If you’ve listened to the executives of big tech companies over the last couple of weeks, you wouldn’t be wrong in thinking that the second half of 2026 is gonna hurt thanks to the competing demands for the facilities that manufacture components for consumer laptops, smartphones, external storage devices, gaming consoles and more.
“RAMageddon” — the nom-de-crise attached to the current memory-supply shortage and resulting inflation — is top-of-mind for everyone, but the shortages we’re experiencing are really for anything created in a semiconductor fab. That’s because fab resources have, are, or are expected to be reallocated toward whatever’s ultimately the most profitable. Right now, that means anything critical to AI — or anything with AI in the name. And that pressure carries all the way down the supply chain.
Which is why even Apple CEO Tim Cook noted the “availability of advanced nodes our SOCs are produced on” (referring to M- and A-series processors) as one of that company’s biggest woes. It’s even considering options beyond its long-term supplier, TSMC, to Samsung and Intel fabs. Apple’s experiencing real problems, with system configurations disappearing quickly.
Mac Studio models with 128GB memory are one of the many configuration choices that disappeared from the Apple Store.
Lori Grunin/CNET
Cook brought up the component crisis during Apple’s quarterly earnings call with financial analysts last week. Most of the big tech companies had those calls in the past couple of weeks, and what execs like Cook said paints a bleak picture of how this supply squeeze will affect prices for consumer hardware in the months and years to come.
While buyers of gaming hardware are feeling the crunch now as console and system prices rise, it’s likely going to get worse before it gets better. There are three major fabs for memory — Samsung, SK Hynix and Micron — and Samsung said it’s already sold out its production capacity through the end of 2026. Micron left the consumer RAM business in 2025.
AMD, which supplies the chips in the consoles as well as consumer CPUs and GPUs across the board, said in its call that it expects its gaming revenue to drop by 20% in the second half of the year compared to the first half, and that it’s already seen slower desktop sales due to memory and component prices. Microsoft also expects a decline in PC sales thanks to increasing memory costs. For desktops especially, memory price charts looked for a while like the hockey stick typical of fantasy profit forecasts, though they seem to have leveled off for the moment.
Higher prices will mean companies expect to sell fewer products. “Constraints and rising prices around key components like memory, wafers and substrates are driving higher costs that could impact demand for our product at some point in the year,” said Intel CEO Lip-Bu Tan.
One potential bright spot for computer makers is around business-focused hardware built to run AI tools. “We’re making very good progress in the commercial PC arena with our AI PCs,” AMD CEO Lisa Su said.
How are companies responding to higher prices? Many times, they’ll look for other features to catch consumers’ eyes. “Looking at actually other parts of technology and computing, it could be size of screen, quality of screen, some of the AI features, but really other things that will drive interest into the category and make up for some of the pressure that we’re gonna see from a memory perspective in total,” Jason Bonfig, Best Buy’s senior executive vice president and chief customer, product and fulfillment officer, said during the company’s call in March.
What’s rarely mentioned when companies push AI at the expense of more memory, though, is that any work that incorporates information from lots of sources on your system, accumulates the results of multiple steps in an agent flow or loads a moderate size LLM requires more memory. Microsoft admitted to me that, though a base Windows Copilot Plus PC has 16GB RAM, you really need 32GB to do any substantive AI tasks.
Processors with NPUs — neural processing units which are optimized for AI tasks that can be performed without using a lot of power, such as background removal in videoconferencing — are close to universal in mid-to-high price laptops.
AMD/CNET
So when does RAMageddon hit full steam? “I think we’re already starting to see some costs, some prices go up because of the memory in some small parts of categories,” Best Buy Senior Vice President and Chief Financial Officer Matt Bilunas said, in what feels like a huge understatement. “It has begun a little bit.”
But that company’s still in the process of selling through current inventory, so that perspective makes some sense. “In computing, you’ve actually seen less pure cost increases and more of a general slight pullback in promotions from computing vendors, which is the first thing they’ll do under this memory situation,” Bilunas said.
