Why Isn’t Chocolate Cheaper? – Econlife


With gasoline prices, we’ve said “up like a rocket; down like a feather:

Similarly, a plunge in cocoa futures won’t make chocolate cheaper.

Cocoa Price Plunge

  • “Roses are red.
  • Violets are blue.
  • If cocoa is cheaper,
  • Why isn’t chocolate too?”

from PBS

The Price Hike

Caused by disease (like swollen shoot virus), too little rain, too much rain, and tariffs, cocoa prices shot upward during 2024 and then again in 2025. As a result, German chocolate lovers paid 18.9% more during 2025.

The Price Plunge

More recently, although, cocoa futures prices plunged by 70%, U.S. chocolates were 14% more expensive during the beginning of this year.

You can see the steep 2025 price dive:

cocoa price plunge Asking why cocoa bean prices descended, the answer on the supply side includes Ecuador’s new cocoa bean growers. Then, on the demand side, a new recipe from Reese’s that (some say) changed the chocolaty taste and past high prices meant less need for cocoa beans.

But still, chocolate prices remain up. The reasons could be that Hershey’s long term contracts locked in higher prices and they worry that growers’ weather conditions could again worsen. In addition, they don’t want to upset the “consumer inertia” that has grown accustomed to more expensive chocolate.

Our Bottom Line: Oligopoly

It all sounds like typical oligopoly behavior.

Along a competitive market continuum, as we move to the right, corporations become more powerful. On a competitive market structure continuum showing ascending firm power, oligopolies are closest to monopoly because of their size and pricing power:

cocoa price plunge

With just three or four but usually no more than eight companies dominating market share, oligopolies are very large firms that enjoy economies of scale, pricing power, and product differentiation. So yes, like Coke says it is different from Pepsi, and Lays tries for the crunchier chip, Hershey and Mondelez make memorable products. And, because it is an oligopoly, Mondelez, the maker of Oreos and Cadbury had the power to absorb price decreases in the U.K. and Germany.

My sources and more: Our past look at chocolate took us to pricier cocoa beans. Then, we got the up-to-date facts from Axios and PBS.

Please note that several of today’s sentences were in a previously published econlife post.



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Google is experimenting with a new policy restricting the amount of free storage provided to some accounts. New Google accounts (including new Gmail accounts) created in certain regions will be limited to 5GB of free storage when they’re first set up. That’s only one-third of the amount of storage that has been typically offered. There is a way of increasing the amount of free storage you get when setting up a new account, though: you can unlock it by linking your phone number.

When approached for comment by Android Authority, a Google spokesperson confirmed that the new policy was being tested to “help us continue to provide a high-quality storage service to our users, while encouraging users to improve their account security and data recovery.” The statement didn’t clarify which regions the policy is being tested in, nor for how long the testing period will last.

Notably, a Google One Help support page about account storage has been updated to state that each Google account contains “up to 15 GB of storage”, as noted by 9to5Google. Previously, the page didn’t say “up to”; it simply stated that accounts come with 15 GB of storage. So far, the experiment doesn’t appear to stretch to pre-existing accounts.

Per a screenshot shared by Reddit user Sungusungu on R/DeGoogle (a subreddit dedicated to finding alternatives to Google services and products) Google is collecting phone numbers to make sure that the full 15 GB of storage is only redeemed once per person. Of course, that’s easily evaded by using a burner phone to set up multiple accounts, should you want to. The pop-up directs users to a webpage to learn more about storage management. However, at the time of writing, the link redirects to the help center landing page instead.

How to link your Google account with a phone number

If you’re in the process of setting up a new Google account in an impacted region, then you might be prompted with the option of unlocking an extra 10 GB of storage using your phone number via a simple pop-up menu. If so, you can go ahead and follow those steps. However, if you want to link your phone number with a pre-existing Google account, then here’s what you need to do. Using your computer, you need to:

  1. Open your browser and head to myaccount.google.com, then navigate to “Security and sign in” on the left-hand toolbar. This should open a list of security options.

  2. Select “Use your phone to sign in” and then “Set it up”. 

  3. Add a phone number using the “Recovery phone” option.

  4. Follow the on-screen steps to verify your number and finish linking it to your account.

Your options might look a little different if you already have a recovery number set up with your account.

Alternatively, you can connect a phone number to your Google account from your Android device, iPhone, or iPad. Much like on a computer, you connect your number by adding it as a recovery phone. First, head over to myaccount.google.com. Then select “Personal info”, followed by “Phone”. From there, you should be able to add or edit your phone number by navigating to the “Recovery phone” section.





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