When Tim Cook took over Apple in 2011, the big question was whether anyone could follow in the footsteps of Steve Jobs. For many, Jobs was Apple.
A massive fifteen-year stint later, it’s clear that Cook has delivered – and then some. Not with a single breakthrough product like the Jobs-era iPhone or iPod, but a long list of hits, experiments and the occasional misstep that reshaped what Apple is today.
Here are 15 of our favourite Apple products that defined Cook’s decade-and-a-half legacy, both for better and for worse.
Apple Watch
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The Apple Watch was the first big “post-Jobs” category – and it didn’t receive a particularly warm welcome initially. Early versions leaned awkwardly into fashion, complete with gold editions and luxury marketing, despite early Apple Watches only being supported for a relatively short period of time.
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But, slowly but surely, Apple’s wearable found its footing. Today, the Watch is less about style and more about health with features like heart rate monitoring, ECG and fall detection, and has become one of the company’s most important products as a result.
It also helps that it plays so nicely with connected iPhones, offering a level of interoperability that most Android-based wearables still can’t quite match.
AirPods
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Considering how popular AirPods are in 2026, it’s funny to look back at the reactions on social media when they were first revealed in 2016. People generally disregarded the buds, comparing them to electric toothbrush heads, but within a year of launch, they were everywhere.
As with the Apple Watch, Cook’s sprinkling of magic meant the buds worked very well with iPhones, iPads and Macs. They offer great sound and features like seamless handoff between devices, and they’ve vastly improved in the years since, not only in features but also in the overall design with the Pro and Max variants.
iPhone X
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While the original iPhone was a Jobs-era innovation, the iPhone X was the moment that the modern iPhone was born.
It ditched the staples of the iconic iPhone design – the Home button and bezels – for an all-screen design with the now instantly recognisable Face ID notch. It was a controversial change at the time, but it’s a design that Apple still uses on its iPhone lineup today.
Apple Silicon
If there’s one product that feels like a true Cook-era mic drop, it has to be Apple Silicon.
Ditching the dominant force that was Intel to build its own chips was a huge risk – especially considering Mac apps would essentially need to be rebuilt for the platform to fully take advantage of the power on offer. But that risk paid off, almost immediately.
The M1 MacBook Air was absurdly fast, silent and efficient compared to practically anything else around, and it has only improved with newer versions in the years since.
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iPad Pro
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The iPad Pro is Apple’s long-running attempt to answer a simple question: Can a tablet replace your laptop?
Even after all these years, the answer is still… it depends. But with the Pencil, keyboard and increasingly powerful M-series desktop chips, it has become the go-to tool for creatives and professionals who favour touchscreen over traditional mouse input.
Apple Music
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Cook didn’t just drive hardware – he also pushed Apple into the increasingly lucrative services business.
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With its sights set on the dominant Spotify, Apple Music was the company’s first foray into services, and it was a massive success. It has a vast collection of songs available in Hi-Res format and Dolby Atmos for an immersive listening experience, and it, of course, plays exceptionally well with iOS, macOS and iPadOS.
Apple Pay
The launch of Apple Pay changed the way that we pay for products and services, both online and in the real world. It’s a feature that we don’t even think about these days – we just pull out our phones and pay with a tap – but Apple was one of the first to make that possible back in 2014.
Apple Vision Pro
The Apple Vision Pro is Cook’s “what’s next?” product, a £/$3499 headset that Apple insists isn’t VR but ‘spatial computing’. It’s early tech, expensive and a bit awkward – but also undeniably impressive compared to cheaper headsets from the likes of Meta with its M-series power and high-end graphics.
But whether it becomes the next iPhone or next HomePod remains to be seen – given the waning interest in VR headsets, it’s quite possible it could be the latter.
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iPhone SE
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Not every Apple product needs to be cutting-edge, and the iPhone SE is a great example of that.
Cook’s supply chain mastery was on full display here, reusing older components with newer internals to offer the iPhone experience at a much more affordable price. It wasn’t perfect, of course, but it had a special place for those who missed the ‘old school’ iPhone look.
Apple Pencil
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Steve Jobs famously said nobody wanted a stylus – but it turns out that people did when it came to the big screens of iPads. They just didn’t want bad ones.
The Apple Pencil helped transform the iPad into a legitimate creative tool, especially for artists, designers and good ol’ note-takers, with an experience that still isn’t quite matched by Android stylus alternatives.
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MagSafe
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MagSafe – the iPhone variant, not that used in Macs – was a game-changer when it was released with the iPhone 12, so much so that the framework has since been baked into the Qi2 standard for all phones to follow.
