The relationship between the entertainment industry and AI is again being tested. Hollywood industry news site Deadline reported that the owner of the animated series Peppa Pig is getting pushback after asking the show’s child voice actors to sign contracts that would allow for AI recreations of their voices.
Peppa Pig, which runs on Nickelodeon as well as streaming services such as Paramount Plus and Amazon’s Prime Video, is wildly popular and in its 11th season. It is owned by the toy company Hasbro.
The Deadline story centers on an open letter from the Agents of Young Performers Association, a UK-based group that represents child performers. The letter states that a long-running animated TV series “has offered contracts to child voice actors insisting that they agree to the use of AI thus allowing them to use the child’s voice in all commercial assets within their franchise.”
The letter does not mention Peppa Pig by name, but Deadline said industry sources confirmed that it is in reference to that show.
At issue is the matter of consent. “Children cannot provide fully informed legal consent and a parent or guardian’s approval should never be used as a blanket licence to capture, clone, train, or reuse a child’s voice indefinitely,” the letter stated. “Any agreement involving a child’s voice should be fully exempt from all AI usage.”
Hasbro acknowledged the letter’s existence.
“Hasbro is aware of the open letter circulating regarding AI clauses in children’s performance contracts. We are not able to comment on specific negotiations or contractual arrangements,” it said via email in response to a query from CNET.
The toymaker did speak to the larger topic more generally. “The protection of child performers is core to who Hasbro is, it’s part of our DNA. As industry standards around AI continue to evolve, we are committed to engaging with this issue in a responsible and transparent manner,” the statement said.
A representative for AYPA told CNET that it was not confirming the identity of the “international children’s franchise producing a long running animated television series” referenced in the letter, which by intent did not name a specific studio or project.
“Here in the UK, children are not permitted to join Equity until the age of 10 and yet parents of child actors who are not able to join the union for support and guidance are being asked to sign away their rights. A Non AI clause should be standard in all contracts for child actors,” AYPA’s email said.
AI and Hollywood’s fraught relationship
The response to the reported contract wording is another episode in a tumultuous saga over the use of AI in movies, television, music and video games. Deadline’s story came out in the same week that the movie studio A24 announced a deal with Google DeepMind to develop AI filmmaking tools, a move that has some fans of indie cinema seeing red.
AI has been the subject of Hollywood strikes over how the technology will be used in scripts and to replicate the likenesses of performers. As AI models have gotten more sophisticated, it’s stirred anxiety over whether, or when, it would supplant the work of talent and crew across movies and television. AI can speed up production and save money for studios, but those efficiency gains could potentially put many people in the entertainment industry out of work.
When artists or studios aren’t transparent about their use of AI, as happened last year with a Will Smith video that included AI-generated concert footage, the backlash can be swift.
Music companies are also fighting their own battles over AI deepfakes on music platforms and on social media, while also licensing the use of music from major artists for AI remixes, as UMG is doing.
Deer Valley’s new terrain expansion is one of the most ambitious projects in modern skiing. The resort plans to nearly double its skiable terrain while maintaining the industry-leading standards it’s known for. We spent an extended trip in early 2026 skiing the new footprint alongside Deer Valley representatives and Olympic skier Fuzz Feddersen to see how it all came together.
Construction is still ongoing, and this season marked the worst snow year in Deer Valley’s history. Even so, we found the new terrain diverse and distinct, yet seamlessly integrated into the legacy Deer Valley experience.
This guide introduces the terrain, lifts, and base-area amenities in Deer Valley’s East Village so you can make the most of the Expanded Excellence initiative.
East Village: A Second Front Door
Photo Credit: Deer Valley Resort.
Deer Valley East Village is seamlessly connected on the slopes, but geographically separate from the main resort, and that separation works in its favor. Accessed via US-189, it bypasses Park City traffic entirely.
Yes, it’s still a work in progress. You’ll see active construction throughout the base area. But the core infrastructure is already in place, and it functions like a fully supported ski base. What’s here now works and what’s coming will only enhance it.
The East Village base area delivers the Deer Valley essentials: free parking, rental shop, ski valet, and East Village Restaurant, where a bowl of the resort’s signature chili tastes especially good on a cold afternoon.
