Want Those Dreamy Analog Film Vibes From Your Phone Camera? Here’s What to Do


So you’ve seen those filmic-looking photos on social media and you want to capture the same vibe. I don’t blame you, I absolutely love the look and it’s why I — and many other photographers — have turned to real analog cameras loaded with endless rolls of Kodak Gold to get that dreamy aesthetic. But worry not, it’s easy to achieve those retro film vibes using just the camera built into your phone. The best thing is it doesn’t require you to have the absolute latest iPhone or Android phone, or even specialized camera apps with expensive monthly subscriptions. 

Most filmic imagery eschews the clinical accuracy and oversharpened look of modern digital cameras in favor of a softer, more natural aesthetic. So more megapixels and the sharpest pro lenses won’t help you here, and it means that even older phones can take some beautiful shots. You can transform your photos with little more than your phone’s default camera app and a few minutes in a free editing app. 

Let’s dive in and get shooting.

My phone captured a dark image of these giraffes but just a few minutes in an editing app allowed me to create something beautifully filmic.

Andrew Lanxon/CNET

Taking your photos

While most of today’s phone cameras can take vibrant, well-exposed images, they all rely on image processing software to squeeze the most out of their relatively tiny image sensors. Unfortunately, it’s not always done effectively, with many phones going overboard on the processing, resulting in fake-looking images with unnatural-looking highlights and shadows and crunchy details.

This process aims to strip back some of that digital oversharpening and HDR toning to produce an image that’s closer in feel to what you might expect to get from a real film camera. There’s a lot you can do to help that.

PolarPro’s CineGold mist filter can help create an authentically filmic-looking bloom to your phone photos.

Andrew Lanxon/CNET

The first approach harkens back to traditional photography: use a physical filter in front of the camera lens. Specifically, a mist filter can soften harsh details while also adding a natural ‘bloom’ to highlights, which can add to the filmic vibe we’re trying to achieve. 

I use mist filters in most of my photography, especially PolarPro’s CineGold filter, which adds a warm glow to images, and the CineBlack which subtly deepens shadows while adding highlight bloom. I use these with my Leica Q3 43 but they work just the same on your phone — you just need an adapter like Moment’s QuickLock filter mount that lets you slap any 63mm threaded photo filter onto your phone. PolarPro does make filters specifically for the iPhone (seen above) but my advice would be to buy regular circular threaded filters that you can use on any phone or camera. 

Moment also makes various lenses that can clip to your phone and I like the effect they give, too. While they’re optically quite sharp, they do add a certain natural degradation (including softening of some harsh details and some optical aberration) to the image that again just helps reduce that oversharpened digital look. 

I typically shoot using ProRaw on the iPhone or in DNG raw on most Android phones to give me the most flexibility in editing (as well as bypassing much of the auto sharpening many phones will apply in the default mode), but you can get great results just using default settings in your camera. 

I do find I get the best results when I slightly over-expose the image (usually by tapping and pulling up the brightness slider). Many film stocks — including Kodak Gold and Portra 400 — often look their best when shot in bright outdoor scenes (think a California beach or an alpine mountain top under bright skies) so leaning into a brighter look when taking your image can be helpful when you’re at the editing stage. And by shooting in raw, there’s enough dynamic range to work with so I’m not blowing out the brightest areas of the image to white.

Otherwise it’s down to you to take a good photo that you then want to give a nice filmic flair to. Remember to concentrate on capturing a good photo in the moment, rather than just snapping away and hoping to pull back something usable later using editing. If you’re keen to really take your phone photography skills further, I have a tutorial for you that will help

Using your phone’s built-in presets

Most phones offer presets that change the look of your images. Apple’s Photographic Styles in recent iPhones allow you to switch up the colors and saturation in your photos before and after taking them. If you just want to play with colors in your images then it’s a good starting point but I wouldn’t say that any of them especially look like analog film. (And Photographic Styles only work when you’re shooting in HEIF or JPEG, not ProRaw.)

Samsung’s My Filter tool (available on all recent Galaxy phones) can do a good job of helping you create that filmic vibe.

Andrew Lanxon/CNET

Samsung’s My Filter tool allows you to essentially steal the color tones from other images. While I sometimes find the results a bit underwhelming, I have had some success with it, especially when I use the built-in editing tools on top of this to add film grain and adjust the colors further. 

