The best small business VoIP providers of 2026: Expert tested and reviewed


Your phone system shouldn’t hold your business back. If you’re dealing with dropped calls, confusing bills, or struggling to sound professional on your personal phone, it may be time to switch services.

VoIP technology has evolved business communication by bringing phone calls into the cloud. The catch? Not every provider delivers equal value, and pricing structures can be complex. I tested all the leading small business VoIP platforms to help you find a solution ideal for your business’s budget and communication preferences.

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What is the best small business VoIP provider right now?

Right now, Grasshopper tops my list of VoIP providers for small businesses, easily. It delivers on all the essential business calling features and happens to be very beginner-friendly. Getting started is as accessible as $14 per month, with no expensive and time-intensive onboarding requirements. 

Also: Best email hosting services

The best small business VoIP providers of 2026

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grasshopper homepage

Screenshot by Ritoban Mukherjee/ZDNET

Grasshopper has a simple pitch: It makes small businesses sound bigger and more professional. You can get started for $14 per month on the True Solo plan. It gets you a phone number, one user account, and one extension. There’s a $20 discount if you sign up for the annual plan as a new user.

I was able to get a fully functional VoIP setup going in less than 10 minutes. It forwarded calls to my cell phone instead of forcing me to use specific hardware or apps. However, a mobile app is available for managing preferences on-the-go. That’s a really good way to kick off a voice calling experience meant for new entrepreneurs.

Even with the base plan, Grasshopper includes all the features a small business could reasonably need. Call forwarding with options to route calls to different numbers based on time of day or caller identity. Voicemail transcription with email notifications so you can stay caught up even when you’re off the grid. You even get a separate messaging component to keep your professional comms separate from all your personal texts.

So far so great, but scalability becomes a struggle once your business outgrows the basic features. For example, there’s no API access, so you only have a few basic integrations to choose from. Call routing also doesn’t allow for a ton of customization. But for solopreneurs or freelancers, this might be all they need out of VoIP.

Grasshopper features: Call forwarding | Voicemail transcription | Custom greetings | Virtual fax | Business texting | Auto attendant | Mobile and desktop apps


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Screenshot by Ritoban Mukherjee/ZDNET

Zoom Phone makes the most sense if you’re already invested in Zoom’s ecosystem. Pricing starts at $10 per user per month for the Metered plan, but this option charges you for every outbound call, making it impractical for most businesses. The more realistic starting point is the US and Canada Unlimited plan at $15 per user per month, which includes unlimited domestic calling and basic features.

It integrates perfectly with Zoom Meetings. You can escalate a phone call to a video conference with one click, without forcing participants to dial into a separate bridge. It eliminates the friction professionals deal with during client calls and team meetings. I found the call quality consistently excellent, even when my internet connection was throttled.

Zoom Phone includes helpful AI features even on basic plans. Voicemail transcription happens automatically, and you get basic call analytics without paying extra. The platform even supports SMS messaging with a cap of 20 texts per month on the base plan. You can port your existing business numbers for free while keeping your existing Zoom account.

Features like unlimited cloud storage, enhanced security controls, and live phone support require upgrading to bundled plans that start at $18.32. International calling is metered regardless of your plan, which adds unpredictability to your monthly costs. The platform also lacks some telephony features that dedicated VoIP providers offer, like sophisticated call routing rules or extensive third-party integrations beyond Zoom.

Zoom Phone features: Unlimited domestic calling | Video conferencing integration | SMS messaging | Call recording | Voicemail transcription | Auto attendant | Team chat


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Screenshot by Ritoban Mukherjee/ZDNET

8×8 is an enterprise communications platform, but it makes this list because of how well it integrates everything a growing startup might need into a single platform. You need a quote from their sales team to gauge current prices, but plans have typically ranged between $24 to $140 a month per user in the past.

You can expect voice calling, video conferencing, group chat, contact center management, and more. There’s an analytics dashboard that lets you see how well your team is doing and if customers are satisfied. Auto-dialing and IVR are included even with the base plan, with no add-on purchases necessary.

The best part with 8×8 is the appeal for international businesses. Their mid-tier plans include unlimited calls to anywhere between 14 to 48 countries — no per minute charges like with some competitors. You’re also protected by a 99.999% uptime guarantee backed by an SLA, which insures you against dropped calls or bad connections.

