VidCon 2026: 15 Years Later, the Creator Economy Shows No Signs of Slowing


VidCon 2026, one of the premier conventions for online content creators and their fans, is happening this week in Anaheim, California. The global event, which includes hundreds of panels, workshops and strategy sessions, kicks off on Thursday and concludes on Saturday.

Over the last several years, the creator economy has grown into a multibillion-dollar industry. The convention unites creators, vloggers, gamers and executives across an expanding digital ecosystem, representing platforms like YouTube, Twitch, TikTok and Discord. 

This year in particular, several creators have crossed over into the mainstream, thanks in part to movies like Backrooms (Kane Parsons) and Obsession (Curry Barker). Shows such as Hot Ones, which over the last decade transformed from a low-budget YouTube experiment into a cultural fixture with 30 seasons, have led late-night show hosts to question if the traditional celebrity interview format is obsolete.

Yet as the attention economy has shifted from a handful of megastars to an immense network of brands and companies, creators now face challenges posed by artificial intelligence. Flagship events like VidCon can celebrate creators’ wins and expand fandom while also helping influencers develop strategies to stand out in an evolving industry amid AI risks. 

What is VidCon?

two men with glasses speaking in front of a crowd and taking a selfie with a SLR camera

John and Hank Green, YouTubers and creators of VidCon, speak at the Anaheim Convention Center in July 2015.  

FilmMagic/Contributor/Getty Images

Founded in 2010 by YouTube creators John and Hank Green (Vlogbrothers), VidCon began humbly as a small grassroots gathering. It has since grown into a major industry summit drawing between 50,000 and 75,000 attendees. 

Crystal Bell, Mashable’s digital culture editor who is covering the event, told CNET that VidCon has “evolved significantly” over the years. (CNET and Mashable are owned by the same parent company, Ziff Davis.)

“What began as a fan-focused gathering centered on YouTube creators has grown into a much broader creator economy event, with dedicated tracks and programming for fans, creators, brands, marketers, executives and other industry professionals,” Bell said. 

Bell said VidCon’s programming reflects “the creator economy’s coming-of-age story.” The focus is no longer solely about generating new content, but on scaling up creative-based businesses.

The convention includes three distinct tracks. The Fan track focuses on more interactive events and IRL meet-ups. The Creator track is geared toward influencers who are networking and strategizing, and the Industry track is for media and business executives.

Who is appearing at VidCon 2026?

woman in pink inflatable tub with daisy posing for camera with balloons reading VidCon behind her

Rachel Pizzolato, social media personality, model and scientist who appeared on MythBusters Jr., at VidCon 2024 at Anaheim Convention Center. 

Olivia Wong/Contributor/Getty Images

The 2026 Hall of Fame will open on Thursday at 6 p.m. PT to all attendees and will include honorees such as filmmaker Markiplier, Philip DeFranco, Michelle Phan and Blogilates founder Cassey Ho. 

The show also features appearances from dozens of creators, including fan meet-and-greets with the dancing weatherman Nick Kosir and the recently unmasked Minecrafter aCookieGod. Some are featured in The Mashable 101, a list of top creators.

Representatives from CNET Group, which includes CNET, Mashable, PCMag, ZDNET and others, will also be in attendance this year. CNET marketing manager Tara Brown said it’s an opportunity for people interested in the field to come together.

Lindsey Turrentine, executive vice president of content for CNET Group, will speak at a session on Friday titled The Trust Gap: Why Expertise Wins in the Age of Infinite Content. The panel also includes Karl Stewart (SVP of marketing at IGN Entertainment), Jennifer Kiffer (senior director of marketplace strategy and insights at CNET Group) and Nick Wolny (managing editor of branded content at CNET Group). 

The discussion will address how creators can succeed in an AI-saturated content landscape and how true trust and monetization are driven by demonstrated expertise and authoritative knowledge rather than forced authenticity.

