Considering Gifting a DNA Test for Father’s Day? This Experts Says to Think Twice


Once the purview of crime labs and TV shows, DNA tests have instead become common gifts for birthdays, holidays and special occasions like Mother’s Day and Father’s Day. Quick tests like 23andMe and AncestryDNA have made the process of learning more about your family history easier, cheaper and faster than ever. 

But in her new book, The Psychology of Genealogy, psychologist Susan Moore warns that you should consider all the risks before undergoing a test. 

“Should you give DNA kits as gifts? It can be fun; it can be risky,” Moore said. 

Why you should exercise caution 

Beyond the safety concerns of a company having your DNA on file with the potential of data breaches and privacy concerns, emotional fallout can be an unexpected — yet not uncommon — result of these DNA tests. While genetic testing promises answers and connection, those findings can upend long-held beliefs about your identity and family. 

Read more: Tired of Booze and Beard Oil for Father’s Day Gifts? We’ve Got Over 30 Different Options to Try Instead

With over 30 million users and a multibillion-dollar industry, surprising matches and results are common. Misattributed paternity, donor-conception discoveries, late-found adoptions and unknown family members have all emerged from growing databases. For people unprepared for these outcomes, the psychological effects can be severe, according to Moore. 

Moore calls it “identity disruption” when new genetic information can undermine a person’s sense of self and belonging. She says some integrate the news and move on, while others face betrayal, mistrust and grief. 

Why do people test anyway? 

There are many practical, real risks when it comes to DNA testing. So why do millions of people still purchase them and send in their swabs?

Moore points to a few basic drives, such as curiosity, a need for rootedness and the intellectual thrill of uncovering family lore as to why people still undergo genetic tests. Genealogy can bring joy when people find long-lost relatives or overcome research barriers. Yet, curiosity often meets hard, unexpected truths.

“DNA gives you some new and interesting clues to your family tree structure, but the hard work of making sense of those clues must still be done,” Moore said. 

If you’re still interested in pursuing genetic testing anyway, Moore offers some simple advice: Test only if you want to explore ancestry and are ready to learn how to interpret results and contact matches ethically. Do not gift a kit without asking first, and make sure recipients are emotionally prepared and aware of privacy risks.





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Running a manufacturing business is a constant balancing act between the workshop floor and the balance sheet. Right now, that balance is under real pressure.

The current surge in fuel prices is flowing straight through jobs — via fuel surcharges, higher freight, and rising costs for materials like concrete, plastics, copper, and piping. Costs aren’t rising in isolation; they’re compounding across every job.

It’s this kind of pressure that can expose hard truths about profitability for small businesses, similar to what one growing Australian fabrication business found when examining their balance sheet more closely. Despite strong demand and a consistently full workshop, profitability wasn’t keeping pace with revenue. Hidden margin leaks across labour and materials were quietly eroding results.

By connecting operational job costing with financial reporting using Gojee, Xero, and Syft, the business gained the real-time visibility it needed to stop the leaks and recover more than $165,000 in annual margin.

The challenge: Visibility beyond the spreadsheet

The business relied on Xero for its accounting, but like many manufacturers, its operational job costing was tracked separately in spreadsheets and workshop records.

This created a significant data disconnect. Leadership could see their overall financial results, but they couldn’t clearly identify which specific jobs were driving profit and which were costing the business money.

When CFO advisor Amanda Fisher stepped in to assist the finance team, she used Syft to analyse Xero data and uncovered a startling insight. The business had a target gross margin of 32%, but was actually achieving only 29.7%. That gap represented nearly $180,000 in lost profit every year.

“As a CFO, the key to decision-making is real-time data. Syft is perfect for visuals that help business owners understand the big picture. But in manufacturing, the devil is in the detail. That’s where Gojee helps uncover hidden margin leaks and bridge the gap between the factory floor and finance.” 

– Amanda Fisher, Xero accountant & CFO advisor

The solution: A connected tech stack

To bridge the gap, Amanda introduced Gojee to manage job costing and workflows directly alongside Xero. This created a seamless flow of data:

  • Gojee captures real-time labour hours and material purchases on the factory floor.
  • Xero handles the financial transactions, bills, and invoicing.
  • Syft translates that data into visual dashboards for margin analysis and trend tracking.

What the data revealed

Once the business had real-time visibility, three common profit leaks emerged:

  • Labour rework: One project quoted for 720 hours actually took 845 hours, reducing the margin by over $10,000. Annually, labour overruns cost the business approximately $95,625.
  • Materials price variance: Quoting based on estimated costs rather than confirmed supplier invoices led to $66,000 in annual margin erosion.
  • Low-margin jobs: Analysis showed that smaller, complex custom projects often disrupted workshop productivity. One $75,000 project achieved only an 18% margin, far below the 30% expectation.

The results: From reactive to proactive

Armed with these insights, the company adjusted its quoting strategy and began prioritising higher-margin work. Within 12 months, the results were transformative:

Metric Before After
Gross margin 29.7% 31.8%
Annual profit $165K+ recovered

Today, the business doesn’t just work harder; it works smarter. The machines and the team haven’t changed, but the visibility has. By moving from reactive reporting to proactive decision-making, they have turned a busy workshop into a highly profitable one.


Explore apps in the Xero App Store to see how  Xero + connected apps help to uncover hidden profits in your business:

  • Explore Gojee to streamline your job costing.
  • See how Syft can transform your Xero data into powerful financial insights and comprehensive reports.

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