Downsides mostly have to do with bloat, since there’s an overwhelming amount of features that most early-stage companies will not need. Because of this, setup takes much longer and you’ll probably need some kind of expert training to get your team up to speed. Also, some user reviews hint at declining customer support quality with 8×8, which can be an issue if you run into service issues or need first-time user assistance.

8×8 features: Unified communications platform | Video conferencing | Team messaging | Contact center capabilities | Analytics and reporting | CRM integrations | International calling


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Dialpad differentiates itself through AI features that other providers charge extra for or don’t offer at all. The Standard plan starts at $15 per user per month with annual billing or $27 monthly if you prefer flexibility. This gets you unlimited domestic calling, basic video conferencing, and Dialpad’s AI-powered transcription engine.

AI capabilities improve daily operations. Real-time transcription during calls means you can focus on the conversation instead of scrambling to take notes. Dialpad’s speech coaching feature even analyzes conversations and provides suggestions about speaking pace, filler words, and talk time ratios.

The interface is notably cleaner and more modern than many competitors. Everything you need is easily accessible, and the mobile apps work smoothly across iOS and Android. Dialpad integrates with popular business tools like Salesforce, HubSpot, and Google Workspace, syncing contact information and logging calls automatically. The Pro plan at $25 per user per month unlocks additional features like international texting and multiple phone numbers.

That said, critical features like auto-replies, advanced analytics, and better support are locked behind the Enterprise plan, which requires contacting sales for pricing. The Standard plan’s limitations on ring groups, call queues, and custom call flows mean you’ll likely need to upgrade sooner than expected. There’s also room for improvement on team collaboration features compared to alternatives, with limited options for shared inboxes or internal threading around customer conversations.

Dialpad features: AI-powered transcription | Real-time coaching | Call recording | Video meetings | SMS messaging | Voice intelligence | CRM integrations


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nextiva homepage

Screenshot by Ritoban Mukherjee/ZDNET

Nextiva has built a reputation as one of the most reliable VoIP providers in the industry. The Core plan starts at $15 per user per month, but functional pricing for most businesses begins at $29 per month including necessary add-ons. That’s the higher end of small business VoIP pricing, but it includes features that justify the premium for many companies.

The company promises an impressive 99.999% uptime guarantee and 24/7 US-based customer support. I never experienced dropped calls or significant quality issues, even during peak usage times. When contacting support with setup questions, I reached a knowledgeable agent in under five minutes who resolved my issue without escalating to senior staff.

Nextiva bundles an unusual amount of functionality into its base plans. You get unlimited calling to the US, Canada, and Puerto Rico, HD video conferencing, team messaging, and a built-in CRM system for managing customer information. The platform includes sophisticated call routing options, multilevel IVR menus, and comprehensive analytics dashboards. Integrations span popular CRM platforms, helpdesk software, and productivity tools.

But there are caveats. The Digital plan at $20 per user per month doesn’t include voice calling at all, limiting you to chat and social media management. Important features like call recording require upgrading to the Engage plan at $50 per user per month. The admin interface, while powerful, feels dated and overwhelming compared to more modern alternatives. Small businesses with limited budgets may struggle to justify Nextiva’s pricing.

Nextiva features: Unified communications | Call analytics | Video conferencing | Team chat | CRM capabilities | Advanced call routing | Voicemail transcription


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VoIP Provider

Starting Cost

Customizable?

Integrations

Easy to Use?

Grasshopper

$14 per month

Limited customization options

Not supported – no native integrations

Yes – simple interface

Zoom Phone

$15 per month

Yes – custom call routing and workflows

Supported – 5+ integrations including Zoom ecosystem

Yes – familiar interface

8×8

Contact for pricing

Yes – extensive customization available

Extensive – 40+ CRM and business integrations

Requires training – complex setup

Dialpad

$15 per month

Yes – custom fields and automation

Supported – 20+ integrations including CRMs

Yes – intuitive design

Nextiva

$15 per month

Yes – advanced customization and routing

Extensive – 100+ integrations available

Requires training – feature-rich interface


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Choose this VoIP provider…

If you want or need…

Grasshopper

The most affordable option with essential business phone features and minimal complexity. Perfect for freelancers, consultants, and micro businesses that need to project professionalism without technical overhead or high monthly costs.

