This Unknown Beach Town Is Puerto Rico’s Ultimate Hideaway With No Crowds


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No passport required. No elbowing through resort crowds.

2 selling points for an awesome beach vacation from the get-go.

While everyone else is flocking to the usual San Juan tourist traps, travel experts are quietly sneaking off to a pristine, rainforest-fringed beach town just 45 minutes away. If you’re looking for cheap regional beer, world-class surfing, and zero cookie-cutter resorts, here is why you need to visit Puerto Rico’s best-kept secret.

Golden sand beach of Luquillo, P.R.

We’re diving deeper into Puerto Rico’s treasure trove for a spectacular hideaway just touted by fellow travel experts as the ultimate paradise to kick back, recharge, and swap resort crowds for rainforest-lined shores in this practically unknown beach destination within an hour of San Juan.

Make sure you double-check travel alerts and tourist fees before your trip.

Luquillo: The Caribbean Haven You Didn’t Know You Needed

Hidden in plain sight on Puerto Rico’s main island, which is typically the gateway for most vacationers, it appears many have been doing it all wrong following the crowds to San Juan.

Palm-fringed beach — Luquillo, PR

Those seeking a relaxing escape amongst some of the island’s clearest waters and top surfing conditions should be making their way to Luquillo.

No frills, no flash, and no selfie sticks cramping your space, this unspoken hideout is arguably Puerto Rico’s best kept secret for a myriad of reasons.

But if there’s one clear claim to fame it’s the vast array of restaurants — 60 of them in fact — that have mastered local favorite must-tries such as alcapurrias and mofongo.

This area is known as Kioskos de Luquillo, where not only can you indulge in Puerto Rican cuisine, but also a place to snag a souvenir at ample shops or try a cheap regional beer on a rickety barstool calling your name.

Pristine blue waters — Luquillo, PR

Astounding Nature: Jungles, Mountains & Pristine Beaches

Luquillo is tailor-made for travelers who want Puerto Rico’s wilder side without venturing far from the storied capital.

Days here can be as lazy or adventurous as you want: go beach-hopping between calm, palm-lined shores like Balneario La Monserrate and surfer-friendly stretches such as La Pared, then swap golden sand for dense jungle in nearby El Yunque National Forest, where trails, waterfalls, mountain views, and lush rainforest scenery make the island feel worlds away from San Juan’s untz-untzing nightclubs and hotel zone headaches.

Cascading waterfall — Luquillo, PR

For first-timers, Luquillo is an easy win: close to San Juan, backed by El Yunque, and packed with the kind of beaches that make you wonder why it isn’t more famous.

45 Minutes From San Juan: Easy Day Trips Or Extended Stays

Luquillo can be your main squeeze or an add-on, kind of like my Tinder history, except this town is a lot less messy and drama-free.

Reaching Luquillo from San Juan is pretty painless, especially if you rent a car and make the roughly 40-minute drive east on your own time.

Playa Azul en Luquillo, Puerto Rico

Travelers without their own set of wheels can also book a taxi, rideshare, or private transfer, though it’s smart to arrange the return trip in advance rather than relying on last-minute availability.

Public transportation does exist in the form of públicos, but for most first-time visitors, it’s the least convenient option, as it can be a bit overwhelming, especially if your Spanish is muy malo.

Leave The Resort Bubble Behind: Luquillo Is Real Puerto Rico

With few name brands — only Wyndham and Fairfield — Luquillo is the type of place to ditch the wristband access and experience Puerto Rico without everything feeling cookie-cutter.

Luquillo Beach northern point, Puerto Rico

While some beachfront property costs an arm and a leg here, there are some charming boutique stays in the $100 range.

We’ve rounded out our top 4 best-value stays in July because, you know, inflation and stuff:





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ZDNET’s key takeaways

  • Staff who use AI can end up with more to do, not less.
  • Think carefully about the tools you’re using and why.
  • Adopt a set of standards and refine your outputs.

The promise of productivity boosts from AI can come with an unwelcome side order of stress. Harvard Business Review found that AI doesn’t reduce work; it intensifies it, leading to cognitive fatigue and unsustainable hours.

While the common perception is that AI can help reduce workloads, allowing employees to focus more on higher-value and more engaging tasks, HBR’s research found that staff using AI worked more quickly and often ended up with more to do, not less.

Also: Forget productivity: Here are 5 strategic shifts that drive real AI value

While we’ve written about how some professionals are finding ways to turn AI’s time-saving magic into a productivity superpower, we’ve also recognized that some employees have started to become tired with the low quality of AI outputs.

Ankur Anand, group CIO at tech recruiter Harvey Nash, said professionals who want to avoid cognitive fatigue must understand how to use AI effectively and its potential risks.

“That focus will help to reduce the noise around the workload that AI creates,” he told ZDNET, suggesting that many people have unrealistic expectations about the productivity boost that AI will provide.

