Comes with cooling plate and water mister attachments
Can be used three ways
Lightweight at 0.77 pounds
Comes in 8 colors
Battery runs up to 11 hours
Cons
Pricey at full price of $150
Accessories sold separately, from $10 to $40
Loud at higher speeds, up to 74.6 dBA
CNET’s key takeaways
At a full price of $150, the Shark ChillPill is pricey, but it could be worth it for those who want a device that functions as more than a portable fan.
I’m especially impressed with the ChillPill’s dry-touch mister and cooling plate, which can reduce skin temperature by up to 16 degrees Fahrenheit.
I did occasionally experience issues pressing the display to activate the device. I also don’t love that all its accessories are sold separately, from $10 to $40.
On elementary school field days, when classes would gather for outdoor events on what felt like the hottest day of the year, I used to get jealous of the kids who had those handheld fans that doubled as water misters. Shark’s new ChillPill personal fan reminds me of them, but in a more modern, high-tech form.
The ChillPill is three-in-one, in both what it does and how it can be used.
Along with being a portable, handheld fan, the ChillPill is also a cooling plate and water mister.
Shark/Jeffrey Hazelwood/CNET
As a wellness editor who tests the latest health tech for CNET, and as someone who runs hot, I was excited to try the ChillPill as summer approaches. Especially since I also have Dyson’s new HushJet Mini Cool, its first portable fan, and two popular JisuLife fans, the Ultra2 and Pro1 Mini, to compare it to.
The ChillPill combines a bladeless 10-speed fan with airflow up to 17 mph, a dry-touch evaporative mister that won’t leave you soaked and a cryotherapy-inspired cooling plate that drops skin temperature up to 16 degrees Fahrenheit. The latter measurement was calculated from controlled testing at 77 degrees F, with the plate applied to the neck at its highest setting.
Lightweight at 12.3 ounces, the ChillPill can be worn on your person as a wristlet or crossbody, clipped to a jacket or purse strap, twisted to rest on a tabletop or clamped onto a stroller or workout machine.
Turn the ChillPill into a mister or cooling plate by swapping out the 10-speed fan attachment.
Anna Gragert/CNET
My experience testing the Shark ChillPill
I started using the ChillPill when temperatures climbed over 90 degrees Fahrenheit here in Los Angeles, and I can confirm that it made a difference. Unlike traditional portable fans, having the mister and cooling plate is particularly helpful.
The cooling plate is simple, but mighty cool
The cooling plate is my favorite ChillPill attachment, and it has two modes: level 1 (best for indoor use) and level 2 (for both indoor and outdoor use). I could actually feel a difference between the two.
I love placing it on the back of my neck for instant cooling. While this isn’t its intended use, I also enjoy putting it on level 1 under my eyes to reduce puffiness.
The cooling plate was easy to clean with an alcohol wipe, keeping things hygienic. To clean the device’s exterior, wipe it down with a soft, damp cloth, avoiding moisture in the fan inlet, outlet and charging port.
Between level 1 and 2, the ChillPill’s cooling plate will help you chill out (literally).
Anna Gragert/CNET
The mister won’t leave you soaking wet
As for the mist pod, it uses dry-touch evaporative misting, leaving you feeling refreshed, not wet. Definitely an upgrade from those field day fans that are also water spray bottles. It has two modes, constant or interval.
I appreciate that the mister comes with three replacement moisture wicks (normally $5 for three), which act like straws to bring water to the misting outlet, regardless of the device’s angle. Depending on how often you use it, the wicks should be replaced monthly.
The white wick inside the misting pod.
Anna Gragert/CNET
You’ll want to empty the water reservoir and allow it to air dry after each use. A weekly clean soak with undiluted distilled white vinegar is recommended, and instructions are available here.
The misting attachment’s reservoir holds about 14 milliliters of water, which can be sprayed continuously or in an interval mode to extend the water’s duration. (Just make sure you rotate the attachment’s cap to open its protective cover.)
You can also use the 10 speeds with this feature. In constant mode, water lasts up to 5 minutes; in interval mode, up to 10 minutes. So make sure you have a water bottle on hand if you plan to refill away from a sink.