Zoom Phone

Seamless integration with your existing Zoom Meetings setup and excellent call quality. Ideal if your team already relies on Zoom for video conferencing and you want unified communications without managing multiple platforms.

8×8

Comprehensive unified communications with strong international calling coverage. Best for mid-sized businesses with remote teams across multiple countries that need advanced analytics, contact center features, and enterprise-grade reliability.

Dialpad

AI-powered insights and real-time transcription to improve team performance. Perfect for sales and customer service teams that want to leverage conversation intelligence without paying extra for AI features or building custom solutions.

Nextiva

Industry-leading reliability with 24/7 support and a comprehensive feature set. Great for businesses that can’t afford downtime, need responsive customer support, and want a platform that scales from basic phone service to full contact center capabilities.


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VoIP platforms have elaborate pricing structures that feel like they’re designed to confuse, but it’s important to look at everything — not just the starting cost. Here are some things I examine when evaluating VoIP services, so you can make your own shortlist before settling on a purchase decision:

  • Pricing structure and hidden costs: VoIP providers use different billing models that significantly impact your actual costs. Some charge per user, others per phone number, and many add fees for features like additional numbers, international calling, or premium support. Calculate your total cost including likely add-ons rather than focusing solely on the base price.

  • Call quality and reliability: Poor call quality damages your professional image and frustrates customers. Look for providers offering uptime guarantees of at least 99.9%. Read recent user reviews specifically mentioning call quality, so you can stay aware of recent drops in usability.

  • Scalability and feature growth: Your VoIP system should accommodate business growth without forcing a platform migration later. Check whether advanced features like call recording, analytics, and auto attendants are included or require plan upgrades.

  • Integration capabilities: VoIP systems work best when they connect smoothly with your existing business tools. API access matters if you need custom integrations or workflow automation. Poor integration support creates data silos and forces your team to juggle multiple platforms unnecessarily.

  • Mobile and remote work support: Modern teams need phone systems that work anywhere, not just at desks. Evaluate the quality of mobile apps for iOS and Android, including whether they support all platform features or just basic calling.

  • Customer support quality and availability: When your phone system goes down, you need responsive support that actually solves problems. Investigate what support channels are available (phone, chat, email) and during what hours. Check whether your chosen plan includes priority support or limits you to basic assistance. Read user reviews focusing on support experiences, as these reveal whether the company delivers on its service promises.

  • Compliance and security requirements: Businesses handling sensitive information need VoIP providers that take security seriously. Verify whether the platform meets relevant compliance standards for your industry, such as HIPAA for healthcare or PCI-DSS for payment processing.


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I’m a B2B tech journalist who’s been reviewing business communications systems for almost a decade. I’ve tested everything from video conferencing tools to live chat and voice calling solutions, watching each platform evolve as it grows.

For this buying guide, I created test accounts and simulated business calls with each provider. This typically involved setting up virtual phone systems on my computer, configuring call routing, testing mobile apps, and making test calls to assess quality. I also went through the checkout flow to identify hidden fees with each provider and understand what features require upgrades.

I went beyond the introductory rates to understand renewal costs, estimate add-on charges, and assess the total cost of ownership over time. I also connected each platform to other common business tools so I could see how well they integrated within larger automated workflows.


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Yes, virtually all VoIP providers support number porting, which transfers your existing phone number to their service. The process typically takes 7-14 business days and requires providing documentation proving you own the number. Most providers handle porting at no cost, though some charge nominal fees of $5-15 per number. Plan the transition carefully to avoid service interruptions and keep your old service active until porting completes successfully.


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Quality VoIP calls require at least 100-150 Kbps upload and download speed per concurrent call, though providers recommend 3-5 Mbps for optimal performance. A small business with five employees making simultaneous calls would need roughly 1-2 Mbps dedicated bandwidth. Poor internet speed causes choppy audio, dropped calls, and delayed conversations that frustrate customers. Test your current connection speed and consider upgrading if you’re frequently maxing out bandwidth with existing usage.


