It’s not even out yet, but the Fitbit Air is already discounted


The Fitbit Air was announced last week as a direct competitor to Whoop’s dominating screenless tracker, with the wearable set to launch officially later this month – and believe it or not, it’s already on offer.

Right now, you can pre-order the Google Fitbit Air and its Active Band for £84.99 instead of the usual £119.98, saving you £34.99 at launch.

In the US, you’ll save 26% or $34.99 on the same bundle, priced at $99.99 instead of $134.99.

Fitbit Air on a purple background

It may have only just been unveiled, but Google’s Fitbit Air bundle has already dropped by 29%

This bundle makes sense for anyone who wants a capable tracker with genuine coaching behind it, and at £84.99 it’s an absolute steal.

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The story here isn’t just the hardware but what powers it, since Google Health Coach uses personalised coaching built on Gemini to adapt its guidance to your actual behaviour rather than a generic fitness template.

That coaching draws on 24/7 heart rate tracking, which means the advice you receive is grounded in continuous data rather than the occasional reading you’d get from a manual check or a less capable device.

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The Fitbit Air itself is built from recycled materials with a micro-adjustable fit, so it’s designed to stay comfortable whether you’re at a desk all day or midway through a workout that’s gone longer than planned.

The included Active Band extends that durability further, with sweat and water resistance across wrist sizes from 130mm to 210mm, meaning the bundle covers most people without needing an additional accessory purchase.

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Compatibility spans both iOS and Android, so you won’t need to switch ecosystems to get the most out of the Google Fitbit Air, and setup is handled entirely through the Fitbit app rather than requiring any additional software.

Where some trackers leave you guessing, the Fitbit Air takes a broader view, surfacing trends in your sleep, activity, and heart data and framing them in a way that’s actually useful for making small, sustainable changes.

This bundle makes the most sense for someone who wants a capable, low-profile tracker with genuine coaching behind it rather than a smartwatch that does too much and costs considerably more, and at £84.99, it’s a strong entry price for what Google is pitching as a new platform.

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