Eastern Europe’s Safest Undiscovered Country Wants More Tourists To Visit


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While massive European hotspots like Spain and Italy are dealing with crazy overtourism and practically begging people to stay home, there is an incredibly safe, gorgeous country in Eastern Europe doing the exact opposite.

Bulgaria is still mostly undiscovered by mainstream American travelers, but they view tourism as a good thing. Instead of putting up walls, they are rolling out the red carpet and actively trying to get more international travelers to visit.

If you want an epic European vacation without the suffocating crowds, here is why Bulgaria is ready to welcome you with open arms this summer.

Aerial view of Bulgarian town Sozopol

It is Officially Safer Than You Think

Let’s address the biggest question mark right away: safety. You want to focus on exploring ancient ruins and trying new foods, not nervously looking over your shoulder or worrying about your wallet.

The security on the ground here is top-notch. In fact, our traveler-voted Safety Index currently gives Bulgaria a fantastic score of 85 out of 100. That places it high up on the list of the most secure spots in the region.

Don’t just take my word for it, either. The U.S. State Department officially ranks Bulgaria as a Level 1 destination, which is their safest possible category, meaning you only need to “Exercise Normal Precautions”.

A big reason for this peace of mind is that Bulgaria recently entered the Schengen area, which means it runs on strict, highly stable European travel rules.

They have remarkably low crime rates and high security everywhere you go.

You get all the ease and safety of traveling through Western Europe, but with a fraction of the crowds and a much lower price tag.

Aerial View Of Alexander Nevsky Cathedral, Sofia, Bulgaria

They are Fast-Tracking the Travel Process

There is nothing worse than dealing with endless paperwork and slow government bureaus when you just want to go on vacation.

Bulgaria gets that, and they are making it easier than ever to get there. They want you to visit.

  • Speedy Visas: Just ahead of the summer travel season, the Bulgarian government launched new measures to drastically speed up visa processing for international travelers.
  • Boots on the Ground: To make sure things move fast, they have actually deployed dozens of temporary staff to major travel hubs around the world just to handle the demand and clear out the lines.
Trams in Sofia, Bulgaria

Way More Than Just Cheap Beaches

For a long time, the few travelers who did know about Bulgaria only went there for cheap summer beach parties or budget winter ski trips.

But the country is on a mission to show the world that they have so much more to offer.

  • The Year of Cultural Tourism: The government officially declared this year as the “Year of Cultural Tourism”. They are heavily pivoting away from the “cheap destination” label and pushing their incredible history instead.
  • Ancient Adventures: They are actively opening up jaw-dropping ancient archaeology sites, stunning historic architecture, and massive local festivals to create an amazing travel draw.
  • Spreading the Word: They are currently pouring resources into massive digital ad campaigns across Western markets and even hosting international press tours to show off the country’s hidden gems.
Ancient Roman Theater In Plovdiv, Bulgaria

Catch It Before It Explodes

Bulgaria is highly motivated to get more people to experience what makes their country so special.

Booking a trip here right now means you get to explore ancient history, vibrant culture, and beautiful landscapes peacefully, all while being backed by awesome safety numbers.

It is the perfect time to visit before the rest of the world catches on.

Parasols on vibrant Promorsko, Bulgaria beach

My Bulgaria Bucket List

I haven’t made it over to Bulgaria just yet, but I have a ton of traveler friends who have gone recently, and they’ve been absolutely blowing up my phone with their recommendations.

Seriously, after looking at their photos, it jumped straight to the top of my personal travel list.

  • Sleep inside a monastery and hike the Seven Lakes: Most people just do a quick day trip to the famous Rila Monastery, but the ultimate insider hack is booking a room to sleep overnight inside the monastery itself. When you wake up, you can head straight into the mountains to hike the Seven Rila Lakes—easily one of the most stunning alpine treks in Europe.
Rila Monastery in Bulgaria - A UNESCO World Heritage Site
  • Sip craft beer inside 8,000-year-old ruins: Plovdiv is the oldest continuously inhabited city in Europe. They literally have a 2nd-century Roman amphitheater sitting right in the middle of a modern city street. The move here is exploring the ancient stones in the morning, then heading over to the Kapana District for awesome local wine and craft beer halls.
  • Hike the bizarre sand pyramids of Melnik: Melnik is the smallest town in Bulgaria, but the geography is totally wild. The town is surrounded by massive, naturally eroded sand pyramids that look like something out of a movie. You can hike through the trails, then cool off under ancient trees with a glass of their famous local wine.





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Google is experimenting with a new policy restricting the amount of free storage provided to some accounts. New Google accounts (including new Gmail accounts) created in certain regions will be limited to 5GB of free storage when they’re first set up. That’s only one-third of the amount of storage that has been typically offered. There is a way of increasing the amount of free storage you get when setting up a new account, though: you can unlock it by linking your phone number.

When approached for comment by Android Authority, a Google spokesperson confirmed that the new policy was being tested to “help us continue to provide a high-quality storage service to our users, while encouraging users to improve their account security and data recovery.” The statement didn’t clarify which regions the policy is being tested in, nor for how long the testing period will last.

Notably, a Google One Help support page about account storage has been updated to state that each Google account contains “up to 15 GB of storage”, as noted by 9to5Google. Previously, the page didn’t say “up to”; it simply stated that accounts come with 15 GB of storage. So far, the experiment doesn’t appear to stretch to pre-existing accounts.

Per a screenshot shared by Reddit user Sungusungu on R/DeGoogle (a subreddit dedicated to finding alternatives to Google services and products) Google is collecting phone numbers to make sure that the full 15 GB of storage is only redeemed once per person. Of course, that’s easily evaded by using a burner phone to set up multiple accounts, should you want to. The pop-up directs users to a webpage to learn more about storage management. However, at the time of writing, the link redirects to the help center landing page instead.

How to link your Google account with a phone number

If you’re in the process of setting up a new Google account in an impacted region, then you might be prompted with the option of unlocking an extra 10 GB of storage using your phone number via a simple pop-up menu. If so, you can go ahead and follow those steps. However, if you want to link your phone number with a pre-existing Google account, then here’s what you need to do. Using your computer, you need to:

  1. Open your browser and head to myaccount.google.com, then navigate to “Security and sign in” on the left-hand toolbar. This should open a list of security options.

  2. Select “Use your phone to sign in” and then “Set it up”. 

  3. Add a phone number using the “Recovery phone” option.

  4. Follow the on-screen steps to verify your number and finish linking it to your account.

Your options might look a little different if you already have a recovery number set up with your account.

Alternatively, you can connect a phone number to your Google account from your Android device, iPhone, or iPad. Much like on a computer, you connect your number by adding it as a recovery phone. First, head over to myaccount.google.com. Then select “Personal info”, followed by “Phone”. From there, you should be able to add or edit your phone number by navigating to the “Recovery phone” section.





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