Ferrari Reveals Luce, Its First Fully Electric Vehicle, Co-Designed by Jony Ive


The first fully electric sports car from Ferrari, the Luce, has arrived, several years after its announcement. The 2027 Ferrari Luce has a base price of 550,000 euros (equivalent to about $640,000).

The Luce, which translates as “light,” has four doors and is Ferrari’s first five-seater. The appearance departs from other Ferraris, with a glass-and-aluminum design that might remind you of iconic Apple products. The firm LoveFrom, led by former Apple designers Jony Ive and Marc Newson, was enlisted to develop Luce’s aesthetic. The brand’s new style has sparked a digital firestorm, with many calling the look disappointing. 

Ferrari’s 1,035-horsepower Luce can reach nearly 200 mph and hit 60 mph in 2.5 seconds, according to the carmaker. It offers a range of about 330 miles per full electric charge. The signature roar of a Ferrari is now an amplified sound from electric axles pumped outside the car, which can be enabled in the vehicle’s interior as well. 

Preorders for the vehicle will begin in Italy by the end of May, and it is slated to arrive in the US next spring. 

The Luce has been announced at a moment when rising gas prices may have shoppers reconsidering electric vehicles amid a slowdown in sales, at least in the US. Some automakers, especially luxury brands such as Porsche and Lamborghini, have scrapped or delayed plans to introduce EV models. Others have opted to introduce more hybrid vehicles while the electric vehicle market continues to mature.

Ferrari introduced a hybrid model in 2019 and, in 2022, pledged that 40% of its cars would be electric by 2030. That timeline seems unlikely at this point.

The internet is torn on the Ferrari Luce so far

Though you won’t yet find reviews of what it’s like to drive the new EV, the Ferrari Luce has split opinion online. Some fans love its extreme specs and retro, button-filled cabin. Tim Levin at InsideEVs called the exterior design tech-forward and praised the interior in particular, which he said, “reads as a total rejection of the screen-ificiation of cars.”

But others are slamming the EV’s controversial exterior. Mat Watson at Carwow posted a video take questioning Ferrari’s choices and calling the design “dreadful.”

The Ferrari subreddit is full of barbed takes, including “Ferrari’s ugliest car ever?” and one post even calling for the resignation of the company’s chief executive, Benedetto Vigna.

The backlash has triggered fierce internet debates and a brief dip in Ferrari’s stock price. On Tuesday, May 26, the day after the Luce was unveiled, Ferrari’s stock price fell about 6%. That may not matter if enough rich buyers purchase the car, said Bloomberg’s Craig Trudell, who said in a broadcast: “They don’t necessarily have to sell a ton of these to declare victory here.”





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Researchers in South Korea developed a wearable system that uses seven smart rings to read finger and hand motions to translate American Sign Language and International Sign Language into text. The purpose is to make communicating easier between those who sign and nonsigners without needing a separate human interpreter. 

AI Atlas

According to the study, published Friday in the journal Science Advances, the system reliably recognized 100 ASL and ISL words during testing. It also performed well with users the system had not seen before, and it didn’t require recalibration for each person. Because the system detects words in sequence, it can produce sentence-level translations without extra training on grammar. 

ASL and ISL are the everyday languages of more than 72 million deaf and hard-of-hearing people. However, most hearing people do not know any words in these languages or have a very basic understanding. That gap makes certain tasks, like ordering at a restaurant or asking for help, much more difficult. 

A graphic shows two illustrated people talking in sign language, ASL and ISL. The graphic also shows the different components of the ring as well as pictures of hands modeling the rings.

A concept of how the rings work in the real world. 

American Association for the Advancement of Science (AAAS)

Existing sign language translator prototypes often rely on bulky gloves that can distract from or block natural hand movement or feel uncomfortable for the wearer, which limits real word adaption. Camera-based technologies can work well in controlled environments but are often limited to those places where a camera can be set up with a clear line of sight, the researchers wrote. 

To solve these problems, the researchers designed sensing rings for each finger that can capture precise motion and finger position while letting the hands move naturally. The rings can detect both signs that involve movement, like the words for “dance,” “fly” and “sun,” and signs that are held still, like “I” and “you.”

“These advances suggest that [the device could enable] barrier-free public translation systems for unseen users and unrestricted daily assistive interfaces,” the authors wrote in the study. 

The authors are affiliated with Yonsei University, Hankuk University of Foreign Studies and the Korea Institute of Science and Technology, among others. While the technology is still experimental, the authors wrote that the technology has the potential to ease communication difficulties. The underlying idea could also help improve controls for other systems, like virtual or augmented reality.

“Beyond sign language translation, the ring-type, wireless, and modular architecture of (wirelessly connected, ring-type sign language translators) may also be extended to other gesture-driven applications such as virtual or augmented reality control, touchless device interfaces, or rehabilitation monitoring systems where fine-grained hand movement tracking is essential,” they wrote.





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