Apple Expects ‘Significantly Higher Memory Costs’ to Impact iPhone, MacBook Neo


Apple is expecting “significantly higher memory costs” heading into the remainder of 2026, CEO Tim Cook said Thursday during Apple’s second-quarter earnings call, as the tech giant faces down the memory shortage impacting the rest of the industry. 

Cook — who is stepping down as CEO on Sept. 1 and will be replaced by John Ternus, the company’s senior vice president of hardware engineering — said Apple was partially unaffected by the memory shortage during this quarter, as it already had a lot of devices in stock. But beyond June, costs will rise.

“We believe memory cost will drive an increasing impact on our business, and we’ll continue to evaluate this,” Cook said. “We’ll look at a range of options.”

As AI data centers continue to be built to meet increasing demand for AI services, their need for memory and other components has reduced the supply for consumer devices, driving up the costs of laptops and phones like Apple’s MacBooks and the iPhone, as well as external storage products.

Analysts are looking at how Apple will meet demand amid increased memory costs and supply constraints in the coming quarters, said Nabila Popal, senior research director at the International Data Corporation.

“While Apple remains better positioned than its competitors to manage the memory crisis and get the supply it needs, the key question will be deciding the perfect balance strategically between increasing prices and maintaining profitability or focusing on gaining share by not increasing prices,” Popal said.

Cook said the current primary constraint is the “availability of advanced nodes our SOCs are produced on,” rather than memory, which has affected the iPhone. Going forward, he said this would likely also impact the Mac Mini, Mac Studio and MacBook Neo in particular, given their artificial intelligence tools and popularity. 

Customers have pounced on the desktop Mac Mini and Mac Studio to use with AI agents, Cook said, and it may take several months for the supply of those computers to recover. He didn’t say when the MacBook Neo would be restocked to meet demand.

“The customer response to Mac Neo has just been off the charts, with higher-than-expected demand and the March quarter record for customers,” Cook said.

Overall for the quarter, Apple announced revenue of $111 billion, up 17%, which Cook largely attributed to the “extraordinary demand for the iPhone 17 lineup.”

During the call, Cook highlighted Apple Intelligence AI features integrated into the iPhone 17 as a driver of its popularity, along with its improved camera, design, performance and durability.

“We’re seeing double-digit growth in the majority of the markets we track,” Cook said. “And we set a new March quarter record for upgraders as well.”

With US companies now able to apply for refunds on duties they paid to the US government as a result of President Donald Trump’s foreign tariffs in 2025, Cook said Apple is following the process and will “reinvest any amount we receive back into US innovation and advanced manufacturing.”

Trump had invoked the 1977 International Emergency Economic Powers Act to justify raising taxes on items imported from across the globe last year, but the Supreme Court struck down those tariffs in February. Prior to the ruling — which said the emergency powers law did not authorize the use of tariffs to counter national emergencies — the US government collected around $166 billion in revenue from US companies, including Apple.

Apple on AI

When asked about AI, Apple noted that it is “clearly investing more” across operating expenditure and R&D. While AI is “a really important investment area for Apple,” the company will be exploring it incrementally on top of its typical product development and release. 

According to industry analyst Emarketer, Apple’s AI strategy and its partnership with Google Gemini for Siri will be vital moving forward.

“The results suggest Apple is continuing to weather the global memory chip crunch, pointing to the tech giant’s supply chain resilience,” Emarketer senior tech analyst Jacob Bourne said in a statement. “The question is whether incoming CEO John Ternus can translate this momentum into a credible AI strategy (and) Apple’s willingness to lean on external AI innovators.”

During the earnings call, Cook wouldn’t be drawn on what to expect next from the Siri AI overhaul beyond teasing its impending arrival, nor did he comment on the rise of AI agents in phones (and how it might play into future iPhones). But he did acknowledge that the collaboration with Google on AI is going well, saying, “We’re happy with where things are, and we’re happy with the work that we’re doing independently as well.” 

And though Cook will be CEO for one more full quarter and its subsequent earnings report, when asked if he had any advice for his successor, Ternus, he noted that one of the most important decisions he’ll make is where to spend his time — ideally, where it will be of greatest benefit to the company and its customers. And also, to never forget Apple’s north star.

“We’re about making the best products in the world that really enrich other people’s lives,” Cook said. “If you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again.”





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Recent Reviews


India’s financial sector is at a turning point. Gross NPAs of Scheduled Commercial Banks have fallen to a historic low of 2.15% as of September 2025, a figure not seen since 2010–11. Yet in absolute terms, gross NPAs still stand at approximately ₹4.32 lakh crore. The scale of the problem hasn’t disappeared; it’s shifted, from large corporate defaults to a more distributed mass of retail and MSME accounts scattered across geographies, legal jurisdictions, and ticket sizes.

