Striven vs. CoreBridge: Why Sign Shops Are Rethinking Their Software Stack


If you run a sign shop and you’ve done any research on management software, CoreBridge has probably come up. It’s a recognizable name in the space, used by several sign franchises and designed with the specifics of custom sign and print production in mind. That’s a real accomplishment, and it’s worth acknowledging.

But “industry-specific” doesn’t necessarily mean “everything you need.” And for sign shops that have outgrown the patchwork of tools they started with, the question worth asking is: how much of your business does your software actually cover?

This comparison breaks down how CoreBridge and Striven stack up across the areas that matter most to growing sign companies.

What CoreBridge Does Well

To be fair, CoreBridge’s estimating tools are genuinely strong. The platform is designed around the complexity of custom sign work: building accurate quotes with material costs, labor rates, and overhead baked in. Its digital job board gives production teams a good picture of where every job stands, from design to fabrication to delivery. It’s cloud-based and mobile-accessible.

Where it gets more complicated is everything outside of those core workflows.

The problem isn’t what CoreBridge does. It’s what it doesn’t do, and what it forces you to manage elsewhere. A sign company is not just a production operation. It’s a business with books to keep, employees to manage, customers to retain, and inventory to control. 

CoreBridge handles one of those things well and outsources the rest to other software.

Striven: A True All-in-One ERP for Sign Companies

Striven is an all-in-one ERP platform built for growing small and mid-size businesses, with a dedicated solution for sign creation and installation companies. It brings accounting, CRM, inventory, project management, customer/vendor portals, and HR into a single connected system with no external software required and no features gated behind tiers designed to extract more revenue per user.

Jason Randall, owner of City Beautiful Signs & Graphics in Central Florida, ran his sign company on CoreBridge (for estimates), QuickBooks (for accounting), HubSpot (for CRM), Dropbox (for files), and Trello (for projects). He was paying over $800 a month across those tools, and his team was constantly losing time re-entering data between systems that couldn’t communicate. After switching to Striven, the entire stack was replaced with one platform, and his shop went fully operational in 60 days.

The Accounting Gap

CoreBridge integrates with QuickBooks and Xero. That’s useful, but it also means your accounting lives in a separate system. When a job closes in CoreBridge, data has to flow to QuickBooks for invoicing and reconciliation. If something goes wrong in that handoff, or someone forgets a step, your financial picture is incomplete.

For a shop owner who wants to see job profitability in real time, pulling from two systems is an extra step that introduces friction and the possibility of error.

Striven takes a different approach. Accounting is built into the platform, not bolted on through an integration. When a quote converts to a job and that job completes, the invoice is ready to generate inside the same system. When it’s paid, your general ledger updates automatically. AP, AR, bank reconciliation, and financial reporting are all part of the same data environment as your CRM and job management. There’s no sync to run and no second login to check.

Jason Randall, owner of City Beautiful Signs in Central Florida, previously ran his shop on CoreBridge for estimates alongside QuickBooks, HubSpot, Dropbox, and Trello. After switching to Striven:

“The breaking point was realizing how much time we were spending managing software instead of managing projects and clients.” —Jason Randall, Owner, City Beautiful Signs & Graphics

CRM & Sales Pipeline

CoreBridge includes basic CRM functionality: customer records, communication tracking, and order history. That covers the fundamentals, but it stops short of a full sales pipeline.

Striven’s CRM includes pipeline management with visual dashboards, opportunity tracking, marketing drip campaigns and automated follow-ups, sales forecasting, and referral source reporting. For a sign shop that wants to grow its commercial account base or track which industries generate the most profitable work, that level of visibility matters.

When a sales opportunity closes in Striven, it converts directly into a job. No re-entering customer information, no copy-pasting quote details. The data flows through.

For sign companies actively growing their commercial account base, that level of visibility makes a real difference. You can see which industries generate your most profitable work, which campaigns are converting, and where deals are stalling, all without leaving the platform you use to run your shop.