Retailer PC Connection’s President and CEO Timothy McGrath commented in its call “It’s really clear that the memory shortage is going to continue to drive inflation. And what we’re seeing with that inflation is that the price is going up, and in some cases, the unit counts are going down. However, the inflated prices are little more than offset the reduction in units, at least at this time.” In other words, as the volume of products drops, prices will likely rise more to compensate.
Secondary effects of the shortage
Changing the available product mix to favor premium laptops, desktops and more over more affordable models means we don’t just see supply- or demand-driven price increases. It means that what few components consumer electronics manufacturers have is likely to be incorporated into their highest-margin (in other words, most expensive) products, resulting in a secondary inflationary effect. Until there’s more manufacturing capacity, it’s a zero-sum market.
So many laptops with AI branding.
Matt Elliott/CNET
“If you had to choose between which devices you put your memory allocation to, you would pick the premium and the high tier. That is where the profitability sits, and that is what you are seeing happen in the market,” Qualcomm CFO Akash Palkhiwala put it during that company’s call.
It’s not just about price for the suppliers, either. It’s also about revenue stability. SanDisk, which manufactures solid-state storage, has become more inclined to prefer multiyear agreements with its customers than it has in the past. “Other customers come into the conversation very used to the way the market has worked in the past, where, you know, they commit volume and wanna negotiate price every quarter. That’s not the kind of agreement we’re interested in,” said CEO David Goeckeler in SanDisk’s call.
Those customers are consumers of large volumes of SSD — enterprises and data centers. Companies building out data centers to feed the AI maw have the luxury of agreeing to multiyear commitments, because their bills have not yet come due. Sales of consumer devices fluctuate too much for those types of contracts. Goeckeler sees the demand for more storage in phones rising this year. “Now what will we supply? That’s an interesting question.” Goeckeler answered himself. “We’re gonna supply the customers that we have agreements with. That’s the way we’re starting to look at the market.”
On the flip side, SanDisk is a consumer of DRAM, the most popular type of memory for computers and other electronics. They’ve invested in Nanya, one supplier of the LPDDR5X memory overwhelmingly used by laptops and mobile devices, to ensure “preferential treatment in terms of access to DRAM,” per CFO Luis Felipe Visoso. That tightens supply even more for the products you buy.
The component shortages have a compounding effect as well. Companies don’t like to stock a lot of inventory when they’re equipped with short-supply parts with volatile prices, instead concentrating on just-in-time stocking, exacerbating the problem of finding the electronics you’re looking for, much less at prices you can stomach.
Even products you may not even consider affected aren’t untouched. Roku, which makes streaming TV devices and operating systems (as well as its own TV), can’t ignore it either. On its earnings call, CFO and COO Dan Jedda said rising memory prices and falling retail prices mean shrinking profit margins for makers of streaming devices. “No one knows what will happen to memory prices beyond this year or how the CTV market will react.
Tom Conrad, CEO of speaker manufacturer Sonos, offered more detail about his company’s position, explaining that the push for AI’s demand for DDR5 and High Bandwidth Memory is accelerating the production switchover from DDR4. “That is tightening supply for the DDR4 chips we use and increasing costs across consumer electronics. Our global operations team has been focused since early 2025 on securing sufficient supply to support our manufacturing demands.”
The real question is how long this is going to last. Thomas Baker, senior vice president and chief financial officer of PCC, said suppliers and partners have a wide range of guesses. “Some people are saying through — even into ’28, ’29, and others are saying through ’26,” he said. “So I think it’s a little bit of a wait and see.”
We arrived in Salt Lake City for what is usually our favorite Deer Valley window: post-Sundance calm, lighter crowds, and long, groomed mornings. When Jenn was teaching at Alta, this was her secret season to slip over to Deer Valley for perfectly manicured corduroy without peak-week chaos.
