SEO is not dead: 5 ways to win more citations from AI search


aisearch-screenshot-2026-07-10-125605

Viktoriya Skorikova/Moment via Getty Images

Follow ZDNET: Add us as a preferred source on Google.


ZDNET’s key takeaways

  • AI traffic to websites grew by 66% in 2025, yet AI accounts for less than 0.15% of all visits. 
  • Even if AI citations don’t translate to direct traffic, the added exposure is a survival necessity.
  • Here are the most effective ways to improve your standing with AI search engines.

You’ve been quietly losing traffic from organic search even though your rankings haven’t changed. Does that mean traditional SEO no longer works? No. But should you then treat AI as a black box to simply accept and ignore? Also no. 

All the things that used to score points with traditional search engine algorithms, like backlinks, website authority, performance optimization, and quality content —  they haven’t just stopped existing. AI search just treats them very differently, which is at once both better and worse. 

Also: Tired of AI Overviews? I found 9 Google Search alternatives that showed me links again

Sometimes, that means good content is more likely to be cited by AI tools, even if your website doesn’t have a high domain authority (DA) ranking. Yet it also means that most visitors will get their questions answered without ever leaving the AI platform, since the AI pulls all the information from your website into its responses without requiring users to click into your site. 

Luckily, that also means you get more opportunities to show up as a useful resource for your audience, even if they never actually visit your website. As long as you’re being cited by AI search engines, people will notice your brand, whether or not they register as inbound traffic. 

With that in mind, I’m going to share some advice for earning more citations from AI search platforms without throwing SEO to the curb. I’ll also share tools to help you measure your AI search visibility without breaking the bank. 

How much has AI changed search engines?

2aipost.png

Screenshot by Ritoban Mukherjee/ZDNET

According to Semrush’s recent analysis of more than 50,000 websites, AI traffic grew by 66% in 2025 compared to the previous year. But AI still accounts for less than 0.15% of total website visits. 

That means two things. First, AI is taking a lion’s share of search engine traffic away from websites. At the same time, not all of that traffic is being rerouted to websites through AI platforms like ChatGPT, Perplexity, or Google Gemini. Instead, AI platforms now serve as both the first port of call and the final destination for these internet users, enabling them to find everything they need without ever leaving the app. 

Also: Google’s new AI Search box is here – along with agents and 5 more upgrades

(Disclosure: Ziff Davis, ZDNET’s parent company, filed an April 2025 lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

What’s worse is that websites that have been focusing on traditional SEO are suddenly finding that AI tools don’t treat them with the same priority. Search engines used to look for websites with a rich library of content and demonstrated authority in a topic. AI values that too, but more importantly, it looks for text that answers a user’s question precisely and immediately. 

Moreover, AI search engines require more targeted optimization than technical SEO typically provides. Along with a robots.txt and a sitemap, you might also want to consider having a dedicated llms.txt file for agents and bots trying to crawl your site. 

All of these are separate problems that, together, contribute to lower traffic and visibility from AI tools. But there are ways to solve them. 

How to check whether AI engines are citing you

2xxaipost.png

Screenshot by Ritoban Mukherjee/ZDNET

There are a few ways to assess your visibility on AI search, depending on how much time and money you are prepared to spend. 

Also: I tried Claude Cowork on my Gmail inbox after Gemini choked – and it saved me hours of work

  • The easiest way to do this is to go to ChatGPT, Perplexity, or Google AI Mode and ask 10-15 questions that you’d expect your content to show up for. Make a note of who gets cited and how many times. It costs nothing and takes very little time. 
  • Many tools, like HubSpot’s AEO Grader, are absolutely free to use for a quick analysis, which can give you a decent idea of your brand’s presence in AI search engines. 
  • If you have Google Analytics set up on your site, you can filter your referrals for traffic from chatgpt.com, perplexity.ai, gemini.google.com, etc. If you do this over several months, you can see whether your presence is improving or worsening. 
  • Once you’ve outgrown free tools, consider investing in a paid AEO analytics platform like Semrush One or Otterly.AI. You can get a limited plan for as little as $29/month to get started.

