I’m putting Motorola above Samsung when it comes to flip phones – and won’t think twice


Samsung Galaxy Z Flip 6 vs Motorola Razr Plus

Kerry Wan/ZDNET

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ZDNET’s key takeaways

  • Motorola owns 50% of the foldable market in the US.
  • Motorola’s flip foldables are stylish and available at low prices.
  • The FIFA sponsorship is a game-changer.

Motorola is poised to launch its latest round of foldables, which is a good time to reflect on what the brand has accomplished thus far. According to IDC research, as reported by 9to5Google, Motorola owns around 50% of the US foldables market now, as well as a large share of overseas foldable markets.

Its chief rivals (at least here in the US) are Samsung and Google. Samsung has been doing this a long time, and has both a flip and a book-style foldable in its portfolio (along with a short-lived trifold). Meanwhile, Google has only built book-style foldables thus far.

Also: Motorola Moto G (2026) review: Why I’d pick this $200 phone over competing models

It takes a lot to fend off tough competitors like two of the largest companies in the world. When it comes to market dominance, Motorola stands on three pillars — price, software, and fashion.

1. Price

Motorola has a flip for just about every budget, from $399, all the way up to $1,399 (though that particular model is currently on sale for a ridiculous $799). First and foremost, that is not a typo. Motorola is currently selling the 2024 version of the Moto Razr for close to $400. 

Being able to plop down $400 for a fully functional foldable phone for less than the price of a Pixel 10a, or a Nothing Phone (4a) Pro, is almost ludicrous, and should tell you most of the story about why Motorola is doing so well in this market. 

Price isn’t the whole story, but it’s a big part of it.

Samsung Galaxy Z Flip 6 vs Motorola Razr Plus

Kerry Wan/ZDNET

Looking at Motorola’s closest competitor, Samsung sells its cheapest foldable — the Samsung Galaxy Z Flip FE — for $899. In other words, you can buy two Moto Razr 2024 foldables, and a nice dinner at a chain restaurant for a family of four, for the price of Samsung’s cheapest foldable.

2. Software

Motorola also does a lot of smart things with software. Motorola has long been one of the best Android builds out there, with innovations like gestures for the camera and flashlight, and notifications on the always-on display (AOD). Add to that Motorola’s smart software choices on flip foldables, and that’s a magic combination.

Also: Samsung is ending Messages in July: 5 replacements I’d switch to now

Motorola’s approach to the cover screen is fantastic. 

First of all, you can use any app you want on it. Some of them will work well; others will not, and it’s up to you to decide what you like. Samsung’s approach is more of a curated, “these are the apps you can use” formula (though that seems to be letting up a bit). Motorola has also built a number of panels for the cover screen, with really useful apps and widgets designed for it. 

Finally, Motorola has partnered with developer GameSnacks in the past to add a suite of mini games to the cover screen. They’re fun little time wasters like Stack Bounce and Free Kick Football.

3. Fashion

Motorola Razr FIFA 2026

Kerry Wan/ZDNET

There’s also the fashion aspect of the Razr family. Even the lowest-tier Razr launched in fun colors and styles, really leaning into the technology’s fashion rather than its raw numbers and specifications. The Razr is just a fun phone to own, with a remarkable array of styles available, even for its low price point. 

Also: I wore the $150 Moto Watch for weeks, and it’s my new pocket pick for Android fans

Motorola has also gone out of its way to develop fashion-forward accessories for Razr phones.

Let’s not discount the appeal of FIFA-edition Razr phones either, in the year of the World Cup. FIFA is one of the most popular sporting events on the planet — this is an incredibly smart partnership, mostly on Motorola’s part. This kind of activation will put the Razr squarely in the sights of the world’s sports fans.





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In the ever-shifting geopolitical sphere, China’s growing military presence and the ongoing tensions over Taiwan and the South China Sea continue to be a closely watched topic — particularly in regard to China’s ambition for naval power. In recent years, much speculation has been made over the country’s rapid military development, including the capabilities of the newest Chinese amphibious assault ships.

While there’s no denying its military advancements and buildup, much has been made about the logistical and military difficulties that China’s People’s Liberation Army (PLA) would face if it launched an amphibious invasion of Taiwan. However, there’s growing concern that if a Taiwan invasion were to happen, it wouldn’t just be military vessels taking part in the action, but a fleet of commercial vessels, too — including a massive new car ferries that could quickly be repurposed into valuable military transports.

While the possibility of the PLA using commercial vessels for military operations has always been on the table for a potential Taiwan invasion, the scale with which China has been expanding its commercial shipbuilding industry has become a big factor in the PLA’s projection of logistical and military power across the Taiwan Strait. It’s also raised ethical concerns over the idea of putting merchant-marked ships into combat use.

From car ferry to military transport

The rapid growth of modern Chinese industrial capacity is well known, with Chinese electric vehicle factories now able to build a new car every 60 seconds. Likewise, China has developed a massive shipbuilding industry over the last 25 years, with the country now making up more than half of the world’s shipbuilding output. It’s from those two sectors where China’s latest vehicle-carrying super vessels are emerging. 

With a capacity to carry over 10,000 new vehicles for transport from factories in Asia to destinations around the world, these ships, known as roll-on/roll-off (Ro-Ro) ferries, are now the biggest of their type in the world. The concept of the PLA putting civilian ferries into military use is not a new one, or even an idea China is trying to hide. Back in 2021, China held a public military exercise where a civilian ferry was used to transport both troops and a whole arsenal of military vehicles, including main battle tanks.

The relatively limited conventional naval lift capacity of the PLA is something that’s been pointed out while game-planning a Chinese amphibious move on Taiwan, and it’s widely expected that the PLA would lean on repurposed civilian vessels to boost its ability to move soldiers and vehicles across the Taiwan Strait. With these newer, high-capacity Ro-Ro ferries added to the fleet, the PLA’s amphibious capacity and reach could grow significantly.

A makeshift amphibious assault ship

However, even with the added capacity of these massive ferries, military analysts have pointed out that Ro-Ro ships would not be able to deploy vehicles and soliders directly onto a beach the way a purpose-built military amphibious assault ship can. Traditionally, to deploy vehicles from these ships, the PLA would first need to capture and then repurpose Taiwan’s existing commercial port facilities into unloading bases for military vehicles and equipment.

However, maybe most alarming is that satellite imagery and U.S. Intelligence reports show that, along with increasing ferry production output, the PLA is also working on a system of barges and floating dock structures to help turn these civilian ferries into more efficient military transports. With this supporting equipment in place, ferries may not need to use existing port infrastructure to bring their equipment on shore.

Beyond the general military concern over China’s growing amphibious capability, there are also ethical concerns if China is planning to rapidly put a fleet of civilian merchant vessels into military service. If the PLA were to deploy these dual-purpose vessels into direct military operations, the United States and its allies would likely be forced to treat civilian-presenting ships as enemy combatants. On top of all the other strategic challenges a Taiwan invasion would bring, the U.S. having to navigate the blurred legal lines between military and merchant vessels could potentially give China a strategic advantage amidst the fog of war.





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