5 Underrated U.S. Destinations Begging For More Tourists


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Certain travelers practically copy and paste the same itineraries year after year, whether that means jetting off to Cancun or sticking closer to home in places like New York City.

But there are countless underrated getaways worth exploring — if only they could convince travelers to walk through the door.

Sandy beaches of Cape May, NJ

The Travel Off Path team loves to peel back the curtain on under-hyped destinations that are genuinely worth visiting, not recycle another roundup you’ve seen time and time again.

We gathered 5 of America’s most unsung vacation spots, ranging from overlooked beaches of the Northeast to gorgeous desert havens where you might not expect to have such a good time.

These 5 destinations are forking over big bucks to capture your attention, which, given the current craze of overtourism, is actually pretty refreshing.

While you’re planning out logistics, you might as well double-check travel alerts and safety scores for your trip.

Rochester, Minnesota

Rochester, MN downtown riverfront

You’ve seen the madness of Minneapolis in headlines lately, but I gotta say it’s a still a pretty cool city if you just turn off the news.

But Minnesota, in general, is one of America’s most underrated states, said to be home to more than 10,000 lakes — yes, really.

One waterfront city that hardly draws any hype except for medical tourism is Rochester, another Minnesota charmer I’ve visited with a quaint, walkable that’s downtown delightful to explore.

Even though you can fly in, Rochester is branding itself as a road-trip destination with its new “one-tank trip” campaign, hoping to lure those tired of the same-o, same-o summer hotspots in favor of low-key weekends full of an array of eats, live music, and summer festivals.

Moab, Utah

Double Arch, natural sandstone rock formation, at the Arches National Park in Moab

There are plenty of punchlines when it comes to Utah, but there’s no denying Moab is arguably its coolest escape, with beloved local watering holes, insanely beautiful hikes, and adrenaline-pumping adventures along the Colorado River.

If we’re being honest, many travelers flock to Zion National Park to witness the astonishing red-rock landscapes Utah has become famous for, but Moab offers 2 gorgeous national parks at its doorstep, plus everything from mountain biking and whitewater rafting to off-roading and canyoneering.

Just don’t watch James Franco’s 127 Hours before goin’ splorin’…

That said, tourism has taken a dip in Moab, but the town isn’t settling. Grand County approved an additional six-figure advertising blitz after bookings fell short of expectations, with the campaign aimed at winning over last-minute travelers and filling more rooms during peak summer.

Cape May, New Jersey

Boat on beach in Cape May, NJ

We know what you’re thinking: “Cape” and “New Jersey” might conjure throwback images of Snooki falling off barstools and Pauly D hailing cabs.

Cape May is the anti-Jersey Shore., boasting one of the East Coast’s dreamiest townscapes chock-full of colorful Victorian mansions, storybook inns, and flower-lined streets.

That’s not to mention is beautiful coastline too, as well as being one of America’s safest small towns.

If you’re looking for a truly relaxing beachfront getaway, Cape May delivers with scenic dolphin cruises, waterfront seafood, and golden sunsets over Delaware Bay, plus the simple fact you don’t have to keep your head on a swivel.

Cape May County is leaning into America’s milestone 250th birthday with a summer-long marketing push spanning all 16 shore towns, with the cheeky tagline: “George Washington crossed the Delaware, why don’t you?”.

The better question: why didn’t he cross paths with a dentist?

El Paso, Texas

El Paso skyline at twilight

Here’s one that’s a doozy…

El Paso gets a bad rap as a dusty border city travelers merely pass through, which is fitting for a place whose name translates to “The Pass.”

However, as someone who lived there and loved it, I gotta say there’s far more to Texas’s most culturally rich city beyond what you see from your airplane window.

First, it’s remarkably cheap. If you’re a lover of Mexican food, your budget feels endless.

Second, it’s not all bland, brown and dusty as its reputation suggests — it has some amazingly beautiful hikes through flower fields and even historic caves.

Third, it’s long been considered one of the safest cities in America, despite ironically backing up to Juarez, Mexico — a city that’s notoriously sketchy to visit.

Poppy fields at Franklin State Park in El Paso, TX

Most recently, it’s been named to best big city to live in America, so if it’s good enough to call home, we say it’s even better to call for a weekend getaway at the least, right?

But the PR problem has lated vacationers from thinking El Paso is a desert oasis, no matter the award-winning hotels, new waterparks, epic eats, and even a nice casino across state lines.

Whatever the case, El Paso wants more visitors. In fact, it wants more flights — even international ones.

Old Orchard, Maine

If you crave quintessential New England without the summer crowds and price tag of Portland, little-known Old Orchard may just be the place for you.

This little-known beach town boasts an old-school feel oozing nostalgia for those who prefer simple pleasures over flashy resorts.

Old Orchard beach, Portland, Maine

Its historic pier, beachfront hotels, and Palace Playland’s rides, make Old Orchard an ideal place to kick back and recharge, while other vacationers complain elsewhere about the lack of space.

The problem Old Orchard has isn’t that it’s not appealing; it’s that a majority of Canadians quit visiting, leaving a gap in formerly guaranteed bookings.

As a result, businesses are widening their net and targeting more American road-trippers with the goal to replace cross-border visitors by selling the town as an easy, affordable getaway at a time when rising airfare could make classic beach destinations more appealing the old-fashioned way.





