Philips’ TV launch schedule drives me bananas


It’s that time of the year when Trusted Reviews rolls its sleeves and starts testing TVs. Starting from April, it’s usually the time when TVs roll off the production line and into test rooms for a closer look.

Samsung’s flagship models have already been looked at, while I have started to look at LG’s G-series OLED (with the C-series coming soon). Sony has announced a couple of its lower-tier sets, while I’ve also started testing at Hisense’s RGB Mini LED screens, and hopefully TCL’s new models will follow suit later in May.

But there are two brands I haven’t yet covered. One is Panasonic, which I suspect will enter the market later in the year after the seismic changes that have been made with its TV and home cinema division. The other is Phillips, who announced forthcoming sets back in February, but it’s been whisper-quiet on any review samples.

Phillips tends to launch its TVs in waves, but I do wonder whether it’s leaving out of sync with other launches.


Out of sync

Every TV brand has its launch cycle. Sony tends to be in 18-month cycles (sometimes even two years for its more premium TVs), LG, Samsung, Hisense and TCL are yearly, Panasonic appears to be moving to a different, longer cycle.

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Philips launches flagship TVs almost every six months to eight months.

This can get confusing, as by the time I’ve received a review sample for one telly, it’s almost time for the other to go on sale. From my perspective, this can be hard to ingest, especially when it comes to reviewing, as there’s always another model on the horizon; a TV that’s likely to be better specc’d and offer better performance.

But the current TV is likely to have come down in price and offer better value. How do you judge it? In the end, the TV has to be judged on its own merits and now in light of what’s coming down the line.

Philips 65OLED910 Sinners IMAX
Image Credit (Trusted Reviews)

I think the Philips OLED+910 is an absolute cracker of a TV. The picture quality, aside from a few problems, is one of the best I’ve seen from an OLED in recent years; while the sound quality trounces that of LG and Samsung, and it does so fat a price that’s less expensive than most of its rivals.

But do you stick and go for the OLED+910, or decide to wait for the OLED+911 that’s set to launch in June? Philips is very consistent in terms of quality – it’s rarely delivered a stinker of an OLED TV – but launching these premium TVs on a six-month cycle has to cause them some pain. You can get the OLED+910 but if you find out that the OLED+911 is even better (and costs similar), would that lead to a sense of buyer’s remorse?

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The quality of the TVs themselves may lead to people simply being satisfied with their purchase, but perhaps it’s not really how often Philips updates its premium models that’s the problem; it’s a case of when they launch that’s the biggest issue.

Overshadowed by other TV brands

By now, LG and Samsung TVs will be available in stores, while Sony seems to have put some effort into getting most of its TVs into stores around the same time. Hisense and TCL will soon be available if not already available online and in stores, and this leaves Philips at a disadvantage because obviously, it’s launching later than others.

Some will have already planned their purchases and made them. If you’re waiting on reviews, it could be some time before they’re published, as I’ve found that it does take some time for Philips to get their ducks in a row and distribute review samples. We could potentially be looking at September for reviews, by which time, that’s a long time if you’re itching to purchase a new TV.

Philips OLED+911 lifestyle
Image Credit (Philips)

It doesn’t help that other manufacturers will be lowering their prices (in fact, that doesn’t help them either), but at least it gives them a competitive advantage because if you have been waiting for a price for an LG or Samsung OLED, you’re likely to be more eager to get it once the price has dropped. Philip takes the approach of undercutting the likes of LG, Samsung and Sony, but in some cases that undercut isn’t as strong once prices have gone down across the board.

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It also means that Philips isn’t really involved in the discussion when it comes to new developments in TV technology. The innovations it drives tend to be lost among the marketing campaigns of others. Conceivably, if they launched at the same time, that could still be a problem – but rather than being separate from these announcements, it’d be grouped as part of the whole.

Right now Philips feels like an island off to the side, while there’s a continent of stuff happening elsewhere that’s casting a shadow over Philips.