Where to Stay in East Village (25/26 Season)
Photo Credit: Jenn Coleman.
For the 25/26 season, the clear lodging choice is the newly completed Grand Hyatt. It offers a signature restaurant, on-site Ski Butlers rentals, a full spa, and shuttle service to Park City and Snow Park. There’s no ski-in/ski-out access yet, but a short shuttle brings you directly to the East Village base.
Additional hotels are expected to open for 26/27, which will further transform East Village into a true walkable ski hub.
We found the Grand Hyatt welcoming and highly functional, particularly with Ski Butlers on-site and a massive locker room that makes gearing up painless. Their High Hot Chocolate service, modeled after high tea but featuring locally processed cocoa, may become a new tradition for us. It’s indulgent enough to stand in for a light meal or serve as a sweet reset between Park City’s famously rich dinners.
The only logistical wrinkle is shuttle coverage. Service does not extend to Empire Canyon (Fireside Dining) or Silver Lake (Stein Eriksen Lodge, Mariposa), so a bit of planning is required. Still, between Snow Park (St. Regis, Cast & Cut) and downtown Park City, dining options are abundant. With new hotels opening next season, you may soon be able to walk to a different restaurant every night and still not try them all.
Snow Science: The Engine Behind the Expansion
Photo Credit: Deer Valley Resort.
Deer Valley’s reputation has always been built on snow quality, from immaculate corduroy to sophisticated snowmaking. The expansion continues that legacy in a serious way.
The new terrain draws most of its water from Jordanelle Reservoir. Roughly 80 miles of new snowmaking pipe now support more than 1,200 high-efficiency snow guns. The reservoir isn’t just scenic, it’s foundational.
What’s more impressive is the sustainability loop. Deer Valley is allocated just 1% of the reservoir’s available water. Through dedicated irrigation channels, approximately 80% of that allotment is returned by season’s end. Combined with an expanded grooming fleet, that system allowed the resort to open a record number of runs during a historically hot and dry winter.
If you’re wondering how the terrain skied so well in a lean year, this is your answer.
East Village Gondola: The Spine of the New Terrain
Photo Credit: Deer Valley Resort.
The 10-passenger high-speed East Village Gondola is one of the two primary lifts out of the base area. It’s a 15-minute, 3,000-vertical-foot ride to Park Peak (9,350’), with a mid-station at Big Dutch Peak (8,170’).
From Park Peak, you access some of Utah’s longest runs along with terrain served by Pinyon Express and the Vulcan Express / Revelator Express lifts.
Green Monster is the headline act: a 4.85-mile green descent between Park Peak and Baldy Mountain, nearly 40% longer than Park City Mountain’s Home Run. It weaves between two blues: Carbonite, which drops along the ridge, and Age of Reason, which follows the valley floor.
Deer Valley partnered with longtime Mountain Host Michael O’Malley to name the new terrain in ways that honor both local mining history and the resort’s evolving identity. “Green Monster” references a Wasatch County copper mine, though you’ll never convince me there isn’t a double entendre for the 37-foot-tall wall in Fenway Park that has foiled many home runs. Common sense tells us that “Age of Reason” is an homage to Thomas Paine, and I could imagine cruising down the exposed ridge would freeze you like the compound that imprisoned Han Solo. However, “Carbonite” is a nod to Park City’s silver mining legacy.
Names aside, the terrain progression is smart. Carbonite offers a manageable ridge experience before committing to Redemption Ridge. And if confidence wavers, Green Monster provides a bailout.
Another thoughtful touch is Corduroy Lunch. Select freshly groomed terrain off the gondola’s mid-station remains roped until noon. Carving fresh tracks midday is a true afternoon delight.
Keetley Express: The Connector
Photo Credit: Deer Valley Resort.
Keetley Express is the other primary East Village lift and likely the fastest gateway back to legacy Deer Valley terrain. After the 1.25-mile ride up, a short ski down Road to Sultan brings you to Sultan Express.