“The key for human creators is to lean into the human part, but always with expert knowledge and firsthand experience,” Turrentine said. “Journalists, scientists, chefs and anyone who studies hard has the raw materials. Be yourself, know your stuff. It has to be both.”

Mashable will also be hosting a mentorship session on Saturday at 10:30 a.m. PT to teach creators how to elevate their outreach strategy, craft compelling brand stories and build press relationships. That event is titled Pitch Please: The Mistakes Creators Make in Their Pitches and How to Fix Them. 

Will any gadgets be shown at the conference?

Whether you’re a creator or simply like playing around with toys, there are a number of exhibitors from video production company Blackmagic Design to Bandai. CNET’s Brown says mobile mics and streamer tools from Elgato have been on display at previous years’ events. 

Is VidCon free, and is it open to fans?

VidCon is an event for paying attendees, with tickets available in the Fan track (VidCon pass), the Creator track (Creator pass) and the Industry track (Pro pass). Single day tickets start at $109

What else is there to do at VidCon?

The conference will also host the sold-out GorillaCon, the “first-ever official live event celebrating the world’s largest virtual reality game, Gorilla Tag.” Gorilla Tag is a VR chat room with arm-based movement mechanics. When I asked my 13-year-old son what he thought about the game, he said that it was like Rec Room, only “more boring.”





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Recent Reviews


Alaska doesn’t reward rushing. It rewards curiosity, patience, and a willingness to follow the wild where it leads. That’s why an Alaska UnCruise feels less like a vacation and more like an immersion. These small-ship journeys trade crowds and fixed itineraries for quiet coves, misty fjords, and days shaped by tides, weather, and wildlife instead of a clock.

We recently sailed with UnCruise from Juneau on one of their most iconic itineraries, and we can’t wait to share our firsthand experience. One morning we were kayaking beneath hanging glaciers; the next we were bushwhacking through old-growth forest or skiffing toward a shoreline that rarely sees footprints. With Uncruise we discovered Alaska at human scale: intimate, flexible, and deeply connected to the place itself.

Read on to see whether an Alaska UnCruise belongs on your bucket list.

Wild, Woolly, and Wow: The Glacier Bay Loop

LeConte Bay Alaska
Photo Credit: Jenn Coleman.

UnCruise operates trips in four of Alaska’s five regions, Southeast, Southcentral, Interior, and Southwest, but Juneau is the heart of the operation. It’s their most popular port, offering round-trip voyages through the Inside Passage as well as one-way itineraries connecting to Sitka, Ketchikan, Seattle, and Seward.

We sailed the Wild, Woolly, and Wow with Glacier Bay itinerary: a week-long, round-trip voyage from Juneau that includes one full day in Glacier Bay. Some sailings offer two days in the park, but for us, one was plenty. We woke at the base of a tidewater glacier deep in the bay and sailed out at sunset—hard to imagine a better bookend.

What really surprised us was how much we enjoyed the glaciers outside Glacier Bay. Many UnCruise itineraries explore additional tidewater glaciers that mega-ships can’t access. These areas came with fewer people, more time ashore, fewer restrictions, and, often, better weather. Glacier Bay’s massive icefields can generate their own conditions, which means sunshine elsewhere while the park sits under clouds.

Because UnCruise captains have the freedom to choose anchorages based on real-time conditions, no two trips are identical. Still, the geography naturally creates a rhythm: a loose loop around Admiralty Island, Glacier Bay to the northwest, quieter glacier systems to the southeast, and countless bays and backwaters in between for kayaking, bushwhacking, and skiff exploration.

UnCruising vs. Traditional Cruising

Kayaks on UnCruise Waterfall Cove Alaska
Photo Credit: Jenn Coleman.

Traditional cruising runs on a dual-revenue model. Competitive ticket prices, often low-margin or even loss leaders, are offset by onboard spending like drinks, specialty dining, spa treatments, internet, and retail. Scale is the strategy: 3,000 to 6,000+ passengers spread operational costs thin.