It just makes so much sense: using a ring of magnets, not only does the phone snap into place perfectly on wireless chargers, but it also lets you add a bunch of accessories like battery packs, wallets, or even camera grips without messing around with different cases. Just snap it on and pull it off when you’re done.
MacBook Pro
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The MacBook Pro had a few bumps in the road under Cook’s leadership. People loved the old style of MacBook Pro, but Cook’s Apple reinvented it in 2016, removing fan-favourite features like MagSafe charging and SD card slots and introducing an OLED touch bar that quickly became the butt of the joke.
It took until 2021 for the MacBook Pro to reverse course, ditching the gimmicky touch bar and its reliance on USB-C and bringing back MagSafe charging and a plethora of ports, which, combined with Apple’s M-series silicon, now make it one of the best laptops around.
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MacBook Neo
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We couldn’t talk about the MacBook Pro without at least mentioning the MacBook Neo, which could be considered Cook’s Magnum Opus ahead of stepping down.
For years, the MacBook Air was Apple’s entry point into the macOS ecosystem, but it still cost close to a grand, if not more. The problem is that there are plenty of cheaper Windows-based laptops, and those tend to win out for budget-focused buyers.
But then came along the MacBook Neo, and despite sporting an iPhone-level A18 Pro chipset, it excels in the budget market in both general performance and battery longevity, all for just £/$599, which makes pretty much every cheap Windows laptop look underpowered and expensive. A defining moment indeed.
Magic Mouse 2
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The Magic Mouse 2 was a beautifully designed mouse with one tiny problem: you have to charge it from the bottom. Which means you can’t use it while it’s charging. Yes, the memes were great for this one.
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It’s such a small decision, but it perfectly captures the “design over practicality” criticism that followed Apple for years, and for better or worse, will be remembered as a defining Cook-era product.
Polishing cloth
Yes, really.
A £/$19 Apple-branded cloth to clean your screen. It became an instant meme – not because it’s bad, but because it so perfectly represents Apple’s confidence in its brand.
Only Apple could sell that… and have it go out of stock.
Jokes aside, Under Cook, Apple stopped being just a computer company and became a part of basically everything we do, from how we pay for coffee to what we wear on our wrists. It wasn’t always a perfect run, but he turned the post-Jobs era into a massive, unstoppable ecosystem that most of us now couldn’t imagine living without.
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It’s safe to say that John Ternus is now the one with big shoes to fill.
We arrived in Salt Lake City for what is usually our favorite Deer Valley window: post-Sundance calm, lighter crowds, and long, groomed mornings. When Jenn was teaching at Alta, this was her secret season to slip over to Deer Valley for perfectly manicured corduroy without peak-week chaos.
This year, however, winter had other plans. It was the driest season in Deer Valley’s recorded history, and we found ourselves standing outside in short sleeves waiting for our Uber. Brown hills flanked I-80, and the air felt more like April than February.
So instead of chasing powder, we shifted gears. This became a spring-skiing weekend, built around smart terrain choices, strategic timing, and Deer Valley’s newly expanded East Village. What followed was a three-day itinerary that proved you don’t need fresh snow to have a memorable ski weekend. All you need is infrastructure, grooming, and a plan.
Arrival and Check-In: East Village and the Grand Hyatt
We avoided Sundance traffic by taking US-189 toward the newly developed Deer Valley East Village. Construction cranes still punctuate the skyline, but the Grand Hyatt Deer Valley stands fully finished and confidently modern at the base.
From the road, we could see thin white ribbons of groomed runs streaking down the hills above a mostly snowless base area. The sidewalks were dry, but the mountain itself told a different story.
The expansion more than doubles Deer Valley’s footprint to 4,300 skiable acres and includes 10 new lifts, among them a 10-person gondola. This side of the resort is supported by roughly 80 miles of new snowmaking pipe and over 1,200 high-efficiency snow guns. Water is drawn from Jordan Reservoir, with only 1% of available allocation used, and approximately 80% returning to the reservoir by season’s end.
In a drought year, those numbers matter.
Gear Made Easy: Ski Butlers at the Grand Hyatt
We’ve used Ski Butlers in Park City before, but the integration at the Grand Hyatt makes the process especially seamless. Instead of trekking to a ski shop, we met our representative in the hotel’s lower-level ski locker room for fitting and locker assignment.
At the end of each ski day, we left our skis at the shuttle drop-off. Adjustments and tuning tweaks between days were handled without friction. For a spring weekend where conditions change throughout the day, having that flexibility made a real difference.
