The Sneaky Way AT&T Is Hiking Rates on Legacy Customers This Month


The upcoming billing cycle is about to get more expensive for long-term AT&T wireless phone plan customers. While the carrier is shifting its focus to newer “2.0” service tiers, those holding onto older unlimited contracts are being hit with a mandatory monthly surcharge starting this month. The logic behind the price jump feels inconsistent, as the specific dollar amount varies wildly across different generations of retired plans.

On a support page that went live when it announced its revamped “2.0” unlimited phone plans, the carrier revealed that the prices of its “retired” unlimited wireless plans — the ones customers who haven’t upgraded are still using — will go up by as much as $20 starting in April. 

AT&T is implementing two price changes. If your account with a “retired” plan has a single line, the price goes up $10. If you have two or more lines on an account, the price increase is capped at $20 for the account.

Perhaps to offset the sting, affected plans will get an extra 20GB of high-speed hotspot data each month. 

However, not everyone is seeing the same deal. 

As an AT&T mobile plan subscriber myself, when I signed into my own AT&T account to compare options, I was directed to a different support page that says prices are going up $5 per smartphone line. For hotspot, AT&T is adding 10GB of extra high-speed data — presumably to each line, but that’s not specified. This page doesn’t refer to “retired” lines, only stating, “Monthly charges for your unlimited plan will increase beginning April 2026.”

I’ve reached out to the company for clarification about which plans get which increases. AT&T maintains a list of retired plans, which include unlimited plans going back to 2016. On my account, I have an older Unlimited Elite (retired in 2022), Unlimited Extra EL (retired March 2026) and Unlimited Starter SL (also retired March 2026). So it’s not clear why my combination of retired plans would warrant the smaller increase.

I also discovered a third support article that applies to customers on retired Mobile Share plans. If your plan includes less than 6GB of data, the price is increasing $5 a month. If it’s a plan with more than 6GB a month, the price goes up $10 a month.

As for why the prices are going up, AT&T’s support pages read, “This change helps us continue providing reliable network service, quality products, and great customer experiences.”

In an earlier statement to CNET, an AT&T spokesperson said, “We recognize that any price increase matters to our customers and their budgets. This increase reflects the real cost of continuing to deliver the speed, reliability, and support our customers expect every day.”

AT&T maintains that its new plans are priced competitively with other carriers’ plans and “better aligned with how our customers use our services.”

The changes apply only to wireless plans activated prior to July 24, 2025, according to the support note. That includes legacy plans, not just the recently discontinued plans that the 2.0 plans replace.

It also means if you signed up for the company’s previous AT&T Value Plus VL, Unlimited Starter SL, Unlimited Extra EL or Unlimited Premium PL plan in the last half of 2025, this increase won’t apply to you.

The increases make it worth comparing prices between holding onto an existing plan or switching to the new plans. For example, the first change makes the Premium 2.0 plan more appealing. When it was announced, the Premium 2.0 plan was more expensive than the older Unlimited Premium PL plan: $90 a month for a single line instead of $86, or $220 for four lines instead of $204. With the new price increase, keeping the Unlimited Premium PL plan will cost $96 a month for a single line and $240 a month for four lines.

AT&T isn’t the only one to change its plan pricing in the last few months. After Verizon replaced its CEO, it dropped prices across the board to be more competitive. And T-Mobile introduced a new limited-time Better Value plan priced similarly to its Experience More plan but with more perks intended to appeal to families.

If AT&T’s increases prompt you to shop around, we have recommendations for the best cellphone plan and the best unlimited data plan, as well as a comparison of AT&T and Verizon plans.





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Staying safe in the winter months means being prepared for icy conditions, as winter weather sees a spike in vehicle pileups. It’s also about using the right kind of tires, which is where the 7-7 rule comes into play. This rule says that when the outside temperature drops below 7 degrees Celsius, or 45 degrees Fahrenheit, for 7 consecutive days, you should change your everyday tires to a winter model.

Extended cold snaps are a problem for regular seasonal tires because of how they’re designed. The rubber these tires contain becomes harder and less flexible in colder weather. When this happens, your tires’ ability to actually grip the road is reduced, which can become very dangerous in snow and ice. In contrast, winter tires are built with rubber that stays softer in cold temperatures, as well as deeper tread, which gives you better traction, and improved stopping ability. This means you have more control, which can ultimately keep you safer.

What makes winter tires ideal in cold temperatures can have the opposite effect in non-winter weather. This means that once the cold months have ended, you should switch back. If not, the tread on your winter tires will begin to wear down as the heat impacts the softer rubber. So, even with deep tread, your tires’ ability to properly grip the road can be impacted. If you’d rather not worry about the 7‑7 rule, you could use all-weather or all-terrain tires that work year-round instead.

Winter tire best practices

It’s important to safely store your everyday tires after they’ve been replaced by a winter set. If you’re storing them outside, Goodyear recommends protecting them in waterproof bags аnd kept off the ground. Otherwise, they should be indoors, in a cool and dry place, away from direct sunlight. If the tires are off the rim, they should be kept off the floor and stacked flat on top of each other. If the tires are on the rim, they can be stored the same way, or hung by the wheel on wall hooks.

When installing your snow tires, it’s best to use a full set. That’s because having only a pair of winter tires on the drive wheels could reduce your stability on the road. Additionally, if you’re using winter tires that don’t have the special mountain/snowflake symbol on the sidewall, you might want to consider getting new ones. The Three-Peak Mountain Snowflake symbol confirms that your tires meet industry standards for snow traction.

Even then, simply using the right tires isn’t enough, as you’ll need to check your air pressure regularly. Temperature drops can decrease tire pressure, causing you to lose your grip on the road. It can also cause uneven tread wear, which is why you should be monitoring tread depth regularly as well. Be sure to keep your tires properly rotated, and above all, be careful on the road. Winter tires can help keep you safe, but it’s up to you to drive cautiously.





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