UnCruise flips that model on its head. With all-inclusive pricing and fewer than 90 passengers, the experience feels more like an adult summer camp than a floating resort. Instead of pulling into ports for pre-packaged shore excursions, the ships anchor in remote bays and rely on an in-house guide team. You’re not herded; you’re invited.

The payoff is connection, both to the place and the people. With such a small guest count, you quickly learn names, swap stories, and share the day’s highlights over genuinely excellent food and drinks that reflect the region you’re sailing through.

Alaska UnCruise vs. Other UnCruises

Kayaking Glacier Bay Alaska
Photo Credit: Jenn Coleman.

This was our third UnCruise, following trips to the Sea of Cortez and Hawaii. Alaska felt different, a good way. UnCruise started here, and it shows. The Alaska program leans heavily into wilderness exploration led by the onboard team, rather than outsourced excursions.

In Hawaii and Mexico, proximity to towns meant more third-party activities, bike rides, cultural tours, and the like. Alaska, by contrast, felt raw and remote, with days shaped almost entirely by weather, wildlife, and opportunity.

It was also colder. Hawaii and Mexico invited snorkeling and free swimming; Alaska required more gear, better tides, and a stronger sense of humor to enter the water. We did the polar plunge more for the bragging rights than the pleasure, and we’d do it again.

Life Aboard the Wilderness Legacy

Sam is delivering an after-dinner program
Photo Credit: Jenn Coleman.

The Wilderness Legacy is UnCruise’s largest ship, carrying up to 90 guests. Interestingly, similar Glacier Bay itineraries are also offered on much smaller vessels, down to just 22 passengers, depending on how intimate you want the experience to be.

We appreciated the comforts onboard: reliable Wi-Fi and hot tubs, which make glacier watching from bubbling water feel downright legendary. Cabins were compact but comfortable, no Instagram-perfect balconies here, but if your goal is to spend the day outdoors, that’s a fair trade.

Two spacious common areas brought everyone together for meals, happy hour, and nightly programming. From naturalist talks to talent shows and the always-anticipated end-of-voyage slideshow, every evening felt communal and relaxed.

The Real Reason You UnCruise: Activities

Skiff Tour LeConte Bay Alaska
Photo Credit: Jenn Coleman.

You don’t UnCruise to stay onboard. You UnCruise to get out into it.

Most days offered three core options, bushwhacking, kayaking, and skiff tours, both morning and afternoon. Plans shifted with weather and conditions, which is part of the magic. Southeast Alaska is a temperate rainforest, after all.

Our loose strategy: kayak on clear days, bushwhack in the rain, and choose skiff tours when there was something extraordinary to see, like bears feeding at Pavlov Creek. It wasn’t scientific, but it worked.

Some moments were non-negotiable: skiffing up to tidewater glaciers, the mandatory kayak orientation, or simply staying aboard when wildlife appeared unexpectedly, like the pod of roughly 30 orcas that surfaced as we exited Glacier Bay.

One of the biggest advantages of small-ship cruising is how well the guides get to know you. By midweek, excursions were subtly tailored to guests’ interests and abilities, making everyone feel both supported and challenged.

Food Worth Planning Your Day Around

UnCruise Crab Leg dinner
Photo Credit: Jenn Coleman.

Forget buffet lines. Every meal onboard was cooked to order, with meat, seafood, and vegetarian options. Everything was so good that ordering a “partial of all three” became a habit. Ordering ahead also helped reduce food waste, which we appreciated.

Dietary restrictions were handled seamlessly, and the menus reflected a strong sense of place like crab boils, butter-poached halibut, and other Alaska-forward dishes. Morning meal announcements became a highlight, and we learned to choose our breakfast seat strategically so we’d have time to contemplate dinner choices before they took our order.

An onboard pastry chef kept desserts dialed in, while talented bartenders handled everything from classics to the cocktail of the day. Happy hour quickly became a ritual: swapping stories, snacking on charcuterie and baked brie, and trying not to ruin our appetite for dinner.

