ChatGPT Images 2: Why OpenAI Built a New Image Model After Killing Sora


A lot has changed in the AI industry in the four months since OpenAI released ChatGPT Images 1.5. We’ve seen a heated race to build agentic tools, an unprecedented deal with the Pentagon and unending AI slop

Now, OpenAI is back in the generative media game. The company announced on Tuesday that it’s releasing ChatGPT Images 2, its next-generation image model.

Left: an AI ad for a (fake) matcha shop in Brooklyn Heights. Right: an AI magazine cover mock up named Open SciFi

ChatGPT Images 2 is meant to create text-heavy designs, like in this matcha advertisement and fake magazine cover. 

OpenAI/Compiled by CNET

It may seem strange that OpenAI is releasing a new image model just a month after announcing the shuttering of its once-viral Sora AI video app in order to focus on building enterprise-ready “core products.” But it’s clear from how the new model was built that OpenAI isn’t backtracking on that goal. 

ChatGPT Images 2 is designed to produce text-heavy images, including infographics, scientific posters, study guides and marketing materials. The days of weird Sora videos and Studio Ghibli-inspired memes are over. 

Now, the company is building AI that can do what it calls “economically valuable creative tasks.”

“The aperture and use cases for visual intelligence just expand so broadly, and we believe that this is so critical to ChatGPT’s vision for developing your own personal assistant, because your creative assistant is a huge part of who you are as an individual,” Adele Li, product lead for ChatGPT Images, told reporters in a press briefing.

(Disclosure: Ziff Davis, CNET’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

Left: a gaming character card for an anime character named Kenji. Right: an educational poster about red pandas

In these examples, you can see how much better ChatGPT Images 2 is at rendering legible text.

OpenAI/Compiled by CNET

OpenAI has been chasing the dream of a super app, a one-stop shop for all things AI, built out of its Codex platform. ChatGPT Images 2 is bringing the creative piece of that puzzle. 

The new model naturally improves typography, iconography and composition to produce more professional AI images. It can generate text in multiple languages. AI image models have notoriously struggled with creating legible, factually correct text. ChatGPT Images 2 is OpenAI’s best model for that yet. Google previously improved its text rendering with Nano Banana Pro, but even that “best of the best” model struggled with accuracy. 

AI Atlas

ChatGPT Images 2 is rolling out to all users now. Your generation limit depends on your plan: The more you pay, the more AI images you can generate. 

Developers using the model in the API can create images in 2K and 4K resolution, though these higher resolutions are still in beta and may be wonky. Paying users can also create images using thinking and reasoning models, which help them search the web for information, compile it into a readable design and double-check their work.

“Image model” doesn’t seem like quite the right term for ChatGPT Images 2, though it is technically correct. ChatGPT doesn’t capture the fantastical surrealism of AI imagery like Midjourney, nor offer anywhere near the editing tools of Adobe Firefly. 

But it’s catering to a group of users in the middle of the spectrum of Midjourney’s artistic enthusiasts and Adobe’s professional creators: those who need to create attractive content. 

Like Anthropic’s newly released Claude Design, OpenAI’s ChatGPT Images 2 is aimed at working professionals. Teachers can use it to create study guides and illustrated lesson plans. Marketing managers can create social media posts and visual assets. 

You can create up to eight images from a single prompt, like a three-page report, that maintain visual consistency across all of them.

Matching pages for one key lime pie recipe

You can make longer reports with ChatGPT Images 2, all matching pages.

OpenAI/Compiled by CNET

Matching pages for one key lime pie recipe

This is the second half the AI-generated key lime pie recipe. Notice the visual consistency.

OpenAI/Compiled by CNET

One downside is that if you want to tweak an AI image, you’ll still need to regenerate it. With more text-heavy designs, that’s more likely to be necessary, so you’ll run through your credits quicker. OpenAI said it’s focused on maintaining its iterative, prompt-based editing flow to keep it easy to use.

OpenAI’s safety procedures haven’t significantly changed since its last image model. It still includes metadata through the C2PA standard, so AI images’ origins can be identified. Abusive and illegal imagery is still prohibited in OpenAI’s policies, an important guardrail for AI companies to effectively enforce, given recent examples of AI-generated deepfakes and nonconsensual intimate imagery.





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Recent Reviews


As an ardent, perhaps obsessive, Harry Potter fan, I can’t say I was thrilled when I learned HBO was rebooting the beloved film franchise as a TV show. 

Like millions of other Harry Potter enthusiasts, the books and movies have been a key part of both my adolescence and adulthood, offering a magical refuge from a not-so-dazzling Muggle world. Theme parks, Broadway shows, mega stores and audiobooks have kept the spellbinding story alive not just for my generation, but for younger Potterheads as well. 

But I never thought we’d get an on-screen retelling just a decade and a half after the films wrapped up. What was the point of doing it all again with a brand-new cast, beyond the obvious monetary gain?

Hollywood is stuck in a loop of recycling successful TV shows and movies to make an easy buck. I thought Harry Potter was safe from that phenomenon, at least for a while, given the ongoing relevance of the films. Over the years, I’ve gone to multiple Harry Potter screenings with audiences of all ages, highlighting the franchise’s broad cultural appeal across generations. Surely, there was still room for future generations to take part in something that’s brought us so much joy. 

Despite controversy surrounding author JK Rowling’s views on transgender issues, which run counter to the series’ themes of love, inclusivity and justice, Harry Potter remains a meaningful part of many fans’ lives. Its stories, characters and themes continue to resonate, fostering a sense of connection and belonging for those who have adopted the wizarding world as their own. 

Now, the enchantment of the original films would be supplanted by a shiny new TV franchise. A world that had come to life so vibrantly on screen would be repurposed before the magic had run out. I wasn’t on board with the idea at all.

But recently, something changed. 

As more details began to emerge about the upcoming TV series, I felt myself softening toward the endeavor. Starting later this year, the episodes will be released on HBO and HBO Max over a decade, with each season focusing on one of the seven books for a more in-depth telling of the story than the film adaptations. As much as I love the movies, having more time to delve into side stories and details that didn’t make it on screen the first time doesn’t sound like such a bad idea. 

When HBO dropped the first trailer for Harry Potter and the Philosopher’s Stone this week, I felt a mixture of trepidation and curiosity. Just how familiar — or not — would this reimagined world feel? As I hit play, those feelings quickly gave way to an unexpected excitement. 

In the trailer, we glimpse the loneliness of Harry’s upbringing as he’s tossed in the cupboard under the stairs, reprimanded by his aunt and bullied by his cousin. We hear him lament how little he knew his parents. We see him take in the splendor of Hogwarts with wonder. We watch him light up as he finds joy with new friends. 

The actors playing the golden trio of Harry (Dominic McLaughlin), Ron (Alastair Stout) and Hermione (Arabella Stanton) appear well-suited for their roles, even in the brief glimpses we get of them navigating this enigmatic and enchanting world.

The iconic lightning bolt scar, the calligraphic acceptance letter, the homey Hogwarts Express — it’s all so familiar and yet entirely new. Despite my earlier hesitation, it’s thrilling to be part of this second wave of magic — even if I still see the show as a clear attempt to further profit from a successful franchise. But rather than viewing the TV series as a departure or replacement of the beloved movies, I’m choosing to see it as another way to keep the wizarding world alive through a fresh lens.

If the train is leaving the station, I might as well hop aboard and enjoy the ride. When Harry Potter and the Philosopher’s Stone debuts in December, I’ll be watching, Butterbeer in hand. As Hagrid wisely put it, “What’s comin’ will come, an’ we’ll meet it when it does.”





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