Which Warehouse Store Opened First?






William Shakespeare wrote “The Tragedy of Hamlet, Prince of Denmark” (which, for obvious reasons, is typically referred to as just “Hamlet”) somewhere around 1600. And for centuries, the age-old philosophical question was, “To be, or not to be?” Had ol’ Willy been born in modern times, though, that question might instead have been, “To Costco, or to Sam’s Club?” Because if we’re being honest, that’s a far more important question, as it directly impacts our wallets on a near-every-day basis.

Most of us who visit these big-box stores are looking for a way to save money. When we leave pushing two carts full of stuff we didn’t know we needed in the first place, though, did we really save anything at all? Consumerist anxieties aside, believe it or not, both stores opened in 1983 and began the Costco versus Sam’s Club rivalry we still have today. They’re almost like a modern-day Hatfields and McCoy, but the preferred weapon of choice is bucks over bullets.

Technically, Sam’s Club (founded by Walmart’s Sam Walton) struck first, flinging open the doors to its first members-only store in Midwest City, Oklahoma, in April of 1983. Costco opened its first store in Seattle, Washington, just a few months later, in September of that same year. While both started in the same year, the story of these two economic juggernauts (and their rivalry isn’t that clean and simple.

Price Club, Costco, and Sam’s Club rattled sabers

A store called Price Club opened in 1976 in what had once been an airplane hangar on Morena Boulevard in San Diego, California. Founded by Sol Price and his son, Robert, it’s considered the world’s first membership warehouse club, and initially catered only to business customers in need of supplies and wholesale items. Jim Sinegal was the executive vice president of merchandising, distribution, and marketing for this lone warehouse store, which took off and thrived for several years.

In April 1983, Walmart’s Sam Walton launched his competing chain, Sam’s Club. Then, Jim Sinegal, taking what he had learned from Price Club, teamed up with Jeffrey Brotman to open the first Costco in September of the same year — and the big box store war truly began. A decade later, Sam’s Club was the dominant leader, raking in $14.7 billion annually at its roughly 400 stores. Second, with 94 stores, was Price Club, while Costco’s 103 stores placed it in third.

Realizing they wouldn’t be able to win the war by maintaining that status quo, Price Club merged with Costco in 1993, with the new enterprise relaunching as PriceCostco. The new company quickly generated $16 billion annually from 206 stores, edging out Sam’s Club, and eventually renamed itself Costco in 1997. Today, Sam’s Club and Costco are locked in a seemingly never-ending battle, with the two companies vying to offer the better deal on tires, televisions, and other goods to customers.





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Recent Reviews


Flip phones are making a comeback, but most US adults aren’t convinced enough to upgrade. 

Smartphone brands are trying new phone concepts, like flip and foldable phones, to give us a bigger screen when we want it, while still maintaining the same functionality as the smartphones we’re used to. There’s the Samsung Galaxy Z Fold 7, for instance, and there’s even a rumor that Apple plans to release its first foldable phone

And if you remember the popular 2000s Motorola Razr, now there are rumors about the Motorola Razr 2026 — it reminds me of my old pink phone. But gone are the days of a basic keypad and a few ringtones. Smartphone brands are adding AI features, such as creating custom emoji, removing background objects from photos, and live translation. 

Yet a recent CNET survey says smartphone users aren’t sufficiently impressed by new features and concepts to consider upgrading their phones. Only 12% are motivated by AI integrations and 13% by new phone designs. Instead, price (55%) and longer battery life (52%) are the biggest drivers of their decision to get a new phone. 

If most US adults aren’t sold, why are tech brands so adamant? Let’s dive into CNET’s findings and what they mean for the future of smartphones.