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No, modern VoIP systems work through computer and mobile apps without requiring desk phones. However, many businesses choose to purchase VoIP-compatible desk phones for better call quality and more professional setups. Desk phones typically cost $100-$400 depending on features, with brands like Yealink, Poly, and Cisco offering popular options. Some providers include basic desk phones with annual contracts or offer hardware rental programs that reduce upfront costs.


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Other small business VoIP providers to consider

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vonage logo

Vonage

Provides flexible cloud communications with competitive international rates, starting at $20 per user monthly with good mobile apps and advanced call analytics suitable for remote teams.


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ooma office homepage

Ooma

Delivers reliable VoIP service with affordable pricing starting at $20 per user monthly, offering virtual receptionist features and free number porting that appeals to budget-conscious small businesses.


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Recent Reviews


In May 2024, we released Part I of this series, in which we discussed agentic AI as an emerging technology enabling a new generation of AI-based hardware devices and software tools that can take actions on behalf of users. It turned out we were early – very early – to the discussion, with several months elapsing before agentic AI became as widely known and discussed as it is today. In this Part II, we return to the topic to explore legal issues concerning user liability for agentic AI-assisted transactions and open questions about existing legal frameworks’ applicability to the new generation of AI-assisted transactions.

Background: Snapshot of the Current State of “Agents”[1]

“Intelligent” electronic assistants are not new—the original generation, such as Amazon’s Alexa, have been offering narrow capabilities for specific tasks for more than a decade. However, as OpenAI’s CEO Sam Altman commented in May 2024, an advanced AI assistant or “super-competent colleague” could be the killer app of the future. Later, Altman noted during a Reddit AMA session: “We will have better and better models. But I think the thing that will feel like the next giant breakthrough will be agents.” A McKinsey report on AI agents echoes this sentiment: “The technology is moving from thought to action.” Agentic AI represents not only a technological evolution, but also a potential means to further spread (and monetize) AI technology beyond its current uses by consumers and businesses. Major AI developers and others have already embraced this shift, announcing initiatives in the agentic AI space. For example:  

  • Anthropic announced an updated frontier AI model in public beta capable of interacting with and using computers like human users;
  • Google unveiled Gemini 2.0, its new AI model for the agentic era, alongside Project Mariner, a prototype leveraging Gemini 2.0 to perform tasks via an experimental Chrome browser extension (while keeping a “human in the loop”);
  • OpenAI launched a “research preview” of Operator, an AI tool that can interface with computers on users’ behalf, and launched beta feature “Tasks” in ChatGPT to facilitate ongoing or future task management beyond merely responding to real time prompts;
  • LexisNexis announced the availability of “Protégé,” a personalized AI assistant with agentic AI capabilities;
  • Perplexity recently rolled out “Shop Like a Pro,” an AI-powered shopping recommendation and buying feature that allows Perplexity Pro users to research products and, for those merchants whose sites are integrated with the tool, purchase items directly on Perplexity; and
  • Amazon announced Alexa+, a new generation of Alexa that has agentic capabilities, including enabling Alexa to navigate the internet and execute tasks, as well as Amazon Nova Act, an AI model designed to perform actions within a web browser.

Beyond these examples, other startups and established tech companies are also developing AI “agents” in this country and overseas (including the invite-only release of Manus AI by Butterfly Effect, an AI developer in China). As a recent Microsoft piece speculates, the generative AI future may involve a “new ecosystem or marketplace of agents,” akin to the current smartphone app ecosystem.  Although early agentic AI device releases have received mixed reviews and seem to still have much unrealized potential, they demonstrate the capability of such devices to execute multistep actions in response to natural language instructions.

Like prior technological revolutions—personal computers in the 1980s, e-commerce in the 1990s and smartphones in the 2000s—the emergence of agentic AI technology challenges existing legal frameworks. Let’s take a look at some of those issues – starting with basic questions about contract law.

Note: This discussion addresses general legal issues with respect to hypothetical agentic AI devices or software tools/apps that have significant autonomy. The examples provided are illustrative and do not reflect any specific AI tool’s capabilities.

