Why Second Place Winners Are Sad


Now, with the World Cup semi-final games scheduled for tomorrow (France/Spain) and Wednesday (Argentina/England), we will soon know the top three teams. Also, we can predict why one of them will be the saddest…like Abel Kiviat.

Sad Second Place Winners

Looking back at the 1912 Olympics, Abel Kiviat (June 23, 1892 – August 24, 1991) said, “I wake up sometimes and say, ‘What the heck happened to me?’ It’s like a nightmare.”

He lost the 1,500 meter race by one-tenth of a second:

silver medal winners

Abel Kiviat responded like many second placers.

Second Place Winners

Silver medal winners tend to be less happy than the athletes who won bronze.

In one paper, psychologists used shots of 20 silver and 15 bronze 1992 medal winners. Study participants then rated the expressions on a 1 to 10, agony to ecstasy scale in which 1 is agony and 10 is ecstasy. The mean for the silver medalists was 4.8 whereas bronze was 7.1. Measured another time, the silver average was 4.3 and bronze, 5.7.

You can see that bronze winners, in the bars on the right, have higher happy scores:

happiness of Olympic medal winners

 

But more than a graph, this silver medal winning hockey team says it all.

At Sochi, 2014, the Canadians got the gold and the Swiss, the bronze. The Canadians were ecstatic but not the second place US team:

 

silver medal sadness

Or gymnast McKayla Maroney had the classic silver medal face in 2012:

silver medal sadness

By contrast, in our featured image (from Al Jazeera], Croatia is exceedingly happy to have won the bronze.

Our Bottom Line: Reference Points

As a behavioral economist, we could say that silver and bronze medalists feel differently because of their reference points. Reference points come in handy as a tool for assessing an accomplishment. At work we will be unhappy with a 5% raise when an associate gets 7%. If our stock portfolio plunges, we don’t feel so bad if the S&P declined even more.

Similarly, second place winners focus on the counterfactual that could have been. They think, “if only…” and “why didn’t I just…” By contrast, bronze winners tend to take pride in having won a medal and topping so many other competitors. The silver medalist focuses “upward” on the gold winner as his or her reference point. Meanwhile the bronzers think “downward” about the fourth place (and lower) they thankfully avoided.

As economist John List explained, we can do “gain framing” or “loss framing.” For humans, the pain of loss is more intense than the joy of gain. The silver medalists are in the loss group while bronze feels the gain.

Returning to the 2026 World Cup, we can wonder today if Argentina, England, France, or Spain will have the second place blues.

My sources and more: Like me, you might need to start with this description of how 1st, 2nd, and 3rd place World Cup teams are selected. Then, I suggest this Hidden Brain podcast and an article from economist John list. Please also note that some of today’s sentences were in a past econlife post and the McKayla Maroney photo is from the AP/Julie Jacobson.



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A 100-year-old World War II veteran was recently reunited with the tank he drove during the Battle of Iwo Jima. The tank was an M4 Sherman, and the veteran was Marine Corporal Leighton Willhite. The M4 Sherman was America’s most common tank during that war, with about 50,000 produced before the war’s end. It dominated the battlefield long after WWII.

The detective work behind the reunion of the soldier and the tank was performed by Jonathan Bernstein, Arms and Armor Curator at the National Museum of the Marine Corps. Bernstein did extensive research at the National Archives into the unique aspects of the tanks of the 5th Tank Battalion that served on Iwo Jima. It turns out that this specific tank, named “Lucky,” had countermeasures designed to minimize the effects of Japanese magnetic anti-tank mines. This included nails welded point-up onto its upper surfaces to prevent the mines from being placed flush against its upper body, where they would cause major armor damage. While the nails were gone, the weld scarring remained from where they’d been attached. Photographs shot during the battle confirmed that “Lucky” was present there on March 1, 1945. According to Bernstein, it is very rare to be able to put a specific crew together with the tank they operated, but it definitely happened here.

Corporal Willhite, who was 18 at the time, also demonstrated immense bravery when he and his commander left the tank to rescue another tank crew who became trapped. Willhite received the Bronze Star with Valor.

What role did Sherman tanks play in the Battle of Iwo Jima?

The M4 Sherman tanks, as exemplified by “Lucky,” played a key role in the Battle of Iwo Jima, where their biggest strengths and weaknesses were displayed. The volcanic sand terrain was difficult for the tanks to negotiate, causing many transmission failures for the Shermans. It’s also where three U.S. Marine divisions went up against a heavily fortified Japanese force that had no qualms about sacrificing itself to slow the Marines’ advance. 

A favorite Japanese tactic was to attack the Marines’ tanks with satchel charges strapped to their backs, detonating their charges after sliding underneath the tanks, where the armor was not as strong. Magnetic mines that stuck to the tanks’ bodies were also used by the Japanese. This led to a variety of “adaptations” made to the Sherman tanks. 

These included the welded-on nails, plus wooden planks along the sides of the tanks that protected the tanks’ suspensions and reduced the effects of shaped charges. In addition, there were other adaptations, including spraying sand onto freshly painted areas of the tank to prevent Japanese magnetic mines from adhering to it. Sections of the tanks’ tread, known as track blocks, were also spot-welded onto vulnerable parts of the tanks, such as the front and the turret, where they offered additional protection and could be accessed if spare parts were needed. According to a report from the 5th Tank Battalion on the subject of Iwo Jima, “The all-around performance of the M4A3 tank was exceptionally good.” During the five-week battle that ended in victory, 7,000 Marines died, and 20,000 were injured.

What happened to Lucky between Iwo Jima and its recovery at Camp Lejeune in 2002?

Following the victory at the Battle of Iwo Jima, “Lucky” went back to Hawaii, where it was refitted for its next planned role, showing how tanks shaped the course of WWII. Along with 71 other tanks, “Lucky” was converted into a flame-thrower tank, which replaced around 60% of its ammunition storage capacity with tanks capable of holding 300 gallons of napalm. The event that these 72 tanks were being prepared for was the invasion of Japan, which ended up not happening, thanks to the atomic bombs “Little Boy” and “Fat Man” being dropped on Hiroshima and Nagasaki, Japan, in August of 1945. This, combined with the concurrent Soviet invasion of Manchuria, led to Japan’s formal surrender in September of that year. 

Later, “Lucky” was used as a training tank for an indeterminate period, after which it was sent to Camp Lejeune, the Marine base in North Carolina. It was left in a wooded area of the base until it was discovered by some Marines in 2002, who sent it to the National Museum of the Marine Corps. And the rest is history.

The story of “Lucky” and Corporal Willhite is just one small piece of the vast World War II panorama of events that stretched across the entire world by the time it ended. It exemplifies how millions of American and other Allied soldiers were engaged in bloody battles across many different locations, fighting for a cause they truly believed in. There’s a reason that this cohort is known as “The Greatest Generation.”





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