Why The Netherlands’ Most Underrated City Is Crushing All-Time Visitor Records


Share The Article

Out of all 1,500 articles I’ve written for Travel Off Path, what we’re revealing today is one of the most shocking at first glance.

Living up to our name, one of the most off-path Dutch cities turns out not to be so overlooked at all.

We’ve covered The Netherlands end to end over the years — or so we thought.

Colorful promenade in Eindhoven, Netherlands

Apparently, there’s been a well-kept secret about one artsy, off-the-wall tech hub that’s becoming one of the country’s coolest cities.

Some visitors have called it “boring”, but we’re calling it the “anti-Amsterdam” — in a good way.

Crushing tourism records in 2025, and surprisingly embracing even more visitors with an exciting new train route in the works, the lesser-known city of Eindhoven is the Netherlands’ new must-visit.

PLUS, the Netherlands is largely considered one of the safest countries in the world as you can see below.

Wait — The Netherlands Actually Wants You To Visit?

While Amsterdam’s Karens may still be in full force as the iconic European city rolled out multiple anti-tourism campaigns in recent years, that’s not a reflection of the entire country.

Art installation of bowling pins - Eindhoven, Netherlands

There are endless canal-laden alternatives with equally gorgeous waterways for more spacious strolls and bike rides, but Eindhoven is one of the more unique city breaks that doesn’t mirror Amsterdam much at all.

While one could argue the entire country is a bit quirky, that’s really the only true comparison.

But yes, Eindhoven isn’t settling with its record 2025 year for tourism, welcoming a tick under 7 million passengers at Eindhoven Airport.

They’re doubling down on trains.

Obviously, America is slacking in the train department. Heck, since I paid my California taxes today, I’m wondering how much actually went to the high-speed rail project that seems like it’ll never come to fruition.

Evoluon Next Nature Museum building and fountain in Eindhoven, Netherlands

We all know that’s not the case for Europe, though, where you can seemingly hop aboard a train anywhere.

Eindhoven has reached an agreement with Brussels for what’s being touted as a game-changing rail route for the region, set to connect this quietly booming city to Belgium’s elegant capital.

Here’s what we know so far:

  • A new Eindhoven–Brussels rail link is officially in motion after signing a letter of intent
  • Talks will continue this summer; the holdup is deciding between new infrastructure or sprucing up an existing rail network
  • The goal is to cut down on the clunky transfers currently needed between Eindhoven and Brussels
  • There is no official launch date or operator as of yet
Female passenger at undisclosed train station

The “Anti-Amsterdam”: Why Eindhoven Feels Like A Breath Of Fresh Air

Yes, Eindhoven has a scenic canal, but it’s not the selling point of the city like Amsterdam’s and others that build their whole brand around them.

This city has a real identity beyond tourism clichés.

Despite flying under the radar, those in the know come here because Eindhoven has carved out a reputation as a creative, forward-thinking city fueled by design, innovation, and repurposed industrial spaces, such as Strijp-S, one of the coolest hangouts there is.

People walking through Eindhoven

Not to circle back to Belgium, but if you’ve followed us lately, you know that Antwerp is another hip up-and-comer, which may be the closest comparison as a trendsetter.

Additionally, Eindhoven was crowned the “least stressful city in the world”, which some visitors in the past have surmised to be boring, but that’s not the case.

Between wandering Strijp-S, checking out the Philips Museum or Van Abbemuseum, browsing design-forward shops, eye-catching art installations, and ending the day at a lively cafe or brewery, Eindhoven has more than enough to keep things interesting.

Why Eindhoven Is Perfect For Digital Nomads

Woman on laptop near canal in Netherlands

Since Amsterdam hasn’t exactly been rolling out the welcome mat, that doesn’t mean the Netherlands isn’t great for remote workers to call home.

But first, it’s always wise to check entry requirements and our real-time safety status before venturing off to another country, especially for nomads.