Automated Transactions and Electronic Agents

Electronic Signatures Statutory Law Overview

A foundational legal question is whether transactions initiated and executed by an AI tool on behalf of a user are enforceable.  Despite the newness of agentic AI, the legal underpinnings of electronic transactions are well-established. The Uniform Electronic Transactions Act (“UETA”), which has been adopted by every state and the District of Columbia (except New York, as noted below), the federal E-SIGN Act, and the Uniform Commercial Code (“UCC”), serve as the legal framework for the use of electronic signatures and records, ensuring their validity and enforceability in interstate commerce. The fundamental provisions of UETA are Sections 7(a)-(b), which provide: “(a) A record or signature may not be denied legal effect or enforceability solely because it is in electronic form; (b) A contract may not be denied legal effect or enforceability solely because an electronic record was used in its formation.” 

UETA is technology-neutral and “applies only to transactions between parties each of which has agreed to conduct transactions by electronic means” (allowing the parties to choose the technology they desire). In the typical e-commerce transaction, a human user selects products or services for purchase and proceeds to checkout, which culminates in the user clicking “I Agree” or “Purchase.”  This click—while not a “signature” in the traditional sense of the word—may be effective as an electronic signature, affirming the user’s agreement to the transaction and to any accompanying terms, assuming the requisite contractual principles of notice and assent have been met.

At the federal level, the E-SIGN Act (15 U.S.C. §§ 7001-7031) (“E-SIGN”) establishes the same basic tenets regarding electronic signatures in interstate commerce and contains a reverse preemption provision, generally allowing states that have passed UETA to have UETA take precedence over E-SIGN.  If a state does not adopt UETA but enacts another law regarding electronic signatures, its alternative law will preempt E-SIGN only if the alternative law specifies procedures or requirements consistent with E-SIGN, among other things.

However, while UETA has been adopted by 49 states and the District of Columbia, it has not been enacted in New York. Instead, New York has its own electronic signature law, the Electronic Signature Records Act (“ESRA”) (N.Y. State Tech. Law § 301 et seq.). ESRA generally provides that “An electronic record shall have the same force and effect as those records not produced by electronic means.” According to New York’s Office of Information Technology Services, which oversees ESRA, “the definition of ‘electronic signature’ in ESRA § 302(3) conforms to the definition found in the E-SIGN Act.” Thus, as one New York state appellate court stated, “E-SIGN’s requirement that an electronically memorialized and subscribed contract be given the same legal effect as a contract memorialized and subscribed on paper…is part of New York law, whether or not the transaction at issue is a matter ‘in or affecting interstate or foreign commerce.’”[2] 

Given US states’ wide adoption of UETA model statute, with minor variations, this post will principally rely on its provisions in analyzing certain contractual questions with respect to AI agents, particularly given that E-SIGN and UETA work toward similar aims in establishing the legal validity of electronic signatures and records and because E-SIGN expressly permits states to supersede the federal act by enacting UETA.  As for New York’s ESRA, courts have already noted that the New York legislature incorporated the substantive terms of E-SIGN into New York law, thus suggesting that ESRA is generally harmonious with the other laws’ purpose to ensure that electronic signatures and records have the same force and effect as traditional signatures.  

Electronic “Agents” under the Law

Beyond affirming the enforceability of electronic signatures and transactions where the parties have agreed to transact with one another electronically, Section 2(2) of UETA also contemplates “automated transactions,” defined as those “conducted or performed, in whole or in part, by electronic means or electronic records, in which the acts or records of one or both parties are not reviewed by an individual.” Central to such a transaction is an “electronic agent,” which Section 2(6) of UETA defines as “a computer program or an electronic or other automated means used independently to initiate an action or respond to electronic records or performances in whole or in part, without review or action by an individual.” Under UETA, in an automated transaction, a contract may be formed by the interaction of “electronic agents” of the parties or by an “electronic agent” and an individual. E-SIGN similarly contemplates “electronic agents,” and states: “A contract or other record relating to a transaction in or affecting interstate or foreign commerce may not be denied legal effect, validity, or enforceability solely because its formation, creation, or delivery involved the action of one or more electronic agents so long as the action of any such electronic agent is legally attributable to the person to be bound.”[3] Under both of these definitions, agentic AI tools—which are increasingly able to initiate actions and respond to records and performances on behalf of users—arguably qualify as “electronic agents” and thus can form enforceable contracts under existing law.[4]

AI Tools and E-Commerce Transactions

Given this existing body of statutory law enabling electronic signatures, from a practical perspective this may be the end of the analysis for most e-commerce transactions. If I tell an AI tool to buy me a certain product and it does so, then the product’s vendor, the tool’s provider and I might assume—with the support of UETA, E-SIGN, the UCC, and New York’s ESRA—that the vendor and I (via the tool) have formed a binding agreement for the sale and purchase of the good, and that will be the end of it unless a dispute arises about the good or the payment (e.g., the product is damaged or defective, or my credit card is declined), in which case the AI tool isn’t really relevant.

