Hong Kong – Fairmont Hotels & Resorts, the globally renowned luxury hospitality brand, today introduces “Wellness Without Walls,” an innovative worldwide campaign that expands the concept of well-being beyond the traditional boundaries of a gym or spa. This campaign features Kylian Mbappé, the internationally celebrated football superstar, as Fairmont’s inaugural Wellness Ambassador. The campaign includes a cinematic brand film that vividly brings this limitless vision to life, captured through the perspective of one of the world’s most recognizable athletes. Mbappé’s personal approach to performance, recovery, and longevity reflects and embodies Fairmont’s deep-rooted philosophy of holistic well-being.
Fairmont La Hacienda Hotel golf course and view to Gibraltar, La Alcaidesa, Andalucia. Spain
“Fairmont offers an authentic commitment to wellness in each of its locations, which is why I am eager to partner with them,” said Kylian Mbappé. “As an athlete, recovery and balance are crucial, and I experience this commitment during every stay. With Fairmont, it’s possible to maintain your routine – even when traveling – without feeling forced.”
world-renowned footballer Kylian Mbappé as Fairmont’s first-ever Wellness Ambassador
The brand’s new philosophy, expressed through the campaign, emphasizes that wellness should be accessible, relevant, and integrated into everyone’s life. In addition to the new premium Nike gear lending program, Fairmont provides travelers with a wide range of well-being experiences, all while celebrating the amazing destinations, cultures, and communities where they are located.
Fairmont Wellness Campaign
Claudia Kozma Kaplan, Chief Brand Officer, Fairmont Hotels & Resorts, said, “Fairmont is thrilled to partner with Kylian Mbappé as the brand embarks on a systemic shift on how it delivers wellness. Today’s luxury hotel guests are increasingly more aware of how they feel, how they perform, and how they recover. They are not always looking for high intensity or prescriptive programs, but for experiences that help them stay well and make better use of their time. The new campaign’s ‘No Excuses’ tagline is inspired by Fairmont’s promise that guests can effortlessly maintain their well-being routine while traveling, however they personally define it, be it for a guest with the discipline of an elite-athlete or someone who prefers a more leisurely amble by bicycle with friends.”
Fairmont, a distinguished participating brand within the comprehensive portfolio of ALL Accor, brings this innovative wellness concept to life through an extensive, thoughtfully curated collection of experiences, services, and touchpoints. These offerings are designed to immerse guests in a seamless, holistic well-being journey from the moment they arrive at the properties. Guests can indulge in a variety of unique activities, including cold immersion therapy at the luxurious Fairmont Chateau Lake Louise, where they can rejuvenate in crisp, icy waters surrounded by stunning mountain scenery; engage in forest therapy at Fairmont Jasper Park Lodge through guided walks and mindfulness exercises; enjoy hydrotherapy sessions at Fairmont La Hacienda on Costa del Sol, with expertly designed treatments in serene, spa-like settings; try paddleboarding on the calm waters near Fairmont Austin for a blend of exercise and relaxation; participate in copal cleansing rituals at Fairmont Mayakoba to rejuvenate the spirit and body; engage in friendly matches of badminton or cricket at the historic Fairmont Udaipur Palace, blending sport and cultural immersion; and finally, indulge in an elevated bathhouse experience at Fairmont Hanoi, featuring traditional and modern therapies to relax and detoxify. Each of these specialized offerings creates an immersive environment that promotes wellness, relaxation, and mindfulness, making every guest’s experience unique and enriching.
Fairmont Chateau Lake Louise
Emma Darby, Global Vice President Spa & Wellness, Fairmont Hotels & Resorts adds, “Travel is no longer just a break. It is an opportunity to maintain rhythm, restore balance, and experience something that supports how our guests live. The world does not need more wellness spaces, it needs more space to be well. This coupled with experiences that only Fairmont can deliver, is redefining what wellness at Fairmont truly means.”
“Wellness Without Walls” symbolizes Fairmont’s ongoing dedication to enhancing wellness throughout its worldwide locations. The brand will expand and refine its services by launching new experiences, forming partnerships, and promoting the philosophy that every guest should feel their best, no matter where they are.
An impressive take on wearable audio, the Bose Open Ultra Earbuds boast good sound, great comfort and a solid list of features.
