Goodday Turns Up the Heat This Season with the “Summer All” Campaign


During the summer months, as you scroll through your social media feeds, suddenly your timeline is flooded with vibrant images of breathtaking beach sunsets casting golden hues over the horizon, videos capturing lively island-hopping adventures through crystal-clear waters dotted with lush green islands, and snapshots of travel escapes that look like they’re straight out of a glossy vlog. It’s the season for memorable getaways, and with each new post, an involuntary sigh escapes your lips as you think, “Sana all!” wishing you could experience such beauty and freedom.

Goodday Takes Over the Season with Its Summer All Campaign

Goodday Takes Over the Season with Its Summer All Campaign

Summer doesn’t have to mirror everyone else’s highlight reel. While some are tirelessly chasing rolling waves and surfing the biggest swells, others are savoring the season within the comfort of their city—strolling through vibrant streets, enjoying outdoor concerts, or discovering hidden cafes. These simple pleasures and spontaneous adventures serve as a reminder that summer can be just as vivid and unforgettable through everyday moments, filled with warmth, color, and small yet meaningful experiences.

The season can emerge at various moments, whether subtle or grand. It might be experienced during quiet pauses between busy days, such as taking a leisurely walk through the city streets or savoring a quick, flavorful merienda break. It can also be felt in lively after-office gatherings that stretch into the evening, or in the tranquil beauty of watching the sunset during golden hour, as the city gradually winds down and prepares for night.

Goodday Summer All
Goodday Summer All

Summer is more than just a time for fun and excitement; it also offers a perfect opportunity to unwind and find inner peace. During these months, one can take time to relax deeply, meditate to clear the mind, and reflect on personal goals and experiences. It’s a season that encourages recharging both physically and mentally, especially amidst busy periods that demand energy and focus.

These small, spontaneous, everyday moments—like sharing a cold drink with friends on a warm evening or enjoying a peaceful walk in a sun-dappled park—capture the true essence of summer. It’s in these simple yet meaningful interactions that the spirit of summer truly comes alive, creating memories that linger long after the season ends.

Goodday Friz Cloud 7 Group Photo
Goodday Friz Cloud 7 Group Photo

This season, Goodday encourages Filipinos to reconnect with that feeling through its “Summer All” campaign, emphasizing that summer is more than a place—it’s a vibe you can experience anywhere.

Goodday supports you in making the most of summer by keeping you prepared for spontaneous and simple shared moments. With Cloud 7, its ambassadors, Goodday celebrates “Summer All” by valuing the small moments that make the season memorable. Whether you’re exploring, relaxing after a busy day, or taking a quick break, you can personalize your summer experience.

Summer is a time for relaxation and refreshment, and every sip should reflect that mood. Its cool, fizzy kick feels like a trip to the beach, basking in the sun, and letting your worries fade away.

Goodday Friz
Goodday Friz

It’s also the ideal companion for any summer occasion, whether you’re cooling off after a busy day at work with colleagues, enjoying the golden hour view, or unwinding after an impromptu weekend trip.

However you prefer to enjoy it, Goodday is here to evoke the fun, carefree summer celebrations and the refreshing sensation of a tropical escape whenever you need a boost.

Every sip of Goodday, enriched with probiotics for immunity support, helps you stay healthy during the warm seasons and enjoy summer moments hassle-free. Whether you take a quick sip during outdoor adventures or choose it as your post-meal drink, Goodday keeps you feeling refreshed.

Sometimes, summer isn’t only about relaxing vacations and fun trips; it’s about recognizing that summer can be enjoyed and celebrated even in the smallest moments.

Find out more about how you can celebrate Summer All with Goodday via Facebook and share the enjoyment with your buddies.

Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. Known for bringing refreshing goodness to everyday moments, Goodday offers a range of delicious cultured milk-based drinks for Filipinos to enjoy.

From the light, fizzy fun of Goodday Friz to the smooth and refreshing Goodday Cultured Milk Drink, the brand blends great taste with the nourishing benefits of cultured milk—making snack time more enjoyable anytime, anywhere. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines), and TikTok account (@URCPhilippines).

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Virtually every new SUV will depreciate in value over its life as the miles rack up and components start to wear out. However, some of them depreciate much faster than others. At one end of the spectrum, there are some models from the likes of Cadillac, Tesla, and Infiniti, all of which can lose close to two-thirds of their value after just half a decade on the road. That makes them some of the worst-depreciating SUVs on the market. At the other end, there are SUVs like the Toyota Land Cruiser.

The exact resale value of any used car will depend on factors like its trim, condition, and mileage, but on average, Land Cruiser owners can expect a higher trade-in value than most rivals will fetch. According to data from CarEdge, a new Land Cruiser can be expected to lose around 35% of its original value after five years on the road, assuming it covers around 13,500 miles annually.

Estimates from iSeeCars make for equally encouraging reading for Land Cruiser owners, with the outlet estimating that after five years, a new example will lose just 34.4% of its sticker price. Even after seven years on the road, iSeeCars estimates that the average Land Cruiser will still be worth a little over half of what buyers originally paid for it.

The Land Cruiser holds its value well

The estimate from iSeeCars puts the Land Cruiser slightly ahead of average for value retention in the large hybrid SUV segment, and significantly ahead of the overall market average for new SUVs. According to the same data, the average new SUV can expect to lose 44.9% of its value over the same period, over 10% more than the Land Cruiser. That said, a different Toyota SUV is forecast to retain even more of its value.

Since the 2025 model year, both the Land Cruiser and the 4Runner have shared their platform and hybrid powertrains. However, according to current estimates, the 4Runner is the clear winner when it comes to resale value. Data from iSeeCars forecasts that a new, non-hybrid 4Runner is likely to lose only 25.4% of its value after its first five years, and CarEdge predicts almost exactly the same figure. According to the former outlet, a hybrid 4Runner will lose slightly more of its value over the same timeframe, shedding 28.6% on average.

While the 4Runner is the better choice purely for value retention, that only forms part of the equation for most buyers. The Land Cruiser remains appealing thanks to its mix of off-road capability and on-road refinement, with even the base 2026 trim offering plenty of standard features, despite missing out on the luxuries that higher trims include.





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