But what if the transaction does not go as planned for reasons related to the AI tool? Consider the following scenarios:

  • Misunderstood Prompts: The tool misinterprets a prompt that would be clear to a human but is confusing to its model (e.g., the user’s prompt states, “Buy two boxes of 101 Dalmatians Premium dog food,” and the AI tool orders 101 two-packs of dog food marketed for Dalmatians).
  • AI Hallucinations: The user asks for something the tool cannot provide or does not understand, triggering a hallucination in the model with unintended consequences (e.g., the user asks the model to buy stock in a company that is not public, so the model hallucinates a ticker symbol and buys stock in whatever real company that symbol corresponds to).
  • Violation of Limits: The tool exceeds a pre-determined budget or financial parameter set by the user (e.g., the user’s prompt states, “Buy a pair of running shoes under $100” and the AI tool purchases shoes from the UK for £250, exceeding the user’s limit).
  • Misinterpretation of User Preference: The tool misinterprets a prompt due to lack of context or misunderstanding of user preferences (e.g., the user’s prompt states, “Book a hotel room in New York City for my conference,” intending to stay near the event location in lower Manhattan, and the AI tool books a room in Queens because it prioritizes price over proximity without clarifying the user’s preference).

Disputes like these begin with a conflict between the user and a vendor—the AI tool may have been effective to create a contract between the user and the vendor, and the user may then have legal responsibility for that contract.  But the user may then seek indemnity or similar rights against the developer of the AI tool.

Of course, most developers will try to avoid these situations by requiring user approvals before purchases are finalized (i.e., “human in the loop”). But as desire for efficiency and speed increases (and AI tools become more autonomous and familiar with their users), these inbuilt protections could start to wither away, and users that grow accustomed to their tool might find themselves approving transactions without vetting them carefully. This could lead to scenarios like the above, where the user might seek to void a transaction or, if that fails, even try to avoid liability for it by seeking to shift his or her responsibility to the AI tool’s developer.[5] Could this ever work? Who is responsible for unintended liabilities related to transactions completed by an agentic AI tool?

Sources of Law Governing AI Transactions

AI Developer Terms of Service

As stated in UETA’s Prefatory Note, the purpose of UETA is “to remove barriers to electronic commerce by validating and effectuating electronic records and signatures.” Yet, the Note cautions, “It is NOT a general contracting statute – the substantive rules of contracts remain unaffected by UETA.”  E-SIGN contains a similar disclaimer in the statute, limiting its reach to statutes that require contracts or other records be written, signed, or in non-electronic form (15 U.S.C. §7001(b)(2)). In short, UETA, E-SIGN, and the similar UCC provisions do not provide contract law rules on how to form an agreement or the enforceability of the terms of any agreement that has been formed.

Thus, in the event of a dispute, terms of service governing agentic AI tools will likely be the primary source to which courts will look to assess how liability might be allocated. As we noted in Part I of this post, early-generation agentic AI hardware devices generally include terms that not only disclaim responsibility for the actions of their products or the accuracy of their outputs, but also seek indemnification against claims arising from their use. Thus, absent any express customer-favorable indemnities, warranties or other contractual provisions, users might generally bear the legal risk, barring specific legal doctrines or consumer protection laws prohibiting disclaimers or restrictions of certain claims.[6]

But what if the terms of service are nonexistent, don’t cover the scenario, or—more likely—are unenforceable? Unenforceable terms for online products and services are not uncommon, for reasons ranging from “browsewrap” being too hidden, to specific provisions being unconscionable. What legal doctrines would control during such a scenario?