What many may not realize since The Netherlands has been on the wrong side of headlines in terms of hospitality, they do indeed offer their own version of a digital nomad visa, officially known as the “Self Employed Residence Permit”, which is valid for 2 years.

Street view of cafe in Eindhoven, Netherlands

Being a major tech hub, Eindhoven is arguably the best spot in the country to plant roots.

With a thriving expat community, lower cost of living than Amsterdam, and a fast-growing innovation economy, laptop warriors can settle in comfortably while still using the city as a springboard for weekend trips — whether that means Brussels by train someday soon or even braving Amsterdam when the mood strikes.





Source link

Leave a Reply

Subscribe to Our Newsletter

Get our latest articles delivered straight to your inbox. No spam, we promise.

Recent Reviews


Amazon Fire Phone Jeff Bezos

Bloomberg / Getty Images

Follow ZDNET: Add us as a preferred source on Google.


ZDNET’s key takeaways

  • Amazon is reportedly developing a new Fire Phone.
  • The previous model had several issues, including an inferior app store experience.
  • Under new supervision (and with more experience), Amazon can do better this time.

Well, I don’t know about you, but I certainly didn’t have “new Amazon smartphone” on my 2026 bingo card. As it turns out, according to Reuters, the retailer may be developing a new smartphone, internally known as “Transformer.” 

Those familiar with the industry will instantly draw parallels to Amazon’s previous smartphone effort, the Fire Phone from 2014. Appropriately, that phone ended up as part of a fire sale about a year later.

Now, in 2026, with no fewer than five phone brands in the US — Apple, Samsung, Google, Motorola, and OnePlus — Amazon faces a lot of competition. In fairness, it also has two fewer platforms to compete against. In 2014, Windows Phone and BlackBerry were still very much part of the smartphone conversation; these days, not so much.

The AppStore problem

But there’s one mistake Amazon made in its first effort that will absolutely torpedo its chances at succeeding — the Amazon AppStore and specifically the decision to forego Google Play services. Google is simply too valuable in too many lives to not support the platform. Oh, and the Amazon AppStore is terrible.

Also: What’s right (and wrong) with the Amazon Fire Phone

It has admittedly been a few years since I last inventoried the Amazon AppStore, but when I last checked, the Amazon AppStore was a wasteland of half-supported or unsupported apps, with two notable exceptions. Finance, home control, and communication apps were either absent or had not received updates for years prior.

The only apps in the Amazon AppStore that remained up to date were productivity apps (largely powered by Microsoft) and streaming apps. Those two categories work very well on the cheap, underpowered hardware that Amazon usually launches, and that’s fine. A coffee-table tablet is a nice thing to have lying around.

A spark of hope

Amazon Fire Phone

Liam Tung/ZDNET

But a phone is another animal entirely. If a tablet is a device to entertain, a phone is a device for everything else. One of the key reasons Windows Phone failed was its lack of an app ecosystem. The Senior Vice President of Devices and Services,  Panos Panay, is very familiar with that saga, so I’m hopeful that he will make the same arguments to the powers that be at Amazon. 

Honestly, if there is anyone who I think can pull off an Amazon phone revival, it’s probably Panay, who understands design and product development better than most, and to be perfectly honest, he’s my absolute favorite product presenter.

Also: Amazon Fire Phone review: Not a great smartphone

Of course, all of this is early days. This phone is being worked on internally, and even Reuters reports that it could get the axe long before it sees the light of day. Personally, I’m intrigued by the idea, but I sincerely hope that Amazon doesn’t make this the shopping phone it tried to build in 2014. 

If Amazon just wants to make a nice, well-built smartphone, with a skin that pushes Amazon content to the fore, I’m fine with that. But leaving Google behind is a mistake that Amazon cannot afford to make again. Fool me once, and all that.

So, if this phone is to have a chance at success, it needs to embrace Google services so it can be a phone that everyone can use. Amazon has the brand power to make a phone like this work, even up against juggernauts like Apple and Samsung, but it needs to approach this correctly, lest it end up in yet another Fire phone fire sale.





Source link