Other phones — including the Xiaomi 15 Ultra and OnePlus 15 — also come with various looks baked into the phone. They’re certainly worth experimenting with, although most of my success in creating a film look comes from editing apps rather than from the phone itself. The exception being the Leica Leitzphone, which has some of the same beautiful film looks that you’ll find on Leica’s actual cameras, making it a dream to shoot with.

Edit your phone photos to look like film

When I’m editing, I’m not trying to mimic a particular film stock like Kodak Gold or CineStill 800T. Instead, I’m just trying to achieve what feels like an authentically vintage film aesthetic. 

Snapseed has various film looks you can apply to your photos and they’re all free.

Andrew Lanxon/CNET

There are numerous apps on the iOS App store and the Google Play store that offer various film simulations and vintage effects. Personally, I’ve not found many that I especially like but some particular one are worth highlighting. 

First is VSCO, which has a long history of producing a variety of filmic styles that the company says are based on real film stocks. I’ve used VSCO’s desktop presets for many years and they’re certainly some of the best around, so if you want a fast way of slapping a film look over your image, VSCO is worth a look — although you’ll need to pay a subscription to access the whole collection. 

Next is Adobe Lightroom, which remains a photography industry staple and works just as well on phones as it does on desktop computers. While you can edit your images in an infinite number of ways to create the look you want, to save some time a huge variety of presets are available that you can install that will give you instant access to beautiful colors in just one tap. 

Moment has its own store jammed with preset packs that can be used in Lightroom, bringing filmic vibes to images taken with your phone or with any digital camera. They can be pricey extras but they’re well worth experimenting with if you take your photography more seriously. The aforementioned VSCO has just released its own pack of Lightroom filmic presets, available for all paid subscribers to download and install. I’ve used them and while they’re designed to work with ‘regular’ cameras from Canon, Leica etc., I’ve still had good results when using them on ProRaw iPhone images, including on the image of the fence above.

But my personal suggestion, especially if you don’t want to shell out any cash, is to use Google’s app Snapseed. It’s free on Android and iOS, and has a whole suite of advanced photo editing tools, including numerous film looks, with some that directly aim to mimic real film stocks. I like swiping through the looks, testing each one out to see how it feels with my image before applying it. 

Image of a photo editing app on a phone

There’s a vast array of filmic presets available for Adobe Lightroom if you want to buy specific looks for your images.

Andrew Lanxon/CNET

I’ll also apply quite a heavy amount of grain to simulate the natural grain seen in analog film, which also helps reduce the digital sharpness. I’ll also go into the Details tool and reduce the structure and ensure sharpening is set to 0. Other things in Snapseed that can add to the effect using the Dehaze tool to reduce sharpness, the Adjust tool to reduce Ambience and add a touch blur with the Lens Blur tool. 

I love using Snapseed, because I can go back to different tools and layer the effect again and again, resulting in a photo with a color style that’s uniquely my own. It’s one of the most well-rounded photo editors out there and it’s amazing that it’s free. 

Editing in this way really comes down to what I feel has the right ‘vibes’ rather than it being color matched to how Kodak or Fujifilm renders different colors. It’s all about personal preference here so I encourage you to play around as much as you want to find what looks best to you. 

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You’ve built your small business from the ground up. It’s your pride and joy, your financial security, and a potential legacy for your family. But what happens to your business interests after you’re gone? Without proper estate planning, your small business could face a chaotic future, disrupting operations, hurting employees, and jeopardizing your loved ones’ inheritance.

Business estate planning is your secret weapon. It’s not just for the ultra-wealthy with complex trusts and wills. For small business owners, it’s a crucial tool to ensure business continuity and protect your business value. Here’s how you can craft a comprehensive estate plan:

Know Your Business Inside and Out

The first step in your estate planning process is taking a deep dive into your business affairs. Make a list of all your business assets: equipment, inventory, intellectual property, and real estate.

Furthermore, don’t forget your business debts like loans and outstanding payments. This comprehensive list helps you understand what needs protecting and planning for in your estate planning documents.

Chart Your Business’s Future Course

What do you envision for your business after you’re gone? Should it stay in the family? Be sold to a trusted partner? Wind down entirely? This is where business succession planning comes in. It’s about deciding the future of your business in a way that honors your legacy and sets your team up for success.