The Backstop: User Liability under UETA and E-SIGN

Where would the parties stand without the developer’s terms? E-SIGN allows for the effectiveness of actions by “electronic agents” “so long as the action of any such electronic agent is legally attributable to the person to be bound.” This provision seems to bring the issue back to the terms of service governing a transaction or general principles of contract law. But again, what if the terms of service are nonexistent or don’t cover a particular scenario, such as those listed above. As it did with the threshold question of whether AI tools could form contracts in the first place, UETA appears to offer a position here that could be an attractive starting place for a court. Moreover, in the absence of express language under New York’s ESRA, a New York court might apply E-SIGN (which contains an “electronic agent” provision) or else find insight as well by looking at UETA and its commentary and body of precedent if the court isn’t able to find on-point binding authority, which wouldn’t be a surprise, considering that we are talking about technology-driven scenarios that haven’t been possible until very recently.

UETA generally attributes responsibility to users of “electronic agents”, with the prefatory note explicitly stating that the actions of electronic agents “programmed and used by people will bind the user of the machine.” Section 14 of UETA (titled “Automated Transaction”) reinforces this principle, noting that a contract can be formed through the interaction of “electronic agents” “even if no individual was aware of or reviewed the electronic agents’ actions or the resulting terms and agreements.” Accordingly, when automated tools such as agentic AI systems facilitate transactions between parties who knowingly consent to conduct business electronically, UETA seems to suggest that responsibility defaults to the users—the persons who most immediately directed or initiated their AI tool’s actions. This reasoning treats the AI as a user’s tool, consistent with the other UETA Comments (e.g., “contracts can be formed by machines functioning as electronic agents for parties to a transaction”).

However, different facts or technologies could lead to alternative interpretations, and ambiguities remain. For example, Comment 1 to UETA Section 14 asserts that the lack of human intent at the time of contract formation does not negate enforceability in contracts “formed by machines functioning as electronic agents for parties to a transaction” and that “when machines are involved, the requisite intention flows from the programming and use of the machine” (emphasis added).

This explanatory text has a couple of issues. First, it is unclear about what constitutes “programming” and seems to presume that the human intention at the programming step (whatever that may be) is more-or-less the same as the human intention at the use step[7], but this may not always be the case with AI tools. For example, it is conceivable that an AI tool could be programmed by its developer to put the developer’s interests above the users’, for example by making purchases from a particular preferred e-commerce partner even if that vendor’s offerings are not the best value for the end user. This concept may not be so far-fetched, as existing GenAI developers have entered into content licensing deals with online publishers to obtain the right for their chatbots to generate outputs or feature licensed content, with links to such sources. Of course, there is a difference between a chatbot offering links to relevant licensed news sources that are accurate (but not displaying appropriate content from other publishers) versus an agentic chatbot entering into unintended transactions or spending the user’s funds in unwanted ways. This discrepancy in intention alignment might not be enough to allow the user to shift liability for a transaction from a user to a programmer, but it is not hard to see how larger misalignments might lead to thornier questions, particularly in the event of litigation when a court might scrutinize the enforceability of an AI vendor’s terms (under the unconscionability doctrine, for example). 

Second, UETA does not contemplate the possibility that the AI tool might have enough autonomy and capability that some of its actions might be properly characterized as the result of its own intent. Looking at UETA’s definition of “electronic agent,” the commentary notes that “As a general rule, the employer of a tool is responsible for the results obtained by the use of that tool since the tool has no independent volition of its own.” But as we know, technology has advanced in the last few decades and depending on the tool, an autonomous AI tool might one day have much independent volition (and further UETA commentary admits the possibility of a future with more autonomous electronic agents). Indeed, modern AI researchers have been contemplating this possibility even before rapid technological progress began with ChatGPT.

Still, Section 10 of UETA may be relevant to some of the scenarios from our bulleted selection of AI tool mishaps listed above, including misunderstood prompts or AI hallucinations. UETA Section 10 (titled “Effect of Change or Error”) outlines the possible actions a party may take when discovering human or machine errors or when “a change or error in an electronic record occurs in a transmission between parties to a transaction.” The remedies outlined in UETA depend on the circumstances of the transaction and whether the parties have agreed to certain security procedures to catch errors (e.g., a “human in the loop” confirming an AI-completed transaction) or whether the transaction involves an individual and a machine.[8]  In this way, the guardrails integrated into a particular AI tool or by the parties themselves play a role in the liability calculus. The section concludes by stating that if none of UETA’s error provisions apply, then applicable law governs, which might include the terms of the parties’ contract and the law of mistake, unconscionability and good faith and fair dealing.

