Don’t pass tax on social media platforms and ads


In 2001, after I was laid off from my corporate job, my wife and I started a business selling custom-embroidered hats and shirts to local businesses. Equipped with a single embroidery machine, a bulky desktop computer and a lot of determination, we launched the business from our basement.

Five years later, we shifted to an e-commerce model — and today, we operate from a state-of-the-art facility just outside Minneapolis. From there, our 28 employees annually ship hundreds of thousands of logo-embroidered items — ranging from sweatshirts and ball caps to aprons and tote bags — to businesses and organizations nationwide. 

We pride ourselves on our product quality and excellent service. But like many online-only retailers, our success ultimately depends on affordable digital ads that allow us to tell the right audience about our products. So it’s worrying that Minnesota lawmakers are considering two bills, SF 5052 and SF 4787 (and companion bill HF 4343), that would drive up the cost of digital advertisements — making it harder for us to grow, compete with bigger companies, and succeed.

The first bill, SF 5052, aims to strike a blow at big social media companies, but it would end up hurting Minnesota small businesses. SF 5052 would tax social media companies based on the number of Minnesota users whose data they collect. The problem is, the social media companies would simply pass along the cost of the new tax to small businesses like mine that advertise on their platforms. That would leave us with three bad options: We could absorb the cost of the new tax, eroding our margins; purchase fewer ads, hurting our growth; or raise our prices, slowing our sales among our increasingly cost-conscious clientele. Any way you slice it, Minnesota small businesses would take the hit.

The second bill, SF 4787, would likely prove even more damaging. SF 4787 would tax all digital ads, along with related services like digital ad design and consulting. That would be terrible news for many Minnesota small-business owners who — like me — rely on digital ads to keep their businesses growing and thriving. We don’t have the budget to run big national TV or radio ad campaigns — and for most small businesses, that kind of mass-media advertising doesn’t make sense, anyway. Digital ads are not only far less expensive than TV or radio ads, but also far more effective at generating sales. 

That’s because digital-ad providers like Facebook, Google and Instagram offer sophisticated data analytics and ad technologies that help small businesses like mine reach the customers who are most likely to be interested in our products — in our case, people who are in the market for custom-embroidered apparel. We can even track our ads’ performance in real time, allowing us to focus our spending on ads that perform well, without wasting money on those that are less effective.

That efficiency helps us make the most sales with the fewest ad dollars, which increases our revenue, minimizes our marketing costs and boosts our bottom line. That, in turn, frees up money we can invest in new technology, new employees and growing our business. But as the cost of digital advertising increases, those positive outcomes diminish — hurting small businesses like mine, and the employees and communities we support.

Minnesota small businesses are already among the most highly taxed in the U.S. — and we’ve just been hit with steep new payroll and unemployment insurance taxes. On top of that, we’re struggling to navigate rising costs, supply-chain disruptions and broad economic uncertainty. The last thing we need right now is a digital ads tax that would increase our costs while decreasing our sales. I urge legislators to recognize the detrimental impact their proposed new taxes ould have on small businesses across Minnesota, and to vote “no” on SF 5052 and SF 4787.

Jeff Taxdahl is the owner of Thread Logic, based in Jordan, Minn.



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Recent Reviews


In the closing days of August, two federal appeals courts issued noteworthy decisions at the intersection of workplace conduct, computer law and online platforms.  The two opinions were released during a period of time this past summer amidst the continuing flurry of AI-related case developments and perhaps did not get wide media attention (but which might prove to be important cases in the future).

  • Second Circuit – CDA Section 230. The court ruled that a software platform was not entitled to CDA Section 230 immunity – at least at the early stage in the case – based on allegations that it actively contributed to the unlawful software content at issue by manufacturing and distributing an emissions-control “defeat devices.” (U.S. v. EZ Lynk, SEZC, No. 24-2386 (2d Cir. Aug. 20, 2025)). The opinion’s discussion of what it means to be a “developer” of content has implications for future litigation that might involve generative AI, app stores, marketplaces, and IoT ecosystems, where certain fact patterns could blur the line between passive hosting and active co-development.
  • Third Circuit – CFAA and Trade Secrets: Days later, the Third Circuit issued an important decision (subsequently amended, with minor changes that did not change the holding) that further develops CFAA case law post-Van Buren. The court held that CFAA liability, an anti-hacking statute, does not extend to workplace computer use violations. (NRA Group, LLC v. Durenleau, No. 24-1123 (3d Cir. Aug. 26, 2025) (vacated by Oct. 7, 2025 amended opinion), reh’g en banc denied (Oct. 7, 2025)). The court also addressed and rejected a novel claim of trade secret misappropriation based on access to account passwords.     

Together, the cases show how courts continue to interpret the reach of technology-related statutes in contexts never contemplated when those laws were first enacted.