Of course, you have to take Sultan up the mountain before you get back to skiing. That sets you up for over 5 continuous miles of green runs if you combine Homeward Bound with McHenry, or take a run on the classic black Stein’s Way. You could also use connectors to access the lower half of Green Monster or McHenry directly, or try the plethora of intermediate runs off Keetley Point.
Advanced skiers should keep Keetley on their radar as well. When conditions align, it’s a sneaky access point to Mayflower Bowl and its quiet pocket of expert terrain.
Aurora: Small but Essential
Photo Credit: Jenn Coleman.
Aurora is easy to underestimate. It’s only about 700 feet long and takes two minutes to ride, but it plays a crucial role.
It’s the return lift from McHenry, which connects directly to Silver Lake Lodge, and it services Keetley Point terrain. There’s also a confusing sign near the top of Aurora on Green Monster directing skiers left toward East Village. If you follow it, you’ll earn a short Aurora ride, and remember to hang right next time if you want to return directly to Keetley and the gondola.
These lifts rise from one of the steepest valleys in the Deer Valley footprint, so steep that lift towers had to be installed by helicopter.
Redemption Ridge is the signature descent, often described as Stein’s Way on steroids. At roughly twice the length of Stein’s, it drops 2,700 vertical feet over 2.5 miles. Once you commit, you’re in it, with steeper, more technical lines breaking off the ridgeline into the valley.
If that feels ambitious, start on Stein’s to calibrate. Carbonite also offers a similar exposed-ridge experience that’s much more forgiving. But If the snow is right and you can hang, Redemption could be your saving grace from the Bambi Basin blues.
Pinyon Express: High-Alpine Access for Everyone
Photo Credit: Deer Valley Resort.
Pinyon Express and Revelator both reach Park Peak, but their personalities diverge from there.
Pinyon serves a beginner-friendly zone on the north side of Park Peak, allowing newer skiers to experience high-mountain terrain without intimidation. Clipper stands out because it also connects the East Village Gondola back into legacy Deer Valley terrain, but there are multiple easy route options.
Because Pinyon sits right at the boundary between old and new terrain, it functions as a seamless crossover point. Novice skiers and ski classes can access this alpine playground from either side of the resort.
The Future of Deer Valley Is Already Underfoot
Photo Credit: Deer Valley Resort.
It would be easy to judge an expansion like this on acreage alone. Nearly doubling skiable terrain is headline material in any snow year, let alone the driest season in resort history. But what impressed us most wasn’t the scale; it was the intention.
Expanded Excellence doesn’t feel bolted on. It feels studied. Deliberate. The lift placements make sense. The terrain progression makes sense. Even the names tell a story. You can ski a 4.85-mile green down Green Monster, test your mettle on Redemption Ridge, duck into legacy terrain off Keetley, and end the day with corduroy that rivals anything Deer Valley has ever groomed, all without feeling like you’ve left the original footprint of the resort.
That’s no small feat.
Skiing with Olympic veteran Fuzz Feddersen gave us an insider’s lens, but even without that access, the throughline is obvious: Deer Valley isn’t chasing growth for growth’s sake. They’re building a second front door that will eventually feel as iconic as Snow Park or Silver Lake, and they’re doing it with the same snow science, guest service, and meticulous grooming that built their reputation in the first place.
East Village still hums with construction equipment. You’ll see cranes on the skyline and fresh dirt where hotels will soon rise. But beneath that temporary noise is something permanent: infrastructure that works, terrain that skis well in lean years, and a blueprint that positions Deer Valley for the next several decades.
If this was Expanded Excellence in the worst snow year on record, it’s hard to imagine what it will feel like in a banner winter.
One thing is certain: the future of Deer Valley isn’t coming. It’s already here!
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Disclosure: A big thank you to Deer Valley Resort for hosting us, setting up a fantastic itinerary, and usage of some of the images throughout (image credit in hover text ).
As always, the views and opinions expressed are entirely our own, and we only recommend brands and destinations that we 100% stand behind.
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Hi! We are Jenn and Ed Coleman aka Coleman Concierge. In a nutshell, we are a Huntsville-based Gen X couple sharing our stories of amazing adventures through activity-driven transformational and experiential travel.
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