  • The top three motivations for US adult smartphone owners to consider upgrading their devices are price (55%), longer battery life (52%) and more storage (38%). That’s the same top three as last year: In 2025, price was the top motivator (62%), followed by longer battery life (54%) and storage capacity (39%). 
  • Despite AI’s growing presence, only 12% of smartphone owners say AI integrations would motivate them to consider upgrading. 
  • Only 13% of smartphone owners would be motivated to consider upgrading to a new phone concept, such as a foldable or flip phone. 
  • Over half of smartphone owners (58%) experience frustration with their phone’s battery life, and 31% say their phone’s battery doesn’t hold a charge as well as it did when it was new.  

Most US adults aren’t motivated by new smartphone features and designs

Smartphone brands, like Samsung and Apple, are building in convenient features, such as a tool to remove unwanted objects from pictures, AI call screening and the ability to draft a message from a prompt. However, CNET found that US adults would consider upgrading for more practical reasons. Over half (55%) of US smartphone users are motivated by price, including 53% of Apple users and 56% of Samsung users. 

Yet brands are still exploring new concepts and features, like Apple Intelligence, a built-in AI feature. Then there’s the rumor of a book-style iPhone, potentially followed by a clamshell foldable design. But that’s not what most smartphone owners are after. 

Smartphone owners are more convinced by other design and feature factors when deciding on a new phone, such as camera features (27%) and the phone’s display or screen size (22%). Here are the top motivators to consider upgrading for all smartphone users.

Zain Awais / CNET

You’ve probably noticed the price of a basic smartphone has increased drastically over the years. Take the iPhone, for example. It was originally $600 for 4GB. But advanced features, the RAM shortage, inflation and tariffs are pushing prices even higher. Now, the baseline iPhone 17 (256 GB) is $800, and the Samsung Galaxy S26 (256 GB) starts at $900. 

There’s no way of knowing for sure, but these may be the lowest prices we’ll see on new models for a while, especially as features advance and designs become more complex. So if you’re already in the market for a new phone, you might want to think seriously about pulling the trigger now if you find a good deal.

The top upgrading motivators haven’t changed much over the years

Looking back at CNET’s survey data from 2024 and 2025, and now, people’s motivators for upgrading their phones haven’t changed much. Price, longer battery life and more storage have been top drivers in the past, and despite small dips this year, they’re still key upgrading factors.

Despite design upgrades and new features, smartphone owners are still focused on how much they’re paying and how long they can use their devices without needing a charger. Consumer sentiment about AI integrations dropped hard from 2024 to 2025, but it has edged up slightly in 2026. And smartphone owners aren’t as easily persuaded by phone color or the phone being thinner, either. 

Even with these nice-to-have capabilities, smartphone owners are looking at the basics. That includes practical features like battery life and more storage to hold their many important files, photos and apps. 

Most smartphone owners want better battery life

Taking a closer look at smartphone users’ hope for longer battery life in a new phone, over half (58%) are frustrated with their current phone’s battery life. Roughly one in three (31%) say their phone doesn’t hold a charge. 

The reality is, battery life will decline the longer you have your phone, so you may find your phone’s battery charge doesn’t last as long as it used to. Even though you can replace your phone’s battery, most phone batteries have a lifespan of two to three years before they start degrading. 

CNET Director of Editorial Content Patrick Holland examined battery life tests on over 35 current smartphones. And it’s not just iPhones that pack impressive batteries.

Based on CNET’s lab testing, the $1,200 iPhone 17 Pro Max had the best overall battery life, with a 5,088-mAh capacity. Another top performer was the $900 OnePlus 15, with a 7,300-mAh battery. 

If you’re looking for a phone with better battery life, consider one with a silicon-carbon battery to increase capacity without requiring a larger phone. The OnePlus 15, Poco F7 Ultra, OnePlus 13R and OnePlus 15R all feature silicon-carbon batteries with large capacities and all performed well in Holland’s testing. Keep in mind that other factors can impact your battery life, like your carrier’s signal, software efficiency and processor. 

Methodology

CNET commissioned YouGov Plc to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. The total sample comprised 2,486 adults, of whom 2,407 owned a smartphone. Fieldwork was undertaken from April 29 to May 1, 2026. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18 plus). 





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