From Extreme Heat to Half a Million Folds: A Rare Look Inside Samsung’s Display Lab


In a secluded room deep within Samsung Display’s headquarters in South Korea, rows of whirring gray and black machines repeatedly fold, flex and stress test the company’s newest mobile displays. During a mid-June visit, I was among the first people outside the company to step inside the high-security lab and see how Samsung pushes its foldable screens to their limits before they reach consumers.

On Tuesday, Samsung unveiled Flex Titanium, a new display technology for its upcoming Galaxy foldable phones including the Z Fold 8. It combines a titanium-alloy film with a titanium plate to create a thinner, more durable display structure designed to better withstand drops and other impacts — an important consideration for foldable phones that can cost thousands of dollars.  

Samsung Display designs and manufactures screens for Samsung Electronics as well as competitors including Apple, and has become one of the industry’s leading developers of flexible and advanced display technology. Beyond commercial products, the company regularly showcases futuristic display concepts for phones, tablets and other devices.

Watch this: I Went Inside Samsung’s Secret Display Lab and Saw Its Wildest Phone Concepts

As Samsung makes its foldable phones thinner — last year’s Galaxy Z Fold 7 measures an impressively slim 4.2mm when open — the company is looking for ways to scale back various components to maintain a sleek profile. Samsung says it spent about three years developing Flex Titanium technology while examining customer feedback across seven generations of its foldable phones. 

“We have to understand user behavior and various display challenges like dropping or pressure with a large object or a tiny object,” Samsung executive vice president Byung Duk Yang said in an interview. “Because of that, we have developed a very comprehensive and sophisticated evaluation method to understand user behavior in the real world.”

A woman in a denim outfit and floral headscarf stands in front of a display testing machine

These are the machines that fold Samsung’s displays hundreds of thousands of times to ensure durability. 

Samsung

Testing the endurance of foldable displays

As we navigated the maze-like, pristine white hallways snaking below Samsung Display’s headquarters in Korea, about 20 miles from Seoul, our guide touted the exclusivity of what we’d be seeing. No one outside the company — not even the employee’s mom and dad — had been here, she said as she led us into the testing lab.

In this secluded room, which only engineers enter, equipment runs around the clock, folding and unfolding display panels to ensure they can pass 500,000 folding tests. Once the metal latch is closed, the Z Fold 8 panels (there are four inside right now) are subjected to extreme temperatures ranging from -20 degrees to 60 degrees Celsius (or -4 degrees to 140 degrees Fahrenheit). It’s not just the displays that are tested for durability. The hinges that power the folding mechanism also need to withstand repeated stress.

Outside the machine, a monitor shows what’s happening inside from eight different camera angles. The footage, which is also being recorded, can detect issues such as the display lifting off the device frame. Currently, the display panels being tested are off, but the machine can evaluate how operational displays respond to extreme conditions, too.

A woman in a denim outfit and floral headscarf stands in front of a display testing machine

The machine to my left tests a display’s image quality. You can slide open the panels to peer inside via the small windows.

Samsung

Down another long hallway (I feel like I’m in an episode of Severance at this point), we enter a lab for examining the display’s image quality, including brightness and color. After placing a display in the center of the machine and closing what looks like a miniature garage door with sliders on the windows for peering in, the testing begins. 

A series of bright lights beams down on the panel, and the machine measures how much light is reflected — the less, the better. That’s for a few reasons: The display’s colors appear deeper, less reflection makes it easier to see the screen under bright lighting and you’re less likely to just be staring at your reflection when you look down at your phone. It takes about three minutes to test one panel.

A machine with an arm that drops a heavy metal ball on a display panel

The ball drop test ensures a display can effectively absorb and distribute pressure from a small, heavy metal ball.

Samsung

Another test I saw appeared rather simple compared to these more deeply technical mechanics, but it’s equally important for ensuring a display’s durability. A towering 220-pound machine propped on a counter holds a marble-sized metal ball weighing around 21 grams. An arm-like structure drops the ball from a height of 30 centimeters onto the display three times to ensure it won’t crack. In our demo, we pushed the limits to higher drops from 40 and 50 centimeters, and the display effectively absorbed and distributed the pressure to avoid damage. 

The small metal ball that is dropped onto Samsung's displays to ensure durability.

This marble-sized ball is small but mighty. It’s dropped onto a display panel to test if it cracks.

Samsung

Making a “better display”

Samsung’s new Flex Titanium is all about bolstering durabily without adding bulk. Compared to polymer film, titanium-alloy film has 20 times greater mechanical stiffness, the company says, meaning it better retains its shape. This component sits below the OLED panel and is less than one-third the thickness of a human hair. Below that is the titanium plate, which Samsung says can provide more stable support when the phone is unfolded without compromising flexibility. 

Last year’s Z Fold 7 also used a titanium plate, but the display structure was made up of multiple polymer-based support layers. Samsung has now consolidated those layers into a single titanium-alloy film, reducing the thickness of the display module while maintaining strength, flexibility and long-term durability, the company says.

Samsung Flex Titanium display layers

The layers of Samsung’s Flex Titanium display.

Samsung

See also: Beyond the Galaxy Z Fold: Samsung’s Future Phone Concepts That Roll, Slide and Expand

Notably, the upgraded display also has a reduced crease — a growing focal point in the world of foldable phones. Samsung Display showed off a creaseless foldable concept screen at CES earlier this year. The company is reportedly working with Apple to develop a creaseless screen for a foldable iPhone, which could make its debut this fall. What I saw at Samsung Display in June still had a minimal crease, although it’s much less apparent than the Z Fold 7’s. 

Two foldable phones, one with a more minimal crease

At CES 2026, Samsung Display showed off a concept for a creaseless screen. 