For banks, NBFCs, and fintechs trying to recover these dues, understanding India’s debt recovery laws is not optional, it is foundational. This guide breaks down every major legal channel available, how they perform in practice, and what 2025’s regulatory shifts mean for lenders and recovery professionals.

At a Glance: India’s debt collection software market reached approximately $172.8 million in 2024 and is projected to reach $456 million by 2033 (CAGR of 10.48%, IMARC Group). Over 320 new debt recovery platforms launched between 2022 and 2024. The race is on, but legal infrastructure remains the backbone.

What Is Debt Recovery?

Debt recovery is the structured process by which lenders reclaim unpaid loan amounts from borrowers who have defaulted. Credit creation, through loans extended to individuals, MSMEs, and corporations, is essential to economic growth. But when borrowers default, lenders must navigate a complex web of legal mechanisms to recover what is owed. In India, this ecosystem spans eight distinct legal frameworks, multiple tribunals, and an increasingly digitised regulatory environment.

A loan account is classified as a Non-Performing Asset (NPA) when both principal and interest payments remain overdue for 90 days. Once classified as an NPA, lenders have access to several legal channels to recover dues, each with its own jurisdiction, timelines, and effectiveness.

Two Paths: Legal vs. Illegal Methods

The law draws a clear line between legitimate recovery and harassment. RBI guidelines require that all recovery communications occur strictly between 8 AM and 7 PM, agents carry valid identification, and no abusive or intimidatory tactics are used. The RBI’s February 2026 draft directions for both commercial banks and AIFIs (All India Financial Institutions) now mandate board-approved recovery policies, IIBF certification for agents, recording of recovery calls, and public disclosure of empanelled recovery agents, all effective July 1, 2026.

Illegal methods, public shaming, threats, late-night calls, or unauthorised property seizure, are not only unethical but expose lenders to regulatory action and grievances filed with the RBI Ombudsman. Nearly 39% of borrowers surveyed have reported abusive recovery calls; RBI data confirms that loan and credit-card complaints now form the largest single category of grievances received.

1. Indian Contract Act, 1872

Every loan relationship originates from a contract. If a borrower defaults, the lender can seek legal relief under several provisions of the Indian Contract Act, through a Contract of Guarantee (Section 126), Contract of Indemnity (Section 124), or by establishing Fraud (Section 17) or Misrepresentation (Section 18). This is typically a foundational step before more specific recovery mechanisms are invoked.

2. Civil Remedy (CPC Order IV)

A civil suit under Order IV of the Civil Procedure Code allows lenders to approach a court for money recovery. The suit must be filed within 3 years from the date of the cause of action and in the court that has jurisdiction over the borrower’s residence or place of business. Court fees are levied based on the claim amount. Civil suits are best suited for cases where other faster mechanisms are not available — but they are time-consuming and should be approached with a structured documentation trail.

3. Criminal Case Under IPC (Now BNS, 2023)

Where the default involves elements of cheating, criminal breach of trust, or dishonest misappropriation, lenders can file a criminal case. Key provisions include Cheating (Sections 415/417 IPC, now mirrored in the Bharatiya Nyaya Sanhita, 2023), Criminal Breach of Trust (Sections 405/406), and Dishonest Misappropriation of Property (Section 403). Some of these offences are non-bailable and cognizable, meaning the defaulter faces serious legal consequences.

4. Insolvency and Bankruptcy Code (IBC), 2016

The IBC remains India’s most powerful corporate debt recovery instrument. Where the defaulted amount exceeds ₹1 crore (revised from ₹1 lakh in 2020), creditors can approach the NCLT for initiating the Corporate Insolvency Resolution Process (CIRP). A Committee of Creditors (CoC) is formed, an Insolvency Professional appointed, and the resolution must be approved by 66% of CoC votes within 330 days.

IBC Impact by the Numbers (as of March 2025):
— Over 30,000 applications involving defaults of ₹13.78 lakh crore were settled at the pre-admission stage alone, demonstrating IBC’s deterrence effect.
— Average recovery rates improved from 15–20% pre-IBC to approximately 30% post-IBC (S&P Global Ratings, December 2025).
— S&P upgraded India’s insolvency regime from ‘Group C’ to ‘Group B’ in December 2025.
— However, actual average CIRP duration stands at 713 days, more than double the statutory 330-day limit. NCLT pendency is nearly 30,600 cases (March 2025), with an estimated 10-year clearance time at current rates.

