5 Old-School Car Mods That Were All The Rage In The ’70s






Even if the 1970s weren’t necessarily considered the peak of automotive performance or vehicle quality, the decade gave us a whole list of memorable vehicles, ranging from lowly Ford Pintos and early Honda Civics to extravagant Pontiac Trans Ams and T-top Corvettes. Today’s enthusiasts still love classic cars from the ’70s, but equally memorable are some of the era’s popular vehicle modifications.

As cars themselves evolved during the second half of the 20th century, each decade brought its own unique modifications and customization trends, and the ones popularized during the ’70s were quite distinct from the trends that came before and after. One could even argue that the emissions rules, fuel shortages, lower horsepower numbers, and the general malaise of the ’70s may have made some owners overcompensate with over-the-top modifications.

From custom wheels and interior accessories to performance parts — or at least parts that gave the appearance of performance — you’d find these modifications not just on the popular muscle cars of the time, but on pickup trucks, vans, and even on imported compact cars. Below, we’ve highlighted five popular and distinctly ’70s vehicle modification trends that helped define the era. Opinions will probably differ on how some of these parts and trends have aged, but they certainly stood out then — and still do today.

Side pipes

From an engineering standpoint, the exhaust system is an integral part of a vehicle, but for enthusiasts, it’s so much more than that. Yes, there’s the obvious sound factor, but the visual design of an exhaust can be equally important to gearheads, whether it’s on a factory setup or an aftermarket exhaust system. When it comes to exhaust mods in the ’70s, big side pipes were the hot thing, running down the length of the rocker panels and dumping out in front of the rear tires.

While side pipes were originally associated with purpose-built racing cars, they became trendy in the 1970s — not just on muscle cars and high-performance machines, but on custom vans and 4×4 trucks as well. As an example of just how crazy the ’70s side pipe trend got, the factory-customized Dodge Li’l Red Express pickup truck of 1978 and 1979 took its pipes to a new level, mounting them vertically behind the cab in the style of a big rig. 

The side pipe look might not be for everyone, but those looking for a retro setup for their project will be happy to learn they don’t have to go digging through junkyards or vintage auction listings to find side pipes. We wouldn’t quite call it timeless, but this muffler type has enough fans that you can still buy brand new, ’70s style side pipe exhaust systems today. 

Fat tires, air shocks, and traction bars

For many, the dominating image of a customized car from the ’70s has a lifted rear end, fat rear tires, and aftermarket traction bars. While some of these modifications had functional performance benefits and were heavily inspired by drag cars, for many drivers, it was more important just to have the race car look.

A car having staggered wheels and tires, is not unique to the 1970s — they’re still found on many performance cars today. In the ’70s though, owners took the big-and-little look to an extreme on their rear-drive vehicles, stuffing in rear tires as big as they could find, even if they stuck out past the fender. To lift the rear end for the needed tire clearance and to give the car a more raked, street machine look, adjustable rear air shocks were commonly used. 

Aftermarket traction bars were another big part of the ’70s street machine look. As the name implies, these bars were designed to improve traction by eliminating rear axle hop under hard acceleration. They also became a bit of a style accessory, helping to give the look of a race car, even if the owner never actually went to the drag strip. This also explains the bright, high-visibility colors they were often painted in.

Window louvers

Rear window louvers are one of the more interesting car styling trends that have come and gone over the decades. While they were around before the 1970s and also continued into the ’80s and ’90s, it may have been during the middle and later part of the ’70s that they reached their peak popularity.

Like other modifications on this list, rear window louvers had a function — to reduce both the heat and the glare of direct sunlight in a car’s interior — but their look was what made them especially popular. Some cars in the ’70s offered rear window louvers as a factory option, while many more owners purchased them later on the aftermarket. 

We mostly remember these window louvers being used on sleek cars with fastback rooflines like the Ford Mustang and the Camaro/Firebird, but they were also commonly added to the upright rear windows on both vans and pickup trucks. As an interesting throwback, you can get rear window louvers for the newer Dodge Challenger, which were directly inspired by the popular accessory on the ’70s version. Amazingly, the retro louvers look right at home on the modern Dodge, just as they did on the original.

Cassette tape decks

Today, a cassette tape deck in a vehicle can feel like an old-school, classic car novelty, but it’s hard to understate just how much their introduction changed car audio during the ’70s. While car-mounted 8-track tape players had arrived in the 1960s, many drivers still had to make do with a simple radio if they wanted to listen to music in their car. 

