Why The Bugatti Veyron And Honda Odyssey Share The Same Michelin Tire System







There are discrepancies between automobiles, and then there’s this. Okay, at first glance, a Honda Odyssey and Bugatti Veyron both feature some similarities. Some. For instance, they both have four wheels, an engine, and a steering wheel. They both go vroom when you step on the gas pedal (though one sounds substantially more operatic than the other). And, for a select few models, both of these vehicles feature something rather unique and obscure: the failed Michelin PAX run-flat tire system. No, not the tires themselves — though it’s funny to imagine an Odyssey fitted with some of the widest tires ever made for a production car – just the safety device the tires incorporated.

At one point, Michelin revolutionized the tire industry by releasing the first patented radial tire in 1946, and in 2004 the company set out to quite literally reinvent the wheel (again). It looked promising at first, with Michelin viewing the PAX system as a stepping-stone to more advanced designs, such as airless tires, curtailing the inconvenience of getting a flat. Only a few cars received this system, however; most notable among them being the Rolls Royce Phantom, Bugatti Veyron, and the suburban perennial Honda Odyssey. At the end of the day, all modern production cars do run on inflatable tires, and this makes this run-flat safety technology as equally applicable to hypercars as it is to minivans hauling around whole families.

The PAX system is actually quite sophisticated, with a handful of innovations considered novel in the mid-2000s. However, a number of critical design flaws prevented the system from widespread adoption, instead ending as a footnote in the otherwise evolving tire industry. Let’s explore how it worked and how it ultimately failed.

How the Michelin PAX system worked

The Michelin PAX system was just that — a system. It wasn’t just a run-flat tire in the traditional sense; instead, it was composed of three separate pieces. First and most obvious is the tire itself, which is built like any other. You have economy tires for the Odyssey and performance tires for the Veyron, but here’s where it gets interesting.

The tire is mounted on a specialized inner support, not unlike a bicycle tire inner tube, for instance. This support acts as a rigid base on which the tire sits if it bursts, acting similarly to other modern run-flat systems. The polyurethane ring effectively transforms the flat into a hard donut, allowing you to get to a service center without having to swap it out; other systems exist today, such as heavily-reinforced sidewalls designed to support the weight of the car without an inner ring.

The third component is unique to PAX, however, and is crucial to how these components interact with one another. A typical tire is held in place with air pressure forcing a mechanical fit between the tire bead and the rim. Conversely, a PAX-equipped tire is held in place by a special groove cut into the inside of the rim, meaning you need both the tire and rim for the system to work. In theory, this allows the PAX system to be much lighter than conventional run-flats, improving ride quality and lowering the strain on suspension components. It’s not as well-known on the Bugatti as its infamous W16 engine, but it was certainly innovative in the early 2000s.

Why the PAX system failed

The simplest answer to this question is that few companies were willing to commit to developing brand-new rims just for this one specific tire. According to Michelin’s PAX homepage (since taken down), PAX-equipped vehicles included the 2005-2007 Honda Odyssey, 2006-2007 Nissan Quest, and 2006-2007 Acura RL — in addition to the aforementioned exotics. Bluntly, Michelin wasn’t willing to commit further research into its run-flat system when only two major car companies actually used the thing. Moreover, Michelin (which owns numerous other tire manufacturers) licensed the inner ring assembly design architecture to other companies during PAX’s tenure. Many run-flats still utilize this technology, especially in the armored car market. Ultimately, such applications were always going to be niche.

Then there’s the question of how you mount the tire. For one, these weren’t cheap – and they’re still pretty pricey to this day. They also required specialized tools and training to mount, owing to the rims and inner ring assemblies not being compatible with typical tire mounting equipment. Basically, you had to go out of your way to find a shop to even mount these tires, which isn’t ideal if you end up with a puncture and you’re not near a major city.

Lastly, because Michelin licensed the technology, modern run-flats are infinitely better owing to two decades’ worth of development time. Today’s typical run-flat involves reinforced sidewalls designed to support the car’s weight for short periods of time. These also require bespoke machines that can handle the extremely stiff sidewall, but with the technology more universal than ever before, such systems are cheaper and more available. PAX was instrumental in this development, but it was never the end goal.





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ZDNET’s key takeaways

  • Amazon is reportedly developing a new Fire Phone.
  • The previous model had several issues, including an inferior app store experience.
  • Under new supervision (and with more experience), Amazon can do better this time.

Well, I don’t know about you, but I certainly didn’t have “new Amazon smartphone” on my 2026 bingo card. As it turns out, according to Reuters, the retailer may be developing a new smartphone, internally known as “Transformer.” 

Those familiar with the industry will instantly draw parallels to Amazon’s previous smartphone effort, the Fire Phone from 2014. Appropriately, that phone ended up as part of a fire sale about a year later.

Now, in 2026, with no fewer than five phone brands in the US — Apple, Samsung, Google, Motorola, and OnePlus — Amazon faces a lot of competition. In fairness, it also has two fewer platforms to compete against. In 2014, Windows Phone and BlackBerry were still very much part of the smartphone conversation; these days, not so much.

The AppStore problem

But there’s one mistake Amazon made in its first effort that will absolutely torpedo its chances at succeeding — the Amazon AppStore and specifically the decision to forego Google Play services. Google is simply too valuable in too many lives to not support the platform. Oh, and the Amazon AppStore is terrible.

Also: What’s right (and wrong) with the Amazon Fire Phone

It has admittedly been a few years since I last inventoried the Amazon AppStore, but when I last checked, the Amazon AppStore was a wasteland of half-supported or unsupported apps, with two notable exceptions. Finance, home control, and communication apps were either absent or had not received updates for years prior.

The only apps in the Amazon AppStore that remained up to date were productivity apps (largely powered by Microsoft) and streaming apps. Those two categories work very well on the cheap, underpowered hardware that Amazon usually launches, and that’s fine. A coffee-table tablet is a nice thing to have lying around.

A spark of hope

Amazon Fire Phone

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But a phone is another animal entirely. If a tablet is a device to entertain, a phone is a device for everything else. One of the key reasons Windows Phone failed was its lack of an app ecosystem. The Senior Vice President of Devices and Services,  Panos Panay, is very familiar with that saga, so I’m hopeful that he will make the same arguments to the powers that be at Amazon. 

Honestly, if there is anyone who I think can pull off an Amazon phone revival, it’s probably Panay, who understands design and product development better than most, and to be perfectly honest, he’s my absolute favorite product presenter.

Also: Amazon Fire Phone review: Not a great smartphone

Of course, all of this is early days. This phone is being worked on internally, and even Reuters reports that it could get the axe long before it sees the light of day. Personally, I’m intrigued by the idea, but I sincerely hope that Amazon doesn’t make this the shopping phone it tried to build in 2014. 

If Amazon just wants to make a nice, well-built smartphone, with a skin that pushes Amazon content to the fore, I’m fine with that. But leaving Google behind is a mistake that Amazon cannot afford to make again. Fool me once, and all that.

So, if this phone is to have a chance at success, it needs to embrace Google services so it can be a phone that everyone can use. Amazon has the brand power to make a phone like this work, even up against juggernauts like Apple and Samsung, but it needs to approach this correctly, lest it end up in yet another Fire phone fire sale.





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