This year, however, winter had other plans. It was the driest season in Deer Valley’s recorded history, and we found ourselves standing outside in short sleeves waiting for our Uber. Brown hills flanked I-80, and the air felt more like April than February.
So instead of chasing powder, we shifted gears. This became a spring-skiing weekend, built around smart terrain choices, strategic timing, and Deer Valley’s newly expanded East Village. What followed was a three-day itinerary that proved you don’t need fresh snow to have a memorable ski weekend. All you need is infrastructure, grooming, and a plan.
Arrival and Check-In: East Village and the Grand Hyatt
We avoided Sundance traffic by taking US-189 toward the newly developed Deer Valley East Village. Construction cranes still punctuate the skyline, but the Grand Hyatt Deer Valley stands fully finished and confidently modern at the base.
From the road, we could see thin white ribbons of groomed runs streaking down the hills above a mostly snowless base area. The sidewalks were dry, but the mountain itself told a different story.
The expansion more than doubles Deer Valley’s footprint to 4,300 skiable acres and includes 10 new lifts, among them a 10-person gondola. This side of the resort is supported by roughly 80 miles of new snowmaking pipe and over 1,200 high-efficiency snow guns. Water is drawn from Jordan Reservoir, with only 1% of available allocation used, and approximately 80% returning to the reservoir by season’s end.
In a drought year, those numbers matter.
Gear Made Easy: Ski Butlers at the Grand Hyatt
We’ve used Ski Butlers in Park City before, but the integration at the Grand Hyatt makes the process especially seamless. Instead of trekking to a ski shop, we met our representative in the hotel’s lower-level ski locker room for fitting and locker assignment.
At the end of each ski day, we left our skis at the shuttle drop-off. Adjustments and tuning tweaks between days were handled without friction. For a spring weekend where conditions change throughout the day, having that flexibility made a real difference.
Luxury on a ski trip often comes down to eliminating hassle. This setup does exactly that.
Dinner Close to Home: Remington Hall
Our first evening stayed close to the hotel with dinner at Remington Hall, the Grand Hyatt’s signature restaurant. The space feels polished but relaxed, an elevated mountain steakhouse without the stiffness.
The menu leans into regional flavors with bison, Mountain River elk, and Niman Ranch steaks. The braised bison short rib, served over fresh polenta in a rich red wine sauce, was deeply satisfying after travel. Our steak with béarnaise and spicy rigatoni held their own, but the starters and dessert rounded out the experience. The tiramisu was light enough to justify finishing it, even after a full meal.
It set the tone for a weekend where dining would be as intentional as skiing.
Day One on Snow: Exploring the East Village Expansion
While the base area looked dry, conditions on the mountain were impressively maintained. Deer Valley’s grooming is legendary for a reason, and in a low-snow year, it becomes the defining factor of the experience.
The East Village expansion introduces two new peaks into the Deer Valley footprint. Keetley Express climbs 1,400 feet to Keetley Point, while the 10-person East Village Gondola ascends 1,800 feet to its midstation on Big Dutch Peak before continuing to Park Peak at 9,350 feet. From there, it’s easy to connect toward Baldy Mountain at 9,400 feet.
New signature routes are already establishing themselves. Green Monster is a 4.8-mile green run that weaves between Park Peak and Baldy Mountain, nearly 40% longer than Park City Mountain’s Home Run. Its blue counterpart, Age of Reason, parallels most of the route, allowing skiers to alternate between mellow cruising and more engaging terrain.
For stronger skiers, Redemption Ridge delivers three miles of double-blue skiing off Park Peak. On a warm spring day, this is terrain you want to time carefully, hitting it once the surface has softened but before it turns firm again.
Spring Strategy: How to Ski It Right
With warm temperatures and limited natural snowfall, we approached each day as we would in late March.
