The Subaru Uncharted and the Toyota C-HR are essentially the same vehicle, with some significant differences in the way that each manufacturer has approached the merchandising and pricing of their specific version of this EV. Subaru has chosen to break with their consistent all-wheel drive tradition, and offer a lower-priced FWD version of the Uncharted, with two upper scale trim levels that come standard with AWD. Meanwhile, Toyota has opted to go AWD across the C-HR lineup, offering only more expensive, dual-motor variants in two trim levels, SE and XSE. SlashGear’s review of the 2026 C-HR found that this Toyota does its job very well after becoming electric-only.

This leads directly to the issue of what “more for your money” actually means. If it means which brand gets you out the door at a lower price, then the Subaru Uncharted Premium FWD wins, with a price of $36,445 including destination. However, if your particular use case requires AWD, then the dual-motor Toyota C-HR SE gets the nod with a price of $38,450 (incl. destination fees), which comes in at almost three grand less than the $41,245 Subaru Uncharted Sport.

That’s before we even get to the two top trim levels, with the AWD Subaru Uncharted GT coming in at a hefty $45,285, while the Toyota C-HR XSE is priced much lower at $40,450. Of course, the devil is in the details, which means that both manufacturers can play tricks with what’s standard and what’s optional on these vehicles. 

Let’s first check on what’s the same on both vehicles. They use the same platform, the same 74.7-kWh lithium-ion battery, the same exterior paint colors, the same dual-zone climate control, the same 338 horsepower output in the dual-motor versions, the same NACS charging port, and so on.

As for differences, aside from the whole FWD and AWD differences, the Uncharted includes the all-weather package that is not available on the C-HR SE and costs $450 additional on the C-HR XSE. Other differences extend to the premium audio option and the panoramic roof, which are both standard on the Uncharted GT, but are $600 and $1,000 options, respectively, on the C-HR XSE.

This standard vs. optional equipment issue helps to explain the price differences between the Toyota C-HR and the Subaru Uncharted. Subaru may also prefer as much standard equipment as possible to eliminate the number of different model variations, while Toyota’s customers could be more price-sensitive to some optional equipment. 

The more-for-your-money issue when comparing two virtually identical vehicles from different manufacturers comes down to how each carmaker decides to configure its pricing structure. While Subaru created a FWD version of the Uncharted to get the starting price down, Toyota has made some standard equipment on the Subaru into optional equipment on the C-HR. Time will tell how well these strategies work for both Subaru and Toyota customers.