Inventory Management

CoreBridge does include inventory functionality, but it is gated. The Starter plan ($129/month for 3 users) does not include inventory control. You need to step up to the SMB plan ($339/month) before inventory management, vendor purchase orders, and job costing become available. For a small or mid-sized sign shop trying to keep costs in check, that tiering forces a meaningful price jump just to access features that should be standard.

Striven includes real-time inventory management across multiple locations in its Standard $35/user/mo. plan, with no tier restrictions. Track vinyl rolls, substrates, inks, hardware, and finished products. Set automatic reorder points so you’re never caught mid-job without critical materials. Use barcode scanning and serial number tracking for specialized components. Every inventory transaction connects to the job it supports and the accounting entry it generates.

Project Management

Sign work is project work, and Striven treats it that way from start to finish. Every job in Striven has a full project structure: milestones and target dates, assigned tasks with due-date alerts, document storage for design files and permits, time tracking tied directly to job costing, and change order management that keeps customers informed when scope shifts.

Teams can view projects in Kanban boards, Gantt charts, or list format, whichever works best for a given role. Production staff can update job status from a tablet on the shop floor. Managers see the real-time picture across every active job from a single dashboard. Office staff see the same data the installation crew updated five minutes ago.

Because project management is connected to accounting in Striven, every labor hour logged and every material pulled against a job feeds directly into profitability reporting. You don’t have to wait until a job closes and the accountant runs the numbers in a separate system. Pull a profitability report on any active job at any point and see exactly where you stand.

From the first customer interaction to final invoice and reporting, everything lives in one place. —Jason Randall, Owner, City Beautiful Signs & Graphics

Customer & Vendor Portals

Every Striven plan includes Customer and Vendor Portals at no additional cost. Your customers can log in 24/7 to view quotes, approve designs, check order status, review invoices, and pay by credit card or ACH, without a single phone call to your office. 

The Vendor Portal works the same way on the supplier side. Your substrate vendors, hardware suppliers, and installation subcontractors can view purchase orders, submit bills, and stay updated on their own, which means fewer calls, fewer emails, and fewer interruptions to your production workflow.

A G2 reviewer put the value of Striven’s all-in-one approach clearly:

Striven brings everything we need into one place. It handles CRM, project management, accounting, HR, and inventory without needing separate tools. The biggest benefit is how much time and money it saves while keeping our operations organized.

Support: Who Picks Up the Phone

CoreBridge offers live agent chat and email support across all tiers. A dedicated support team is available at the Professional and Enterprise levels.

Striven’s support team is 100% in-house and U.S.-based, reachable by phone, live chat, email, and help desk. That means when your team has a question during a busy production week, you’re talking to someone who can actually resolve it, not escalating through a ticket queue. Striven has won Best Customer Support awards on both G2 and Capterra, and that reputation is consistent across plan levels, not reserved for top-tier subscribers.

A Software Advice reviewer described the experience this way: 

“Technical support at Striven is excellent and you have multiple options for how to access help and information.” 

Another noted: 

“The Striven onboarding team was fantastic. They answer our questions quickly and accurately and we have had essentially zero hiccups along the way.”

Pricing: A 10-User Shop Comparison

For a 10-person sign shop, here’s what the numbers look like side by side.

On CoreBridge, a 10-user operation falls under the Plus plan at $549 per month, plus a one-time onboarding fee. That plan includes full automation, custom dashboards, and vendor management, but you’re still paying separately for QuickBooks ($50-80/month depending on your plan) and any HR tool you’re using. Realistically, you’re looking at $650 to $700 per month before accounting for implementation costs.

On Striven, 10 users on the Standard plan runs $350 per month, flat. No separate accounting software. No separate HR tool. Accounting, CRM, inventory, project management, HR, customer portals, and vendor portals are all included. That’s a savings of $300 or more per month, over $3,600 a year, while actually gaining more functionality.