The arrival of the cassette deck changed all of that. Factory cassette decks began appearing in cars during the mid ’70s, allowing drivers not just to purchase tapes, but to listen to their own recordings. While it took a while for factory cassette tape decks to become standard equipment, for those who owned older cars, aftermarket tape decks quickly became one of the most popular auto accessories of the ’70s. The arrival of the tape deck also helped bring car audio into a new era of high-fidelity sound.

Like the CD players that came after, the idea of having to buy and insert a physical cassette tape might seem archaic to those used to modern Bluetooth streaming and Apple CarPlay. However, if one were building or modifying a vehicle in period-correct 1970s style, a functional tape deck should be high on the list of interior accessories. 

Slot mag wheels

In the history of the automotive aftermarket, there might not be one single part more associated with a specific decade than the so-called “slot mag” wheel was with the 1970s. While both the wheel design and name have become ubiquitous, many of the wheels that used this name weren’t actually made out of magnesium. Instead, “mags” would simply become a catch-all term in the hot rod and muscle car world used to describe any sort of aftermarket, aluminum wheel — and this was one of the most popular types.

Slot mag-style wheels were made by many different companies in the ’60s and ’70s, but the original  Ansen Sprint is considered the pioneering model, with its lightweight construction and distinct five-hole design. It wasn’t just the wheel design itself that made the slot mag wheel so symbolic of the ’70s, but the wide variety of vehicles you’d see them on.  

Slot mags came in all sizes, and were found not just on the expected muscle cars and sports cars but on Volkswagens, 4x4s, custom vans, dune buggies, and even Japanese compact cars. Beyond that, if there are any other doubts about the slot mag being an icon of ’70s car culture, it was the wheel of choice on the world-famous Ford Gran Torino from the “Starsky & Hutch” television show. Like other popular ’70s parts, wheel companies still sell brand new slot mags today — including in sizes updated for modern applications. 





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When you think of the muscle car, you probably aren’t thinking about the 1970s. After all, the 1970s represented an era when the V8 muscle car was on life support. With the oil crisis and the introduction of CAFE standards, muscle cars, V8s, big power, and cheap fuel all became difficult to come by. At one point, it even seemed like the muscle car had had its day, and that the 1970s were writing the last chapters in the muscle car book.

Thankfully, that did not come to fruition. The V8 evolved. It got catalytic converters, new HEI ignition systems, and engineers who took more care designing cars to use less fuel. The V8 truck also helped keep the V8 alive, since trucks weren’t subject to the same strict regulatory standards as smaller passenger cars. However, even in the 1970s — a time when being a muscle car was more difficult than ever — many cars stood out.

Everyone knows about the Chevrolet Chevelle SS 454, one of the highest horsepower 1970s muscle cars. Everyone also knows the Pontiac Firebird Trans Am. Most enthusiasts will also recognize the AMC Javelin. But the depth of underappreciated 1970s muscle cars goes a lot further than that. Here are five ’70s muscle cars that never got the attention they deserved.

1970 Buick GS 455 Stage 1

The 1970 Buick GS 455 Stage 1 was a missile when it first came out. In January 1970, a bone-stock example managed to cross the quarter mile mark running at 105.5 mph in just 13.38. The 426 Hemi Barracuda did it in 13.78. The Pontiac GTO did it in 13.40. Even so, the Buick GS never got the recognition it objectively deserved.

After all, Buick sold old man’s country club cars, they didn’t sell cars that outrun HEMIs and GTOs. Under the hood, the 455 features a dedicated cam profile, high compression pistons, overbored cylinders, an iron crankshaft, and forged connecting rods. The 455 Stage 1, featuring special ported heads with larger valves, got Buick’s rating of “just” 360 horsepower and 510-lb-ft of torque. The character of the engine allowed it to pull hard at low and mid RPMs, not at the top.

The GS 455 Stage 1 is also overshadowed today by its much rarer and sought after sibling, the GSX – Buick’s rarest 70s muscle car. The GSX was the top offering, the Grand Sport revolution was at the lower end, and the 455 was in the middle. Out on the collectors market, the GSX was always the one to get. Although the Stage 1 had the speed credentials, it never really caught on.

1970 Ford Ranchero GT 429

A muscle car’s physical traits are fairly easy to sum up. In most cases, it is a two-door mid-size car that has a coupe-like silhouette. Muscle cars with weird pickup beds, although they did exist, aren’t something that jumps to mind. The 1970/71 Ford Ranchero GT is one such car. Understandably, it didn’t sell all that well, and according to AutoEvolution, only 8,000 of these were built, and just 5% of them left the factory with a 429 engine.