Also: Why I ditched Copilot for Claude in Word, Excel, and PowerPoint – and how you can, too

“Many organizations are telling their people, ‘We want to understand how you’re making an impact with AI,'” he said. “But these professionals are not empowered, which means that using AI adds a lot of pressure, because they need to prove themselves on their own terms.”

If you’re going to make the most of AI at work, then you’re going to have to find an effective balance between completing tasks quickly and producing high-quality work. 

Here’s how the experts believe professionals can ensure they reap the benefits, not the problems, of AI — and they suggest that you’ll need to focus on three core areas: tools, guidelines, and outputs.

Limit your toolset

Alex Read, senior enterprise product manager for data at energy provider EDF UK, told ZDNET that the best way for professionals to reap the benefits, not the challenges, of AI is to be uber-focused on tools that help you produce value in your roles.

While there are thousands of potential AI-enabled services on the market, Read said sensible professionals limit their horizons.

Also: How this travel company’s AI rollout drove a 73% satisfaction boost: A 5-step playbook for your business

In his own role, for example, Read focuses on how AI can help him build a data platform and update information accurately, efficiently, and productively: “Anything outside of that scope is noise for me.”

That sentiment resonated with Nick Pearson, CIO at technology specialist Ricoh Europe, who told ZDNET it’s important to take a step back and think carefully about how an AI tool can help you produce value in your role.

“If you think about the phrase ‘gen AI,’ the tech is very good, by definition, at generating outputs,” he said. “I could go to bed in the evening, set the model to work, and we could have four new IT strategies produced overnight.”

Also: Worried AI agents will replace you? 5 ways you can turn anxiety into action at work

However, quantity doesn’t necessarily mean quality. Pearson suggested it’s important to focus on AI’s blind spots, particularly as most models are trained on preexisting content.

“AI can’t inspire people, per se; it can’t naturally create something new, because it’s actually quite recursive,” he said.

“And the judgment you have to put in sometimes, on top of everything else, whether it be an ethical or a capability judgment, is not there automatically in the technology.”

It’s in this gap, said Pearson, that human experts play a critical role: “We’re toying with that concern as an organization and saying, ‘Where does AI really play an important role, versus where are we upskilling people in areas that AI probably won’t play for a long time?'”

Work to the guidelines

HBR’s research found that an initial productivity surge when AI is adopted can lead to lower-quality work, turnover, and other problems as people work harder rather than smarter.

To correct this issue, HBR said companies need to adopt an “AI practice,” or a set of norms and standards around AI use that help professionals ensure they use AI in a constrained but productive manner.

Also: 90% of AI projects fail – here are 3 ways to ensure yours doesn’t

At EDF UK, Read is part of an internal AI Center of Excellence in enterprise IT, which enables policy for the effective use of AI across the wider organization. 

In addition to Read, who contributes input from a data-use perspective, the group includes other tech representatives, such as the firm’s senior manager of AI, principal software engineer, and principal solution architect.

“The remit of this center is to make sure that, when the federated business units are looking to build, develop, and deploy AI services, they have platforms, guidance, best practices, architectural assets, and materials to guide them on how to safely and efficiently adopt AI and operationalize it at scale,” he said.

Some of the key themes the center considers when assessing AI tools are scalability and reusability, ensuring a proposed service doesn’t replicate one already in use.

Also: 5 ways to use AI when your budget is tight

“All new tools and services related to AI will go through that hopper and funnel to understand scope and ensure the security, regulatory, and ethical side of things are understood,” he said, suggesting that all professionals should use their organization’s pre-existing guidelines to foster an appropriate exploitation of emerging tech.

“The benefit that guided approach brings is that it allows us to be clear in our messaging around what AI services can be used, how they’re used from a use-case perspective, and ultimately, what personas are allowed to use them.”

Refine your outputs

Even when tools are assessed and considered acceptable, there can still be an overreliance on AI outputs. Worse, some professionals can drown in the insights they receive, leading to higher stress and fewer benefits.

Louise Newbury-Smith, head of UK&I at technology specialist Zoom, told ZDNET that one way to ensure your outputs are constrained is to focus on prompting.

“Use simple amendments to be specific, such as ‘Give me the top three things with the biggest impact.’ That approach should guide your prompt, rather than saying, ‘Give me everything you know about this topic.'”

Also: 5 ways to fortify your network against the new speed of AI attacks

Newbury-Smith said the successful use of AI is all about being smart about how it’s exploited, and that effectiveness comes down to enablement and engagement. If a prompt yields too much information, refine it until you get what you need. She said this should still be faster than trying to get answers without AI.

The basic message for professionals is that effective applications of AI are all about you staying in the loop, said Bernhard Seiser, vice president of digital, data, and IT at AOP Health.

Think before you use AI, and think again before you push your outputs around the organization.

“It doesn’t help the business if you get AI-generated emails that are many pages long, and then you need ChatGPT to summarize the text,” he told ZDNET.

Seiser said that while there are certain tasks generative AI is good at and worth using for, in the end, “you need to use your brain.”





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