One Striven customer who switched from a similar ERP setup calculated they were saving $40,000 annually after consolidating. At that scale, the ROI case is straightforward.

Who Should Consider Making the Switch

If you’re a CoreBridge user who is satisfied with your QuickBooks setup and running a shop small enough that the tiering hasn’t become an issue, CoreBridge may still be working for you. It’s a capable production management tool.

But if any of the following describes your situation, Striven is worth a serious look:

You’re paying for CoreBridge plus QuickBooks plus at least one other tool and spending real time reconciling data between them. Your team is re-entering information that should flow automatically between systems. You want to see job profitability in real time without pulling reports from two different platforms. You’re growing and need HR, more sophisticated CRM, and complete inventory management without jumping to a higher-priced tier. You’re tired of paying for software complexity instead of software value.

Striven offers a 90-day free trial with no credit card required. You can also book a demo and get a walkthrough built around your shop’s specific workflow.

Feature Comparison

striven vs. corebridge feature comparison

The post Striven vs. CoreBridge: Why Sign Shops Are Rethinking Their Software Stack appeared first on Striven.



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Recent Reviews


Deer Valley’s new terrain expansion is one of the most ambitious projects in modern skiing. The resort plans to nearly double its skiable terrain while maintaining the industry-leading standards it’s known for. We spent an extended trip in early 2026 skiing the new footprint alongside Deer Valley representatives and Olympic skier Fuzz Feddersen to see how it all came together.

Construction is still ongoing, and this season marked the worst snow year in Deer Valley’s history. Even so, we found the new terrain diverse and distinct, yet seamlessly integrated into the legacy Deer Valley experience.

This guide introduces the terrain, lifts, and base-area amenities in Deer Valley’s East Village so you can make the most of the Expanded Excellence initiative.

East Village: A Second Front Door

Keetley Express Opening Day
Photo Credit: Deer Valley Resort.

Deer Valley East Village is seamlessly connected on the slopes, but geographically separate from the main resort, and that separation works in its favor. Accessed via US-189, it bypasses Park City traffic entirely.

Yes, it’s still a work in progress. You’ll see active construction throughout the base area. But the core infrastructure is already in place, and it functions like a fully supported ski base. What’s here now works and what’s coming will only enhance it.

The East Village base area delivers the Deer Valley essentials: free parking, rental shop, ski valet, and East Village Restaurant, where a bowl of the resort’s signature chili tastes especially good on a cold afternoon.

Where to Stay in East Village (25/26 Season)

High hot chocolate at Grand Hyatt Deer Valley Utah
Photo Credit: Jenn Coleman.

For the 25/26 season, the clear lodging choice is the newly completed Grand Hyatt. It offers a signature restaurant, on-site Ski Butlers rentals, a full spa, and shuttle service to Park City and Snow Park. There’s no ski-in/ski-out access yet, but a short shuttle brings you directly to the East Village base.

Additional hotels are expected to open for 26/27, which will further transform East Village into a true walkable ski hub.

We found the Grand Hyatt welcoming and highly functional, particularly with Ski Butlers on-site and a massive locker room that makes gearing up painless. Their High Hot Chocolate service, modeled after high tea but featuring locally processed cocoa, may become a new tradition for us. It’s indulgent enough to stand in for a light meal or serve as a sweet reset between Park City’s famously rich dinners.

The only logistical wrinkle is shuttle coverage. Service does not extend to Empire Canyon (Fireside Dining) or Silver Lake (Stein Eriksen Lodge, Mariposa), so a bit of planning is required. Still, between Snow Park (St. Regis, Cast & Cut) and downtown Park City, dining options are abundant. With new hotels opening next season, you may soon be able to walk to a different restaurant every night and still not try them all.

Snow Science: The Engine Behind the Expansion

Expanded Terrain snowmaking gun
Photo Credit: Deer Valley Resort.

Deer Valley’s reputation has always been built on snow quality, from immaculate corduroy to sophisticated snowmaking. The expansion continues that legacy in a serious way.