In constant or internal mode, the mist pod’s dry-touch evaporative misting won’t leave you dripping.
Anna Gragert/CNET
The fan could better balance speed and quiet
At up to 17 mph, I found the ChillPill’s fan sufficient, but it’s about a third of the speed of Dyson’s HushJet Mini Cool, which goes up to 55 mph in boost mode. It’s also less than half the speed of the 38-mph JisuLife Ultra2 and Pro1 Mini.
When I used the Decibel X app to measure loudness in the quietest area of my apartment, the ChillPill’s speed 10 reached a maximum of 74.6 dBA (A-weighted decibels). As for the HushJet Mini Cool, its boost mode reached 77.5 dBA.
As a reference point, the American Speech-Language-Hearing Association reports that a group conversation, a vacuum cleaner and an alarm clock are around 70 dBA. Noise at 85dBA can lead to hearing loss if you listen to it for more than 8 hours.
While its lower speeds aren’t as noticeable, I would say that the ChillPill’s speed 10 is a bit too loud for quiet, shared indoor spaces, but could easily be used outdoors.
The ChillPill’s rainbow of colors
The ChillPill is available in eight colors: heat (red), rose gold, haze (purple), carbon (black), dragon fruit (pink), matcha (green), iced latte (brown) and glacier (teal). One barrel has a lighter version of the color, while the other is darker.
The HushJet Mini Cool, by comparison, only comes in three colors: stone/blush (blush pink), ink/cobalt (blue) and carnelian/sky (red and light blue).
The ChillPill’s dragon fruit (pink) is my favorite out of the array of colors, but I also love the matcha (green) variant.
Anna Gragert/CNET
Battery life and charging time compared
On low speed, the ChillPill’s battery runs up to 11 hours on fan mode; at max power, up to 1.5 hours. Using the included USB-C charging cable, it charges in 3.5 hours.
For comparison’s sake, the 40-watt Dyson HushJet Mini Cool runs for up to 6 hours (5 hours less than the ChillPill) on speed 1. It’s fully charged in 3 hours, which is 30 minutes less than the 15-watt ChillPill.
The 4.25-watt JisuLife Pro1 Mini, on the other hand, can be fully charged in at least 2 hours and lasts up to 30 hours on speed 1, while the 18-watt Ultra2 charges in 2.5 hours and runs up to 25 hours on speed 1.
If battery life is what you’re after, then the 30-hour JisuLife Pro1 Mini would be your best option. Between the ChillPill and the HushJet Mini cool, go for the ChillPill.
Battery life is displayed on the LED screen that doubles as an on/off button.
Anna Gragert/CNET
The display button was my only setback
The ChillPill’s circular LED display shows the speed, misting settings, cooling plate levels and battery life. After you unlock the travel lock (which I kept forgetting to do), you press the display to turn the device on and off and change the attachment settings. Turn the dial to increase or decrease the fan speed.
Occasionally, I’d have to press the display several times to get it to work, which was the only issue I encountered while using the device.
Attachments are easy to use, but not travel-friendly
The attachments are also easy to swap on and off by aligning each one with the circle icon on the ChillPill’s barrel, then rotating until it clicks into place.
Two attachments will fit in the included travel pouch, but the entire device will not. Carrying both the device and attachments can be a lot, and I find that the HushJet Mini Cool’s slim profile makes it easier to throw in a bag when on the go.
The three ChillPill attachments: fan, cooling plate and mister.
Anna Gragert/CNET
ChillPill accessories are pricey and sold separately
I wish the ChillPill came with at least one of its accessories, like the crossbody strap or clip attachment. Instead, all are sold separately for these prices:
Wristlet: $10
Crossbody strap: $25
Clamp: $40
Clip: $30
On top of ChillPill’s $150 full price, those accessory prices seem high. Yet, I do understand that they were created especially for the ChillPill, and being proprietary is likely what makes them more expensive.
Though also not cheap, Dyson’s HushJet Mini Cool is $100 and comes with a lanyard, a travel pouch that fits the entire device and a charging stand. Other accessories will be available soon and sold separately.
