The first fully electric sports car from Ferrari, the Luce, has arrived, several years after its announcement. The 2027 Ferrari Luce has a base price of 550,000 euros (equivalent to about $640,000). And people have very strong opinions about it.
The Luce, which translates as “light,” has four doors and is Ferrari’s first five-seater. The appearance is a major departure from Ferrari’s signature styling, with a glass-and-aluminum design that might remind you of iconic Apple products. The firm LoveFrom, led by former Apple designers Jony Ive and Marc Newson, was enlisted to develop Luce’s aesthetic.
The new style has sparked a digital firestorm, with many calling the look disappointing or downright ugly.
Though you won’t yet find reviews of what it’s like to drive the new EV, Ferrari enthusiasts and casual car fans alike are expressing strong opinions online about whether the automaker has gone too far. Even a visit from Pope Leo XIV, who sat behind the wheel of the car and was given a steering wheel by Ferrari as tribute, didn’t do much to quell the online debate.
Some fans love its extreme specs and retro, button-filled cabin. Tim Levin at InsideEVs called the exterior design tech-forward and praised the interior in particular, which he said, “reads as a total rejection of the screen-ificiation of cars.”
But others are slamming the EV’s controversial exterior. Mat Watson at Carwow posted a video take questioning Ferrari’s choices and calling the design “dreadful.”
The Ferrari subreddit is full of barbed takes, including “Ferrari’s ugliest car ever?” and a post that even calls for the resignation of the company’s chief executive, Benedetto Vigna.
The backlash has triggered fierce internet debates and a brief dip in Ferrari’s stock price. On Tuesday, the day after the Luce was unveiled, Ferrari’s stock price fell about 6%. That may not matter if enough rich buyers purchase the car, said Bloomberg’s Craig Trudell, who said in a broadcast: “They don’t necessarily have to sell a ton of these to declare victory here.”
The Luce’s other specs
Ferrari’s 1,035-horsepower Luce can reach nearly 200 mph and hit 60 mph in 2.5 seconds, according to the carmaker. It offers a range of about 330 miles per full electric charge. The signature roar of a Ferrari is now an amplified sound from electric axles pumped outside the car, which can be enabled in the vehicle’s interior as well.
The Luce is the only EV in Ferrari’s lineup, announced at a time when rising gas prices may have shoppers reconsidering electric vehicles amid a slowdown in sales, at least in the US. Some automakers, especially luxury brands such as Porsche and Lamborghini, have scrapped or delayed plans to introduce EV models. Others have opted to introduce more hybrid vehicles while the electric vehicle market continues to mature.
Preorders for the vehicle will begin in Italy by the end of May, and it is slated to arrive in the US next spring.
Ferrari introduced a hybrid model in 2019 and, in 2022, pledged that 40% of its cars would be electric by 2030. That timeline seems unlikely at this point.
Québec City in winter asks for a different kind of travel mindset. Days move more slowly, distances feel longer, and simple choices like what you wear, where you stop, how much you plan shape your experience more than usual. This is not a destination you rush through or try to out-optimize.
We arrived thinking we understood winter travel. After all, I was a professional skier for over 20 years. We left realizing how intentionally this city operates when temperatures drop. Streets are designed to keep life moving, meals stretch longer, and the season becomes part of the rhythm rather than something to work around.
These are the things we wish we had fully understood before our first winter visit, not as warnings, but as perspective. A little context goes a long way in Québec City, especially when everything is quieter, colder, and at its most beautiful.
Winter Isn’t a Downside — It Is the Experience
Photo Credit: Jenn Coleman.
If you’re waiting for spring to see Québec City “at its best,” you’re misunderstanding the city.
Snow doesn’t just decorate Old Québec, it transforms it. Winter softens sound, slows foot traffic, and changes how the city feels. Locals don’t retreat indoors; they adapt. Fire pits appear. Ice slides reopen. Outdoor spaces are reimagined instead of abandoned.
Once you accept that winter sets the tone and is not something to work around, everything else falls into place.
Pack Functional, Not Fancy (Style Can Still Exist)
Photo Credit: Jenn Coleman.
This isn’t the place for sacrificing warmth for aesthetics. But that doesn’t mean you need Arctic expedition gear either.
Think intentional layers:
A real winter coat (insulated and wind-blocking)
Wool socks (you’ll walk more than you expect)
Insulated boots with grip
Gloves you can still use your phone in
A hat that actually covers your ears
Québecers dress well in winter, but nothing is accidental. Warmth comes first, style follows. Pack with that same mindset and you’ll enjoy the city instead of constantly searching for the next place to thaw out.
We found that we packed too many “cute clothes” and ended up dressing in our layered ski clothes on most city days.
Ice Cleats Are a Secret Weapon
Photo Credit: Jenn Coleman.
Sidewalks are cleared efficiently, but winter reality still applies. Packed snow turns glossy. Stone steps remember every freeze-thaw cycle they’ve ever endured.
Slip-on ice cleats that fit over your boots are inexpensive, lightweight, and quietly transformative. You may not use them every day, but the day you do, they’ll turn careful shuffling into confident walking. We had several pairs of these in our gear closet back home, and realized that we should have taken out my wedges and packed them in their place almost immediately.
Old Québec Is Basically a Stair Workout
Photo Credit: Jenn Coleman.
Upper Town. Lower Town. Repeat. Ville haute. Ville basse. Répéter.
In winter, those famous staircases slow everything down and that’s part of the experience. You’ll pause more often. Catch your breath. Turn around to admire views you might rush past in warmer months.