IBC’s biggest strength is its behavioural impact, it has fundamentally shifted the culture from “debtor in possession” to “creditor in control.” The proportion of overdue corporate loan amounts relative to total outstanding fell from 18% in 2018 to 9% in 2024 (IIM Bangalore study).

5. Negotiable Instruments Act, Section 138 (Cheque Bounce)

One of the most frequently invoked debt recovery provisions in India, Section 138 of the NI Act applies when a post-dated or security cheque issued by a borrower is returned unpaid. Upon dishonour, the payee must send a demand notice within 30 days; if the borrower fails to make payment within 15 days, criminal proceedings can be initiated. The defaulter may face imprisonment of up to 2 years, a fine twice the cheque amount, or both. Cheque bounce cases number in the millions annually across Indian courts, making efficient case management critical for lenders handling high volumes.

6. RDDBFI Act, 1993, Debt Recovery Tribunals (DRTs)

The Recovery of Debts Due to Banks and Financial Institutions Act established a network of 39 Debt Recovery Tribunals (DRTs) and 5 Debt Recovery Appellate Tribunals (DRATs) across India. Banks and NBFCs can file applications under Section 19 for recovery of dues. Borrowers who wish to appeal a DRT order must deposit 50% of the debt amount (reducible to 25% by the appellate tribunal). While DRTs were designed for speed, chronic understaffing and high pendency have limited their effectiveness. DRTs accounted for just 4.2–4.9% of total NPA recovery in recent years, among the lowest of all channels.

Note on DRT Reform: The government has signalled intent to expand DRT jurisdiction and address vacancies. The BAANKNET e-auction portal, launched March 25, 2025, is already improving asset disposal efficiency for PSBs and IBBI-referred cases.

7. SARFAESI Act, 2002

The Securitisation and Reconstruction of Financial Assets and Enforcement of Security Interest Act allows secured creditors, banks, NBFCs, and ARCs, to take possession of and sell secured assets without court intervention. Once a loan is classified as NPA under Section 13, a notice is sent to the defaulter giving 60 days to repay. If repayment doesn’t happen, the lender can sell the asset or assign it to an Asset Reconstruction Company (ARC) at a discounted rate.

SARFAESI is particularly favoured by banks due to lender control over the asset sale process. It accounted for 17.4–26.7% of total NPA recovery in recent reported years. Recent amendments have strengthened the framework further, including empowering RBI to audit ARCs and mandating CERSAI registration of security interests.

8. Summary Suit

A Summary Suit (Order XXXVII, CPC) is a fast-track civil proceeding suited for liquid debts not exceeding ₹10 lakh. The defaulter has just 10 days from the date of service to appear before the court. If they fail to do so, the court may pass an ex-parte decree immediately. While the ticket-size cap limits its use for large institutional lending, it is a practical tool for smaller NBFC or retail exposures.

How Each Channel Actually Performs: Recovery Rate Comparison

Recovery Channel Share of Recovery (Recent Years) Average Timeline Best Suited For
IBC / NCLT ~44–46% (highest among all channels) 713 days average (statutory: 330 days) Large corporate defaults >₹1 crore
SARFAESI Act 17–27% Months (no court required) Secured assets, banks & larger NBFCs
DRTs 4.2–4.9% 1–3+ years (due to pendency) Mid-size bank/FI claims
Lok Adalats ~6% (low recovery per case) Weeks to months Small-ticket pre-NPA settlements
Section 138 / NI Act Varies (high volume, lower value) 1–3 years in metro courts Cheque-secured loans
Civil Suits Varies 3–7 years Unsecured creditors, contractual disputes

Sources: RBI Annual Reports, IBBI data, Lexology analysis, IBC Laws research platform, FACTLY data analysis (March 2025).

RBI’s 2025–26 Guidelines: What’s Changing for Lenders

The regulatory landscape for debt recovery shifted significantly in 2025. Three key developments stand out:

1. RBI Digital Lending Directions, 2025 (effective May 8, 2025) — This consolidated framework governs all digital lending activity including recovery. Lenders must notify borrowers via email/SMS before any recovery agent makes contact, ensure all disbursals go directly to borrower bank accounts, and maintain transparent grievance channels. Lending Service Providers (LSPs) acting as recovery agents are now held to the same standards as the Regulated Entity (RE) itself.

2. Draft Responsible Business Conduct (Amendment) Directions, February 2026 — Released simultaneously for commercial banks and AIFIs, these draft directions (effective July 1, 2026) represent the most comprehensive overhaul of recovery conduct standards in years. Key mandates include: board-approved recovery policy, IIBF certification for all recovery agents, mandatory recording of recovery calls, public disclosure of empanelled agents, written notice of default before any recovery action, and strict prohibition on harsh practices including public shaming, abusive language, and family/colleague harassment.