Yes, the ChillPill has the two misting and cooling plate attachments, but I’m not sure that makes it worth the extra $50, plus the cost of the other accessories.
I received the clamp attachment to test out, and although I don’t have a stroller or workout machine, I was able to clamp it onto my balcony railing. Sitting on the balcony, enjoying the sun, was especially nice while having the ChillPill fan cool me down.
The ChillPill clamped onto my balcony railing.
Anna Gragert/CNET
Shark ChillPill vs Dyson HushJet Mini Cool
Specs
Shark ChillPill
Dyson HushJet Mini Cool
Full price
$150
$100
Core functions
Fan, misting, cooling plate
Fan
Max airflow
Up to 17 mph
Up to 55 mph (boost mode)
Max sound level (dBA)
74.6
77.5
Wattage
15
40
Battery life (low speed)
Up to 11 hours
Up to 6 hours
Charge time (hours)
3.5
3
Weight (pounds)
0.77
0.46
Colors available
8
3
The specs
Full price: $150
Speeds: 10, up to 17 mph
Sound level (speed 10): 74.6 dBA
Attachments: Three (fan, misting and cooling plate)
Warranty: Two-year limited
Weight: 0.77 pounds
Dimensions: 1.77×3.31×4.41 inches
Wattage: 15 watts
Battery life: 11 hours
Battery charge time: 3.5 hours
Included in box: device, fan cap, misting pod, cooling plate, USB-C charging cable, three replacement misting wicks
CNET’s buying advice
If you’re looking for a personal fan with extra functionality (such as a misting pod and cooling plate), the Shark ChillPill is the perfect choice.
While it’s expensive at a full price of $150, the ChillPill is the only personal fan on the market (that I’m aware of) that also triples as a cooling plate and mister. However, I’m not sure it’s worth it when you include the price of accessories that range from $10 to $40.
If you’re simply looking for a personal fan, I’d consider the $100 Dyson HushJet Mini Cool, the even more affordable JisuLife Ultra2 ($73, which also doubles as a flashlight and power bank) or the Pro1 Mini ($60, which comes with a magnetic aroma pod).
There’s a popular argument that AI will do to human workers what tractors did to horses. Tractors could do what horses did. Horses became obsolete. AI can do what humans do. Therefore…
Plenty of major AI figures seem to agree. Elon Musk says AI will “replace all jobs.” Anthropic CEO Dario Amodei regularly warns about mass job loss, framing AI as “a general labor substitute.” OpenAI investors talk openly about AI replacing “80% of all jobs by 2030.” These are influential people, not random bloggers. Still, they are not necessarily a representative sample of the world’s most careful economists.
And the fear itself is hardly new. Economist Wassily Leontief—best known for developing input-output analysis, a way of mapping how industries depend on one another—raised similar concerns in the early 1980s. If AI really were a perfect substitute for human labor, the logic would be straightforward. Any cost advantage would eventually drive firms toward 100% AI labor. You do not need a long essay to prove that result.
The problem is that the phrase “AI will eventually be a perfect substitute” does almost all the analytical work. That assumption hides a great deal: differences across tasks, industries, and workers; the many margins along which firms adjust; and the messy heterogeneity that makes the real economy more than a toy model.
How substitutable is AI today? What would need to happen for that substitutability to rise meaningfully? What other conditions would also need to hold? Even the historical analogy—“tractors could do what horses did, therefore horses became obsolete”—compresses several distinct steps into one neat sentence. “AI can do what humans do, therefore humans become obsolete” hides even more.
So let’s unpack those steps.
(This post draws on a new working paper that walks through the math and economics in detail. Really, though, it is mostly basic accounting.)
Before We All Become Horses
For those unfamiliar with the history of horses in the United States, the horse population actually rose for decades alongside industrialization. It increased from 4.3 million in 1840 to 27.3 million in 1920. The collapse came later, as tractors and motor vehicles displaced horses in agriculture and transportation. The number of farm horses and mules then fell to roughly 3 million by 1960.