Luxury on a ski trip often comes down to eliminating hassle. This setup does exactly that.
Dinner Close to Home: Remington Hall
Our first evening stayed close to the hotel with dinner at Remington Hall, the Grand Hyatt’s signature restaurant. The space feels polished but relaxed, an elevated mountain steakhouse without the stiffness.
The menu leans into regional flavors with bison, Mountain River elk, and Niman Ranch steaks. The braised bison short rib, served over fresh polenta in a rich red wine sauce, was deeply satisfying after travel. Our steak with béarnaise and spicy rigatoni held their own, but the starters and dessert rounded out the experience. The tiramisu was light enough to justify finishing it, even after a full meal.
It set the tone for a weekend where dining would be as intentional as skiing.
Day One on Snow: Exploring the East Village Expansion
While the base area looked dry, conditions on the mountain were impressively maintained. Deer Valley’s grooming is legendary for a reason, and in a low-snow year, it becomes the defining factor of the experience.
The East Village expansion introduces two new peaks into the Deer Valley footprint. Keetley Express climbs 1,400 feet to Keetley Point, while the 10-person East Village Gondola ascends 1,800 feet to its midstation on Big Dutch Peak before continuing to Park Peak at 9,350 feet. From there, it’s easy to connect toward Baldy Mountain at 9,400 feet.
New signature routes are already establishing themselves. Green Monster is a 4.8-mile green run that weaves between Park Peak and Baldy Mountain, nearly 40% longer than Park City Mountain’s Home Run. Its blue counterpart, Age of Reason, parallels most of the route, allowing skiers to alternate between mellow cruising and more engaging terrain.
For stronger skiers, Redemption Ridge delivers three miles of double-blue skiing off Park Peak. On a warm spring day, this is terrain you want to time carefully, hitting it once the surface has softened but before it turns firm again.
Spring Strategy: How to Ski It Right
With warm temperatures and limited natural snowfall, we approached each day as we would in late March.
We started on east-facing slopes early, allowing the sun to soften the surface before moving to south-facing terrain mid-morning. By afternoon, west- and north-facing runs provided a more consistent snow texture.
Much of the new terrain faces east, making it ideal for the first chair. However, as the day progresses, some exposed sections can firm up. We used Carbonite as a testing ground before committing to Redemption Ridge, which is steeper and more exposed. If Carbonite feels off, Green Monster offers an easy bailout option. There’s only black bailouts for the first two miles of Redemption Ridge.
One standout feature is Corduroy Lunch. Each day at noon, a curated selection of freshly groomed runs near the East Village Gondola midstation opens after being held untouched all morning. It’s a clever way to enjoy first tracks without the early alarm.
You should always check the grooming report. In spring conditions, it’s the difference between silky corduroy that was groomed overnight and frozen boilerplate.
Finally, elevation is very important for spring skiing, as lower slopes warm up faster than the upper mountain but can get slushy more quickly. We have always loved Deer Valley’s inclusivity for beginner skiers, with green connectors throughout the resort and green runs off almost every lift, but the Pinyon Express opens the peaks to everyone. The Park Peak expansion allows skiers of all levels to experience high-mountain skiing, especially as the lower runs slush out.
Midday Indulgence: Chute Eleven Yurt
When the skiing gets tough, the not-so-tough après-ski. Mid-afternoon, we pivoted from vertical to culinary elevation at Chute Eleven Yurt in Empire Canyon. Dining at Deer Valley has always been part of the culture, and the yurt leans fully into that ethos.
We opted for the seafood tower, red king crab, Maine lobster, oysters, jumbo shrimp, and caviar, paired with champagne. It was technically lunch, though it felt like an occasion. A live DJ added energy, creating an atmosphere that was both celebratory and distinctly Deer Valley.
Pro-Tip for skiing Utah: Always carry your ID on the mountain. All 21+ venues scan identification, regardless of how seasoned you may appear.
Afternoon Energy: The Vintage Room at St. Regis
Is second après-ski a thing like second breakfast? If not, it should be! We celebrated our après-après-ski at the St. Regis Vintage Room. There was a little skiing in between, as we had to ski back to the Grand Hyatt first, but that only took two lifts and two runs. Getting to Snow Park was a breeze with the Hyatt shuttle, and then it was only a funicular ride up to the St. Regis.
I would describe Chute Eleven as pure decadence, and the Vintage Room as pure energy. The place was packed with beautiful people rocking out to a high-octane DJ. I never would have thought that you could mash up Dolly Parton with Kanye, but it worked. Of course, we had to try their signature drink, 7452 Bloody Mary, so named for the bar’s elevation.