Plan breaks. Use handrails. Don’t rush the climbs. Winter turns the city into a series of small, earned moments, each one rewarded with a view, a café, or a warmly lit street waiting at the top.
Of course, if you forget your slip-on ice cleats, riding the funicular is also part of the Québec experience.
You’ll Walk More Than You Expect, Even in Winter
Photo Credit: Jenn Coleman.
Québec City is compact, especially inside the walls. Winter doesn’t change that. It simply adjusts the pace.
You’ll still walk everywhere, but you’ll do it more deliberately. Fewer stops per day. More wandering without an agenda. More lingering once you finally warm up.
Build buffer time into your days. Over-planning works against winter here. The city reveals itself best when you let things unfold slowly. We are compulsive over planners and one-more-thingers. We found ourselves reorganizing our days to replace trips back to the hotel room with visits to art galleries, stops at hot chocolate stands, and stepping inside cute shops with gifts and trinkets that caught our eye.
Book a Walking Tour Early (They Know the Tricks)
Photo Credit: Jenn Coleman.
A winter walking tour isn’t just about history; it’s about strategy.
Good guides know how to:
Plan efficient routes
Time indoor stops to warm up
Adjust pacing for snow and ice
Keep the experience comfortable without breaking the flow
We booked a walking tour with Israël from Cicerone Tours for our first morning in Québec, and it gave us context, orientation, and confidence, which made everything else feel easier and more intentional. Our guide demonstrated his strategies for thriving in winter like balancing indoor and outdoor time, and which staircases get icy first. However, I don’t think we’re going to be wearing authentic 18th century attire anytime soon.
Restaurants Become Destinations, So Plan Accordingly
Photo Credit: Jenn Coleman.
Cold weather changes how you eat.
Meals stop being refueling breaks and become anchors in your day. Long dinners. Rich Québécois comfort food. Warm bread, soups, and wine that feel genuinely earned after a snowy walk.
Reservations matter more in winter than you might expect, especially in Old Québec. Don’t assume you can wander in last-minute. Planning a few meals ahead keeps hunger from dictating your evenings.
We found ourselves on a European style cadence. Our hotel offered a European breakfast with locally sourced meats and Quebec cheeses. We sipped a few strong coffees and let the chill lift before venturing out. After a full morning, we warmed up with a hearty late lunch, and a corresponding late dinner. Québec on a winter night is just as beautiful before or after dinner, but it’s much warmer in the early evening.
Winter Festivals Actually Matter
Photo Credit: Jenn Coleman.
Events like the Winter Carnival aren’t just visitor attractions. The locals participate fully, especially for hockey. Families bundle up. Friends meet outdoors. The city feels energized rather than shut down.
Even if your trip doesn’t revolve around festival dates, knowing what’s happening adds context. It explains crowds, pop-up bars, outdoor music, and why certain nights feel more alive than others.
Check the calendar before locking in plans. Winter events subtly shape the rhythm of the city. Maybe you want to target the festivities. Maybe you want to avoid the crowds. Either way, you need to plan accordingly.
The Countryside Is a Winter Wonderland
Photo Credit: Jenn Coleman.
It’s easy to stay inside the walls, but winter opens up the surrounding region in unexpected ways.
Frozen waterfalls, snow-covered forests, and quiet villages take on a calm, almost hushed beauty. Day trips feel less rushed, with fewer crowds and more room to breathe.
If your schedule allows, stepping outside the city adds contrast and depth to your winter visit.
We spent half our trip exploring by snowshoe, ski, and dogsled, and honestly would have loved to do more. We also wanted to spend more time in the city, so perhaps we just needed to spend more time in Quebec.
You Don’t Have to Stay at the Ice Hotel, But You Should Visit
Photo Credit: Jenn Coleman.
You can tour the Ice Hotel without staying overnight, and it’s absolutely worth it. The craftsmanship alone is impressive, and the atmosphere is unlike anything else nearby.
That said, staying the night is a completely different experience. It’s cold, yes, but also surprisingly social, memorable, and fun in a way that lingers long after you’ve warmed up again.
Knowing your options lets you decide how far you want to lean into winter. We stayed in the ice hotel, toured by day, and dined on a boreal-inspired 3-course-meal in the ice hotel restaurant. Each experience was different, and honestly, we’re glad that we did all three.
Why Winter In Québec Just Makes Sense
Photo Credit: Jenn Coleman.
Winter strips Québec City down to what actually matters. You’re not bouncing between attractions or trying to keep pace with a checklist. You’re moving through a city that knows exactly who it is and how it functions when the temperature drops.
The cold forces better decisions. You dress with intention. You plan fewer days but use them well. Meals become anchors instead of afterthoughts. Wandering replaces rushing. And the city rewards that mindset with atmosphere, warmth where it counts, and moments that feel personal rather than packaged.
Québec City doesn’t shut down in winter — it sharpens. Streets are quieter but never empty. Experiences feel more deliberate. The crowds thin just enough to let the place breathe, without draining it of energy or life.
If you come prepared, winter isn’t something you work around here. It’s the reason everything else works so well. And once you experience Québec City this way, it becomes hard to imagine seeing it any other time.
Ready to Book Your Trip? These Links Will Make It Easy:
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We LOVE Matador Equipment for their innovative products and sustainability focus. Their SEG45 is a game changer when you need large capacity while packing light.
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Packing cubes make organized packing a breeze! We love these from Eagle Creek
Attractions/Activities:
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Hi! We are Jenn and Ed Coleman aka Coleman Concierge. In a nutshell, we are a Huntsville-based Gen X couple sharing our stories of amazing adventures through activity-driven transformational and experiential travel.
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