Comfortable to wear
Clear, detailed sound
Solid battery life
Fashionable looks
Weak noise isolation
Indifferent call quality
Lacks bass
Expensive
Key Features
Immersive Audio
Turns stereo music into 3D audio
Bluetooth support
aptX Adaptive and Snapdragon Sound support
OpenAudio
Fires audio into the ear without leakage
Introduction
When Bose enters a market it tends to make (sound) waves. It was no different when it entered into the open-ear headphones space with the Ultra Open Earbuds.
When it first launched, it was a unique take on open-ear headphones; the like of which has been subsequently copied over and over. While Shokz is the leader in terms of sales with open-ear headphones, Bose showed that it be innovative and forward-looking.
Wearable audio has its compromises but they offer the freedom other types of headphones can’t achieve. They’re a tricky concept to pull off, but at the first time of asking, Bose executed it pretty well with the Ultra Open Earbuds.
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Design
Cuff design
IPX4 rating
Physical controls
Bose’s approach to Ultra Open Earbuds’ aesthetics is more in line with fashion accessory than true wireless earbuds.
The brushed metallic finish is distinct, and more colours have launched since the original choice of black and white, with – take a deep breath – Colour Sunset Iridescent (the sample you see here): Violet, Plum, Gold, Lilac, Grey, Blue, Driftwood Sand, and Moonstone Blue.
Image Credit (Trusted Reviews)
I always moan about headphone brands never taking advantage of colours and bringing some personality to its headphones, but that’s not a complaint I can level at Bose here.
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Comfort and a secure fit are the priorities, with the earphones fastening around the earlobe in a “cuff design”.
There are three parts: the driver section along with the battery barrel, which connect via a silicon coated flex arm. Unlike a traditional wireless earbud, these buds don’t block the ear canal but allow sounds to pass through.
Image Credit (Trusted Reviews)
On top of the battery barrel is a physical button which when it’s depressed emits a helpful click. I tend to hold the top and bottom in a pincer, that way the earbuds don’t move. You can control playback, volume, the Immersive Audio feature, as well as any shortcuts through the buttons on each earphone.
After a while it becomes incredibly easy to clip them on, even with my predominantly weaker hand. And once they’re attached they don’t pinch or cause irritation. They’re very comfortable to wear and after a few minutes I forget that they’re even there.
The weigh little, and you can shift them up and down your ear for the best comfort or position to play audio – it’s a rather clever design. Wearing the earbuds with music playing, there’s little audio leakage even at high volumes.
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If you’re someone who dislikes the presence of true wireless earbuds, you’ll appreciate the lengths Bose has gone to here.
They’re rated IPX4 to guard against water and moisture. The charging case is compact, and the earbuds magnetically fasten. There’s a Bluetooth pairing button on the case with a USB-C port for charging on the underside.
Features
aptX Adaptive Bluetooth
Bose Immersive Audio
Bose app
Bluetooth support equals v5.3 with support for SBC, AAC, and aptX Adaptive (for Android devices). There’s also Snapdragon Sound support for those who want a higher quality sound and lower latency Bluetooth performance with compatible devices. That seems like overkill for a pair of headphones like these, but does help with maintaining a secure connection.
There’s Google Fast Pair for Android devices, while Bluetooth multipoint was added in an update back in 2024. Wireless connectivity has been solid – weak connections have been few and far between.
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Image Credit (Trusted Reviews)
The Bose app is where you can monitor battery life, volume control, adjust EQ settings and switch modes – Stereo or Immersion. The app has a tendency to be flaky with connection issues or unresponsiveness par for the course. Sometimes I’ve had to restart my smartphone or put the earbuds in the case to get the app working again.
Immersive Audio turns stereo audio into 3D. It requires (a very brief) calibration to set up. If you find that Immersive Audio doesn’t sound right, it can always be re-calibrated.
There’s a choice of modes in Still and Motion. The former keeps 3D audio fixed, so if you move your head to the right, music doesn’t travel with you. With Motion, music travels as you move your head, keeping the listener in that immersive space as you walk about.
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The buds have been updated with the Auto Volume feature that adapts the volume in accordance with how loud the environment is; while voice pickup has been tweaked though it doesn’t seem to have yielded a positive effect.
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The call quality of these earphones is still rough. They have a trend of not picking up noise when I’m not speaking, but as soon as I open my mouth allowing a cascade of noise to flood in. While voice pickup seems reliable enough when it’s quiet, the person on the other end found it hard to hear what I was saying and divorce it from the loud environments or blustery conditions.