Fireside Dining at Empire Canyon
We observed some integration issues between classic Deer Valley and the new East Village when we wanted to get to dinner. We are accustomed to Deer Valley’s complimentary on-demand ride services, but the Hyatt shuttle only runs between the hotel, downtown Park City, and Snow Park. As such, there were no shuttles available to get us to Fireside Dining at Empire Canyon.
In retrospect, we might have been better served going to the Cast and Cut seafood buffet at Snow Park. We learned that Uber can pick you up from the St. Regis front door, so we didn’t need to take the funicular down and wait in the parking lot. They also offer complimentary valet parking at Fireside Dining in the evening if we had rented a car.
Once we got there, Fireside dining was as magical as we remembered, with an alpine-inspired menu featuring four courses served and cooked around four fireplaces. Of course, we opened with raclette cheese paired with special touches we recognized from Chute Eleven’s charcuterie like the sweet and spicy fig mustard.
Luckily, we scheduled a sleigh ride after the first course, so we had room for delicious cheese soup, and then the dual main dishes of lamb and roast beef. Dessert was challenging, but we were able to try everything with prodigious sharing and small plates.
Ski With a Champion: A Smarter Way to Spring Ski
Another pro-tip for spring skiing on new mountains is to ski with a local. They know from experience which runs are in good shape and how they change throughout the day. Deer Valley has an excellent ski school and free guided ski tours with mountain hosts. We wanted to try something extraordinary, so we opted for their Ski With a Champion program, where we were paired for half-day with a world-class snowsport athlete.
We met Fuzz Feddersen, a freestyle skier who competed in the 1994 Olympics, at the East Village Gondola at 9:00. He could tell my skiing aptitude after my first turn, and we were back on legacy Deer Valley terrain after the first run.
Fuzz explained that every Ski With a Champion day is different. “People all show up with their own idea of what they want,” he told us. “So I try to customize it—whether that’s helping them ski a little better, finding the best snow on the mountain, or just giving them an experience where all they have to do is follow me. I wear a bright coat so they don’t have to think about crowds or lifts or where to go next. If the snow’s right and they’re up for it, I’ll even take them to spots they’d probably never find on their own.”
Fuzz could use the ski-school lane, which didn’t really matter on a low-snow Monday. However, his knowledge of the mountain enabled me to have my best day skiing yet. Sure, I had one day of skiing under my belt, and it was five degrees colder, but I was comfortably carving (or at least Wedge Christying) down a wide variety of blues that intimidated me last season. That, plus some truly entertaining lift conversations, made for a memorable morning.
Lunch at The Sticky Wicket, Silver Lake Lodge
Midday refueling brought us to The Sticky Wicket, tucked upstairs inside Silver Lake Lodge and leaning fully into nostalgic ski culture. If you remember peeling lift-ticket stickers off your jacket in the ‘90s and being left with that stubborn “sticky wicket,” you’ll appreciate the playful retro vibe. Our friend’s old-school one-piece ski suit didn’t just fit in, it felt like a featured exhibit.
The Wicket serves Royal Street Café’s full menu alongside a proper bar program, which means you’re not choosing between quality and convenience. After a full morning skiing with a champion, we weren’t interested in a rushed protein bar situation. We settled in for real food, craft cocktails, and the kind of easy mountain conversation that stretches lunch longer than intended.
Fortified and unhurried, we clipped back in for the return to East Village. From mid-mountain, it’s an easy flow: McHenry’s 2.6-mile green, often paired with Homeward Bound for a 4.5-mile cruise, delivers a scenic, confidence-building glide. A quick spin up Aurora, and we were back at the new base area with just enough time to make our afternoon appointment at the Grand Hyatt without feeling rushed.
It’s the kind of lunch stop that fits neatly into a well-paced ski day: fun, flavorful, and logistically smart.
High Chocolate at the Grand Hyatt Deer Valley
Après shifted from spirited to sweet with High Chocolate at the Grand Hyatt, and this may be one of the most unexpectedly indulgent rituals of the weekend. Think high tea, but with serious cocoa credentials.
The chocolate begins with beans sourced from Ecuador and processed locally in Park City. A thick, velvety 70% cocoa base is poured dramatically over airy cotton candy, which dissolves into the cup before fresh cream is added to taste. The result is deeply rich without tipping into cloying, a grown-up hot chocolate that feels entirely worthy of the setting.
