Meta’s new AI feature lets people create images from your Instagram posts – how to opt out


Meta AI Muse Image

Lance Whitney/ZDNET

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ZDNET’s key takeaways

  • Meta’s new Muse Image can create AI images from Instagram posts.
  • Any Meta user could reuse your own posts and Reels for AI.
  • You can opt out easily enough by disabling this type of access.

Do you have a public profile on Instagram? If so, a new AI-powered feature may be able to reuse your posts and Reels to generate images without your knowledge.

Released on Tuesday, Meta’s new Muse Image option can concoct AI-based images (and eventually videos) based on your requests and descriptions. Meta promises that this “first image generation model from Meta Superintelligence Labs” uses advanced reasoning to better understand complex prompts and blend multiple photos into single images.

The free feature will now automatically kick in when you request an image through the Meta AI website and mobile apps for iOS and Android, as well as through your chats in Instagram and WhatsApp. And it’s coming soon to Facebook and Messenger. You’re then able to share any images you generate in Instagram to your own story, feed, or chats.

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If you’re stumped for ideas, you can choose from among several suggested prompts, aka presets. In Instagram, you’re able to tap into more than 30 new AI-powered effects for Instagram Stories.

Beyond creating images based on your text descriptions, Muse Image can also generate them based on existing photos and other content. Just upload a photo from your device and describe the type of image you want Meta AI to create from it.

From a social media perspective, you’re able to reuse your Instagram posts and reels to create images, not just from your own account, but from public accounts. For now, the process is clumsy as there’s no direct integration, but it’s doable if you know the right steps.

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To grab content from an Instagram account to use with Muse Image, you’d have to download or take a screenshot of the specific post or Reel. Then, at the Meta AI prompt, you’d upload the image and ask the AI to generate a new image based on it.

“Whether you’re starting from scratch or working with an existing photo, you can describe what you want in simple, conversational language, and Meta AI handles the rest thanks to Muse Image,” Meta said in its news post. “Ask it to mock up an image of you in front of a historical landmark, cleanly erase a photobomber from the background of a shot, or write a custom prompt to build a functional QR code.”

Sounds intriguing? Sure, if you want to play around with your own photos. For instance, I asked Meta to remix a portrait photo of me as a dog, and the resulting image certainly made me chuckle. But as is often the case with AI, there are downsides.

The biggest drawback? If your account is public, any Meta user can reuse your own Instagram posts and reels to generate an image. And that new image can be flattering or unflattering. Either way, you might not want your posts and reels to be used this way. Short of making your account private, what can you do?

Check your account

First, check your Instagram account to see if it’s public or private. Open the app, tap your profile icon at the bottom, and select the three-lined Settings icon at the top. Swipe down the Settings screen to the section on “Who can see your account,” and the Account privacy setting will indicate whether your account is public or private.

Disable AI-based access

To disable access to your Instagram content from Meta AI, swipe down further to the section on “How others can interact with you,” and select the setting for “Sharing and reuse.” At the section for “Allow people to reuse your content on Instagram and with AI features at Meta,” turn off the switches for both Posts and Reels. At the next section for “Allow people to create with and reuse your original audio on Meta AI,” turn off the switch for Reels. Now you can keep your account public without worrying about someone reusing your Instagram posts and reels for potentially unflattering AI images.





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You’ve built your small business from the ground up. It’s your pride and joy, your financial security, and a potential legacy for your family. But what happens to your business interests after you’re gone? Without proper estate planning, your small business could face a chaotic future, disrupting operations, hurting employees, and jeopardizing your loved ones’ inheritance.

Business estate planning is your secret weapon. It’s not just for the ultra-wealthy with complex trusts and wills. For small business owners, it’s a crucial tool to ensure business continuity and protect your business value. Here’s how you can craft a comprehensive estate plan:

Know Your Business Inside and Out

The first step in your estate planning process is taking a deep dive into your business affairs. Make a list of all your business assets: equipment, inventory, intellectual property, and real estate.

Furthermore, don’t forget your business debts like loans and outstanding payments. This comprehensive list helps you understand what needs protecting and planning for in your estate planning documents.

Chart Your Business’s Future Course

What do you envision for your business after you’re gone? Should it stay in the family? Be sold to a trusted partner? Wind down entirely? This is where business succession planning comes in. It’s about deciding the future of your business in a way that honors your legacy and sets your team up for success.