The new terrain draws most of its water from Jordanelle Reservoir. Roughly 80 miles of new snowmaking pipe now support more than 1,200 high-efficiency snow guns. The reservoir isn’t just scenic, it’s foundational.

What’s more impressive is the sustainability loop. Deer Valley is allocated just 1% of the reservoir’s available water. Through dedicated irrigation channels, approximately 80% of that allotment is returned by season’s end. Combined with an expanded grooming fleet, that system allowed the resort to open a record number of runs during a historically hot and dry winter.

If you’re wondering how the terrain skied so well in a lean year, this is your answer.

East Village Gondola: The Spine of the New Terrain

East Village Gondola
Photo Credit: Deer Valley Resort.

The 10-passenger high-speed East Village Gondola is one of the two primary lifts out of the base area. It’s a 15-minute, 3,000-vertical-foot ride to Park Peak (9,350’), with a mid-station at Big Dutch Peak (8,170’).

From Park Peak, you access some of Utah’s longest runs along with terrain served by Pinyon Express and the Vulcan Express / Revelator Express lifts.

Green Monster is the headline act: a 4.85-mile green descent between Park Peak and Baldy Mountain, nearly 40% longer than Park City Mountain’s Home Run. It weaves between two blues: Carbonite, which drops along the ridge, and Age of Reason, which follows the valley floor.

Deer Valley partnered with longtime Mountain Host Michael O’Malley to name the new terrain in ways that honor both local mining history and the resort’s evolving identity. “Green Monster” references a Wasatch County copper mine, though you’ll never convince me there isn’t a double entendre for the 37-foot-tall wall in Fenway Park that has foiled many home runs. Common sense tells us that “Age of Reason” is an homage to Thomas Paine, and I could imagine cruising down the exposed ridge would freeze you like the compound that imprisoned Han Solo. However, “Carbonite” is a nod to Park City’s silver mining legacy. 

Names aside, the terrain progression is smart. Carbonite offers a manageable ridge experience before committing to Redemption Ridge. And if confidence wavers, Green Monster provides a bailout.

Another thoughtful touch is Corduroy Lunch. Select freshly groomed terrain off the gondola’s mid-station remains roped until noon. Carving fresh tracks midday is a true afternoon delight. 

Keetley Express: The Connector

Keetley Express lift Deer Valley Ski Resort Utah
Photo Credit: Deer Valley Resort.

Keetley Express is the other primary East Village lift and likely the fastest gateway back to legacy Deer Valley terrain. After the 1.25-mile ride up, a short ski down Road to Sultan brings you to Sultan Express.

Of course, you have to take Sultan up the mountain before you get back to skiing. That sets you up for over 5 continuous miles of green runs if you combine Homeward Bound with McHenry, or take a run on the classic black Stein’s Way. You could also use connectors to access the lower half of Green Monster or McHenry directly, or try the plethora of intermediate runs off Keetley Point.

Advanced skiers should keep Keetley on their radar as well. When conditions align, it’s a sneaky access point to Mayflower Bowl and its quiet pocket of expert terrain.

Aurora: Small but Essential

McHenry / Aurora area Deer Valley Ski Resort Utah
Photo Credit: Jenn Coleman.

Aurora is easy to underestimate. It’s only about 700 feet long and takes two minutes to ride, but it plays a crucial role.

It’s the return lift from McHenry, which connects directly to Silver Lake Lodge, and it services Keetley Point terrain. There’s also a confusing sign near the top of Aurora on Green Monster directing skiers left toward East Village. If you follow it, you’ll earn a short Aurora ride, and remember to hang right next time if you want to return directly to Keetley and the gondola.

Tiny lift. Big utility.

Vulcan Express & Revelator Express: Commitment Terrain

Woman carving Ridgeline at Deer Valley
Photo Credit: Deer Valley Resort.

These lifts rise from one of the steepest valleys in the Deer Valley footprint, so steep that lift towers had to be installed by helicopter.