Like traditional high tea, the presentation includes an array of sweet and savory bites substantial enough to blur the line between dessert and meal. Flaky puff pastry with brie immediately caught my attention, and the lobster rolls made a compelling argument for staying longer than planned.
It’s decadent without being kitschy, and exactly the kind of elevated detail that rounds out a spring ski itinerary. After long groomer laps and strategic sun-chasing, ending the day with something this thoughtfully crafted felt less like excess and more like proper pacing.
Crystal Balance DAO at St. Regis Deer Valley
Late afternoon brought us back up the funicular to the St. Regis Spa for the Crystal Balance DAO treatment, a well-timed reset after two full spring ski days
The treatment blends targeted bodywork with CBD oil and a sound bath component, striking that balance between physical recovery and mental decompression. After navigating firm morning corduroy and softer afternoon terrain, our legs and hips were ready for focused attention.
Jenn’s massage therapist, Brodie, was excellent. He asked thoughtful questions about how and where we had been skiing and tailored the pressure accordingly, working deliberately through fatigued quads and tight lower back without turning the session into a punishment. The CBD oil added subtle muscle relief, while the sound bath element created a surprisingly effective mental reset.
We left feeling noticeably lighter and looser, restored but not sedated. On a spring itinerary where conditions demand a little more from your body, building in recovery like this isn’t indulgent. It’s smart planning.
Dinner in the Alpenglobes at Stein Eriksen Lodge
Dinner at Stein Eriksen Lodge unfolded inside their signature Alpenglobes, private, snow-globe-like dining structures that feel equal parts cozy and celebratory. Yes, it felt slightly ironic settling into a “snow globe” without fresh snowfall outside, but that thought disappeared as soon as the first course hit the table.
We began with Farmer Jones’ baby beets, artfully plated with hazelnut emulsion, kumquat, goat cheese, and maple vinaigrette, a dish that was as balanced as it was beautiful. For mains, we chose Parisienne gnocchi layered with wild mushrooms and vegetable bordelaise, and Rocky Mountain elk tenderloin finished with macadamia nut relish and bordelaise. Both dishes leaned refined without losing their alpine grounding.
Service here is where Stein Eriksen quietly separates itself. Our sommelier guided us through selections from what is widely regarded as Utah’s largest wine cellar, offering pairings that elevated each course without overpowering it. Our server knew the menu intimately, pacing the meal with precision, while the bell staff seamlessly coordinated a shuttle into Park City proper so we could reconnect with the Hyatt transfer.
It was polished, thoughtful, and effortlessly handled, exactly the kind of dining experience that anchors a well-built ski itinerary.
Final Morning Spa Time at the Grand Hyatt Deer Valley
We reserved our final morning for Agaci Spa at the Grand Hyatt, easing out of ski mode and into departure mode with intention. After two full days of vertical, and one very effective DAO session at the St. Regis, this felt like the final polish on a well-built trip.
Agaci’s design leans modern and serene, with clean lines, soft lighting, and mountain views that keep you connected to where you’ve just been. It’s not over-the-top opulent; it’s calm, grounded, and thoughtfully executed.
The massage therapists were skilled and high quality, confident in technique, attentive without hovering, and clearly experienced in working with active bodies. This wasn’t a generic relaxation rubdown. It was precise, professional bodywork that targeted lingering tightness while still allowing space to unwind. Pressure was adjusted intelligently, transitions were seamless, and the pacing felt intentional from start to finish.
We left feeling reset rather than sleepy; loose, aligned, and ready to travel. Afterward, packing was effortless, especially knowing Ski Butlers would handle gear pickup. It was exactly the kind of quiet, restorative send-off that makes a ski trip feel complete instead of rushed.
Final Thoughts: A Spring Itinerary That Works
This was not a powder weekend. It was a spring ski weekend; built around timing, grooming reports, infrastructure, and intentional pacing.
Deer Valley’s East Village expansion delivers meaningful terrain, serious snowmaking investment, and seamless lift integration. Add in the resort’s culinary depth and service standards, and the result is an itinerary that feels polished and complete—even in the driest winter on record.
Snow helps. Strategy helps more.
And with the right plan, a spring weekend at Deer Valley can be just as memorable as a storm cycle, especially when you build it thoughtfully.
Disclosure: A big thank you to Deer Valley Resort and Visit Park City for hosting us, setting up a fantastic itinerary, and usage of some of the images throughout (image credit in hover text).
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Hi! We are Jenn and Ed Coleman aka Coleman Concierge. In a nutshell, we are a Huntsville-based Gen X couple sharing our stories of amazing adventures through activity-driven transformational and experiential travel.
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