Meta Puts Perks Behind Paywalls: New Subscription Tiers Across Facebook, Instagram, WhatsApp


Would you pay for Facebook or Instagram? Meta is betting you might. 

Following limited tests this spring, Meta announced on Wednesday that it would be launching paid premium subscriptions worldwide for Facebook Plus, Instagram Plus and WhatsApp Plus. The new tiers unlock extra app tools and allow users to get better metrics on their posts and control how ads target them

Monthly subscription rates will start at $4 for Facebook Plus and Instagram Plus and $3 for Instagram Plus. Meta will also be launching Meta One plans for more advanced Meta AI options. For now, the new paid subscriptions don’t replace or eliminate the existing Meta Verified program, a separate subscription for creators and businesses that provides benefits like enhanced support and protection against impersonation, with tiers ranging from $15 to $500 per month. 

Meta appears to be shifting into a new multitiered ecosystem, experimenting with a range of subscription levels and platform-specific benefits. The new paid tiers add significant revenue streams for the tech giant, which is investing heavily in its AI data centers as it competes with Google to dominate online ad space

While some of the features could be genuinely useful for everyday users, the broader strategy reflects an industry trend of locking perks behind paywalls. X recently decided to limit posts for nonsubscribers to funnel users onto paid plans, and time will tell if Meta follows a similar path. 

For now, Meta’s ability to squeeze users toward AI and Plus subscriptions is uncertain. The move follows a brutal wave of layoffs at the company that began last week and will result in the loss of over 8,000 jobs. Remaining employees face intense scrutiny, with keystroke tracking already underway to train potential AI replacements.

The rollout of the new subscription offerings has received mixed responses on social media, with one person noting: “Hey Meta, how about pay us for using our data? Instead of try [sic] to sell products that collects more data?” Another wrote: “Yall got a lot of money and we don’t. And now you gonna ask for our money?”

A representative from Meta didn’t immediately respond to a request for comment. 

Will everyone have to pay for Meta’s apps now?

For now, a paid tier is optional, not required. Plus and Meta One subscriptions are mostly made for users who want more control and expanded features, especially influencers and businesses

Paid subscribers will be able to add features similar to the ad options Meta has used in the past, including the ability to spotlight a Story for additional views, extend Stories by another 24 hours, add custom reactions like Super Hearts, make additional pinned chats in WhatsApp and more. 

Other Plus features are more data-oriented, such as the ability to see how many people have rewatched a Story or Reel, create unlimited audience lists for specific posts and search viewer lists. Paid subscribers will also be able to post more privately, without automatically appearing in follower feeds, if they prefer. 

Meta One plans are available on a more select basis than Plus plans — opening in countries like Singapore, Saudi Arabia, Morocco and Thailand — and available in several tiers: Meta One Plus ($8 per month), Meta One Essential ($15 per month), Meta One Premium ($20 per month) and Meta One Advanced ($50 per month). 

Meta One plans will add more computing power and, in top tiers, the ability to rank higher in social results or feature a larger “follow” button, as well as the option to add a verified badge similar to X’s blue check. These plans appear to function across all of Meta’s apps, and the company says it will add extra functionality for Meta glasses users in the coming weeks.





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Towing can be a very stressful activity for your truck. If you think of its engine as the beating heart of your truck, then the oil flowing through it is its blood supply. Changing your truck’s oil at the proper intervals keeps it fresh and performing at its peak, which is particularly important if you regularly tow heavy loads. If you tow often and have ever wondered whether it changes how often you need to change your oil, you’re in the right place.

The stress of towing comes in many forms. Towing creates higher friction and generates more heat in your engine. These conditions will cause your oil to wear out much faster, so you should change it more often. A good rule of thumb is to change your oil twice as often as you would if you were not towing, and more frequently if you tow regularly or notice any warning signs. 

These warnings can include reduced fuel efficiency compared to what you normally experience while towing, increased vibration, smoke from your exhaust, strange smells, a noisier engine than usual, or the oil warning light coming on. Consider any of these signs as red flags — pull over and check your oil immediately before it gets any worse. If you’re feeling handy and you’d like to save some cash, it’s also pretty easy to change the oil yourself.

Other factors to bear in mind

You should be aware that towing is generally considered a “severe driving condition,” to quote the Ford F-150 manual. If you use your truck for towing, consult your owner’s manual to see if your manufacturer specifies specific service intervals for these more intense use cases. Newer trucks may also feature oil-life monitoring systems that take the added wear and tear of towing into account and can alert you when the oil needs to be changed.

Other considerations that should be part of your truck’s oil change schedule include the type of oil you use. Synthetic oil is generally preferable for engines that tow regularly, but you should always consult your owner’s manual and use what it recommends for towing or other severe uses. You should also consider the oil weight if you endure harsh winters or if your truck must operate in extreme conditions. Finally, check your oil level regularly to ensure you don’t end up towing with an engine that’s low on oil. Overall, more frequent oil changes in a truck you use for towing will pay off in many ways. It will help keep your truck’s engine in better shape, with fewer issues and less downtime. 





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