Global smartphone shipments just got kneecapped, falling by 11% over the past three months to the lowest levels since 2013. The memory-chip shortage is to blame for pushing up prices and squeezing demand, according to Counterpoint Research.
The slowdown is a direct consequence of a supply-chain stalemate. As more chipmakers feed the demand for artificial intelligence, phone-makers are hiking prices and making consumers foot the bill.
The report says the shortage has had the greatest impact on memory-sensitive entry and midtier handset manufacturers such as Xiaomi, Vivo and Oppo. As consumers put off new smartphone purchases or traded down to prior-generation devices rather than upgrading, original equipment manufacturers, or OEMs, recorded double-digit percentage shipment declines year over year “due to increased market volatility stemming from rising memory costs.”
Meanwhile, the two leading phone manufacturers, Apple and Samsung, stood out by doing the opposite of the market. Apple hit a record 20% share on strong demand for premium iPhones, with shipments up by 3%. Samsung saw shipments increase by 4%, reclaiming the top spot with a 24% share.
Aside from brand loyalty, one likely reason premium phones are holding up better is that they are often bundled with carrier contracts, which soften the upfront cost for buyers.
Counterpoint says it expects global smartphone shipments to decline by around 14% for the full year, and that the global memory shortage is likely to continue into 2027. It suggested that budget manufacturers would “trim low margin models” and lean “further into refurbished and previous-generation devices to retain budget-conscious buyers.”
Watch this: The RAM Shortage Could Mean Higher Prices for PC Gamers This Year
As the smartphone market is squeezed by AI on one side and price-sensitive consumers on the other, RAMageddon is affecting consumer electronics across the board, including laptops and gaming consoles. Last week, the market intelligence and advisory firm IDC said PC shipments fell by 4.9% to 68.2 million units in the third quarter.
While some companies initially absorbed increased costs, Apple’s Tim Cook announced last month that Apple was passing the costs on to consumers, with some MacBooks increasing in price by $200.
Android 17 is here, along with the June Pixel Drop.
The OS is rolling out to Pixel devices first.
Users are getting upgraded productivity, security, and more.
Android 17 is officially here, and it’s a doubly good day for Pixel users, as it’s bringing the June Pixel Drop with it.
Google has rolled out its annual OS update and its latest collection of Pixel-exclusive features at the same time, and the updates pack not only some practical features that will make an impact on how you use your phone daily, but also security protections, some new translation tricks, and more. Pixel Watches — the 2 and later — are included, too, with a potentially life-saving feature addition.
Here’s a look at what’s new in Android 17, which starts rolling out today to Pixel phones first and then to other devices “throughout 2026,” along with what’s new in the June 2026 Pixel Drop.
What’s new in Android 17?
Since many manufacturers now offer longer update windows, usually 4 to 7 years, a wide range of devices are eligible. The updated OS starts rolling out today to Pixel 6 phones and newer. Samsung’s Galaxy S23 series and newer will get it as One UI 9, along with the Flip 5 and newer, Galaxy A24 and newer, and Tab S9 series. OnePlus will bring Android 17 to the OnePlus 11 and newer.
1. App Bubbles
Perhaps the most useful feature is Bubbles, which lets you turn any app into a floating bubble on your main screen. All you have to do is long-press an app, and it becomes an easy-to-access bubble. If you consistently switch back and forth between apps or need to access a certain app often, like a map or airline app while you’re on a trip, you can now find what you need more quickly.
Pixel Folds are getting a special Bubble Bar at the bottom of the screen that lets you organize, move, and access your recent bubbles from one dedicated space.
2. Additional security
Android 17 is also bringing boosted security.
To start, you can now grant an app temporary access to your exact location and share only specific contacts.
Additionally, an enhanced “Mark as lost” feature, located in Find Hub, lets you lock a missing phone with your biometrics, so even if a thief has your passcode, they can’t access anything on your device or turn off tracking.
Improvements to Live Threat Detection block more suspicious apps and scams, Google explained, and enhanced Advanced Protection mode helps keep you safe from sophisticated threats. Lastly, Google is reducing the number of times someone can attempt to guess your PIN and adding longer wait times between failed attempts.
Also new is Screen Reactions, which lets you take a selfie video overlaid on a screen recording in lieu of a green screen; a 50/50 gaming mode with a dynamic pad for foldables; and built-in parental controls beyond Pixel devices, so you can set screen time limits and content filtering with a PIN, even if you don’t link your Google Account.
What’s in the June Pixel Drop?
Beyond Android 17, Pixel users are getting several Pixel-specific upgrades in the June Pixel Drop.
1. Custom greetings for Take a Message
Introduced in 2025, Take a Message expands on the Pixel call screening feature and gives you a real-time transcript of what the caller is saying, along with AI-generated follow-up steps. Now, Take a Message has custom greetings, letting you record a personalized outgoing message instead of the default voice.
2. New AI models
Two new AI models are making their way to Android phones. The first is Gemini Omni, a new way to create and edit videos. Gemini Omni lets you type in a prompt and get a custom, high-quality video. This is available on all devices with the Gemini app for Gemini Pro users only.
Also on the way is Lyria 3, which lets you create original tracks using text prompts or images as inspiration. You can prompt Gemini with the style, vocals, and tempo you want. This is coming to all Android 17 Pixel phones and Folds.
3. Voice Translate for the Pixel 10a
One of the Pixel 10 series’ exclusive features is Voice Translate, which provides a real-time translation on phone calls in the speaker’s voice. ZDNET’s Sabrina Ortiz tried the feature last fall, noting how quickly the feature worked and how well it copied her voice. Voice Translate is getting a small expansion, coming to the Pixel 10a.
Pixel users are also getting an expansion of Android Quick Share compatibility with AirDrop, coming to the Pixel 9a and Pixel 8a, and an expansion of Magic Cue to more apps, coming to the Pixel 10 series.
What’s new for Pixel Watches?
Pixel Watches are only getting one new feature, but it’s a potentially big one. Core detection features, including Car Crash Detection, Fall Detection, and Loss of Pulse Detection, are getting emergency sharing. If a severe event is detected, Google explains, your Pixel will call emergency services and notify your chosen contacts. You can toggle emergency contacts on or off for each type of event.
Fall Detection is coming to the Pixel Watch, plus the 2, 3, and 4, while Car Crash Detection is coming to the Pixel Watch 2, 3, and 4. Loss of Pulse Detection is only coming to the last two generations, the Pixel Watch 3 and 4.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