Redemption Ridge is the signature descent, often described as Stein’s Way on steroids. At roughly twice the length of Stein’s, it drops 2,700 vertical feet over 2.5 miles. Once you commit, you’re in it, with steeper, more technical lines breaking off the ridgeline into the valley.

If that feels ambitious, start on Stein’s to calibrate. Carbonite also offers a similar exposed-ridge experience that’s much more forgiving. But If the snow is right and you can hang, Redemption could be your saving grace from the Bambi Basin blues.

Pinyon Express: High-Alpine Access for Everyone

Pinyon Express Chairlift
Photo Credit: Deer Valley Resort.

Pinyon Express and Revelator both reach Park Peak, but their personalities diverge from there.

Pinyon serves a beginner-friendly zone on the north side of Park Peak, allowing newer skiers to experience high-mountain terrain without intimidation. Clipper stands out because it also connects the East Village Gondola back into legacy Deer Valley terrain, but there are multiple easy route options.

Because Pinyon sits right at the boundary between old and new terrain, it functions as a seamless crossover point. Novice skiers and ski classes can access this alpine playground from either side of the resort.

The Future of Deer Valley Is Already Underfoot

Fuzz_Ski_with_a_Champion
Photo Credit: Deer Valley Resort.

It would be easy to judge an expansion like this on acreage alone. Nearly doubling skiable terrain is headline material in any snow year, let alone the driest season in resort history. But what impressed us most wasn’t the scale; it was the intention.

Expanded Excellence doesn’t feel bolted on. It feels studied. Deliberate. The lift placements make sense. The terrain progression makes sense. Even the names tell a story. You can ski a 4.85-mile green down Green Monster, test your mettle on Redemption Ridge, duck into legacy terrain off Keetley, and end the day with corduroy that rivals anything Deer Valley has ever groomed, all without feeling like you’ve left the original footprint of the resort.

That’s no small feat.

Skiing with Olympic veteran Fuzz Feddersen gave us an insider’s lens, but even without that access, the throughline is obvious: Deer Valley isn’t chasing growth for growth’s sake. They’re building a second front door that will eventually feel as iconic as Snow Park or Silver Lake, and they’re doing it with the same snow science, guest service, and meticulous grooming that built their reputation in the first place.

East Village still hums with construction equipment. You’ll see cranes on the skyline and fresh dirt where hotels will soon rise. But beneath that temporary noise is something permanent: infrastructure that works, terrain that skis well in lean years, and a blueprint that positions Deer Valley for the next several decades.

If this was Expanded Excellence in the worst snow year on record, it’s hard to imagine what it will feel like in a banner winter.

One thing is certain: the future of Deer Valley isn’t coming. It’s already here!

Ready to Book Your Trip? These Links Will Make It Easy:

Airfare:

Insurance:

  • Protect your trip and yourself with Squaremouth and Medjet



  • Safeguard your digital information by using a VPN. We love NordVPN as it is superfast for streaming Netflix



  • Stay safe on the go and stay connected with an eSim card through AloSIM

Our Packing Favs:

  • We LOVE Matador Equipment for their innovative products and sustainability focus. Their SEG45 is a game changer when you need large capacity while packing light.
  • Travel in style with a suitcase, carry-on, backpack, or handbag from Knack Bags
  • Packing cubes make organized packing a breeze! We love these from Eagle Creek

Disclosure: A big thank you to Deer Valley Resort for hosting us, setting up a fantastic itinerary, and usage of some of the images throughout (image credit in hover text ).

For more travel inspiration, check out Deer Valley Resort’s InstagramFacebookTwitter, and YouTube accounts.

As always, the views and opinions expressed are entirely our own, and we only recommend brands and destinations that we 100% stand behind.

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Hi! We are Jenn and Ed Coleman aka Coleman Concierge. In a nutshell, we are a Huntsville-based Gen X couple sharing our stories of amazing adventures through activity-driven transformational and experiential travel.





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