Second Circuit – CDA Section 230 Immunity Denied for Software Platform

The Second Circuit EZ Lynk case centered on whether a platform that connects vehicles to cloud-based diagnostic and customization software could be held liable under Section 203 of the Clean Air Act, 42 U.S.C. § 7522(a)(3)(B), which prohibits the manufacture and sale of devices used to defeat vehicle emissions controls. The government argued that the EZ Lynk System, which consists of an electronic device, a mobile app and third party software (or “defeat tunes”), was an illegal “defeat device” because it enabled car owners to download and install “delete tunes” that disable manufacturer-installed emissions controls.  EZ Lynk countered that its system was a neutral tool that, by itself, has no effect on emissions controls and therefore EZ Lynk should be shielded from liability by CDA Section 230 because it merely hosted the third-party software at issue. 

In March 2024 the lower court dismissed the government’s case on the main count on CDA grounds, reasoning that even if the EZ Lynk System was a defeat device, EZ Lynk was only acting as a publisher of third party content. The lower court concluded that EZ Lynk’s alleged collaboration with defeat tune creators and EZ Lynk’s employees’ social media interactions with users to assist in installation and use did not amount to “material contributions” that would defeat Section 230 immunity.  

The Second Circuit reversed. It found the complaint adequately alleged that EZ Lynk “directly and materially contributed to” the creation of delete tunes and may not have acted as a neutral intermediary. Among other things, the court pointed to allegations that EZ Lynk worked closely with major “delete tune” creators (e.g., previewing devices with them before launch and ensuring compatibility) and administered a social media forum where its employees and partners advised customers on using delete tunes. At this early stage, the court held such allegations were sufficient to defeat EZ Lynk’s CDA Section 230 defense as it may have been an “information content provider” in part.[1]

The decision reaffirms that Section 230 immunity may not apply where a platform “directly and materially contributed to the underlying illegal conduct.”  Although the context of this government enforcement was a novel one for interpreting CDA immunity, the reasoning may resonate in other settings, including software platforms that promote and directly assist app developers with unlawful functions or modifications (e.g., for IoT devices) and marketplaces that facilitate illegal product use, raising the risk of being treated as a co-developer of unlawful content.

Third Circuit – CFAA and Trade Secret Claims Against Employees

In NRA Group, the company argued that two employees violated the CFAA when one of them, while home sick, asked a colleague to log into her work computer to retrieve a spreadsheet of system passwords to help her remotely access a work document, all in violation of workplace computer policies. 

CFAA Issue

The Third Circuit held that the employees’ conduct did not violate the CFAA because: (1) The statute targets “hacking” or code-based unauthorized access, not workplace policy violations by current employees; (2) Both employees were authorized users of the employer’s computer systems; even though the employees may have violated computer use policies (e.g., sharing credentials, emailing passwords), the court found they acted within their granted access rights. The Third Circuit affirmed dismissal of the company’s action against the employees. [Note: This holding is reminiscent of a prior Ninth Circuit decision rejecting CFAA liability against an employee that emailed internal documents to himself after being given credentials to do so from a colleague].  

Applying the Supreme Court’s Van Buren decision, the Third Circuit held that the CFAA’s “exceeds authorized access” provision covers those who obtain information from computer networks or databases to which their computer access does not extend. As such, the court stated that “absent evidence of code-based hacking, the CFAA does not countenance claims premised on a breach of workplace computer-use policies by current employees.” In the Van Buren decision’s most cited metaphor, the Supreme Court characterized the CFAA “authorization” scheme as a “gates-up-or-down” approach where the CFAA prohibits accessing data one is not authorized to access.  Under this understanding, one either can or cannot access a computer system, and one either can or cannot access certain areas within the system, as some areas are fully “off limits.” Following this rationale, the Third Circuit held: “Under Van Buren, the ‘gates’ of access were ‘up’ for both women—neither hacked into NRA’s systems. […] No one hacked anything by deploying code to enter a part of NRA’s systems to which they had no access.” 

The Van Buren decision continues to shape CFAA litigation beyond the employment context. Its reasoning has featured prominently in disputes over web scraping (e.g., in this closely-watched litigation) where courts must decide whether a website’s “authorization gates” are open or closed to scrapers and whether technical measures suffice to close those gates. 

Trade Secret – Passwords Issue

In an issue we don’t ever recall seeing in recent years – even the court found caselaw on this point was “thin and undeveloped” – the Third Circuit also considered the company’s trade secret claim based on the allegation that the creation and emailing of the password spreadsheet at issue constituted trade secret misappropriation.  The court rejected the claim, finding that the passwords themselves are “letters and numbers” and are not protectable trade secrets because they lack independent economic value apart from what they protect.  Under general law, trade secrets must have independent economic value, and while the passwords were a compilation of data, they were not bundled with other, presumably protectable information like raw customer information or pricing strategies.  Unlike a proprietary formula or customer list, the value of a password lies only in its role as a barrier, one that can be eliminated simply by changing it.


[1] In pertinent part, Section 230(c) states: “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” 47 U.S.C. § 230(c)(1). The Complaint alleges the EZ Lynk Cloud is a platform on which people exchange information in the form of software. As a side note, the appeals court noted that it was not ruling on whether software is “information” under Section 230 – in most cases, “information” typically pertains to content, in many forms. Though, it did cite other decisions that found that software could be “information provided by another content provider,” including one decision where an app store was protected by CDA immunity for losses from a fraudulent crypto wallet app (a ruling that was later affirmed by the Second Circuit).



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