Apple’s New Siri AI Has Customization That Other Voice Assistants Need (Badly)


At Apple’s 2026 WWDC event, the news was dominated by Apple Intelligence and the newly branded Siri AI (mentioned over 100 times by our count), which added additional capabilities, some powered by a partnership with Google Gemini. Siri remains one of the top three voice assistants, alongside Amazon Alexa and Google Gemini/Gemini for Home (RIP, Google Assistant). 

Apple showed off a litany of advanced Siri capabilities, including making an event menu, analyzing photos, describing videos and offering advice based on chat conversations. But one thing caught my attention: The ability to change how Siri sounds and how fast it talks. 

I’ve tested the AI advances of Alexa Plus and Gemini for Home for over a year now. Alexa, in particular, has had notable upgrades, including its conversational AI and various personalities you can choose from, though it can get a little too chatty at times. But Apple’s changes to Siri take things a step further, and I’m glad to see it. 

Watch this: Tech Editors Discuss the New Siri AI Updates from WWDC 2026

Siri users will be able to not only switch between voices but also adjust two metrics called Pace and Expressivity to change how Siri behaves. Expressivity seems to give Siri a more upbeat inflection, or a more robotic tone if you adjust it down. Pace is an especially interesting option for speeding up or slowing down Siri’s speech.

A home room with Siri chats and analysis shown.

Out of the many tricks Apple showed for its new Siri, the voice customization options were my favorites.

Apple

Speeding up the voice assistant can save tons of time and fix an issue that often puts people off the voice command experience, while slowing it down is very important for accessibility. Users may also want to take extra time when Siri is giving directions or instructions, and will now be able to adjust its responses depending on what they’re doing.

Other voice assistants don’t offer this. Some people have reported that Gemini can increase its voice speed when requested, but it doesn’t seem reliable, and there’s no clear slider to use, as there is with Siri. I can’t wait to try it out when the beta version is released, and I’ll let you know how it performs.

What I’m not sure about is which Siri features will cost extra. Apple did mention that some abilities may require an upgraded iCloud subscription to use, or at least to use as frequently as you’d like. Fully unlocking Alexa Plus costs $20 per month without an Amazon Prime subscription, so there’s precedent for charging fees in this area. I’m hoping that customization options like these will remain free, though, since they’re useful for everyone using Siri — or any other voice assistant. 





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It’s easy to assume that vehicles all had internal combustion engines until very recently. Gasoline and petrol engines were the standard for decades, after all, so why would early vehicles be any different? In reality, the early days of the automobile era were more varied than you might expect, and even featured a range of electric cars. Yes, despite electric vehicles not truly taking off until the 21st century, the first electric vehicles are much older than you think; drivers in the 1900s were going around town in electric vehicles — and where there are EVs, there are charging stations.

One such station, visible in the image above, was the creation of General Electric. Formally called the mercury arc rectifier, it took alternating current and sent it through vaporized mercury in a glass tube. This converted it into direct current, which powered up the EV’s battery. The woman in the image, who’s charging a Columbia Mark 68 Victrola, is standing at the control panel, which allowed a user to adjust power levels. 

These chargers could be installed everywhere, including homes, businesses, and public parking garages, supporting the electric vehicle boom of the early 20th century. While 21st-century EV chargers have come a long way from where they were, the basic building blocks are all still there, and it’s fascinating to see.

How EV chargers have evolved since the early 20th century

EV charging has changed a lot in some ways — but not in others. At the core of it all is the aforementioned conversion from AC to DC, which still happens when you charge modern EVs at standard charging stations. The difference is that your vehicle’s on-board charger performs the conversion, not the charger. Old EV chargers took between several hours and a day to charge, and current-day units can similarly take a few hours to well over a day from empty, depending on the charger’s speed. Fast chargers, which provide DC directly, can cut this down to around an hour or less.

Old-school and modern EV chargers also differ in how they provide power to the vehicle. Mercury arc rectifiers connected directly to the negative terminal of the lead-acid battery that needed charging. Nowadays, EVs use dedicated charging ports. Battery swapping was also commonplace in the early 1900s, and companies like General Electric tried to cash in by offering to replace drivers’ old, run-down batteries with new ones for a fee. That’s not yet possible with most mainstream EVs, although companies like Stellantis have tried to introduce EV battery swapping with moderate success.

Even if they were unrefined compared to today’s models, early EVs seemed to be on to something. Why, then, did electric cars fail, and how did gasoline end up becoming the predominant power source for vehicles?

What led to the downfall of the original wave of electric cars

EVs were no mere fad in the 1900s and 1910s. According to the 1900 United States census, 1,575 of the 4,192 vehicles sold that year were electric, with the value of these early EVs — $2,873,464 — accounting for more than half of the total market value of $4,899,443. It wasn’t just EVs, either; other sources of propulsion, like steam, were also vying for a foothold in the automobile market. By the 1920s and 1930s, though, these had all been superseded by the internal combustion engine.

One of the major drawbacks of early EVs was the fact that electricity was not yet widely available. Electrical hookups were a rarity outside of major cities, limiting the use of these vehicles. The lead-acid batteries they used also had their fair share of issues. They needed to be inspected, cleaned, and repaired every few days, making them more of an inconvenience than anything. Worse yet, they had poor mileage, and, with chargers possibly out of reach, many likely didn’t want to risk being stranded while out for a drive.

Eventually, price reductions for gas cars and improvements such as electric starters and better reliability prompted buyers and automakers alike to move away from electric rides. Thus, while the best-selling EVs of 2026 show that it’s a good time for EVs, this electric boom plainly isn’t the first of its kind. Early EVs eventually fizzled out, but they still set the stage for our current fascination with electric vehicles.





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