Why $9.99 Is a Significant Price
According to The Wall Street Journal, as a threshold, $9.99 is more than a price. Hearing $10.00, we refuse to make the purchase. 99 cents has always made a difference. Now, combined with $9.00, it has extra significance. The Significance of $9.99 Avoiding $10.00 is nothing new. Always, retailers have known a $10.00 price could […]