The No. 1 Best-Selling Car Of 1986 Is All But Forgotten Today






If you look at the best-selling vehicles in the United States over the past few years, you’ll see plenty of pickup trucks and SUVs. The Toyota Camry sneaks into the Top 10 thanks to its reliability, affordability, and comfortable driving experience. Families looking for those same features often chose the Chevrolet Celebrity in the 1980s — it was even the best-selling car in 1986. Decades later, you may have never heard of it.

The Celebrity arrived in 1981 as a replacement for the Citation, as a front-wheel drive, mid-size sedan with an A-body style similar to the Oldsmobile Cutlass Ciera and Pontiac 6000. Over the years, it continued to evolve. Changing to all-wheel drive added more interior room, making it more practical. There was a Celebrity station wagon for families, as well as the Eurosport trim with sport suspension, 14″ rally wheels, and red accents meant to appeal to younger drivers. By 1986, it was a top-seller with 408,946 units sold that year.

Why was the Chevrolet Celebrity discontinued?

Despite taking over the car industry in the mid-1980s, Chevrolet discontinued the Celebrity in 1988 — and the wagon followed in 1990. This seemed a bit shocking at the time, considering how successful the sedan seemed. Why would Chevrolet discontinue a vehicle that was the best-selling car in the United States two years prior? 

Chevrolet has never confirmed the reason, but it appeared that the automaker wanted to replace it with newer, more modern options, namely the Lumina and Malibu. At this point, the Celebrity was six years old and was starting to look a bit dated compared to new vehicles getting released around that time, like the Ford Taurus and Honda Accord — cars with a more “jellybean” look were coming in hot. The Taurus ended up dominating in the early 1990s.  

You’ll find a few Celebrity enthusiasts here and there, largely due to the Eurosport trim. However, you just don’t see as many people buying or discussing the Celebrity compared to other 1980s vehicles. It’s also tough to come by listings, but it appears to be worth around $6,000 to $7,000 if you want one from the most popular year. 





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Today, when one pictures a “classic Dodge Charger”, the first image that pops up is almost certainly one of the highly desirable Charger models from the late 1960s or early ’70s. Indeed, those early muscle car Chargers are iconic, playing a starring role in the “Dukes of Hazzard” television show and, somewhat more recently, “The Fast and the Furious” films. But as time ticks on, is it time to start appreciating the modern version of the Charger as a potential modern classic?

It’s now been over 20 years since Dodge brought back the Charger nameplate for a spacious four-door sedan with an optional HEMI V8 engine. While the basic Charger R/T was a potent machine for its time, Dodge really took the Charger’s game to the next level for the 2006 model year with the debut of the Charger SRT8. 

The SRT8 model used a larger version of the third-gen HEMI V8 that, combined with other performance upgrades, transformed the sedan into a serious performance car capable of running with its 1960s HEMI ancestors at the drag strip — to say nothing of its vastly superior handling and refinement. In the years that followed, Dodge would continue to improve the Charger’s performance with larger and more powerful HEMI engines, but the significance of the original Charger SRT8 is not to be overlooked.

A muscle car legend reborn for the 2000s

Today, with the modern Charger being such an established part of the car enthusiast world, it’s easy to forget some of the controversy that surrounded its mid-2000s return. Most of it focused on the fact that the beloved muscle car nameplate had been brought back for a four-door sedan rather than a retro-styled coupe. Fortunately, those people looking for that retro coupe would be satisfied by the reborn Dodge Challenger when it arrived a few years later, while the Charger went on to become a highly popular muscle sedan in its own right.

The addition of the SRT8 model to the lineup certainly helped, of course. Under the hood was the larger 6.1-liter HEMI V8, which differed from the standard 5.7-liter HEMI in several ways, not least the displacement. With the 6.1 under the hood, the SRT8 made 425 hp and 420 lb-ft of torque, easily laying down a mid-13-second quarter-mile time in Motor Trend’s hands. This was very quick by mid-2000s standards, especially considering the now-outdated five-speed automatic transmission.

But the SRT8’s performance went beyond just the drag strip. As part of the SRT transformation, Dodge also gave the car larger wheels and tires, a retuned suspension setup, and large Brembo brakes. While this didn’t necessarily make the car an agile road course weapon, it did give the SRT8 an athleticism that belied the Charger’s weight and size. 

The evolution of modern Dodge muscle

What’s even cooler about this era in Chrysler/Dodge performance history is that the Charger was just one of the four-door LX platform cars that the automaker offered with SRT badges and a powerful HEMI engine under the hood. Apart from the Charger, buyers could also choose from the more upscale, but ultimately short-lived SRT version of the Chrysler 300C sedan or the Dodge Magnum SRT8 station wagon.

The original Charger SRT8 marked the beginning of a long run of increasingly powerful, high-performance models. In the early 2010s, the Charger SRT8’s 6.1 HEMI was replaced by the larger and more powerful 6.4/392 HEMI, with that motor eventually becoming available in the less expensive Charger R/T Scat Pack. Then, of course, came the Charger SRT Hellcat, with a 707-hp, supercharged 6.2-liter that turned the car into a genuine super sedan.

So is the original Charger SRT8 a guaranteed future classic? Classified listings show that clean examples still bring decent money today, but the fact that it was followed by improved models may ultimately limit its potential for becoming a true, mega-desirable collector car. Regardless, though, the Charger SRT8’s accomplishments in modern muscle car history are not to be taken lightly.





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