Unveiling Europe’s Top 3 Destinations To Visit In July According To Experts


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We all know July is peak summer, whether you’re into fireworks displays or escaping that scene entirely like a runaway dog and jetting off to Cancun, or in this case, Europe.

As beaches in the Motherland fill up faster than Usain Bolt after chugging a Red Bull, Europe becomes far more enticing.

The flight may be long, but the payoff is almost always worth it.

Fortress in Rhodes, Greece

Experts from The Points Guy team revealed their top picks for July, and all 3 European jaunts are equally surprising in their own right.

Ranging from a city often mistaken for Scandinavia to Rhodes, Greece’s history-packed island escape, and a classic European icon perfectly suited for summer, let’s cut the small talk and get right to it, shall we?

Helsinki: It’s Cooler Than You Think

You don’t often hear of people scoping out Finland, but that’s what separates travel nerds like me from regular folk like you.

Panorama of Helsinki in summer

I had the pleasure of visiting Helsinki, not once, but twice last year, and fell in love with it despite its less-than-stellar weather around Christmas time.

No, you won’t get to indulge in the delights of the city’s beloved Christmas Market, set below the staggering Helsinki Cathedral.

However, Helsinki is one of Europe’s most vibrant cities come summer, with lesser-known historic islands costing about $3 by ferry despite its expensive reputation, amazing food halls whipping up local delicacies, and some of the continent’s friendliest people, despite Europe’s notoriously being a bit standoffish.

What really makes Finland’s capital really stand out is that it doesn’t always feel European; it depends which street you’re exploring at any given time.

Mirrored reflection in Helsinki

Boasting grand neoclassical architecture around Senate Square, Helsinki switches gears from one neighborhood to the next with seaside streets, colorful Art Nouveau facades, and unmistakable Nordic flair (not Scandinavian)

But hey, one of my favorite travel memories that instantly took me all the way back to my childhood was being able to go deep into Finland’s thick pine forests to hand-feed reindeer, but you don’t have to brave the dreary weather to do so.

Only 30 minutes outside the city, you can visit Nuuksio Reindeer Park 3 days per week throughout summer.

Helsinki is remarkably safe to explore too, currently scored 90/100 on our Safety Index:

While you’re planning out logistics, you might as well double-check travel alerts and tourist fees for your trip.

Amsterdam, Netherlands

Bicycles parked along Amsterdam canal

Amsterdam has put up red lights in more ways than one; most notably yanking the welcome mat from tourists with various anti-tourism campaigns to prevent a certain kind of crowd that maybe goes a little too hard in the paint with a city renowned for nightlife.

But the truth is there are so many different aspects to this iconic city that there’s no need to pump the brakes — well, unless you’re on a bike.

Don’t crash into the canal.

Summer sees loads of festivals where its all but impossible to find you’re niche, such as these:

  • WorldPride Amsterdam: July 25 – August 8, 2026
  • Dekmantel Festival: July 29- August 2, 2026
  • Grachtenfestival: August 7–16, 2026
Central Area Of Amsterdam, Netherlands

The only downside is that given the city’s popularity, even more visitors are expected to pour in, so not only will you need to pump the brakes but also clink your bell through waves of distracted tourists.

Crowds may be unavoidable in July, but if there’s one thing Amsterdam has going for it despite its notorious underbelly is safety.

Fellow travelers claim it’s one of Europe’s safest cities with a 89/100 safety score:

Rhodes, Greece

Our Senior Lead Writer Vini has been to over 20 Greek islands, but the one that draws him back year after year is Rhodes, one that doesn’t quite belong in the same conversation as Santorini — the reason being you can actually afford to stay here for an extended summer vacay, all while enjoying some real surprises you may not expect for a small island.

Aerial view of Anthony Quinn Bay in Rhodes

Take Rhodes’ UNESCO-protected Old Town, for example. It’s not the quintessential blue-and-white dreamscape many Greek islands are known for — think more medieval fortress than Santorini postcard.

It’s a labyrinth of cobbled walkways, and mostly not whitewashed alleys draped in bougainvillea.

As pretty as that may be, it’s just not Rhodes’ style.

The largest of the Dodecanese islands, The Points Guy team is hyping them up as well for its stunning coastline, nocturnal nightlife, and of course, its astounding landmarks that have stood the test of time just like Athens with less crowds and better beaches.

Monolithos Castle, Rhodes

Like Amsterdam, travelers are saying it’s also one of Europe’s safest getaways with a 89/100 safety score:





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You’ve built your small business from the ground up. It’s your pride and joy, your financial security, and a potential legacy for your family. But what happens to your business interests after you’re gone? Without proper estate planning, your small business could face a chaotic future, disrupting operations, hurting employees, and jeopardizing your loved ones’ inheritance.

Business estate planning is your secret weapon. It’s not just for the ultra-wealthy with complex trusts and wills. For small business owners, it’s a crucial tool to ensure business continuity and protect your business value. Here’s how you can craft a comprehensive estate plan:

Know Your Business Inside and Out

The first step in your estate planning process is taking a deep dive into your business affairs. Make a list of all your business assets: equipment, inventory, intellectual property, and real estate.