Here are some questions to consider:

  • Family Business? Do you have a family member who shares your passion and has the skills to lead?
  • Trusted Partner? Is there a key employee you see as the ideal successor?
  • Time for a Change? Are you open to selling the business to ensure a smooth transition?

There’s no right or wrong answer. The key is to have open conversations with your loved ones and key employees to understand their goals and aspirations. This will guide you in crafting a business succession plan that feels right for everyone involved.

Develop a Rock-Solid Business Succession Plan

This plan outlines who will take over your business and how. You might identify a family member, a key employee, or even an outside buyer. The business succession plan should detail the transfer process, including training and timeline.

Here’s how to craft a plan as strong as your business itself:

  • Identify Your Successor: It could be a family member you’ve been mentoring, a trusted key employee, or even an outside buyer.
  • Groom Your Successor: Start by involving them in key decisions to give them opportunities to learn the ropes.
  • Plan for the Unexpected: Have a backup plan in place. Identifying another potential leader or outline a buy-out option for remaining partners.

An experienced estate planning attorney like Keele & Parke can help you draft a legally sound plan that considers state law and tax implications.

Avoid Conflict with Ironclad Sell Agreements

If you have co-owners, a sell agreement is vital. This agreement dictates what happens to a deceased or incapacitated owner’s share of the business. It prevents conflict among remaining partners and ensures a smooth ownership transition in your overall estate plan.

Wills vs. Trusts: Choosing the Right Tool

A will can designate who inherits your business assets. But the problem is it can be a slow and public process through probate court.

Here’s where a revocable living trust comes in. Think of it as a private vault that holds your business assets during your lifetime. You can name yourself as trustee, so you’re still in control.

Another thing, you can designate a successor trustee to seamlessly take over managing the business if you become disabled or pass away. This avoids probate and keeps things running smoothly for your loved ones and your employees.

Wills are still important for your overall estate plan, especially for personal assets outside the trust. But for your business, a revocable living trust offers flexibility, privacy, and peace of mind.

Minimize Estate Taxes Through Strategic Planning

Nobody wants a big chunk of their hard-earned business value going to the government after they’re gone. That’s where estate taxes come in, and they can be a real burden for your family. But don’t worry, there are smart estate planning strategies you can use to minimize the impact of these taxes.

  • Smart Business Structure: The legal entity you choose for your business can impact your estate taxes. Talk to your estate planning attorney about structuring your business as a limited liability company (LLC) or another entity that might offer tax advantages.
  • Explore Powerful Trusts: There are special types of trusts, like grantor retained annuity trusts (GRATs), that can be used to transfer ownership of your business interests to your heirs while minimizing the taxable value of those assets.

The right strategy for you will depend on your specific situation and goals. That’s why it’s crucial to work with an experienced estate planning attorney and financial advisor. They can help you create a personalized plan that minimizes your estate taxes and protects your legacy.

Don’t Neglect Your Personal Estate Plan

Your business is just one piece of the puzzle. You also need a personal estate plan that includes a will, power of attorney, and healthcare directives. Without it, your loved ones could face a legal mess during tough times. Bills might go unpaid, important decisions could be delayed, and family heirlooms could end up in the wrong hands.

An estate plan ensures your wishes are followed. It names guardians for your minor children, designates beneficiaries for your personal assets (like your home and savings), and appoints someone you trust to make healthcare decisions if you’re unable to. This gives your family peace of mind knowing they’re taken care of, even in your absence.

Life Insurance: A Lifeline for Your Loved Ones

A life insurance policy provides your beneficiaries with a lump sum of cash upon your death. This can be crucial for surviving family members or business partners, especially if they need to buy out another owner’s share through a sell agreement or pay estate taxes.

Regularly Review and Update Your Plan

Life circumstances change, and so should your estate plan. Regularly review your plan, especially after major life events like marriage, children, or changes in your business structure.

Seek Professional Guidance for a Comprehensive Plan

Business estate planning involves complex legal and financial considerations. Don’t try to go it alone. Consult with an experienced estate planning attorney specializing in business succession planning and a financial advisor with experience in small business matters. Their expertise can ensure your estate plan is comprehensive, legally sound, and achieves your goals for business continuity and protecting your loved ones.

Final Thoughts

Safeguarding your business is like protecting your family’s future. Take control. Schedule a consultation with an experienced estate planning attorney today. They’ll guide you through the process and ensure your legacy lives on.



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