What actually earns an AI citation 

2xaipost.png

Screenshot by Ritoban Mukherjee/ZDNET

There are several things you can do to increase your chances of being cited by LLM-based generative AI platforms, according to a study published by Princeton, Georgia Tech, and the Allen Institute for AI at the 2024 KDD Conference. They tested nine content visibility tactics across 10,000 search queries, achieving improvements of up to 40%. Here’s what they found to be working:

Also: AI agents are getting their own search engine

  1. Make sure your robots.txt file doesn’t block AI crawlers like GPTBot, OAI-SearchBot (OpenAI), PerplexityBot, ClaudeBot (Anthropic), and Google-Extended by default. Many popular content management systems do this, which hurts your rankings. 
  2. AI models extract passages, not entire pages of content. When you begin a new section, lead with a self-contained opening sentence with a clear statement before adding any nuance or context. 
  3. Citing numbers and sources adds credibility to your content, which helps it rank better with LLMs. Vague statements and claims often get deprioritized during verification. 
  4. Create a simple llms.txt file at the root folder of your site’s directory. This is a low-cost experiment proposed by Answer.AI’s Jeremy Howard, though it has not been corroborated by any major AI companies or AEO platforms. 
  5. Build a brand presence that extends beyond your website. LLMs like to pull content from a mix of sources, including YouTube videos and Reddit posts. Having a strong social media presence is a good way to get AI search engines to see you during queries. 

My thoughts on optimizing for AI search 

As the Semrush study clearly shows, there’s a lot of misinformation and propaganda floating around about AI search and SEO. While it’s true that websites are losing a lot of traffic to AI platforms, referral traffic from these tools doesn’t account for nearly as many clicks as they claim. Still, there are plenty of benefits to being cited by AI, even if that doesn’t lead users to visit your website directly. 

Also: The best SEO reporting software: Expert tested and reviewed

If you’ve been serious about traditional SEO, you’ll find that you already have all the things you need to get started with AI search optimization from existing platforms like Semrush or Ahrefs. More dedicated tooling for analytics and visibility also exists, but not everyone will need it. Also, it’s worth keeping in mind that the basic principle of creating useful and informative content hasn’t changed. But there are things that AI tools approach differently when it comes to researching answers to user queries, which can help you show up in more responses. 





Source link

Leave a Reply

Subscribe to Our Newsletter

Get our latest articles delivered straight to your inbox. No spam, we promise.

Recent Reviews


Thailand and golf make an interesting combination. Within moments, you could be strolling down a lush tropical fairway surrounded by palm trees, then have dinner at an inexpensive street stall while watching the sun dip below the horizon from your seaside vantage point. This winning combination of golfing excellence, sunny skies, tasty cuisine, and affordability keeps players coming back every year.

The country now has more than 250 golf courses across destinations such as Bangkok, Pattaya, Hua Hin, Phuket, and Chiang Mai. Many of them are championship-level courses designed by top golf architects. The best part is that you can often play world-class golf for far less than what you would spend in the US, Australia, or Europe. 

But here’s the thing. A golf trip to Thailand is one activity that requires careful planning. The distances are not always as they appear on a map; weather is important, and Thai golf is not quite like that of other countries.

So if you are thinking about booking a golf holiday there in 2026, here’s how to do it right.

First, Decide What Kind of Golf Trip You Want

Wide green lawns in Thailand golf course
Photo Credit: Jennifer Coleman.

Not every golf destination in Thailand feels the same.

If you want nightlife and a huge number of golf courses close together, Pattaya is usually the first choice. The city has more than 20 quality courses nearby, including Siam Country Club and Laem Chabang. 

If you prefer a calmer beach town with a more relaxed atmosphere, Hua Hin is hard to beat. Courses like Black Mountain and Pineapple Valley regularly appear on lists of the best courses in Asia. 

Phuket is ideal if the trip is half golf and half luxury holiday. The scenery is incredible, and courses like Blue Canyon and Red Mountain are famous for a reason. 

Bangkok works well for shorter trips because many excellent courses sit within driving distance of the city. Meanwhile, Chiang Mai gives you cooler mountain air and a slower pace.

Before booking anything, ask yourself one simple question: do you want a serious golf-focused trip, or a holiday where golf is just part of the experience?

That answer changes everything.

Pick The Right Time of Year

The Royal Bangkok Sports Club golf course
Photo Credit: Jenn Coleman.

Thailand is warm all year, but golf conditions definitely change with the seasons.

The main golf season runs from November to April. Temperatures are more comfortable, humidity drops a little, and rainfall is lower. That is why this period is considered the peak season for golf tourism. 

December through February is especially popular, so tee times and hotels can fill up quickly.

The rainy season usually runs from May to October. That does not mean constant rain all day, though. In many areas, showers arrive in the afternoon for an hour or two before clearing up. The upside is cheaper hotel rates and quieter courses.