In its own right, the early 70s Ranchero was a beast, especially since performance figures from this era were often underrated due to insurance reasons. What is even more impressive is that, according to MotorTrend, the manual 429 GT Ranchero’s production number was only 78. This makes the Ranchero GT 429 manual six times rarer than the 1969 Dodge Charger Daytona, and yet, the current estimated value of the GT 429 is between $35,000 and $75,000.

First of all, the Chevy El Camino overshadowed it, and so did the Ford Torino Cobra with which it shared its underpinnings. With 375 horsepower and 450 lb-ft of torque, the Ranchero GT 429 was more powerful than the 1970 Pontiac GTO. The best part, it did so with a truck bed included. Hardly anyone expected a pickup-based Ford to run with the quickest muscle cars of 1971, but the 429 GT did.

1970 Mercury Cougar Eliminator

The 1970 Mercury Cougar Eliminator is not a car that managed to earn a large cult following, not when it came out, and not after. Still, the Eliminator — as it is very strongly named — is one of those cars where the more you know about it, the more confusing its obscurity becomes. The Eliminator was designed by none other than the same guy who designed the Boss 302 Mustang — Larry Shinoda. When you consider that, you kinda start seeing the connection between the two.

First, you could get the 302 Boss engine with the Eliminator, and these two were constantly compared against each other. Yet, the Eliminator has nowhere near the same level of clout the 302 has. With only 2,267 examples built, the 1970 Eliminator is also rare. Of those, only 444 left the factory with the 428 Cobra Jet — Ford’s most serious big-block of the era. The 428 Cobra Jet was officially rated at 335 horsepower.

Still, as was the case with many muscle cars from this era, this figure was grossly underrated, with real output believed to be closer to 400 horsepower. The Eliminator came with competition suspension, dual exhaust, and front and rear spoilers straight from the factory. What it didn’t come with was a Mustang badge — and in 1970, that mattered a lot. Because of that, the Cougar Eliminator is widely regarded as the most underappreciated Mercury muscle car.

1970 Plymouth Duster 340

The very point of a muscle car was to give the average American access to V8 performance at a relatively affordable price. The very outset of the 1970 Plymouth Duster 340 was exactly that — make it cheap, make it V8. As such, the original purchase price of the Duster 340 was $2,547, even with front brakes. Under the hood, the 340 offered a 340-cubic inch V8 with a power output of 275 horsepower and 340 lb-ft of torque. 

It also differentiated itself from other Duster models thanks to bigger springs, sporty rally wheels, and bigger sway bars. Hagerty called it: “Mopar’s underappreciated mini muscle car” because it was grossly overshadowed by the bigger Mopars like the ‘Cuda and the Road Runner. The Duster 340 was the smallest powerhouse of the ’70s, yet it was somehow forgotten. Moreover, the Duster 340 ran the quarter mile in 14.5 seconds at 99 mph in standard trim. 

This was enough to outrun many more expensive muscle cars from that era. It was also lighter, roomier, and faster than the 340 ‘Cuda, which cost considerably more money. Granted, the prices have started to rise, and it seems like the Duster 340 is getting its due, but for what it was, it didn’t get the attention it deserved.

AMC Rebel Machine

When writing articles such as these, it is very easy to drown in opinions and pick cars that someone else said were underrated simply because they believe they are better than they are. However, in some instances, some cars, like the 1970 AMC Rebel Machine, were objectively underappreciated. AutoEvolution called it “arguably the most underrated muscle car of all time,” because it was priced at $3,500 from the factory, yet only 2,000 of them were ever built.

Moreover, there really is no clearer sign that it didn’t get the attention it deserved than the fact that it was available for one year only. The Rebel Machine debuted at the NHRA World Championship Drag Race Finals in Dallas on October 25, 1969, and it ran mid 14s from the factory. Its engine was the AMC 390 — one of the most iconic engines from the golden era of muscle cars — and it was not just any AMC 390. 

This one was developed alongside Hurst Performance Research and featured redesigned cylinder heads, a high-flow intake, and larger exhaust manifolds, producing 340 horsepower and 430 lb-ft of torque. Still, none of that was enough. AMC was always the underdog, and in 1970, even a car that could run mid-14s out of the factory couldn’t change that.





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