Half of US Adults Under 50 Get Health Advice From Influencers, Study Shows


Whether you were searching for it or not, you’ve probably come across a video on social media this week about a reported hantavirus outbreak on a cruise ship. It may have been someone identifying the people who died on board or others who were sickened — or it could have been a wellness influencer breaking down what, exactly, hantavirus is. 

But how can you trust that those influencers are providing facts? One way is to check their credentials. But many influencers, it turns out, don’t really have any.

According to a new analysis by the Pew Research Center, 41% of health and wellness influencers claim they’re healthcare professionals, with 17% saying their background is in conventional medicine, 7% in allied health (think physical therapists or physician assistants), 7% in complementary or integrative health (chiropractors or acupuncturists, for example), 7% as dieticians or nutritionists, and 4% in mental health. Pew identified 6,828 influencers with at least 100,000 followers on YouTube, TikTok or Instagram and examined their profiles.

The study also found that these influencers often reach large audiences, with 1 in 10 having more than 1 million followers. 

Here’s why the combination of wide reach and limited trust could pose a serious problem for followers. 

Who’s watching? 

Because not everyone on the internet is an epidemiologist, misinformation can and does spread, especially when a big health news event like hantavirus comes up. CNET did a deep dive last year into how and why misinformation spreads so rapidly, but who is consuming it?

According to the Pew study, which also included two surveys of US adults, half of US adults under 50 say they take advice from health and wellness influencers or podcasts. 

The quality of advice from influencers and podcasts can vary widely. Some influencers are doctors or other professionals who offer vetted, evidence-based advice. Not everyone is. Consider Brian Johnson, known as “The Liver King,” who promoted eating raw meat for a healthy lifestyle and muscle-building, only for it to be later discovered that he was taking performance and image-enhancing drugs (steroids). Another example is Dalya Karezi, known as “Dr. Dayla” on social media, who was later convicted of pretending to be a doctor in Australia.

What’s more, the Pew study found that while misinformation spreads, so does health anxiety for some groups, particularly young people. Around 36% of adults aged 18 to 29 say that consuming this type of content made them more worried, the study found. Adults above 50 were less susceptible to this.

As with everything you see on the internet, take caution with what you view, because most of the time, you truly don’t know who is giving the information — or where it’s coming from.





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Researchers in South Korea developed a wearable system that uses seven smart rings to read finger and hand motions to translate American Sign Language and International Sign Language into text. The purpose is to make communicating easier between those who sign and nonsigners without needing a separate human interpreter. 

AI Atlas

According to the study, published Friday in the journal Science Advances, the system reliably recognized 100 ASL and ISL words during testing. It also performed well with users the system had not seen before, and it didn’t require recalibration for each person. Because the system detects words in sequence, it can produce sentence-level translations without extra training on grammar. 

ASL and ISL are the everyday languages of more than 72 million deaf and hard-of-hearing people. However, most hearing people do not know any words in these languages or have a very basic understanding. That gap makes certain tasks, like ordering at a restaurant or asking for help, much more difficult. 

A graphic shows two illustrated people talking in sign language, ASL and ISL. The graphic also shows the different components of the ring as well as pictures of hands modeling the rings.

A concept of how the rings work in the real world. 

American Association for the Advancement of Science (AAAS)

Existing sign language translator prototypes often rely on bulky gloves that can distract from or block natural hand movement or feel uncomfortable for the wearer, which limits real word adaption. Camera-based technologies can work well in controlled environments but are often limited to those places where a camera can be set up with a clear line of sight, the researchers wrote. 

To solve these problems, the researchers designed sensing rings for each finger that can capture precise motion and finger position while letting the hands move naturally. The rings can detect both signs that involve movement, like the words for “dance,” “fly” and “sun,” and signs that are held still, like “I” and “you.”

“These advances suggest that [the device could enable] barrier-free public translation systems for unseen users and unrestricted daily assistive interfaces,” the authors wrote in the study. 

The authors are affiliated with Yonsei University, Hankuk University of Foreign Studies and the Korea Institute of Science and Technology, among others. While the technology is still experimental, the authors wrote that the technology has the potential to ease communication difficulties. The underlying idea could also help improve controls for other systems, like virtual or augmented reality.

“Beyond sign language translation, the ring-type, wireless, and modular architecture of (wirelessly connected, ring-type sign language translators) may also be extended to other gesture-driven applications such as virtual or augmented reality control, touchless device interfaces, or rehabilitation monitoring systems where fine-grained hand movement tracking is essential,” they wrote.





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