We started on east-facing slopes early, allowing the sun to soften the surface before moving to south-facing terrain mid-morning. By afternoon, west- and north-facing runs provided a more consistent snow texture.
Much of the new terrain faces east, making it ideal for the first chair. However, as the day progresses, some exposed sections can firm up. We used Carbonite as a testing ground before committing to Redemption Ridge, which is steeper and more exposed. If Carbonite feels off, Green Monster offers an easy bailout option. There’s only black bailouts for the first two miles of Redemption Ridge.
One standout feature is Corduroy Lunch. Each day at noon, a curated selection of freshly groomed runs near the East Village Gondola midstation opens after being held untouched all morning. It’s a clever way to enjoy first tracks without the early alarm.
You should always check the grooming report. In spring conditions, it’s the difference between silky corduroy that was groomed overnight and frozen boilerplate.
Finally, elevation is very important for spring skiing, as lower slopes warm up faster than the upper mountain but can get slushy more quickly. We have always loved Deer Valley’s inclusivity for beginner skiers, with green connectors throughout the resort and green runs off almost every lift, but the Pinyon Express opens the peaks to everyone. The Park Peak expansion allows skiers of all levels to experience high-mountain skiing, especially as the lower runs slush out.
Midday Indulgence: Chute Eleven Yurt
When the skiing gets tough, the not-so-tough après-ski. Mid-afternoon, we pivoted from vertical to culinary elevation at Chute Eleven Yurt in Empire Canyon. Dining at Deer Valley has always been part of the culture, and the yurt leans fully into that ethos.
We opted for the seafood tower, red king crab, Maine lobster, oysters, jumbo shrimp, and caviar, paired with champagne. It was technically lunch, though it felt like an occasion. A live DJ added energy, creating an atmosphere that was both celebratory and distinctly Deer Valley.
Pro-Tip for skiing Utah: Always carry your ID on the mountain. All 21+ venues scan identification, regardless of how seasoned you may appear.
Afternoon Energy: The Vintage Room at St. Regis
Is second après-ski a thing like second breakfast? If not, it should be! We celebrated our après-après-ski at the St. Regis Vintage Room. There was a little skiing in between, as we had to ski back to the Grand Hyatt first, but that only took two lifts and two runs. Getting to Snow Park was a breeze with the Hyatt shuttle, and then it was only a funicular ride up to the St. Regis.
I would describe Chute Eleven as pure decadence, and the Vintage Room as pure energy. The place was packed with beautiful people rocking out to a high-octane DJ. I never would have thought that you could mash up Dolly Parton with Kanye, but it worked. Of course, we had to try their signature drink, 7452 Bloody Mary, so named for the bar’s elevation.
Fireside Dining at Empire Canyon
We observed some integration issues between classic Deer Valley and the new East Village when we wanted to get to dinner. We are accustomed to Deer Valley’s complimentary on-demand ride services, but the Hyatt shuttle only runs between the hotel, downtown Park City, and Snow Park. As such, there were no shuttles available to get us to Fireside Dining at Empire Canyon.
In retrospect, we might have been better served going to the Cast and Cut seafood buffet at Snow Park. We learned that Uber can pick you up from the St. Regis front door, so we didn’t need to take the funicular down and wait in the parking lot. They also offer complimentary valet parking at Fireside Dining in the evening if we had rented a car.
Once we got there, Fireside dining was as magical as we remembered, with an alpine-inspired menu featuring four courses served and cooked around four fireplaces. Of course, we opened with raclette cheese paired with special touches we recognized from Chute Eleven’s charcuterie like the sweet and spicy fig mustard.
Luckily, we scheduled a sleigh ride after the first course, so we had room for delicious cheese soup, and then the dual main dishes of lamb and roast beef. Dessert was challenging, but we were able to try everything with prodigious sharing and small plates.