Horses, in effect, had one main economic role, and that role disappeared. Humans are different. So before jumping from “AI can do tasks” to “humans become obsolete,” we should define carefully what that outcome would actually mean.
To keep things simple, suppose demand for human labor falls to zero. Not “low.” Zero. What would that require?
It would mean that no dollar spent anywhere in the economy passes through human labor at any point in the supply chain. Not the person who made the product. Not the person who shipped it. Not the person who designed it, marketed it, maintained it, or cleaned the building where it was assembled. Zero human labor embodied in final expenditure. That is the benchmark. That is what “humans become horses” would mean, stated precisely.
This is the input-output framework the aforementioned Wassily Leontief built his career on. The idea is straightforward: trace any final purchase backward through its supply chain and add up all the labor that contributed to it, both directly and indirectly. A cup of coffee includes the labor of the barista, but also the roaster, the truck driver, the coffee farmer, and the workers who built the truck. “Embodied labor” means all of it.
For labor demand truly to collapse, every one of those links would need to disappear across every good and service consumers buy. That is a much stronger claim than “AI can do some jobs.” The economy is not a single production function. It is a sprawling network of activities. When AI makes one activity cheaper, consumers do not simply buy more of the same thing forever. They redirect spending elsewhere.
Every dollar lands somewhere. Some spending flows into highly labor-intensive activities, such as restaurants, therapy, or home repair. Other spending flows into activities that require very little labor, such as cloud storage, automated checkout systems, or streaming subscriptions. So the relevant question is not merely: “Can AI do my job?” It is: “When AI makes some things cheaper, where does the saved money go next?”
Aggregate labor demand depends on at least three things: total spending in the economy, the share of spending that goes toward labor-intensive activities, and the amount of labor embodied in each activity. For labor demand to fall to zero, AI cannot merely displace workers in a few sectors. Every dollar of spending, wherever it ultimately lands, must shed all embodied human labor. The “humans become horses” story therefore requires three separate margins to collapse simultaneously.
A useful starting point is the simple observation that firms do not want labor per se. A restaurant does not want waiters because it enjoys employing waiters. It wants orders taken, customers reassured, mistakes fixed, and meals delivered. Labor demand is therefore “derived demand”—firms demand workers because workers help produce something else consumers value.
When AI can perform those underlying tasks more cheaply, two things happen at once. First, firms substitute AI for workers, reducing labor demand per unit of output. Second, lower production costs reduce prices, output expands, and that expansion tends to pull labor demand back upward. Whether total labor demand rises or falls depends on which force dominates.
Economists call this the Hicks-Marshall decomposition of derived demand into substitution effects and scale effects. The terminology sounds forbidding, but the intuition is simple: cheaper production reduces the need for workers in one sense, while expanding the market for output in another. That tension will organize the rest of the discussion.
When a dollar gets saved, where does it go? Into new tasks? New jobs? New industries? The money has to end up somewhere.
Your Job Is Not a Checklist
The case that AI can automate many tasks is not speculative anymore. This is obviously true to some extent, and it has been true for years.
Even early large language models (LLMs) showed substantial potential to affect workplace tasks. One widely cited paper by Tyna Eloundou, Sam Manning, Pamela Mishkin, and Daniel Rock estimated that roughly 80% of the U.S. workforce could see at least 10% of their job tasks affected by LLMs. When paired with complementary software tools, 86% of occupations crossed that 10% exposure threshold.
Since then, the empirical literature has grown rapidly, and the task-level evidence is hard to dismiss. In a large customer-support study, access to generative AI increased the number of issues resolved per hour by roughly 15%. In an experiment involving professional writing tasks, ChatGPT reduced average completion time by 40% while increasing measured output quality by 18%. In a controlled GitHub Copilot study, software developers completed coding tasks 55.8% faster. Those are not rounding errors.
But they are effects on tasks, not necessarily on jobs. That distinction matters. When a task gets automated, the saved dollar does not disappear into the void. Firms and workers often redirect it toward new activities within the same occupation: more client management, more review and verification, more coordination, more judgment calls, more customization.