Cabins: Functional, Thoughtful, and Surprisingly Cozy

Cabin-Navigator Cabin UnCruise Wilderness Legacy
Photo Credit: UnCruise Adventures.

Cabins aren’t luxurious, but they are smartly designed. Full bathrooms, potable tap water, comfortable beds, and enough storage, assuming you don’t overpack.

Our favorite feature? Hooks. Lots of them. Perfect for drying wet gear after a day outside. By the end of the voyage, the hallways looked like an REI sidewalk sale caught in a rainstorm, but our cabin always felt clean, dry, and warm.

It’s also worth noting how skilled our captain was at selecting sheltered anchorages. Even when a strong storm rolled through, we slept soundly each night, tucked behind towering cliffs that blocked the wind. Every morning delivered a new view, complete with freshly fed waterfalls spilling down the rock walls.

What to Pack (and What Not To)

Neka Bay Alaska
Photo Credit: Jenn Coleman.

UnCruise provides excellent packing lists, but the guiding principles are simple: dress in layers and expect to get wet. Waterproof pants and a solid rain jacket are non-negotiable.

Footwear is more forgiving. You’re issued gum boots, the unofficial uniform of Alaska, and we wore them every time we left the ship, including for kayaking.

One pro tip: bring soft luggage. We packed everything into soft-sided bags that folded away easily during the voyage. It kept us from overpacking and made cabin life much simpler.

Bonus Time in Juneau

Tahku whale sculpture Juneau Alaska
Photo Credit: Jenn Coleman.

As immersive as the UnCruise experience is, we would’ve felt shortchanged if we hadn’t added time in Juneau for classic Alaska adventures.

The good news: Juneau makes it easy. Seaplane tours depart right from the dock, and Mendenhall Glacier is just 20 miles away. Depending on your budget and appetite for adventure, you can reach it by bus, helicopter, or something in between and choose from ice climbing, paddling, dog sledding, or a simple walkabout.

And since you missed-out on onboard shopping during the cruise, Juneau Harbor has you covered.

The Takeaway: Who Alaska UnCruise Is (and Isn’t) For

2 bears with a salmon Pavlovs Bay Alaska
Photo Credit: Jenn Coleman.

An Alaska UnCruise isn’t about checking boxes or lounging poolside. It’s about slowing down, leaning into uncertainty, and letting the landscape set the agenda. You trade predictability for possibility, and that’s exactly the point.

If you’re curious, flexible, and happiest when your days are shaped by weather reports and wildlife sightings instead of reservations and alarms, this style of travel will feel like coming home. Alaska is vast and wild, but UnCruise has a way of making it feel personal.

For us, it wasn’t just a trip, it was a reminder of how powerful travel can be when you let a place lead.

Disclosure: A big thank you to Uncruise Adventures for hosting us! For more Uncruise travel inspiration, check out their InstagramFacebook, and YouTube accounts.

As always, the views and opinions expressed are entirely our own, and we only recommend brands and destinations that we 100% stand behind.

Ready to Book Your Trip? These Links Will Make It Easy:

Airfare:

Insurance:

  • Protect your trip and yourself with Squaremouth and Medjet
  • Safeguard your digital information by using a VPN. We love NordVPN as it is superfast for streaming Netflix
  • Stay safe on the go and stay connected with an eSim card through AloSIM

Our Packing Favs:

  • We LOVE Matador Equipment for their innovative products and sustainability focus. Their SEG45 is a game changer when you need large capacity while packing light.
  • Travel in style with a suitcase, carry-on, backpack, or handbag from Knack Bags
  • Packing cubes make organized packing a breeze! We love these from Eagle Creek

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Hi! We are Jenn and Ed Coleman aka Coleman Concierge. In a nutshell, we are a Huntsville-based Gen X couple sharing our stories of amazing adventures through activity-driven transformational and experiential travel.





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