An ace up its sleeve?

Dolby Vision 2

Philips will be launching with a feature that others seem to be skipping, and that is Dolby Vision 2 HDR.

Samsung doesn’t support Dolby Vision and came up with its own rival in HDR10+ Advanced. LG isn’t supporting it, and Sony hasn’t announced anything as of yet, and neither has Panasonic, leaving Chinese brands such as Hisense and TCL with the field to themselves. Philips is the only European TV brand to announce its interest in Dolby’s new HDR format.

But how much of an ace will it be if there’s nothing in Dolby Vision 2 to watch? Dolby has said that it can upscale original Dolby Vision content in some ways, but some upgrades are locked to Dolby Vision 2.

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There’s still no word on when it will launch other than later in 2026 (which might suit Philips’ release dates more) but perhaps with the launch of the HDR format, that’s a conversation that Philips can be a part of and drive.

But who’s to say whether the addition of Dolby Vision 2 will drive people’s interest and sales? It may take time for the format to find its groove and appeal.

Philips isn’t likely to change its approach anytime, but one wonders whether it should. A new TV season generates interest and discussion, and Philips being a part of it rather than away is a positive. That the brand would be compared with others and featured in round-ups should only strengthen the brand rather than weaken it. Its flagship TVs are more than a match for the likes of Samsung and LG – why not take them on in a head-to-head?

I reckon Philips would triumph more often than people might think. But in order for that to happen, that release schedule needs some more finesse.



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If Game Two of their first-round playoff series with the Denver Nuggets saved the 2025-26 season for the Minnesota Timberwolves, Game Three showed why it should be saved. 

The Timberwolves were a different beast while decisively thumping the Nuggets, 113-96 Thursday night at Target Center, in a game that wasn’t nearly that close. These Wolves were the mythical creature we’d heard about in preseason lore, purposefully locked and loaded to be both marauding and staunch. They owned both ends of the court, gleefully transferring back and forth from irresistible force to immovable object. 

A quartet of Timberwolves deserve special mention, but it begins with Jaden McDaniels. After his team had toppled Denver to even the series at a game apiece Monday night, McDaniels used the sizable chip on his shoulder to etch some graffiti into the public discourse, casually castigating the most prominent Nuggets players by name as “bad defenders” in a matter-of-fact manner that had the media compelling him to confirm what he had just said. 

Trash talk is fleetingly fungible in the jaundiced social environment of 2026, functioning more like coupons than currency in that it needs to be rapidly leveraged before its expiration date. The common perception naturally was that McDaniels was calling out the Nuggets. But in a more subtle, profound way, he was also putting his teammates on notice. 

All season long the Timberwolves have procrastinated on their full potential, frequently demonstrating that their preseason talk about maturity and commitment was cheap. By contrast, those words uttered by McDaniels were expensive. He had just picked a fight with the opponent, leaving open the question of how many of his teammates would join him in the fray. 

That he would lead the charge was established early, after the Timberwolves’ top two scorers, Anthony Edwards and Julius Randle, had each missed a pair of open looks against Denver’s bad defenders in the game’s first 90 seconds.  

With the game still scoreless, the NBA’s best pick-and-roll combo, Nikola Jokic and Jamal Murray, were clustered around the foul line with Minnesota’s best defenders, McDaniels and Rudy Gobert. As they jammed up Jokic, McDaniels picked the ball loose and started sprint-dribbling the other way. To no one’s surprise, Donte “Ragu” DiVincenzo was also on his horse in transition, receiving a pass from McDaniels and then lobbing it back for a Jaden slam against a hapless Murray and Murray’s late-arriving teammate, Cam Johnson, who committed the foul that allowed McDaniels to finish with the “and-1” free throw. 