Ski With a Champion: A Smarter Way to Spring Ski
Another pro-tip for spring skiing on new mountains is to ski with a local. They know from experience which runs are in good shape and how they change throughout the day. Deer Valley has an excellent ski school and free guided ski tours with mountain hosts. We wanted to try something extraordinary, so we opted for their Ski With a Champion program, where we were paired for half-day with a world-class snowsport athlete.
We met Fuzz Feddersen, a freestyle skier who competed in the 1994 Olympics, at the East Village Gondola at 9:00. He could tell my skiing aptitude after my first turn, and we were back on legacy Deer Valley terrain after the first run.
Fuzz explained that every Ski With a Champion day is different. “People all show up with their own idea of what they want,” he told us. “So I try to customize it—whether that’s helping them ski a little better, finding the best snow on the mountain, or just giving them an experience where all they have to do is follow me. I wear a bright coat so they don’t have to think about crowds or lifts or where to go next. If the snow’s right and they’re up for it, I’ll even take them to spots they’d probably never find on their own.”
Fuzz could use the ski-school lane, which didn’t really matter on a low-snow Monday. However, his knowledge of the mountain enabled me to have my best day skiing yet. Sure, I had one day of skiing under my belt, and it was five degrees colder, but I was comfortably carving (or at least Wedge Christying) down a wide variety of blues that intimidated me last season. That, plus some truly entertaining lift conversations, made for a memorable morning.
Lunch at The Sticky Wicket, Silver Lake Lodge
Midday refueling brought us to The Sticky Wicket, tucked upstairs inside Silver Lake Lodge and leaning fully into nostalgic ski culture. If you remember peeling lift-ticket stickers off your jacket in the ‘90s and being left with that stubborn “sticky wicket,” you’ll appreciate the playful retro vibe. Our friend’s old-school one-piece ski suit didn’t just fit in, it felt like a featured exhibit.
The Wicket serves Royal Street Café’s full menu alongside a proper bar program, which means you’re not choosing between quality and convenience. After a full morning skiing with a champion, we weren’t interested in a rushed protein bar situation. We settled in for real food, craft cocktails, and the kind of easy mountain conversation that stretches lunch longer than intended.
Fortified and unhurried, we clipped back in for the return to East Village. From mid-mountain, it’s an easy flow: McHenry’s 2.6-mile green, often paired with Homeward Bound for a 4.5-mile cruise, delivers a scenic, confidence-building glide. A quick spin up Aurora, and we were back at the new base area with just enough time to make our afternoon appointment at the Grand Hyatt without feeling rushed.
It’s the kind of lunch stop that fits neatly into a well-paced ski day: fun, flavorful, and logistically smart.
High Chocolate at the Grand Hyatt Deer Valley
Après shifted from spirited to sweet with High Chocolate at the Grand Hyatt, and this may be one of the most unexpectedly indulgent rituals of the weekend. Think high tea, but with serious cocoa credentials.
The chocolate begins with beans sourced from Ecuador and processed locally in Park City. A thick, velvety 70% cocoa base is poured dramatically over airy cotton candy, which dissolves into the cup before fresh cream is added to taste. The result is deeply rich without tipping into cloying, a grown-up hot chocolate that feels entirely worthy of the setting.
Like traditional high tea, the presentation includes an array of sweet and savory bites substantial enough to blur the line between dessert and meal. Flaky puff pastry with brie immediately caught my attention, and the lobster rolls made a compelling argument for staying longer than planned.
It’s decadent without being kitschy, and exactly the kind of elevated detail that rounds out a spring ski itinerary. After long groomer laps and strategic sun-chasing, ending the day with something this thoughtfully crafted felt less like excess and more like proper pacing.
Crystal Balance DAO at St. Regis Deer Valley
Late afternoon brought us back up the funicular to the St. Regis Spa for the Crystal Balance DAO treatment, a well-timed reset after two full spring ski days
The treatment blends targeted bodywork with CBD oil and a sound bath component, striking that balance between physical recovery and mental decompression. After navigating firm morning corduroy and softer afternoon terrain, our legs and hips were ready for focused attention.