Here are some questions to consider:

  • Family Business? Do you have a family member who shares your passion and has the skills to lead?
  • Trusted Partner? Is there a key employee you see as the ideal successor?
  • Time for a Change? Are you open to selling the business to ensure a smooth transition?

There’s no right or wrong answer. The key is to have open conversations with your loved ones and key employees to understand their goals and aspirations. This will guide you in crafting a business succession plan that feels right for everyone involved.

Develop a Rock-Solid Business Succession Plan

This plan outlines who will take over your business and how. You might identify a family member, a key employee, or even an outside buyer. The business succession plan should detail the transfer process, including training and timeline.

Here’s how to craft a plan as strong as your business itself:

  • Identify Your Successor: It could be a family member you’ve been mentoring, a trusted key employee, or even an outside buyer.
  • Groom Your Successor: Start by involving them in key decisions to give them opportunities to learn the ropes.
  • Plan for the Unexpected: Have a backup plan in place. Identifying another potential leader or outline a buy-out option for remaining partners.

An experienced estate planning attorney like Keele & Parke can help you draft a legally sound plan that considers state law and tax implications.

Avoid Conflict with Ironclad Sell Agreements

If you have co-owners, a sell agreement is vital. This agreement dictates what happens to a deceased or incapacitated owner’s share of the business. It prevents conflict among remaining partners and ensures a smooth ownership transition in your overall estate plan.

Wills vs. Trusts: Choosing the Right Tool

A will can designate who inherits your business assets. But the problem is it can be a slow and public process through probate court.

Here’s where a revocable living trust comes in. Think of it as a private vault that holds your business assets during your lifetime. You can name yourself as trustee, so you’re still in control.

Another thing, you can designate a successor trustee to seamlessly take over managing the business if you become disabled or pass away. This avoids probate and keeps things running smoothly for your loved ones and your employees.

Wills are still important for your overall estate plan, especially for personal assets outside the trust. But for your business, a revocable living trust offers flexibility, privacy, and peace of mind.

Minimize Estate Taxes Through Strategic Planning

Nobody wants a big chunk of their hard-earned business value going to the government after they’re gone. That’s where estate taxes come in, and they can be a real burden for your family. But don’t worry, there are smart estate planning strategies you can use to minimize the impact of these taxes.

  • Smart Business Structure: The legal entity you choose for your business can impact your estate taxes. Talk to your estate planning attorney about structuring your business as a limited liability company (LLC) or another entity that might offer tax advantages.
  • Explore Powerful Trusts: There are special types of trusts, like grantor retained annuity trusts (GRATs), that can be used to transfer ownership of your business interests to your heirs while minimizing the taxable value of those assets.

The right strategy for you will depend on your specific situation and goals. That’s why it’s crucial to work with an experienced estate planning attorney and financial advisor. They can help you create a personalized plan that minimizes your estate taxes and protects your legacy.

Don’t Neglect Your Personal Estate Plan

Your business is just one piece of the puzzle. You also need a personal estate plan that includes a will, power of attorney, and healthcare directives. Without it, your loved ones could face a legal mess during tough times. Bills might go unpaid, important decisions could be delayed, and family heirlooms could end up in the wrong hands.

An estate plan ensures your wishes are followed. It names guardians for your minor children, designates beneficiaries for your personal assets (like your home and savings), and appoints someone you trust to make healthcare decisions if you’re unable to. This gives your family peace of mind knowing they’re taken care of, even in your absence.

Life Insurance: A Lifeline for Your Loved Ones

A life insurance policy provides your beneficiaries with a lump sum of cash upon your death. This can be crucial for surviving family members or business partners, especially if they need to buy out another owner’s share through a sell agreement or pay estate taxes.

Regularly Review and Update Your Plan

Life circumstances change, and so should your estate plan. Regularly review your plan, especially after major life events like marriage, children, or changes in your business structure.

Seek Professional Guidance for a Comprehensive Plan

Business estate planning involves complex legal and financial considerations. Don’t try to go it alone. Consult with an experienced estate planning attorney specializing in business succession planning and a financial advisor with experience in small business matters. Their expertise can ensure your estate plan is comprehensive, legally sound, and achieves your goals for business continuity and protecting your loved ones.

Final Thoughts

Safeguarding your business is like protecting your family’s future. Take control. Schedule a consultation with an experienced estate planning attorney today. They’ll guide you through the process and ensure your legacy lives on.



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