What Was The 2-Minute Rule On Netflix?






There was a time when Netflix had a lot of confidence in the “2-minute rule.” This controversial method was the way the streaming giant determined whether a household had watched a movie or television show. Under this old policy, users only needed to watch 2 minutes of a show for it to count as a view. It didn’t even matter whether you watched it to the end or stopped after 2 minutes and 1 second: A view was a view so long as it passed that two-minute threshold.

The rule was first introduced in 2020 and represented a major shift from Netflix’s previous standard. In years prior, a title was considered “viewed” after a user watched 70% of the movie or episode. For a 90-minute movie, that works out to a little over an hour. While it’s not how you might traditionally define having watched something, 70% is definitely much closer to the definition than 2 minutes is. At the time, the company claimed that switching to the 2-minute rule was actually more truthful than any percentage would be. In a letter to shareholders (via GameSpot), the service believed that a flat two-minute threshold treated short and long content more equally.

Netflix has since ditched the 2-minute rule for a new metric

For context, at the time, the soon-to-be-shuttered Hulu was considering 10% watched as a view. Meanwhile, YouTube was counting 30 seconds as a view. That actually helps put this 2-minute rule in a new light: Most of the top streaming services were seemingly measuring viewer choice over 100% completion, and Netflix was merely following suit. 

Luckily for fans of accurate reporting, Netflix eventually backed down from the nonsensical time-based rule. After all, two minutes might not even get you to the opening credits of some movies or TV shows. The metric was providing numbers 35% higher than before, and that hardly seems fair to those involved. So, Netflix pivoted to a new way of evaluating user engagement.

Today, Netflix measures a title’s performance by dividing the total hours viewed by its runtime. That gives the streaming service a much more accurate estimate of total views, but one that still leaves room for all those people who only watch a couple of minutes of something. Now, for a 90-minute movie, two people watching half of it (or 45 people all watching the first two minutes) would count as one collective view. It’s still not perfect, but it’s at least considerably fairer.





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Recent Reviews






Google is experimenting with a new policy restricting the amount of free storage provided to some accounts. New Google accounts (including new Gmail accounts) created in certain regions will be limited to 5GB of free storage when they’re first set up. That’s only one-third of the amount of storage that has been typically offered. There is a way of increasing the amount of free storage you get when setting up a new account, though: you can unlock it by linking your phone number.

When approached for comment by Android Authority, a Google spokesperson confirmed that the new policy was being tested to “help us continue to provide a high-quality storage service to our users, while encouraging users to improve their account security and data recovery.” The statement didn’t clarify which regions the policy is being tested in, nor for how long the testing period will last.

Notably, a Google One Help support page about account storage has been updated to state that each Google account contains “up to 15 GB of storage”, as noted by 9to5Google. Previously, the page didn’t say “up to”; it simply stated that accounts come with 15 GB of storage. So far, the experiment doesn’t appear to stretch to pre-existing accounts.

Per a screenshot shared by Reddit user Sungusungu on R/DeGoogle (a subreddit dedicated to finding alternatives to Google services and products) Google is collecting phone numbers to make sure that the full 15 GB of storage is only redeemed once per person. Of course, that’s easily evaded by using a burner phone to set up multiple accounts, should you want to. The pop-up directs users to a webpage to learn more about storage management. However, at the time of writing, the link redirects to the help center landing page instead.

How to link your Google account with a phone number

If you’re in the process of setting up a new Google account in an impacted region, then you might be prompted with the option of unlocking an extra 10 GB of storage using your phone number via a simple pop-up menu. If so, you can go ahead and follow those steps. However, if you want to link your phone number with a pre-existing Google account, then here’s what you need to do. Using your computer, you need to:

  1. Open your browser and head to myaccount.google.com, then navigate to “Security and sign in” on the left-hand toolbar. This should open a list of security options.

  2. Select “Use your phone to sign in” and then “Set it up”. 

  3. Add a phone number using the “Recovery phone” option.

  4. Follow the on-screen steps to verify your number and finish linking it to your account.

Your options might look a little different if you already have a recovery number set up with your account.

Alternatively, you can connect a phone number to your Google account from your Android device, iPhone, or iPad. Much like on a computer, you connect your number by adding it as a recovery phone. First, head over to myaccount.google.com. Then select “Personal info”, followed by “Phone”. From there, you should be able to add or edit your phone number by navigating to the “Recovery phone” section.





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