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You’ve built your small business from the ground up. It’s your pride and joy, your financial security, and a potential legacy for your family. But what happens to your business interests after you’re gone? Without proper estate planning, your small business could face a chaotic future, disrupting operations, hurting employees, and jeopardizing your loved ones’ inheritance.

Business estate planning is your secret weapon. It’s not just for the ultra-wealthy with complex trusts and wills. For small business owners, it’s a crucial tool to ensure business continuity and protect your business value. Here’s how you can craft a comprehensive estate plan:

Know Your Business Inside and Out

The first step in your estate planning process is taking a deep dive into your business affairs. Make a list of all your business assets: equipment, inventory, intellectual property, and real estate.

Furthermore, don’t forget your business debts like loans and outstanding payments. This comprehensive list helps you understand what needs protecting and planning for in your estate planning documents.

Chart Your Business’s Future Course

What do you envision for your business after you’re gone? Should it stay in the family? Be sold to a trusted partner? Wind down entirely? This is where business succession planning comes in. It’s about deciding the future of your business in a way that honors your legacy and sets your team up for success.

Here are some questions to consider:

  • Family Business? Do you have a family member who shares your passion and has the skills to lead?
  • Trusted Partner? Is there a key employee you see as the ideal successor?
  • Time for a Change? Are you open to selling the business to ensure a smooth transition?

There’s no right or wrong answer. The key is to have open conversations with your loved ones and key employees to understand their goals and aspirations. This will guide you in crafting a business succession plan that feels right for everyone involved.

Develop a Rock-Solid Business Succession Plan

This plan outlines who will take over your business and how. You might identify a family member, a key employee, or even an outside buyer. The business succession plan should detail the transfer process, including training and timeline.

Here’s how to craft a plan as strong as your business itself:

  • Identify Your Successor: It could be a family member you’ve been mentoring, a trusted key employee, or even an outside buyer.
  • Groom Your Successor: Start by involving them in key decisions to give them opportunities to learn the ropes.
  • Plan for the Unexpected: Have a backup plan in place. Identifying another potential leader or outline a buy-out option for remaining partners.

An experienced estate planning attorney like Keele & Parke can help you draft a legally sound plan that considers state law and tax implications.

Avoid Conflict with Ironclad Sell Agreements

If you have co-owners, a sell agreement is vital. This agreement dictates what happens to a deceased or incapacitated owner’s share of the business. It prevents conflict among remaining partners and ensures a smooth ownership transition in your overall estate plan.

Wills vs. Trusts: Choosing the Right Tool

A will can designate who inherits your business assets. But the problem is it can be a slow and public process through probate court.

Here’s where a revocable living trust comes in. Think of it as a private vault that holds your business assets during your lifetime. You can name yourself as trustee, so you’re still in control.

Another thing, you can designate a successor trustee to seamlessly take over managing the business if you become disabled or pass away. This avoids probate and keeps things running smoothly for your loved ones and your employees.

Wills are still important for your overall estate plan, especially for personal assets outside the trust. But for your business, a revocable living trust offers flexibility, privacy, and peace of mind.

Minimize Estate Taxes Through Strategic Planning

Nobody wants a big chunk of their hard-earned business value going to the government after they’re gone. That’s where estate taxes come in, and they can be a real burden for your family. But don’t worry, there are smart estate planning strategies you can use to minimize the impact of these taxes.

  • Smart Business Structure: The legal entity you choose for your business can impact your estate taxes. Talk to your estate planning attorney about structuring your business as a limited liability company (LLC) or another entity that might offer tax advantages.
  • Explore Powerful Trusts: There are special types of trusts, like grantor retained annuity trusts (GRATs), that can be used to transfer ownership of your business interests to your heirs while minimizing the taxable value of those assets.

The right strategy for you will depend on your specific situation and goals. That’s why it’s crucial to work with an experienced estate planning attorney and financial advisor. They can help you create a personalized plan that minimizes your estate taxes and protects your legacy.

Don’t Neglect Your Personal Estate Plan

Your business is just one piece of the puzzle. You also need a personal estate plan that includes a will, power of attorney, and healthcare directives. Without it, your loved ones could face a legal mess during tough times. Bills might go unpaid, important decisions could be delayed, and family heirlooms could end up in the wrong hands.

An estate plan ensures your wishes are followed. It names guardians for your minor children, designates beneficiaries for your personal assets (like your home and savings), and appoints someone you trust to make healthcare decisions if you’re unable to. This gives your family peace of mind knowing they’re taken care of, even in your absence.

Life Insurance: A Lifeline for Your Loved Ones

A life insurance policy provides your beneficiaries with a lump sum of cash upon your death. This can be crucial for surviving family members or business partners, especially if they need to buy out another owner’s share through a sell agreement or pay estate taxes.

Regularly Review and Update Your Plan

Life circumstances change, and so should your estate plan. Regularly review your plan, especially after major life events like marriage, children, or changes in your business structure.

Seek Professional Guidance for a Comprehensive Plan

Business estate planning involves complex legal and financial considerations. Don’t try to go it alone. Consult with an experienced estate planning attorney specializing in business succession planning and a financial advisor with experience in small business matters. Their expertise can ensure your estate plan is comprehensive, legally sound, and achieves your goals for business continuity and protecting your loved ones.

Final Thoughts

Safeguarding your business is like protecting your family’s future. Take control. Schedule a consultation with an experienced estate planning attorney today. They’ll guide you through the process and ensure your legacy lives on.



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