth Ultra wiper blades aren’t generally considered among the best windshield wipers, they appear to be a pretty good choice given their four-star rating on Amazon. These wipers cost $49.99 and are available in various size combinations for all sorts of cars. This ensures that no matter what vehicle you’re driving, you can probably find a set that will fit your needs.

These Michelin wipers are curved to conform to the shape of your windscreen for a clean, streak-free wipe. The company’s Amazon listing claims that these are designed to “withstand rain, wind, snow, mud, dust, or any other debris that might hamper your windshield’s visibility.” While you might think that windshield wipers are pretty simple items, and that you can just purchase any generic wipers off the internet, you must remember that they’re essential so that you have the best visibility possible during inclement weather. So, for your safety, consider investing in a set from a reputable brand like Michelin.

Michelin work boots

Michelin is known for making rubber tires to put on your car’s “feet,” but did you know it also makes shoes for the driver’s feet? The company makes sports & outdoor footwear, as well as shoes for work and safety. For this example, we have the Michelin HydroEdge Steel Toe waterproof work boot, listed for $210 on Amazon and at Georgia Boot. This shoe is available in U.S. sizes from 7.5 up to 14, ensuring that no matter what size you wear, you can get a Michelin work boot for yourself.

As the name suggests, this pair of shoes has steel toes to protect your feet from accidental impacts and is fully waterproof to help keep your feet dry, even in supposedly severe conditions. It also meets ASTM F2413 standards for electrical protection, meaning it has fully insulating soles to protect you from electrical hazards at work. Michelin also added what it calls an Advanced Rear Suspension system to its heel, ensuring proper shock absorption when you walk.





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