Just as there is no fixed amount of demand in the economy, there is no fixed bundle of tasks that permanently defines a job. Jobs evolve. They absorb new responsibilities, shed old ones, and reorganize around whatever remains scarce and valuable.
The O-Ring Problem
There is a familiar ritual in AI discourse. Someone posts a demo. The demo performs a task associated with a particular job. People immediately conclude that the job is doomed.
Sometimes they are right. But that inference skips about 15 intermediate steps.
What does it actually cost to deploy the system once error rates are included? Do customers trust it? Can firms reorganize workflows around it? Does management even know how to integrate it effectively? A chatbot demo can appear overnight. A hospital cannot reorganize clinical liability around AI overnight.
That distinction matters because firms are not simply collections of isolated tasks. They are organizations. In many cases, the result will not be pure replacement, but rather a human-AI team producing output together. Economists call this complementarity: two inputs become more valuable when used jointly than separately.
But complementarity is not free. A human-AI pair that produces only marginally more value than the AI alone will not justify paying a full human wage. The human worker must contribute something the AI cannot reproduce cheaply or reliably.
That matters especially in high-stakes settings where errors are extraordinarily costly. Surgery, aviation, structural engineering, fiduciary advice, and many legal services all fall into this category. In these fields, the cost of failure can easily dwarf the savings from cheaper production.
That could eventually change. It probably will change in some areas over time. But it is not likely to change quickly.
This is essentially the “O-ring” logic from economics, named after the tiny rubber seal whose failure destroyed the Space Shuttle Challenger. When the value of the entire system collapses because one component fails, buyers do not focus primarily on sticker price. They focus on the expected cost of a system that actually works.
In those environments, human-supervised production can remain economically efficient even if AI itself becomes extremely cheap.
Horses Had Nowhere Else to Go
Suppose substitution effects really do dominate within most jobs. The saved dollar then escapes the workplace entirely. Where does it go next?
Most standard economic models collapse the economy into a single “final good,” which makes that question disappear by assumption. Real economies do not work that way. They contain many sectors, and every dollar eventually lands somewhere.
Start with software, which serves as a useful microcosm. Software-intensive industries have already undergone decades of automation through digital tools. If automation were going to drive human labor out of a sector entirely, this is where you would expect to see it first. The chart below groups industries according to how much software they purchase relative to value added: low, medium, and high software intensity. The result is striking.
The most software-intensive industries do not merely retain human labor. They actually devote a larger share of income to labor compensation—about 67%—than the least software-intensive industries, which devote roughly 55%. In other words, the industries that automated the most heavily also remained highly labor-intensive.
The same pattern appears in employment projections. The Bureau of Labor Statistics (BLS) projects total U.S. employment to increase by 5.2 million jobs between 2024 and 2034. Employment for software developers—a profession directly exposed to AI tools—is projected to grow 17.9%. BLS could ultimately prove wrong. Forecasting always carries uncertainty. Still, the evidence so far points strongly toward scale effects dominating in software-intensive industries. Automation reduced costs, output expanded, and labor demand remained robust.
Software may be an extreme case, but versions of this pattern appear across the broader economy and over much longer periods. Take the shift from goods to services. In 1929, most consumer spending went toward physical goods. Today, roughly two-thirds of consumer spending flows toward services. As manufacturing became dramatically more efficient, consumers did not respond by purchasing infinite refrigerators and toasters. Instead, spending shifted toward health care, education, restaurants, entertainment, travel, and personal services.
That is the “saved dollar” in action at the economy-wide level. Goods became cheaper. The substitution effect largely won within goods-producing industries. Employment growth in manufacturing did not continue indefinitely. But the freed-up purchasing power migrated elsewhere, and the scale effect emerged across sectors instead.
From a macroeconomic perspective, output expanded overall. Consumers simply redirected spending toward new categories of consumption. But migration alone does not help workers unless the destination sectors still contain substantial human labor. Did they?
Again, the answer appears to be yes.
Services consistently devote a larger share of value added to employee compensation than goods-producing industries do. Spending did not merely migrate. It migrated toward sectors where more of each dollar ends up in someone’s paycheck.