Jenn’s massage therapist, Brodie, was excellent. He asked thoughtful questions about how and where we had been skiing and tailored the pressure accordingly, working deliberately through fatigued quads and tight lower back without turning the session into a punishment. The CBD oil added subtle muscle relief, while the sound bath element created a surprisingly effective mental reset.
We left feeling noticeably lighter and looser, restored but not sedated. On a spring itinerary where conditions demand a little more from your body, building in recovery like this isn’t indulgent. It’s smart planning.
Dinner in the Alpenglobes at Stein Eriksen Lodge
Dinner at Stein Eriksen Lodge unfolded inside their signature Alpenglobes, private, snow-globe-like dining structures that feel equal parts cozy and celebratory. Yes, it felt slightly ironic settling into a “snow globe” without fresh snowfall outside, but that thought disappeared as soon as the first course hit the table.
We began with Farmer Jones’ baby beets, artfully plated with hazelnut emulsion, kumquat, goat cheese, and maple vinaigrette, a dish that was as balanced as it was beautiful. For mains, we chose Parisienne gnocchi layered with wild mushrooms and vegetable bordelaise, and Rocky Mountain elk tenderloin finished with macadamia nut relish and bordelaise. Both dishes leaned refined without losing their alpine grounding.
Service here is where Stein Eriksen quietly separates itself. Our sommelier guided us through selections from what is widely regarded as Utah’s largest wine cellar, offering pairings that elevated each course without overpowering it. Our server knew the menu intimately, pacing the meal with precision, while the bell staff seamlessly coordinated a shuttle into Park City proper so we could reconnect with the Hyatt transfer.
It was polished, thoughtful, and effortlessly handled, exactly the kind of dining experience that anchors a well-built ski itinerary.
Final Morning Spa Time at the Grand Hyatt Deer Valley
We reserved our final morning for Agaci Spa at the Grand Hyatt, easing out of ski mode and into departure mode with intention. After two full days of vertical, and one very effective DAO session at the St. Regis, this felt like the final polish on a well-built trip.
Agaci’s design leans modern and serene, with clean lines, soft lighting, and mountain views that keep you connected to where you’ve just been. It’s not over-the-top opulent; it’s calm, grounded, and thoughtfully executed.
The massage therapists were skilled and high quality, confident in technique, attentive without hovering, and clearly experienced in working with active bodies. This wasn’t a generic relaxation rubdown. It was precise, professional bodywork that targeted lingering tightness while still allowing space to unwind. Pressure was adjusted intelligently, transitions were seamless, and the pacing felt intentional from start to finish.
We left feeling reset rather than sleepy; loose, aligned, and ready to travel. Afterward, packing was effortless, especially knowing Ski Butlers would handle gear pickup. It was exactly the kind of quiet, restorative send-off that makes a ski trip feel complete instead of rushed.
Final Thoughts: A Spring Itinerary That Works
This was not a powder weekend. It was a spring ski weekend; built around timing, grooming reports, infrastructure, and intentional pacing.
Deer Valley’s East Village expansion delivers meaningful terrain, serious snowmaking investment, and seamless lift integration. Add in the resort’s culinary depth and service standards, and the result is an itinerary that feels polished and complete—even in the driest winter on record.
Snow helps. Strategy helps more.
And with the right plan, a spring weekend at Deer Valley can be just as memorable as a storm cycle, especially when you build it thoughtfully.
Disclosure: A big thank you to Deer Valley Resort and Visit Park City for hosting us, setting up a fantastic itinerary, and usage of some of the images throughout (image credit in hover text).
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Hi! We are Jenn and Ed Coleman aka Coleman Concierge. In a nutshell, we are a Huntsville-based Gen X couple sharing our stories of amazing adventures through activity-driven transformational and experiential travel.
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