3. BAANKNET Portal, March 2025 — The government’s revamped e-auction platform integrates all 12 Public Sector Banks and IBBI with automated KYC, secure payments, and bank-verified property titles, significantly improving transparency in SARFAESI-based asset sales.

Compliance Implication for Lenders: Legal recovery today is increasingly about process documentation, not just legal filing. A timestamped, digitally-traceable record of every notice, communication, and action is no longer just operationally helpful — it is a regulatory requirement. A WhatsApp chat archive will not hold up under RBI or DRT scrutiny.

Best Practices for Lenders Navigating the Legal System

Build a Structured Internal Process Before Filing

Debt recovery requires coordination across internal legal, finance, and collections teams — and often, an external advocate or law firm. Designate clear accountability: who signs the notice, who coordinates with external counsel, who monitors hearing dates. Manual calendar-based tracking of court dates leads to adjournments, value erosion, and missed opportunities. Automated case management — with alerts triggered by hearing schedules, advocate assignments, and SLA breaches — is the baseline for any serious recovery operation today.

Document Everything, Digitally

Every communication with the borrower — from the first demand notice to field visit reports — must be documented with timestamps. This is not just good practice; it directly affects your legal standing. In SARFAESI and DRT proceedings, the quality and completeness of the paper trail often determines outcomes. Automated notice dispatch that generates a delivery-confirmed, timestamped audit log gives lenders a defensible record.

Choose the Right Jurisdiction Before Filing

Filing in the wrong court or tribunal is a costly, time-consuming error. Match the legal channel to the debt type and ticket size: IBC/NCLT for large corporates (>₹1 crore), SARFAESI for secured assets, DRT for bank/FI claims, Section 138 for cheque bounce, civil suits or Lok Adalats for smaller unsecured accounts. For retail and MSME NPA accounts with smaller ticket sizes, pre-litigation ODR (Online Dispute Resolution) platforms are emerging as a cost-effective alternative to formal proceedings.

Engage Qualified Counsel, and Track Their Performance

Advocate selection in recovery litigation is frequently based on familiarity rather than performance data. This leads to systemic underperformance. High-performing lenders are increasingly using data to track advocate win rates, adjournment frequency, and case resolution timelines by jurisdiction, and adjusting their panels accordingly.

Maintain Ethical Standards to Protect Your Recovery

Courts and tribunals look at the conduct of both parties. A lender that can demonstrate ethical, documented, and RBI-compliant recovery behaviour before filing is better positioned to receive favourable outcomes. Violations of RBI conduct guidelines, even if not the direct subject of the case, can undermine a lender’s standing.

The Role of Technology in Modern Debt Recovery

The 2024–25 period has seen a structural shift in how lenders approach recovery infrastructure. AI is now deployed across predictive default scoring, omnichannel borrower communication, automated legal notice dispatch, and court case management. Mid-sized banks have reported a 34–36% reduction in collection costs after AI adoption, with recovery rate improvements of 10–25%.

The most significant strategic shift is toward ecosystem thinking rather than monolithic platform adoption. Different parts of the recovery journey require different tools: pre-litigation communication platforms for early-stage accounts, ODR/mediation for small-ticket disputes, and dedicated legal operations infrastructure for NPA accounts heading to DRT, SARFAESI, or NCLT. The bridge between collections-stage activity and legal-stage activity, where cases are handed off, documents compiled, and notices issued, remains the most operationally fragile point in most lenders’ recovery chains.

Key Technology Stats for Recovery Professionals:
— AI adoption in mid-size banks: 34–36% cost reduction in collections
— Recovery rate improvement post-AI: 10–25%
— India’s debt collection software market CAGR: 10.48% (2024–2033)
— PSB gross NPA ratio: 2.50% (September 2025)
— Private sector bank NPA ratio: 1.73% (September 2025)

The Bottom Line

India’s debt recovery legal framework is comprehensive, and under active improvement. The IBC has reshaped creditor rights. SARFAESI gives secured lenders direct enforcement power. The 2025–26 RBI guidelines are tightening conduct standards while pushing for digital accountability. And the absolute scale of NPAs, despite improving ratios, means the demand for effective, tech-enabled, legally defensible recovery will only grow.

For lenders, the question is no longer whether to digitise their legal recovery operations, but how quickly they can build infrastructure that is compliant, data-driven, and defensible at every stage, from first notice to final court order.


Want to see how Legodesk connects your collections workflow directly to legal recovery, from automated notice dispatch to court case management, notice tracking, and recovery through Lok adalat? Request a demo



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