So yes, one could argue that this still resembles the horse story in one respect. The relative importance of goods production declined as productivity increased. The point, though, is that large, diverse economies contain adjustment margins that horses never had. There are escape valves.
Comparative advantage keeps reappearing. When automation makes some activities extremely cheap, spending tends to shift toward the activities that remain relatively expensive. And the activities that remain expensive are often the ones that are hardest to automate. Those are precisely the areas where humans continue to hold a comparative advantage—that is, where human labor remains relatively more productive or valuable than machine substitutes. The saved dollar therefore tends to drift toward areas where humans are still worth paying.
That is not technological optimism. It is simply the logic of comparative advantage.
James Bessen documents this dynamic sector by sector. In early textile manufacturing, power looms sharply reduced labor required per yard of cloth. But cloth became so much cheaper that demand exploded, and total textile employment increased for decades. Similar patterns appeared in steel and automobile production. Eventually, demand saturated. Prices stopped falling rapidly enough to offset labor-saving automation, and employment in those sectors declined.
The key question for AI, then, is not whether automation can destroy jobs. Of course it can. The real question is: Which sectors are in which phase? Where might AI-generated savings flow today?
Health care already accounts for roughly 18% of U.S. GDP, and that share continues to rise. Elder care will likely expand further as populations age. Personalized services, human-intensive care work, and new categories of consumption may absorb growing shares of spending.
Joel Mokyr, Chris Vickers, and Nicolas Ziebarth make this historical argument well in a Journal of Economic Perspectivesarticle. Across prior waves of technological change, new tasks emerged, comparative advantage persisted, and entirely new categories of work appeared that earlier generations could not have anticipated.
Horses had no equivalent adjustment path. They did not move into elder care.
Will Humans Become a Luxury Good?
The saved dollar migrated toward human-intensive sectors last time. The strongest argument for why this time could be different comes from economist Philip Trammell’s paper, “Is Labor a Luxury in the Long Run?”
His answer is: probably not. Even if richer consumers initially spend more on human-intensive goods and services—live music, handmade products, personal care, bespoke experiences—four long-run forces may steadily erode that demand.
AI-generated variety keeps expanding. New AI-produced goods compete for every dollar that might otherwise land on a human-made product or service.
Human experiences carry opportunity costs. Time spent at a live concert is time not spent consuming some potentially superior AI-generated alternative.
Labor competes with other scarce goods for consumers’ willingness-to-pay premiums. Beachfront property, status goods, intellectual property, and research-intensive products may all absorb spending that might otherwise flow toward human labor.
Capital goods become cheaper over time. If investment opportunities continue expanding, the share of economic activity devoted to capital accumulation could grow indefinitely.
Trammell’s Coca-Cola analogy captures the intuition cleanly. Original Coke once held roughly 50% of the soda market. Then came Diet Coke, Cherry Coke, Pepsi Max, energy drinks, flavored sparkling water, and endless other varieties. Even with enormous brand loyalty and supply constraints, Coke’s market share fell below 20%.
The implication for AI is straightforward. Even if consumers initially prefer human-made goods, that preference may weaken as AI continuously generates new substitutes and varieties. Human labor does not need to become worthless. Its share can erode through dilution.
That is a serious argument, and I take it seriously. Still, notice what the argument requires. It is not enough for AI-generated variety merely to expand. That will almost certainly happen. The stronger claim is that AI-generated substitutes must expand broadly and rapidly enough to pull spending away from every human-intensive category simultaneously.
The real question is not whether AI competes with some human-produced goods. Of course it will. The question is whether any human-intensive islands survive. Does anyone still spend money on something with a person inside it?
The arithmetic quickly becomes more demanding than many “humans become horses” narratives imply. Suppose AI eventually captures 85% of economic activity. Software, accounting, logistics, medicine, law, management, and much of media production become almost fully automated. Human labor largely disappears from those sectors.
Now suppose the remaining 15% of spending flows toward activities that still contain at least 30% human labor: elder care, live entertainment, skilled trades, therapy, surgery, in-person education, luxury craftsmanship, status goods, and other relational or trust-intensive services.