Furthermore, don’t forget your business debts like loans and outstanding payments. This comprehensive list helps you understand what needs protecting and planning for in your estate planning documents.

Chart Your Business’s Future Course

What do you envision for your business after you’re gone? Should it stay in the family? Be sold to a trusted partner? Wind down entirely? This is where business succession planning comes in. It’s about deciding the future of your business in a way that honors your legacy and sets your team up for success.

Here are some questions to consider:

  • Family Business? Do you have a family member who shares your passion and has the skills to lead?
  • Trusted Partner? Is there a key employee you see as the ideal successor?
  • Time for a Change? Are you open to selling the business to ensure a smooth transition?

There’s no right or wrong answer. The key is to have open conversations with your loved ones and key employees to understand their goals and aspirations. This will guide you in crafting a business succession plan that feels right for everyone involved.

Develop a Rock-Solid Business Succession Plan

This plan outlines who will take over your business and how. You might identify a family member, a key employee, or even an outside buyer. The business succession plan should detail the transfer process, including training and timeline.

Here’s how to craft a plan as strong as your business itself:

  • Identify Your Successor: It could be a family member you’ve been mentoring, a trusted key employee, or even an outside buyer.
  • Groom Your Successor: Start by involving them in key decisions to give them opportunities to learn the ropes.
  • Plan for the Unexpected: Have a backup plan in place. Identifying another potential leader or outline a buy-out option for remaining partners.

An experienced estate planning attorney like Keele & Parke can help you draft a legally sound plan that considers state law and tax implications.

Avoid Conflict with Ironclad Sell Agreements

If you have co-owners, a sell agreement is vital. This agreement dictates what happens to a deceased or incapacitated owner’s share of the business. It prevents conflict among remaining partners and ensures a smooth ownership transition in your overall estate plan.

Wills vs. Trusts: Choosing the Right Tool

A will can designate who inherits your business assets. But the problem is it can be a slow and public process through probate court.

Here’s where a revocable living trust comes in. Think of it as a private vault that holds your business assets during your lifetime. You can name yourself as trustee, so you’re still in control.

Another thing, you can designate a successor trustee to seamlessly take over managing the business if you become disabled or pass away. This avoids probate and keeps things running smoothly for your loved ones and your employees.

Wills are still important for your overall estate plan, especially for personal assets outside the trust. But for your business, a revocable living trust offers flexibility, privacy, and peace of mind.

Minimize Estate Taxes Through Strategic Planning

Nobody wants a big chunk of their hard-earned business value going to the government after they’re gone. That’s where estate taxes come in, and they can be a real burden for your family. But don’t worry, there are smart estate planning strategies you can use to minimize the impact of these taxes.

  • Smart Business Structure: The legal entity you choose for your business can impact your estate taxes. Talk to your estate planning attorney about structuring your business as a limited liability company (LLC) or another entity that might offer tax advantages.
  • Explore Powerful Trusts: There are special types of trusts, like grantor retained annuity trusts (GRATs), that can be used to transfer ownership of your business interests to your heirs while minimizing the taxable value of those assets.

The right strategy for you will depend on your specific situation and goals. That’s why it’s crucial to work with an experienced estate planning attorney and financial advisor. They can help you create a personalized plan that minimizes your estate taxes and protects your legacy.

Don’t Neglect Your Personal Estate Plan

Your business is just one piece of the puzzle. You also need a personal estate plan that includes a will, power of attorney, and healthcare directives. Without it, your loved ones could face a legal mess during tough times. Bills might go unpaid, important decisions could be delayed, and family heirlooms could end up in the wrong hands.

An estate plan ensures your wishes are followed. It names guardians for your minor children, designates beneficiaries for your personal assets (like your home and savings), and appoints someone you trust to make healthcare decisions if you’re unable to. This gives your family peace of mind knowing they’re taken care of, even in your absence.

Life Insurance: A Lifeline for Your Loved Ones

A life insurance policy provides your beneficiaries with a lump sum of cash upon your death. This can be crucial for surviving family members or business partners, especially if they need to buy out another owner’s share through a sell agreement or pay estate taxes.

Regularly Review and Update Your Plan

Life circumstances change, and so should your estate plan. Regularly review your plan, especially after major life events like marriage, children, or changes in your business structure.

Seek Professional Guidance for a Comprehensive Plan

Business estate planning involves complex legal and financial considerations. Don’t try to go it alone. Consult with an experienced estate planning attorney specializing in business succession planning and a financial advisor with experience in small business matters. Their expertise can ensure your estate plan is comprehensive, legally sound, and achieves your goals for business continuity and protecting your loved ones.

Final Thoughts

Safeguarding your business is like protecting your family’s future. Take control. Schedule a consultation with an experienced estate planning attorney today. They’ll guide you through the process and ensure your legacy lives on.



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