Celso Bulgatti/CNET

Samsung is slated to share more about Flex Titanium and upcoming Galaxy foldable devices, including the Z Fold 8, during its summer Unpacked event on July 22. These advancements look to be a step toward mitigating many of the durability and aesthetic compromises that have long characterized foldable phones — though the work is far from done. 

“Years ago, Samsung created this foldable category,” Yang said. “And the foldable display and the structure we developed became the standard. So we feel some responsibility for this market; we have to make a better display.”





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Google Pixel 10a

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ZDNET’s key takeaways

  • Android 17 is here, along with the June Pixel Drop.
  • The OS is rolling out to Pixel devices first.
  • Users are getting upgraded productivity, security, and more.

Android 17 is officially here, and it’s a doubly good day for Pixel users, as it’s bringing the June Pixel Drop with it.

Google has rolled out its annual OS update and its latest collection of Pixel-exclusive features at the same time, and the updates pack not only some practical features that will make an impact on how you use your phone daily, but also security protections, some new translation tricks, and more. Pixel Watches — the 2 and later — are included, too, with a potentially life-saving feature addition.

Also: I’m a devoted iPhone user but Android 17 is tempting me with its new video and social features

Here’s a look at what’s new in Android 17, which starts rolling out today to Pixel phones first and then to other devices “throughout 2026,” along with what’s new in the June 2026 Pixel Drop.

What’s new in Android 17?

Since many manufacturers now offer longer update windows, usually 4 to 7 years, a wide range of devices are eligible. The updated OS starts rolling out today to Pixel 6 phones and newer. Samsung’s Galaxy S23 series and newer will get it as One UI 9, along with the Flip 5 and newer, Galaxy A24 and newer, and Tab S9 series. OnePlus will bring Android 17 to the OnePlus 11 and newer.

1. App Bubbles

Perhaps the most useful feature is Bubbles, which lets you turn any app into a floating bubble on your main screen. All you have to do is long-press an app, and it becomes an easy-to-access bubble. If you consistently switch back and forth between apps or need to access a certain app often, like a map or airline app while you’re on a trip, you can now find what you need more quickly.

Pixel Folds are getting a special Bubble Bar at the bottom of the screen that lets you organize, move, and access your recent bubbles from one dedicated space.

2. Additional security

Android 17 is also bringing boosted security. 

To start, you can now grant an app temporary access to your exact location and share only specific contacts. 

Additionally, an enhanced “Mark as lost” feature, located in Find Hub, lets you lock a missing phone with your biometrics, so even if a thief has your passcode, they can’t access anything on your device or turn off tracking. 

Improvements to Live Threat Detection block more suspicious apps and scams, Google explained, and enhanced Advanced Protection mode helps keep you safe from sophisticated threats. Lastly, Google is reducing the number of times someone can attempt to guess your PIN and adding longer wait times between failed attempts.

Also: How to clear your Android phone cache – the 30-second routine every user should be doing

3. Screen reactions and more

Also new is Screen Reactions, which lets you take a selfie video overlaid on a screen recording in lieu of a green screen; a 50/50 gaming mode with a dynamic pad for foldables; and built-in parental controls beyond Pixel devices, so you can set screen time limits and content filtering with a PIN, even if you don’t link your Google Account.

What’s in the June Pixel Drop?

Beyond Android 17, Pixel users are getting several Pixel-specific upgrades in the June Pixel Drop.

1. Custom greetings for Take a Message

Introduced in 2025, Take a Message expands on the Pixel call screening feature and gives you a real-time transcript of what the caller is saying, along with AI-generated follow-up steps. Now, Take a Message has custom greetings, letting you record a personalized outgoing message instead of the default voice.

2. New AI models

Two new AI models are making their way to Android phones. The first is Gemini Omni, a new way to create and edit videos. Gemini Omni lets you type in a prompt and get a custom, high-quality video. This is available on all devices with the Gemini app for Gemini Pro users only.

Also: Everything we saw at Google I/O: Gemini 3.5, Android XR glasses, Spark, and more

Also on the way is Lyria 3, which lets you create original tracks using text prompts or images as inspiration. You can prompt Gemini with the style, vocals, and tempo you want. This is coming to all Android 17 Pixel phones and Folds.

3. Voice Translate for the Pixel 10a

One of the Pixel 10 series’ exclusive features is Voice Translate, which provides a real-time translation on phone calls in the speaker’s voice. ZDNET’s Sabrina Ortiz tried the feature last fall, noting how quickly the feature worked and how well it copied her voice. Voice Translate is getting a small expansion, coming to the Pixel 10a.

Also: iOS 27 envy? 4 features you can already use on an Android phone (including Samsung models)

4. Android Quick Share expansion and more

Pixel users are also getting an expansion of Android Quick Share compatibility with AirDrop, coming to the Pixel 9a and Pixel 8a, and an expansion of Magic Cue to more apps, coming to the Pixel 10 series.

What’s new for Pixel Watches?

Pixel Watches are only getting one new feature, but it’s a potentially big one. Core detection features, including Car Crash Detection, Fall Detection, and Loss of Pulse Detection, are getting emergency sharing. If a severe event is detected, Google explains, your Pixel will call emergency services and notify your chosen contacts. You can toggle emergency contacts on or off for each type of event.

Also: This silent Android feature scans your photos for ‘sensitive content’ – how to uninstall it

Fall Detection is coming to the Pixel Watch, plus the 2, 3, and 4, while Car Crash Detection is coming to the Pixel Watch 2, 3, and 4. Loss of Pulse Detection is only coming to the last two generations, the Pixel Watch 3 and 4.





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