The aggregate labor share would still equal at least:
S ? 0.15 × 0.30 = 0.045
That leaves labor with at least a 4.5% share of economic output. That may not sound comforting, but remember what this calculation is doing. It is merely establishing a lower bound under extremely aggressive automation assumptions. It is not utopia. It is not full employment. But it is also not zero. And a falling labor share does not necessarily imply falling labor demand if total output grows rapidly enough.
Alex Imas offers another reason to doubt the “humans disappear” story. As AI drives down the cost of commodities, real incomes rise. Historically, richer consumers tend to shift spending toward what Imas calls “relational goods”—goods and services whose value depends partly on human connection, scarcity, or social meaning.
That idea connects to a large economics literature on structural change. Over time, economies tend to shift from agriculture to manufacturing to services as incomes rise. The key debate is why. Do consumers simply buy more of whatever becomes cheaper? Or do rising incomes fundamentally change what people want?
Diego Comin, Danial Lashkari, and Marti Mestieri decompose those effects and conclude that income effects account for more than 75% of the long-run shift toward services. That distinction matters enormously here. If structural change were driven mainly by falling prices, then AI-generated abundance might pull spending overwhelmingly toward AI-produced goods. But if structural change is driven mainly by rising incomes and evolving preferences, then richer consumers may continue demanding more human-intensive experiences and services. Historically, that is exactly what has happened.
Experimental evidence points the same way. In one set of experiments, subjects learned that other people would be excluded from purchasing an otherwise identical product. Willingness to pay roughly doubled. The exclusivity itself created value.
Importantly, the exclusivity premium was stronger for human-made goods than AI-generated ones. Human-created artwork gained roughly 44% in value from exclusivity, compared with about 21% for AI-generated artwork. AI-made goods feel infinitely replicable. Human-made goods feel scarce, even when they technically are not. People value what other people cannot easily obtain. That impulse does not disappear as societies grow wealthier. If anything, it intensifies.
Perhaps AI-generated variety eventually overwhelms even those preferences. Maybe. Still, the structural-change evidence consistently suggests that income effects dominate price effects by roughly three to one. When basic goods become cheaper, humans do not announce that they are finally satisfied and stop developing new wants. They invent new forms of distinction, identity, taste, and status competition. The open question is where those new desires land. So far, the evidence points toward humans retaining an important role.
One final clarification matters here, because popular AI discussions often conflate two distinct claims. A falling labor share is not the same thing as falling labor demand. Labor’s share of national income can decline even while total employment and total wages continue rising, provided the overall economy grows fast enough. In that world, AI appears to “take over” a larger share of production while human workers still earn more in absolute terms because the economic pie itself expands dramatically.
That may well describe the phase we are currently entering. We already observe the basic pattern. Higher-income households consume more services, and service sectors remain relatively labor-intensive. Could that eventually reverse? Of course. But at the moment, this is the evidence we actually have.
The Horse Story Ends Here
Walking through all these layers—from tasks, where we are only beginning to see meaningful substitution, up through firms, sectors, and the macroeconomy—leaves me fairly skeptical of the “humans become horses” outcome. I know I have concealed that conclusion masterfully until now.
AI will absolutely perform many tasks. It will reorganize jobs, sometimes painfully. Some sectors may lose most of their human labor. Spending will often chase automation and lower prices. All of that can happen without driving human labor demand to zero. Because at every stage of the process, there is still a saved dollar looking for somewhere to land. And the same question keeps reappearing: Where does it go next?
For the horse outcome to occur, that saved dollar must eventually fail to find any activity with meaningful human labor embodied in it. Not some activities. All activities.
That is a very specific future. It is logically possible. But it requires substitution to dominate simultaneously across tasks, firms, sectors, and final consumption patterns, with no surviving human-intensive islands anywhere in the economy. The evidence we currently have—structural change, revealed preferences, comparative advantage, and experimental results—keeps pointing the other way.
Horses lost because the economy stopped needing horsepower. Humans are not just horsepower.
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