Google Is Testing an Option for Websites to Opt Out of AI Search


Google is testing a new option that lets website owners manage how their content and links appear in the company’s generative AI Search features, the company announced in a Keyword blog post early Wednesday morning.

The test offers publishers more insight and control over how they show up in AI-powered search results as Google appears to be leaning more and more toward chatbot-like interfaces as opposed to the traditional “10 blue links” results pages. At its I/O developer conference in May, the company showed off changes like an expanded AI Mode and a search box that adjusts to fit the context of your query.

This general trend toward AI-powered search has caused consternation among publishers in part out of fear that users will stay on the search page instead of venturing to the websites themselves, despite the fact that those publishers often provide the information relayed by the AI search tool. Publishers also have limited visibility into how their content appears in AI Overviews or AI Mode results. 

In the test launching this week with a small group of publishers in the UK, the website owners will be able to decide whether their site will be used for and appear in AI Search. 

“Sites that opt out will not receive traffic or impressions from our generative AI features,” said Mrinalini Loew, general manager of Google Search Ecosystem, in the blog post. The new control also won’t be used to determine how websites rank in Google search results outside of its generative AI Search.

A screenshot of a Google AI Overview describing Gemini.

An example of an AI Overview when asking, “What is Gemini?”

Google/CNET screenshot

In Google Search Console, website owners can also gain additional insights into how their pages appear in AI Search. This includes information on which pages show up in AI responses across different countries, as well as impression metrics. 

AI Atlas

“We’re continuing to work with website owners to understand what insights will be most helpful to inform their strategies, and we’ll introduce additional metrics over time,” Loew wrote. 

Google said it is starting with a group of UK publishers in a test before the feature rolls out globally. 





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It’s easy to assume that vehicles all had internal combustion engines until very recently. Gasoline and petrol engines were the standard for decades, after all, so why would early vehicles be any different? In reality, the early days of the automobile era were more varied than you might expect, and even featured a range of electric cars. Yes, despite electric vehicles not truly taking off until the 21st century, the first electric vehicles are much older than you think; drivers in the 1900s were going around town in electric vehicles — and where there are EVs, there are charging stations.

One such station, visible in the image above, was the creation of General Electric. Formally called the mercury arc rectifier, it took alternating current and sent it through vaporized mercury in a glass tube. This converted it into direct current, which powered up the EV’s battery. The woman in the image, who’s charging a Columbia Mark 68 Victrola, is standing at the control panel, which allowed a user to adjust power levels. 

These chargers could be installed everywhere, including homes, businesses, and public parking garages, supporting the electric vehicle boom of the early 20th century. While 21st-century EV chargers have come a long way from where they were, the basic building blocks are all still there, and it’s fascinating to see.

How EV chargers have evolved since the early 20th century

EV charging has changed a lot in some ways — but not in others. At the core of it all is the aforementioned conversion from AC to DC, which still happens when you charge modern EVs at standard charging stations. The difference is that your vehicle’s on-board charger performs the conversion, not the charger. Old EV chargers took between several hours and a day to charge, and current-day units can similarly take a few hours to well over a day from empty, depending on the charger’s speed. Fast chargers, which provide DC directly, can cut this down to around an hour or less.

Old-school and modern EV chargers also differ in how they provide power to the vehicle. Mercury arc rectifiers connected directly to the negative terminal of the lead-acid battery that needed charging. Nowadays, EVs use dedicated charging ports. Battery swapping was also commonplace in the early 1900s, and companies like General Electric tried to cash in by offering to replace drivers’ old, run-down batteries with new ones for a fee. That’s not yet possible with most mainstream EVs, although companies like Stellantis have tried to introduce EV battery swapping with moderate success.

Even if they were unrefined compared to today’s models, early EVs seemed to be on to something. Why, then, did electric cars fail, and how did gasoline end up becoming the predominant power source for vehicles?

What led to the downfall of the original wave of electric cars

EVs were no mere fad in the 1900s and 1910s. According to the 1900 United States census, 1,575 of the 4,192 vehicles sold that year were electric, with the value of these early EVs — $2,873,464 — accounting for more than half of the total market value of $4,899,443. It wasn’t just EVs, either; other sources of propulsion, like steam, were also vying for a foothold in the automobile market. By the 1920s and 1930s, though, these had all been superseded by the internal combustion engine.

One of the major drawbacks of early EVs was the fact that electricity was not yet widely available. Electrical hookups were a rarity outside of major cities, limiting the use of these vehicles. The lead-acid batteries they used also had their fair share of issues. They needed to be inspected, cleaned, and repaired every few days, making them more of an inconvenience than anything. Worse yet, they had poor mileage, and, with chargers possibly out of reach, many likely didn’t want to risk being stranded while out for a drive.

Eventually, price reductions for gas cars and improvements such as electric starters and better reliability prompted buyers and automakers alike to move away from electric rides. Thus, while the best-selling EVs of 2026 show that it’s a good time for EVs, this electric boom plainly isn’t the first of its kind. Early EVs eventually fizzled out, but they still set the stage for our current fascination with electric vehicles.





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