If you do not mind occasional rain, shoulder months like May or October can offer excellent value.

Don’t Try to Cover The Entire Country

Toscana one of the most beautiful golf courses in the world
Photo Credit: Deposit Photos.

A common mistake first-time visitors make is trying to play golf everywhere.

Thailand looks compact on a map, but travel between golf destinations can take longer than expected. Phuket to Hua Hin, for example, is a serious travel day. 

Instead of rushing around, pick one or two regions and stay there.

A smart first trip could look like this:

● 4 nights in Bangkok

● 5 nights in Hua Hin

Or:

● 6 nights in Pattaya

● 3 nights in Bangkok

That gives you enough time to actually enjoy the golf instead of constantly packing and unpacking.

Book Tee Times Earlier Than You Think

Green golf course
Photo Credit: Jenn Coleman.

Thailand’s best golf courses get busy during peak season, especially morning tee times.

This is where services like Sawadee Golf can genuinely help. The site focuses specifically on golf travel in Thailand, with detailed course guides, rankings, green fee information, and local advice that makes trip planning much easier for international golfers.

Booking in advance is especially important if you want to play famous courses like Black Mountain, Siam Country Club, Blue Canyon, or Alpine Golf Club.

Some private clubs also have stricter access rules, so planning ahead matters.

Understand Thailand’s Golf Culture

Thailand golf culture
Photo Credit: Deposit Photos.

Golf in Thailand comes with a few things that surprise first-time visitors.

For starters, caddies are standard at almost every course. In fact, many clubs require them. Most courses also include a golf cart or buggy policy. 

And truly, the caddies themselves are a part of the game.

Most are extremely adept at judging greens, finding balls, and helping players navigate the course. It takes a great caddie to help you shave off a few strokes from your game.

Tipping, of course, is also required. Most golfers will leave about 400 to 500 baht, depending on the service of the caddie.

Dress codes are usually stricter than those at public golf courses in the West. Pack proper golf attire and avoid showing up too casually.

Choose Courses That Match Your Skill Level

Three men playing Golf
Photo Credit: Jenn Coleman.

Thailand has beautiful courses, but some are seriously challenging.

Red Mountain in Phuket, for example, is stunning but demanding. The elevation changes, and tight fairways can punish wayward shots. 

Meanwhile, courses like Laguna Phuket or Palm Hills are more forgiving and relaxed for casual golfers.

It is tempting to only chase famous championship courses, but mixing easier rounds with tougher ones usually makes the trip more enjoyable.

A balanced golf itinerary always works better than five brutal rounds in tropical heat.

Pack The Right Gear

Smiling female golf players at golf cart getting ready for game at golf
Photo Credit: Deposit Photos.

Traveling across the world with sports equipment requires a bit of extra thought. First, make sure you invest in a heavy-duty, padded travel bag to protect your clubs from rough airport baggage handling.

Because of the tropical humidity, packing lightweight, moisture-wicking golf shirts and flexible shorts is key. Do not forget to pack an extra pair of golf gloves, as hands sweat quickly in the heat, causing your grip to slip.

Most clubs have a standard dress code that requires collared shirts, golf shorts/pants, and soft-spiked shoes. Regular shoes can be used on occasion for casual play, but metal spikes cannot be worn at any time due to the high quality of the grass.

Bring along some good-quality waterproof sunblock cream, sunglasses with polarizing lenses, and a broad-brimmed hat because the tropical sun is very strong even on cloudy days and can cause intense sunburns.

Balance Time On And Off The Greens

The Marble Temple, Wat Benchamabophit
Photo Credit: Deposit Photos.

The secret to a truly great golf trip is making sure you enjoy the destination just as much as the sport itself. After a long, physically demanding morning out on the turf, take advantage of the local culture to unwind.

Reward yourself with an authentic Thai massage from a local spa to ease your aching shoulder and back muscles. Visit the famous night markets to indulge in the delicious Pad Thai, barbecued seafood, and the sweet dessert of sticky mango rice. 

Allocate a couple of days without golfing to experience the olden day golden temples, cruise inside the caves, or just kick back on a white sandy beach.

So, there you have it. This is how you can plan a stress-free golf trip in Thailand. Pack your clubs!

Hi! We are Jenn and Ed Coleman aka Coleman Concierge. In a nutshell, we are a Huntsville-based Gen X couple sharing our stories of amazing adventures through activity-driven transformational and experiential travel.



Source link