On the Timberwolves next offensive possession, McDaniels muscled his way to two offensive rebounds, feeding Ragu off the first one for a missed three-pointer, which he corralled for the second one and executed the putback in traffic. It was McDaniels 5, Nuggets 0, setting the tone for a game in which not only did the Wolves never trail, but never let the lead go under double digits after McDaniels made a consecutive pair of driving layups eight minutes into the game. 

“Spectacular. I thought his activity offensively in the first quarter was outstanding,” said Wolves coach Chris Finch after the game. “He was inspirational.” 

Among the most inspired were McDaniels fellow wing players, Ragu and Ayo Dosunmu. Ragu is exactly the kind of player who will have your back in a squabble, and his galvanized performance seemed borne of satisfaction that someone else had clarified the mission. As usual, the Timberwolves were at their best with him on the court: +20 in the 32:54 he played, -3 in the 15:06 he sat. 

“He makes so many hustle plays, momentum plays, different styles of plays.” Finch raved. “He’ll make a shot, get a transition bucket, he’ll rebound, get a steal, blow something up. So many different plays. He’s just a basketball player.”

Related: How the Timberwolves sparked a season-saving Game 2 comeback over the Nuggets in Denver

Then there was Ayo, whose fearless, blazing, bee-lines for the bucket were quicksilver kryptonite for a Nuggets defense that is neither swift nor rugged. “I’ve been waiting for him to wake up a little bit in this series,” Finch accurately observed. “The downhill mindset that he played with all season for us was back.”

Back with the sort of multipurpose propulsion that leaves witnesses with giddy whiplash. Ayo led the team with 25 points and 9 assists in 32 minutes of time-lapse hoops, the lone blemish being three clanks from long range. Why chuck treys when you can so easily undress players in the paint? Ayo was 10-for-12 on two-pointers and none of those dozen shots came from anywhere but beneath the rim. Five of his nine dimes likewise yielded layups or dunks, which means he personally accounted for 30 of the 68 points in the paint by the Timberwolves on Thursday, doubling up the Nuggets’ 34.

Which brings us to the non-wing in Game 3’s ring of honor, Rudy Gobert. For the third straight game, Gobert blunted the supposed advantage Denver had with the magical playmaker Nikola Jokic at the controls. Suffice to say that in the last five quarters, Jokic has shot 8-for-33 from the floor. If that continues, the Nuggets are toast in this series. 

When I asked Finch after the game if the herculean job Gobert was doing on Jokic made planning his defense simpler and better thus far, he replied, “Rudy is making all of us look good right now with his defense.” 

Amen.

If there is an asterisk on this game, it would be the absence of Denver’s brutishly versatile power forward Aaron Gordon. Nuggets coach David Adelman should be given a lot of credit for his honesty and transparency in dealing with the media during his first full season at the helm, but it came back to bite him and his team during the pregame presser, when he was clearly rattled and dejected by the sudden unavailability of Gordon, whose playing status went to “probable” to “out” in a period of a few hours due to a chronic calf strain. 

Gordon is far and away his team’s best defender, making the timing of his injury especially troublesome in the wake of McDaniels laying down his marker. Rattled is a good way to describe the entire team’s performance in the first quarter, an emotional wounding that needs to heal as fast as Gordon’s body if the Nuggets are going to be competitive in a series that had dramatically been flipped on its head over the past three days. 

That the Timberwolves played with such dominance despite mediocre outings from Ant and Randle would be a good thing for both of those current cornerstones to keep in mind. Ant was beset by foul trouble and Randle had a solid second quarter, but it stood out that neither player fully embraced what so often works on offense when the Wolves are at their best: Push the pace, move the ball, move without the ball, and make quick decisions. Ant and Randle can still be first among equals and blend into that catechism if they stay attuned to the possibilities of a greater good, one that all of sudden doesn’t have to end with them being postseason fodder for the Spurs or the Thunder. 

Not when you’ve got three wings at a collective peak, with a chaser of Rudy semi-clowning the Joker. 



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