* * *

Thus, along an uncertain path we circle back to where we started: the terms of the transaction and general contract law principles and protections. However, not all roads lead to contract law. In our next installment in this series, we will explore the next logical source of potential guidance on AI tool liability questions: agency law.  Decades of established law may now be challenged by a new sort of “agent” in the form of agentic AI…and a new AI-related lawsuit foreshadows the issues to come.


[1] In keeping with common practice in the artificial intelligence industry, this article refers to AI tools that are capable of taking actions on behalf of users as “agents” (in contrast to more traditional AI tools that can produce content but not take actions). However, note that the use of this term is not intended to imply that these tools are “agents” under agency law.

[2] In addition, the UCC has provisions consistent with UETA and E-SIGN providing for the use of electronic records and electronic signatures for transactions subject to the UCC. The UCC does not require the agreement of the parties to use electronic records and electronic signatures, as UETA and E-SIGN do.

[3] Under E-SIGN, “electronic agent” means “a computer program or an electronic or other automated means used independently to initiate an action or respond to electronic records or performances in whole or in part without review or action by an individual at the time of the action or response.”

[4] It should be noted that New York’s ESRA does not expressly provide for the use of “electronic agents,” yet does not prohibit them either.  Reading through ESRA and the ESRA regulation, the spirit of the law could be construed as forward-looking and seems to suggest that it supports the use of automated systems and electronic means to create legally binding agreements between willing parties. Looking to New York precedent, one could also argue that E-SIGN, which contains provisions about the use of “electronic agents”, might also be applicable in certain circumstances to fill the “electronic agent” gap in ESRA. For example, the ESRA regulations (9 CRR-NY § 540.1) state: “New technologies are frequently being introduced. The intent of this Part is to be flexible enough to embrace future technologies that comply with ESRA and all other applicable statutes and regulations.”  On the other side, one could argue that certain issues surrounding “electronic agents” are perhaps more unsettled in New York.  Still, New York courts have found ESRA consistent with E-SIGN.  

[5] Since AI tools are not legal persons, they could not be liable themselves (unlike, for example, a rogue human agent could be in some situations). We will explore agency law questions in Part III.

[6] Once agentic AI technology matures, it is possible that certain user-friendly contractual standards might emerge as market participants compete in the space. For example, as we wrote about in a prior post, in 2023 major GenAI providers rolled out indemnifications to protect their users from third-party claims of intellectual property infringement arising from GenAI outputs, subject to certain carve-outs.

[7] The electronic “agents” in place at the time of UETA’s passage might have included basic e-commerce tools or EDI (Electronic Data Interchange), which is used by businesses to exchange standardized documents, such as purchase orders, electronically between trading partners, replacing traditional methods like paper, fax, mail or telephone. Electronic tools are generally designed to explicitly perform according to the user’s intentions (e.g., clicking on an icon will add this item to a website shopping cart or send this invoice to the customer) and UETA, Section 10, contains provisions governing when an inadvertent or electronic error occurs (as opposed to an abrogation of the user’s wishes).

[8] For example, UETA Section 10 states that if a change or error occurs in an electronic record during transmission between parties to a transaction, the party who followed an agreed-upon security procedure to detect such changes can avoid the effect of the error, if the other party who didn’t follow the procedure would have detected the change had they complied with the security measure; this essentially places responsibility on the party who failed to use the agreed-upon security protocol to verify the electronic record’s integrity.

Comments to UETA Section 10 further explain the context of this section: “The section covers both changes and errors. For example, if Buyer sends a message to Seller ordering 100 widgets, but Buyer’s information processing system changes the order to 1000 widgets, a “change” has occurred between what Buyer transmitted and what Seller received. If on the other hand, Buyer typed in 1000 intending to order only 100, but sent the message before noting the mistake, an error would have occurred which would also be covered by this section.”  In the situation where a human makes a mistake when dealing with an electronic agent, the commentary explains that “when an individual makes an error while dealing with the electronic agent of the other party, it may not be possible to correct the error before the other party has shipped or taken other action in reliance on the erroneous record.”



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