Amazon slashes 36% off the viral Samsung Frame art TV


If you don’t want your TV to look like, well, a TV – the Samsung Frame is the obvious choice. And it can now be had for less.

At $697.99, the Samsung Frame is currently discounted from its original price of $1097.99, and if you have been waiting for a good moment to pull the trigger, this is a reasonable price.

Samsung Frame on a pink swirly background

The picturesque Samsung Frame is now 36% off

At 36% off the Samsung frame that solves the problem of unsightly televisions like nothing else on the market.

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The thing that separates the Samsung Frame from much of the crowd is what it does when nobody is watching, which is display artwork from a curated Art Store collection or your own uploaded photos on a matte screen designed to look like a print hanging on a wall.

That matte finish is not just a design choice because it eliminates the glare and reflection that turns a standard TV screen into a mirror the moment any ambient light enters the room, making the art mode look convincingly like the real thing.

When you do switch to watching something, the Samsung Frame delivers 4K QLED picture quality at 144Hz via Motion Xcelerator, which handles both fast sports and VRR gaming without the blur or screen tear that cheaper panels struggle to hide.

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The NQ4 AI Gen2 processor handles picture and sound enhancement through Samsung Vision AI, adjusting the image in real time to the content on screen rather than applying a fixed picture preset regardless of what you are watching.

40W of Dolby Atmos audio output sits underneath all of this, which handles most room sizes without needing a soundbar, though the Samsung Frame naturally pairs well with one if your space demands it.

The motion and brightness sensor means the artwork display turns on automatically when someone enters the room and adjusts to the ambient light, so the illusion holds without you having to manage it manually.

If you have spent years resenting the black rectangle dominating your living room wall every time the television is off, the Samsung Frame at $697.99 is 36% off the original list price, and there is genuinely nothing else on the market that solves that problem as convincingly or as completely.

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How to get Siri AI - join the waitlist today

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Follow ZDNET: Add us as a preferred source on Google.


ZDNET’s key takeaways

  • Siri AI requires the iOS 27 developer beta and a waitlist.
  • A free Apple Developer account is enough to install the beta.
  • Apple says Siri AI will launch in beta later this year.

Apple finally gave Siri the major update everyone has wanted for years, moving it from the voice assistant era to the intelligent AI era.

At WWDC 2026 in June, the company introduced Siri AI, a new version of Siri “powered by Apple Intelligence.” Apple said Siri AI is more conversational, understands personal context, can answer broader questions, and can take action across apps. It can also use my information from messages, emails, photos, notes, and the screen itself to get more done on my behalf.

Also: The two biggest iOS 27 features at WWDC for me had nothing to do with Siri AI

The catch? (There’s always one, right?) The iOS 27 developer beta needs to be installed first, and even then, there is a waitlist.

How to get Siri AI

What you’ll need: An iPhone 15 Pro or Pro Max, any iPhone 16 model, or any iPhone 17 model running the iOS 27 developer beta.

Install the iOS 27 developer beta on a secondary device, but be sure to back it up first. Remember, developer betas are unfinished software. Apps can crash or glitch, battery life can drain, and features can disappear.

The good news is Apple no longer requires a $99-a-year Apple Developer Program membership just to get access to beta software. A free Apple Developer account is enough. To join, if you haven’t before, simply go to Apple’s Developer website or use the Apple Developer app, sign in, and agree to the developer terms.

Also: 3 new MacOS 27 features make it worth upgrading right away for me – Siri included

Once that’s done, any new developer beta will automatically appear for the iPhone associated with that Apple Account. To check for iOS 27 and install it now, open Settings > General > Software Update > Beta Updates. From there, select iOS 27 Developer Beta, go back to the Software Update screen, and install the update.

Need help? Check out ZDNET’s guide on installing the iOS 27 developer beta.


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Install the iOS 27 developer beta

Elyse Betters Picaro / ZDNET

After the iOS 27 developer beta is installed, the iPhone will reboot, but Siri AI will not automatically be available to try. Apple is using a waitlist. To join it, open the Settings app, go to Apple Intelligence and Siri, and select “Try New Siri.” Follow the prompts to opt in. Once a spot opens, a notification will appear saying New Siri is available.

Also: Getting real about WWDC and Siri AI – Video

Apple has not confirmed how long the wait will take, but it has said Siri AI will be available in beta “later this year.”


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Join the Siri AI waitlist

Elyse Betters Picaro / ZDNET

Should you wait to try Siri AI?

Maybe. The iOS 27 developer beta is the only route to Siri AI right now. But it’s meant for developers testing apps and APIs, not for most people who need a stable daily phone. Only install it on an iPhone that’s not used every day, or wait for the iOS 27 public beta. That’s expected in July and is easy for anyone to try. An official release for the general public isn’t expected until this fall.

Also: How Data Can Improve Your Health and Wellness

As for me? I joined. I have a spare iPhone running the iOS 27 developer beta right now, and the first thing I did was get on the waitlist to try Siri AI. But that’s because I’m usually excited to try AI tools, and I want to play with the new Siri and be able to write about it. 

Should you join Siri Ai waitlist?

Elyse Betters Picaro / ZDNET

What can Siri AI do?

Apple said the new Siri AI is “a dramatically more capable and conversational assistant” that can help you “find information and get things done throughout the day.” That’s nice, but what, specifically, can it do? According to Apple, the new Siri AI can:

Also: Will your iPhone support Siri AI? The answer is complicated

  • Access “broad world knowledge for up-to-date answers” on any topic.
  • Provide “detailed responses” and “natural back-and-forth conversation.”
  • Use “personal context” in messages, emails, and photos to help find what you need.
  • Find details like restaurant tips, hotel confirmations, and trip photos.
  • Understand what’s on screen and answer questions about it.
  • Use “Visual Intelligence” in Camera and screenshots.
  • Take actions across apps, including drafting emails and editing or sharing photos.
  • Let you ask about images, files, and text from context menus.
  • Generate, rewrite, and proofread text systemwide.
  • Match punctuation and tone in Mail and Messages based on how you usually write.
  • Save “conversation history” in a dedicated Siri app.
  • Offer more expressive voices and better dictation.
  • Help split bills with Apple Cash.
  • Run across iPhone, iPad, Mac, Apple Watch, CarPlay, AirPods, and Vision Pro.
  • Work from Spotlight on iPad and Mac.

When will Siri AI be available?

Apple said it will be available in beta “later this year,” starting in English.

Which iPhone models support Siri AI?

The answer is complicated, but here’s my best guess:

  • iPhone 15 Pro and iPhone 15 Pro Max
  • All iPhone 16 models
  • Any later iPhone models

Apple hasn’t provided a supported device list, but its iOS 27 page shows Siri AI requires “an Apple Intelligence-enabled device.” Apple’s support page for Apple Intelligence also lists “iPhone 15 Pro models, and iPhone 16 models or later.” Apple’s iOS page uses similar wording for Apple Intelligence in iOS 27, as well: “all iPhone 16 models and later, iPhone 15 Pro, iPhone 15 Pro Max.”

There are also regional limits. Apple said Siri AI will “not initially” be available in the EU on iPhone and iPad.


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