Best Costco deals to compete with Amazon’s Big Spring Sale 2026


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Spring is finally making an appearance across much of the country, and with it comes a fresh crop of sales, including Amazon’s Big Spring Sale, which kicks off on Wednesday. If you’re a Costco shopper like I am, you’ll also find a bunch of new deals on top tech items, outdoor furniture, and the usual groceries and home goods.

Also: The best early Amazon Spring Sale deals: Save on streaming, Apple, Samsung, and more

Costco is a membership-based wholesale retailer. Non-members can shop with a guest account online, but only members can access the full savings for the store’s sales events (non-members can expect a 5% markup on purchases, and some deals are members-only). Memberships start at $65 a year (and right now, Costco is offering a $45 gift card to those who join with promo code SPRING26, so it’s like you’re getting a membership for $20).

Personally, besides being a commerce editor, I’m a Costco Executive Member and a frequent Costco shopper. These are my favorite Costco deals right now.

Best Costco deals

  • Current price: $1,099 (27% off)
  • Original price: $1,499

We tested the Sony Bravia 5 last year, and were impressed by its enhanced color, contrast, and clarity. (Other size models are on sale as well.) Our reviewer called it “a formidable piece of home entertainment technology,” and noted that “Its stunning picture quality, immersive scale, and excellent smart features make it a dream display for any cinephile or gaming enthusiast.”

Review: I replaced my Samsung OLED TV with this Sony Mini LED model for a week – and didn’t regret it


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  • Current price: $35 (22% off)
  • Original price: $45

This nifty light switch cover installs easily with no wires or batteries, and turns on an LED light when the room is dark so you can always easily find your light switch.


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  • Current price: $469 (15% off)
  • Original price: $549

The Insta360 X5 has become ZDNET reviewer Prakhar Kanna’s go-to travel camera, thanks to its versatility and ease of use. “It is more expensive than its predecessor but offers better video quality, replaceable lenses, improved battery backup, and more,” Kanna wrote.

Review: I took this 360-degree camera around the world – here’s why


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  • Current price: $299 (25% off)
  • Original price: $399

Apple’s newest baseline smartwatch offers upgraded health features and fantastic battery life — especially at $100 off.

Review: Apple Watch Series 11


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  • Current price: $999 (17% off)
  • Original price: $1,199

Our pick for the best MacBook overall, the MacBook Air M4 is just the right size for work, easy to commute with, and the upgraded M4 Air processor is fast and battery-efficient. It also comes with more memory than past MacBook Airs, at up to 32GB.

Also: The best MacBooks of 2026: Expert tested and reviewed


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When is Amazon’s Spring Sale? 

Amazon’s Big Spring Sale returns March 25-31, 2026. You can expect deals across all categories, as well as competing deals from retailers like Walmart, Best Buy, and Costco.

How did we choose these early Amazon Spring Sale deals?

ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. 

We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. 





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A new class-action lawsuit, filed on Monday by three teenage girls and their guardians, alleges that Elon Musk’s xAI created and distributed child sexual abuse material featuring their faces and likenesses with its Grok AI tech.

“Their lives have been shattered by the devastating loss of privacy, dignity, and personal safety that the production and dissemination of this CSAM have caused,” the filing says. “xAI’s financial gain through the increased use of its image- and video-making product came at their expense and well-being.”

From December to early January, Grok allowed many AI and X social media users to create AI-generated nonconsensual intimate images, sometimes known as deepfake porn. Reports estimate that Grok users made 4.4 million “undressed” or “nudified” images, 41% of the total number of images created, over a period of nine days. 

X, xAI and its safety and child safety divisions did not immediately respond to a request for comment.

The wave of “undressed” images stirred outrage around the world. The European Commission quickly launched an investigation, while Malaysia and Indonesia banned X within their borders. Some US government representatives called on Apple and Google to remove the app from their app stores for violating their policies, but no federal investigation into X or xAI has been opened. A similar, separate class-action lawsuit was filed (PDF) by a South Carolina woman in late January.

The dehumanizing trend highlighted just how capable modern AI image tools are at creating content that seems realistic. The new complaint compares Grok’s self-proclaimed “spicy AI” generation to the “dark arts” with its ease of subjecting children to “any pose, however sick, however fetishized, however unlawful.”

“To the viewer, the resulting video appears entirely real. For the child, her identifying features will now forever be attached to a video depicting her own child sexual abuse,” the complaint reads.

AI Atlas

The complaint says xAI is at fault because it did not employ industry-standard guardrails that would prevent abusers from making this content. It says xAI licensed use of its tech to third-party companies abroad, which sold subscriptions that led abusers to make child sexual abuse images featuring the faces and likenesses of the victims. The requests ran through xAI’s servers, which makes the company liable, the complaint argues.

The lawsuit was filed by three Jane Does, pseudonyms given to the teens to protect their identities. Jane Doe 1 was first alerted to the fact that abusive, AI-generated sexual material of her was circulating on the web by an anonymous Instagram message in early December. The filing says she was told about a Discord server by the anonymous Instagram user, where the material was shared. That led Jane Doe 1 and her family, and eventually law enforcement, to find and arrest one perpetrator.

Ongoing investigations led the families of Jane Does 2 and 3 to learn their children’s images had been transformed with xAI tech into abusive material.





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