On my side I found it hard to hear what they were saying even with the volume turned up to the max. Any continuous loud sound (basically being outside) made it difficult to have a conversation. If you’re going to use these earphones for calls, make sure you’re in a very quiet place.
Battery Life
28 hours battery total
Optional wireless charging case
In general Bose expects 7.5 hours from the Ultra Open Earbuds, which is more than the Sony LinkBuds 5.5 hours but less than the Shokz OpenFit Pro’s 10. With Immersive Audio that figure drops to 4.5 hours.
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There’s another 19.5 hours from the charging case (12 with Immersive Audio on), which makes for about 28 hours in total. In the battery drains I carried out, the Open Ultra lost 30% battery in two hours, which puts them around the 7+ hour mark, in line with Bose’s claims.
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Fast charging is supported with two minutes providing two hours, and there is wireless charging support though it requires a slip-on accessory. For a £299 pair of headphones, it’s odd it’s not included as standard. Even £70 wireless earbuds are know to include the feature.
Sound Quality
Clear audio
Lacks bass extension
Wireless earphones such as these live or die on sound quality. There are obvious compromises due to the form factor, and as these headphones lack any form of noise reduction that Apple and Shokz pairs have included, I would not recommend them on public transport or anywhere else loud as you’ll struggle to hear anything.
But in the right environment, these are one of the better-sounding open earphones I’ve tested, even in 2026. They sound better than Sony’s original LinkBuds, and where they edge those earphones is in the clarity they afford mids and highs; and they’re better than the warm sound of the Shokz OpenFit Pro, though where the Bose are found wanting is in the bass department.
A listen to Esperanza Spalding’s I Know You Know sees the Bose offer a crisper, more defined midrange to the Sony’s smoother and warmer performance. The LinkBuds don’t carry as much detail, and sound softer as a result.
Image Credit (Trusted Reviews)
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With Bill Evans’ All Of You, the Bose are clearer and brighter in describing the tinkling of the ivories. The Ultra Open Earbuds show a more capable and assured hand as far as reproducing high frequencies are concerned.
They’re also capable of going louder than the Sony, useful enough in loud environments but just better in terms of the default volume. Ultimately though, the louder they are, the thinner and more hollow they sound.
Where the Bose Ultra Open Earbuds most obviously falter is in the bass. While there’s some bass presence, there’s a flatness with tracks such as Katy B’s Katy on a Mission where the Shokz finds more warmth and presence with the lows. The Bose aren’t the most energetic sounding pair of open-ear headphones I’ve tested.
Image Credit (Trusted Reviews)
The soundstage is not the widest but the Immersive Audio works does open the sound up not just in front of you and to the sides as well. Having tested all the Bose headphones over the past four years, the Open Ultra Earbuds struggle to convey Immersive Audio at its best.
Turning on Immersive Audio on thins out music and makes it sound softer. Worse is the lack of noise isolation. When I used them on a train, they sounded so faint against the noise of the carriage that I wasn’t even sure I could hear anything. If there’s a second version on the way, they’d benefit from having some form of noise reduction, if the design allows for it.
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Should you buy it?
Awareness of what’s around you
If you want awareness of what’s around you, the Bose hit the mark with good comfort levels too
The price makes you blink
These are the most expensive open earbuds I’ve tested, and even in 2026, they’re still among the most expensive pairs
Final Thoughts
The Bose Ultra Open Earbuds are one of the best examples of the open-headphone concept so far, even in 2026, two years after they launched.
They sound better than I expected though there’s still a struggle with external noises and reproducing bass. If you’re in a loud environment it’s hard to hear what’s playing without turning the volume up to full.
They’re very comfortable to wear and will satisfy those after a headphone that’s also a fashion item. The feature set is solid, although call quality isn’t great, especially in loud places.
They still command a premium price but you can find them discounted by up to £100 (which would suggest that s sequel is in the offing). In light of the limitations of open-ears provide, Bose’s first attempt is a very accomplished one.
How We Test
The Bose Open Ultra Earbuds were tested over the course of a month with real world testing.
Tested for a month
Tested with real world use
Battery drain carried out
FAQs
Do the Bose Ultra Open Earbuds support Bluetooth multipoint?
At launch they didn’t, but an update in July 2024 added the feature to the earphones.
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